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2016 – A Year in Traditional Media

Shift Communications

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Client: Print Syndicate. Online, print, broadcast – it all still matters.

Print 60
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Top nine PR crises so far for 2019

Prohibition

The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. The brand played with its 30-year tagline, “the best a man can get”, and replaced it with “The best men can be”.

Fashion 75
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A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

It provides monitoring for print news, online news, broadcasts, podcasts and social media. In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This also works for viral content – like a retweet on Twitter. Truescope product overview.

Tools 158
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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. When done right, helpful budgeting and saving tips can go semi-viral because they’re more universal than content from the other subcategories. Focus on employee education and advocacy. Report Methodology.

Financial 111
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Your Ultimate Guide to Online Marketing Techniques: 18 Blogs You’ll Want To Bookmark Today

MaccaPR

How to reap the benefits – and avoid the pitfalls – of working with bloggers and YouTube influencers? Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram. How to Partner with YouTube Influencers: Tips for Success ”.