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Corporate Reputation Never More Important, Nor More Fragile, Report Finds

PRSay

For businesses, reputation has never been more crucial, new research from the USC Annenberg Center for Public Relations finds. According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Every move is connected.

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The 3 Characteristics of Effective Thought Leadership in B2B Marketing

Sword and the Script

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability.

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As Backlash Grows, Many Executives Remain Committed to DEI

PRSay

In a survey of 320 U.S. According to the Littler report, more than a third (36%) of the executives surveyed said they have maintained their organizations’ DEI efforts, while just 1% reported significant decreases. More than half (55%) said they are promoting diverse employees into leadership positions.

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Eight Reputation Enhancement Actions to Take in 2023

Reputation Us

As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. Surveys and focus groups are a good way to do this. < Action 2: Explore Web3.

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Understanding the purpose and contribution of the communications team to organizational success

Onclusive

In many organizations, a major fragmentation exists between executive leadership and the communications function. Your communications team owns your company’s earned media, which is key to building the trust amongst all of your stakeholders, be it customers, employees or investors.

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Perception Vs. Reality. The Ultimate Conflict. GOAL: Align Perception With Reality.

Reputation Us

Customers, employees and partners are the only ones who can objectively tell you how your company and products appear to them. If these impressions differ from your own, you must execute reputational management strategies to close the gap. This can help you align your reputation goals for your company with others’ perceptions.

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Corporate Activism Brings Benefits and Pitfalls, Report Finds

PRSay

For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. Activists, employees and customers are demanding that companies take public stands on issues those parties consider important. But they may disagree with the stances companies end up taking.

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