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 5 Essential Tips for Solo PR Pros Hiring Their First Employee

Solo PR Pro

Hiring your first employee as a solo PR Pro is a significant milestone. To ensure a smooth and successful hiring process, we gathered five essential tips for solo PR Pros looking to bring on their first employee, along with valuable resources to help you along the way. Resources: Nerdwallet – Ready to Hire Your First Employee.

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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Small businesses today are empowered through digital technology. There was a time when starting a business was expensive and intimidating, requiring legal and accounting help, office space, and a friendly banker. Technology is a great equalizer for a business. Here are some reasons why. Everyone likes an underdog.

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Tax Time Tips for Solo and Small Business Owners

Solo PR Pro

To ease the stress of the seaason we've compiled a list of helpful tips, reminders, and advice for solo and small businesses – both north and south of the border. This becomes even more critical if you are doing cross-border business, which may further impact the deadlines for reporting your business income from a foreign country.

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What does generative AI use in PR look like? [PR Tech Sum No. 45]

Sword and the Script

Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit gave me a tour of the product previously which I wrote up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software 2. Meltwater is a little slower to get into the generative AI race than its peers.

Survey 144
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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information.

B2B 170
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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Case in point?

SEO 130
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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. B2B content marketers serve an average of four audiences. The average number of audiences B2B marketers create content for is four. Most content is aimed at building awareness.