PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. How can communications professionals show leadership to help counter this epidemic of incivility?

Employee 146

Employee Crisis Reputation Creativity 146

Wadds Inc.

FEBRUARY 8, 2024

The 2023 Gallagher report reveals the increasing value of internal communications in areas such as culture, strategy, and measurement and persistent challenges for the function to achieve greater management influence. I may be on to something with my PhD studies).

Internal 52

Internal International Survey Measurement 52

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Training 397

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

PR in High Definition

JANUARY 23, 2019

In the hiring game, we’re increasingly in a candidate-led market, where employees can pick and choose where they want to work, and the onus is on the company to woo the candidate before a competitor does. You want to start a trusting relationship, and that’s where employee advocacy can help in seducing the best new talent.

Employee 48

Employee Case Study Measurement Leadership 48

PRSay

MAY 3, 2023

Consumer demands for accountability and transparency are rising, while employee voices have gained influence since the pandemic. Communicators and investors agree that customer surveys are an important way to measure corporate reputation, the report finds.

Reputation 137

Reputation Corporate Report Employee 137

Sword and the Script

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Both media and government were labeled – by survey responses – as unethical and less competent. Thought leadership requires actual thought and leadership.

Government 136

Government Survey Ethics Media 136

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Read more: 2024 Global Comms Report by PRWeek (click image for higher resolution) Do you have a marketing or PR study to pitch? So, says Propel, which provides PR software.

Report 105

Report Publicity Marketing Pitching 105

Communications Conversations

APRIL 17, 2020

good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Especially given consumers are looking for brands to take leadership right now. Let’s look at a few of the more prominent examples.

Social Media 198

Social Media Brand Branding Employee 198

Sword and the Script

OCTOBER 1, 2020

Indeed, the pandemic has shown businesses, that with a little bit of leadership, it can do things it wasn’t sure it could do. The study, citing data from the MIT Technology Review , also suggests knowledge of artificial intelligence (AI) could be a competitive advantage for marketing job candidates. Give our services a try.

Survey 99

Survey Trends Marketing Creativity 99

Reputation Us

NOVEMBER 7, 2023

According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 Whether it’s a merger, a change in leadership, or announcing a new product or service, managing the timing of sensitive information is crucial to protecting your company’s good reputation. Limit Disclosure. We’re here to help.

Reputation 78

Reputation Real Estate Internal International 78

PRSay

JULY 26, 2021

Corporate America is now going through an immense shift with the dialogue around inclusion, equity and belonging for their employees, customers and communities. The evaluation is focused on organizational efforts on attracting, retaining, and developing diverse talent and practices in place to track and measure progress.

Travel 144

Travel Community Employee Government 144

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. chimed in on case studies and best practices. Branding and Thought Leadership. Clearview Social employee advocacy. GaggleAmp employee and social advocacy and sharing.

Tools 120

Tools Enterprise Analytics Case Study 120

Stern + Associates

MARCH 29, 2023

Treasury, she teaches leaders how to measure and assess the gaps between their organization’s current and strategically needed culture. The Vital Importance of Good Leadership The influence of leaders on culture can’t be understated, Chatman emphasizes. “But Sony and the U.S.

Strategy 62

Strategy Corporate Financial Measurement 62

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Collect your “proof” of work as you go along.

Case Study 82

Case Study Study Guidelines Internal 82

Sword and the Script

MAY 25, 2021

According to the study: 90% are more likely to recommend that company to friends and family. According to the study: 90% are more likely to recommend that company to friends and family. This finding echoes another study that showed businesses are more trusted than government, media and non-governmental organizations (NGOs).

Brand 108

Brand Branding Survey Customer Service 108

Stern + Associates

AUGUST 5, 2022

Award-winning Harvard Business School Professor George Serafeim’s extensive research shows that when organizations embrace a strategic approach to managing environmental, social and governance (ESG) issues – and measure their progress – they can significantly boost their bottom line, reputation and ability to compete.

Handbook 62

Handbook Government Measurement Strategy 62

David PR Group

JULY 13, 2016

Measurement in the world of public relations has always been an ethereal concept. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Harris Reputation Quotient attributes.

Reputation 40

Reputation Measurement How To Financial 40

Wadds Inc.

NOVEMBER 17, 2022

He’s spent more than 30 years lobbying practitioners to recognise the value of their work through measurement and planning. As part of my studies, I’ve been keen to meet and record the living histories of as many people as possible that have shaped the modern public relations profession. Richard Bagnall is on that list.

Measurement 98

Measurement Energy Conference Industry 98

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In the era of accountability, CEOs must back their public proclamations with measurable performance. Follow your gut.”

Company 187

Company Employee Internal International 187

Sword and the Script

SEPTEMBER 28, 2021

The company polled 427 respondents from businesses with more than 500 employees and found security was the top consideration in evaluating martech tools. Traditionally, that’s a leadership position charged with protecting a company’s infrastructure. Image credit: Unsplash and respective study. 47% said operational efficiency.

Survey 111

Survey Software Technology Tools 111

Sword and the Script

SEPTEMBER 19, 2022

Internal communicators are striving to better inform employees – and improve engagement rates. Top internal comms goals: 74% said “keeping employees better informed with targeted/relevant content”; and. 70% said “improving employee retention and engagement.”. How will that be measured? Email open rates course.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. But it’s employee retention and engagement that will take priority. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stern + Associates

FEBRUARY 20, 2023

The companies that adopt these proactive measures are then able to ensure they are not unintentionally propagating bias.” Through keynote presentations, interactive workshops and as an advisor to AI companies Kai.ai

Local 98

Local Community Ethics Education 98

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. Broom, David M.

Government 103

Government Education Print Ethics 103

Sword and the Script

JUNE 15, 2021

This conundrum is a leadership challenge for the head of marketing. And as a marketing leader , you have to stay on it – measure progress – and keep it top of mind. He stood up and declared that technology isn’t a competitive advantage, but rather merely infrastructure, like chairs, desks and computers employees need to do their jobs.

Survey 116

Survey B2B Marketing Interviews 116

Sword and the Script

JANUARY 31, 2023

Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. Bielawa joined from UKG and previously held technology and engineering leadership roles at Kronos and Hasbro. If you enjoyed this post, you might also like: PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

MAY 29, 2018

3) “Thought leadership can’t be outsourced. 5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. 5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”.

Corporate 73

Corporate Communications Survey Employee 73

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

Stern + Associates

APRIL 13, 2023

In her riveting talks , Professor Henderson explains how business’ commitment to solving “big problems” can unlock not only tremendous enthusiasm amongst employees, but also exactly the kind of creative thinking and commitment to work across organizational boundaries that is at the root of most significant innovation.

Policies 93

Policies Energy Government Crisis 93

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 88

Agency Energy Crisis Management Industry 88

PRSay

JUNE 1, 2016

The survey measured whether and to what extent communication professionals were able to achieve their full professional potential. PRSA members (337) made up approximately one-fourth of the total 1,258 respondents to the Kopenhaver Center study. For the full survey report, see [link] ).

Survey 60

Survey Study Training Leadership 60

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. In many cases, I’ve included a graphic from the original post or study.

Survey 103

Survey Marketing B2B Content Marketing 103

Waxing UnLyrical

MAY 15, 2018

“Look, corporate communicators have done so much, with so little, for so long, they can practically do anything with nothing, so we know this has been a ‘thing’ for a while,” noted Sword and the Script Media, LLC Founder Frank Strong, the primary architect of the study. Measurement is always tricky and always has been.

Survey 74

Survey Industry Communications Corporate 74

Stern + Associates

JULY 10, 2023

The executive director of the Flow Research Collective, Kotler has spent decades studying the neurobiology of peak performance , focused primarily on the state of flow. After flow training, we see a measurable increase in creativity and innovation ranging between 400 percent and 700 percent.”

Training 48

Training Creativity Groups Strategy 48

Sword and the Script

DECEMBER 30, 2017

Subsequently, many employees, including me, were let go and granted severance pay. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. The measure of “best” in this case is unique page views. Which is better: reach or time?

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. “Take the politics out of it,” she said.

Social Media 97

Social Media Conference Media Corporate 97