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Are employees the forgotten audience on LinkedIn?

Communications Conversations

For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. For the most part, companies are squarely focused on one audience when it comes to their LinkedIn content: customers. People were concerned that those employees were OK.

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Avoiding Assumptions in Employee Communications

PRSay

Visit the April 2022 issue of Strategies & Tactics for more insights on employee communications. It is the responsibility of every employee communicator to deliver messages free from assumptions. Employee communicators often have context that their audiences don’t. What do I need employees to do? Adopt a new process?

Employee 189
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5 creative tactics to get your executives posting more consistently on LinkedIn

Communications Conversations

You finally got a couple of your executives on LinkedIn. Many execs got more “active” on LinkedIn during the pandemic–namely because they had to! And LinkedIn use surged. It all added up to more execs joining the LinkedIn ranks–which was great! 2 – Engage employee audiences with polls.

LinkedIn 152
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Trend: CEOs posting employee-only memos on personal LinkedIn profiles (and other social media sites)

Communications Conversations

It’s the notion of CEOs sharing employee-only messages with external audiences. His most recent example came in late March on LinkedIn , right after many of the stay-home orders were made. Best Buy and CEO Corrie Barry shared a message they had most likely shared with employee audiences earlier on the Best Buy LinkedIn page.

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8 Surprising Reasons To Raise Your Internal Communications Game

ImPRessions - Crenshaw Communications

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. 8 reasons to invest in internal PR.

Internal 136
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Why Internal Communications Should Be Part of Your Marketing Strategy

PRSay

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek. So, how do you incorporate internal communications into your brand marketing strategy?

Internal 138
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Why don’t we celebrate retirees with the same fervor we do interns?

Communications Conversations

By now, we’ve all seen them on LinkedIn: The customary posts celebrating the interns. It’s usually a late summer/early fall post, showcasing the summer interns, but I’ve seen them throughout the year as interns start at different times of the year now. Because these senior-level employees deserve it.