Burrelles Fresh Ideas

JUNE 13, 2023

For maximum impact on engagement metrics across target audiences-groups, consider crafting top-tier educational content explicitly tailored to resonate with their interests and unique challenges. Adopting a multi-channel approach through repurposing and amplifying existing content can achieve this goal effectively.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

JUNE 2, 2017

This also means there will be a growing group of competitors to add to the 1 billion websites that have residence in cyberspace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Cool infographics. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

Cision

AUGUST 26, 2015

CMO at The Steveology Group. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. — Jason Falls (@JasonFalls) August 19, 2015. John Haydon – @johnhaydon.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Show them a photo of your content offer—and bonus points if you explain it in a video with the author. You're done! It's ready for primetime! 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Are you keeping up with the times? PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

PR in High Definition

AUGUST 25, 2017

To push this piece out further, ask the author to target and share the piece in relevant industry groups on LinkedIn, but no more than two or three to avoid spamming people. Another good tactic is to provide employees with social media influence with some training. Something simple like a photograph works, or even an infographic.

How To 54

How To Media Infographics LinkedIn 54

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. Here are a few ideas: turn it into a blog post, prepare a webinar, submit it as a session for a conference, publish an infographic, repurpose content for social media, etc. The list goes on.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Shift Communications

MAY 14, 2015

Being the company in the group that has a more developed software technology component to their offerings could be an indicator of what drove their investment. It was great to see video so prominent for each company, either on their home pages or alongside news items and even on investor relations pages as well.

B2B 60

B2B Marketing Construction Analytics 60

Communications Conversations

FEBRUARY 25, 2015

They used a variety of tactics from owned to earned to paid media that no doubt involved many different groups and departments from within the Bentonville company. Note the Walmart folks featured the video of Doug McMillon (we’ll get to that in a moment) right at the top of the post. Let’s take a closer look.

Company 60

Company Case Study Infographics Study 60

Sword and the Script

DECEMBER 13, 2016

Yet if marketing gets the content and PR functions involved, these groups can help drive far better results – before, during and after – a webinar. Others will gate newer recordings but ungate the content as they age and gradually release them on an open video platform. 10) Create an infographic based on key points.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. While his video content isn’t life-altering (he plays video games), PewDiePie’s viewers are drawn to the idea that they can be part of his experience.

Marketing 48

Marketing Social Media Video Mobile 48

Beyond PR

JUNE 2, 2017

This also means there will be a growing group of competitors to add to the 1 billion websites that have residence in cyberspace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Cool infographics. Nieman Lab.

Real Estate 57

Real Estate How To Web Case Study 57

Contently - Strategy

DECEMBER 29, 2022

Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business. If the asset is part of a major product launch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.

eBook 145

eBook Product Launch Software Internal 145

Contently - Strategy

JUNE 11, 2020

As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. The announcements, letters, videos, and articles showed that healthcare companies could adapt quickly if the situation calls for it. A global pandemic impacts everyone and everything.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

NOVEMBER 12, 2018

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. Team size: 1-2 full-time employees and (maybe) 1-2 regular freelancers. It might surprise you that the small group of creators suits the brand just fine.

Content Marketing 111

Content Marketing Company Strategy How To 111

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value.

Marketing 78

Marketing Publicity Survey Study 78

Frederik Vincx

DECEMBER 11, 2015

Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. Assemble a workshop from a diverse group. Invite senior managers, accounts team members, junior execs, designers, planners… the more diverse the group, the more interesting the results. Some of the signals?

How To 60

How To Software System Employee 60

Contently - Strategy

SEPTEMBER 15, 2021

As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. The announcements, letters, videos, and articles showed that healthcare companies could adapt quickly if the situation calls for it. A global pandemic impacts everyone and everything.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Cision

OCTOBER 20, 2015

According to the Altimeter Group , 82 percent of businesses want to integrate social and digital, yet only 36 percent have a plan to do so. Today, content can be found in a variety of forms, such as videos, blogs, infographics, gifs and more. Watch Rebecca Lieb’s on-demand webinar! Integration. Collaboration.

Enterprise 120

Enterprise Strategy Social Media Infographics 120

Sword and the Script

FEBRUARY 25, 2017

to 3x the salary to replace an employee – and a whole lot of institutional knowledge. If you can’t link content marketing to the business objectives, it doesn’t matter if you can center a YouTube video in WordPress with HTML code. 3) The Power of Employee Advocacy. That single employee was Mr. Miller.

Marketing 73

Marketing Employee Survey Social Media 73

Contently - Strategy

JULY 31, 2019

Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms. A longform piece of writing is not snackable, but an infographic posted to social media is snackable. ” Why?

Content Marketing 111

Content Marketing Marketing Media SEO 111

NewsWhip

MAY 27, 2021

They’re becoming icons on TikTok videos, and we’ve even seen some pharma companies come up on recent Saturday Night Live skits. Two years ago, I would’ve never expected to be sitting with a group of friends or colleagues saying, “So what flu vaccine did you get?” That’s a new world. ” Right?

Healthcare 78

Healthcare Storytelling Communications Local 78