ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. iSentia is an all-in-one PR software tool based in Australia.

Software 121

Software Case Study Advertising Advertising 121

Melissa Agnes

FEBRUARY 16, 2016

Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters). Candidates. Counterparties / lenders.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million. 3) September 15, 2014: Visible Technologies.

Technology 12

Technology Software Company Marketing 12

Mindful Marketing

SEPTEMBER 11, 2015

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. We represent public companies, innovative start-ups and every type of technology company in between. 3) You specialize in technology. 8) Favorite movie?

Marketing 50

Marketing Wireless Software Journalism 50

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? As marketers, we use SEO tactics to ensure our client’s rank highly in the search results but soon, software programmes like the Google Spiders will be outdated and we’ll be planning our campaigns around more intelligent programmes, like virtual assistants. Yes please. Seeking, as hiding is not possible.

Trends 59

Trends How To Retail Google 59

Maxim Behar

JANUARY 11, 2024

You think about your colleagues, projects, employees, customers, turnover, and everything else. Host: Any new technology as you said needs time and adaptation. You must train them with this technology to tell them what it can be used for and how. How can we find employees who have the potential to be leaders and leaders?

Leadership 59

Leadership Social Media Creativity Ethics 59

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent. I think it suggests a general lack of R&D among the traditional technology providers in PR. What does that mean?

Software 122

Software Technology Advertising Advertising 122

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. It provides monitoring for print news, online news, broadcasts, podcasts and social media. Truescope uses the “workspace” concept that’s become popular in software.

Tools 160

Tools Media Software Analysis 160

Sword and the Script

SEPTEMBER 14, 2021

They used to say print news drove broadcast, and I’ve found that to be true with podcasts too. The company and product were founded in 2020 by Simon Thompson , a former Meltwater employee. If you enjoyed this post, you might also like: PR Software Pricing Estimates [PR Tech Sum]. Podcasts have influence beyond broadcast.

Media 94

Media Pitching Print Data 94

Contently - Strategy

OCTOBER 15, 2021

[If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. On Google, there are 260 million search results for “b2b technology.” ” There are only 214 million for “b2b software.” For most of 2020, b2b software has had about twice as much interest.

B2B 85

B2B Content Marketing Trends Marketing 85

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Shortcuts That Fuel Earned Media Results. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Sword and the Script

MARCH 20, 2018

While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. And that’s how G2Planet got started in creating technology platforms to manage marketing events. Nearly two decades later, co-founded Mark Granovsky is still at it.

Industry 72

Industry Marketing Enterprise Mobile 72

Contently - Strategy

SEPTEMBER 21, 2018

But if those fundamentals are strong, letting freelance talent create your marketing content frees up the core employees to focus on the big picture. According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. Doing that with a dozen core pieces of software is a lot easier than managing 30.

Content Marketing 111

Content Marketing Print Analysis Data 111

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. Yet now and then a software product comes along and makes an impression. They employ 20 employees.

Software 140

Software Pitching System Analytics 140

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. Predominantly left-brained industries, like software development and internet startups, further popularized the methods of Toyota. What’s ahead: Map your PR team workflow.

How To 60

How To Software System Employee 60

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug. Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120