Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Selecting reporters based on what they wrote, the company believes is, is a better approach to media list building than traditional databases.

Analysis 151

Analysis Tools Software SMB 151

PRSay

APRIL 5, 2021

While companies have long engaged in politics, a new era of stakeholder scrutiny, social media and political polarization has propelled corporate political activity — and the risks that come with it — into the spotlight. Increase coordination internally and with third parties. Engage and educate stakeholders.

Report 175

Report Company Government Conference 175

ImPRessions - Crenshaw Communications

JUNE 8, 2021

Of course he never would have found the time or discipline to manage a media a relations function, and it would have been a poor use of that time. As Musk-watchers know, Tesla disbanded its internal PR group at some point last year (we’re not sure when, because there was no announcement and no confirmation from Tesla, naturally.)

Corporate 308

Corporate Communications Reputation Employee 308

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

It was helped by a groundswell of social media support from fans posting to #FreeBritney, and egged on by a suddenly sympathetic mediaverse. Speculators spurred on the NFT craze and early adopting celebrities in music, art, and sports drove constant media coverage. After a frenzy of media attention and a peak of 9.6 Better.com.

Facebook 310

Facebook Crisis Employee Government 310

Sword and the Script

JULY 17, 2018

Merritt Allen is the owner and executive director of Vox Optima , which is a strategic communications firm with a long history of working with the government. So much has changed in PR, I wanted to understand how it has impacted communications in government. Merritt Allen is my guest on this edition of the Off Script series.

Government 91

Government Publicity Public Affairs Agency 91

PRSay

MAY 3, 2023

But even as reputation becomes more important for organizations, in the social media era, it has also never been more fragile, the report says. Consumer demands for accountability and transparency are rising, while employee voices have gained influence since the pandemic. Image credit: use annenberg center for public relations ]

Reputation 162

Reputation Corporate Report Employee 162

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. In the public relations sector AI is transforming media and workflow. It calls on businesses leaders to address challenges in three areas related to ethics, employee engagement and stakeholder engagement.

Internal 84

Internal International Ethics Communications 84

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. And how is it different from social media monitoring? Social media listening and social media monitoring: what’s the difference? Yes, that’s right, it’s not just for marketing teams!

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Stephen Waddington

OCTOBER 13, 2020

These stories have been recorded and published in a report published by the Government Communication Service (GCS) COVID-19 Advisory Panel. It met weekly during the UK national lockdown and provided representation to the Government on behalf of industry. It has shown the strategic role of communications.

Report 144

Report Communications Government Crisis 144

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

The failure here was really one of governance, of course. By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. Nearly two full weeks after protests by right-of-center celebrities and activists raged on social media, it finally issued a tepid response that said…well, not much.

Banking 212

Banking Nonprofit Twitter Advertising 212

Stephen Waddington

MAY 4, 2021

Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. Investment and financial performance will drive economic recovery from COVID-19 but it will need to be balanced with Environmental, Social, and Governance (ESG) performance and risk.

Publicity 197

Publicity Government Corporate Financial 197

ImPRessions - Crenshaw Communications

JULY 21, 2021

The new space race is on, but this time, instead of a PR challenge among competing governments and clashing ideologies, it’s a p **g contest among billionaire entrepreneurs…with phallic imagery to match. The media trumps the message. Or so it seems. Who’s coming out on top? Branson takes the early lead.

Tourism 310

Tourism Travel Government System 310

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. The Government led by Prime Minister Petteri Orpo has a very ambitious program to balance the State budget and support growth. This applies to the media also.

Radio 64

Radio Pinterest Television Government 64

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Presspage

FEBRUARY 8, 2024

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. To position your company as responsible, ESG narratives should be a part of all communication strategies, from press releases to social media.

Report 109

Report Government Financial Trends 109

Communications Conversations

JANUARY 22, 2021

While the continued loss of trust in government, NGOs and media is definitely concerning–and not great for communicators. Data Point#5 – “Employer media” most believable. Liking and commenting on employee content is a good place to start (see #3 below). Man, I feel old). Then, get them engaging.

Data 88

Data Social Media Local LinkedIn 88

Stephen Waddington

NOVEMBER 3, 2021

Its role in listening and engaging stakeholders, from employees to customers, and from suppliers to local and national government, was critical in managing this rapid period of intense change. At a tactical level, earned, owned and social media are driving communications to play a bigger role in top and bottom of funnel marketing.

Corporate 113

Corporate Communications Government Crisis 113

Stern + Associates

NOVEMBER 13, 2023

Compounded by a 24/7 news cycle dominated by social media platforms (where nuance simply doesn’t exist and the demand to take a stand is instantaneous), political and social issues have grown even more front-and-center when it comes to executive communications. The key is to make sure the stance aligns with audiences and company values/goals.

Trends 119

Trends Communications Conference Leadership 119

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? One of the oldest uses, and perhaps most valuable uses, is in media monitoring.

Employee 141

Employee Software Survey Tools 141

5W PR

AUGUST 27, 2021

Interns in Public Relations. When it comes to interns in the industry, their main job requires them to support a client’s public relations strategy as well as its execution. There are different types of PR specialists who are experts in their fields–fields such as public affairs, or social media. Crisis Managers.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Stephen Waddington

APRIL 6, 2022

Societal discord has become a significant risk factor for business, posing a threat to corporate reputation, employee recruitment, and organisational morale. The public relations function has an opportunity to help navigate these issues with activist groups and other internal and external stakeholders.

Publicity 105

Publicity Corporate Employee Energy 105

PRSay

NOVEMBER 18, 2022

In surveys, C-suite executives said their biggest concern is political and government instability. Chief executive officers said they want communications to promote their brands and to gain more exposure for their companies and corporate reputations in the media. businesses plan for that possibility?

Communications 87

Communications Conference Survey Corporate 87

PRSay

JULY 9, 2021

As changes in the media landscape force brands to tell their stories through digital platforms, the new generation of workers — being tech-savvy, digital natives — might devise novel ways to increase a brand’s share-of-voice in a crowded market. The programs help younger employees elevate their profiles within their companies’ ranks, too.

Nonprofit 218

Nonprofit Employee Internal International 218

Reputation Us

NOVEMBER 7, 2023

While small- to mid-size companies may not face the same pandemonium as the government if a leak occurs, a business announcement revealed publicly ahead of schedule can still wreck unnecessary havoc on your organization. Keeping internal and external stakeholders informed and assured is crucial for protecting your reputation.

Reputation 78

Reputation Real Estate Internal International 78

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Digital is no longer an afterthought, social media has gained prominence.”.

Communications 126

Communications Crisis Internal International 126

Stern + Associates

MARCH 27, 2024

In an eye-opening Q&A, Rawi Abdelal , world-renowned Harvard Business School professor of international management, explains the importance of embracing stability, the dangers of generative AI and misinformation, strategies for taking a pragmatic view of social media, and more.

Strategy 125

Strategy Leadership Groups Employee 125

Stern + Associates

AUGUST 11, 2023

There are seven different types of public relations businesses must be aware of and can employ: Media relations As a type of public relations, media relations focus on forming relationships with various media outlets, broadcasters, journalists, and bloggers. There are many ways to build community relations.

Public Affairs 62

Public Affairs Publicity Local Crisis Communications 62

Melissa Agnes

MARCH 7, 2016

But while external communications are typically top of mind in a crisis (at least for the organizations with a mindset on communication), there is an equally important stakeholder group that is often overlooked when it comes to crisis management: the internal stakeholders. The importance of internal crisis communications.

Crisis Management 174

Crisis Management Crisis Crisis Communications Employee 174

PRSay

JULY 10, 2023

For companies, demonstrative actions might range from internal processes to hiring practices and how a brand shapes — and is shaped by — the external environment. Consider the ongoing fallout over the pressure that Disney faced from employees to respond to Florida’s Parental Rights in Education Act, signed by Gov.

Brand 145

Brand Branding Nonprofit Government 145

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Deirdre Breakenridge

SEPTEMBER 26, 2016

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Q: What made you pursue your research study on “Roles in Social Media?” ” A.

Publicity 150

Publicity Policies Social Media Study 150

PRSay

NOVEMBER 5, 2021

But outside the part of the media landscape, you are personally familiar with, the sheer volume of news and “news-like” publishers can be overwhelming. These types of media content present both problems and opportunities for your clients. Understanding earned but unwanted media. Funding fake or extreme “news”.

Communications 189

Communications Journalism Advertising Advertising 189

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. ” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. .” 3 Ways to Maintain Control of Your Corporate Social Media.

Social Media 119

Social Media Conference Media Corporate 119

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Stern + Associates

APRIL 17, 2024

With 65% of CEOs indicating geopolitical concerns are among the top disruptors they expect to face over the coming 12 months, and climate issues, DEI’s validity and questions about democracy itself not far behind, business leaders have much to consider as they make important decisions for their employees, organizations, and themselves.

Policies 102

Policies Leadership Mobile Employee 102