Employee Measurement Small Business Software 
Sword and the Script
FEBRUARY 2, 2022
It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Case in point?
Sword and the Script
NOVEMBER 23, 2019
Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. B2B content marketers serve an average of four audiences.
Prohibition
JANUARY 7, 2022
A personnel crisis is one in which the employment of an employee becomes intolerable because of negative work performance, a disruptive attitude, or problematic substance abuse. Careful planning can help managers identify signs of deterioration (low productivity, high absenteeism) in their employees. Personnel matters.
Sword and the Script
AUGUST 13, 2019
A subsidiary of the private equity firm GTCR subsidiary, called Blue Canyon , makes a public offer of 775 million in Swedish Krona (SEK) to for a majority stake in Cision, a provider of PR software and services such as, media monitoring, media list building, distribution and analysis. Now imagine that world, but in software.
ImPRessions - Crenshaw Communications
OCTOBER 15, 2019
Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up. People are busy, overwhelmed, and even cynical. Mediocre stories are about businesses; great stories are about people. Take software testing as an example.
Critical Mention
OCTOBER 24, 2019
Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. It provides helpful news for an array of professionals such as entrepreneurs (of course), franchises, small businesses and more. PRNEWS Blog.
Sword and the Script
FEBRUARY 21, 2017
A one-time small business owner and a former president of the Triangle chapter of the American Marketing Association in Raleigh, he now hangs his hat with a company called ResponsePoint. It’s required for successful and measurable outbound efforts, and it’s generated from inbound efforts. It’ll be worth our while.
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