Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. link]. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Part I: Treat Every Meeting Like a First Interview

PR Expanded

This post is Part I of a two-part series on Treating Every Meeting Like a First Interview. When I mentor young professionals, we discuss the importance of preparing for a job interview.

Guitar Center: Content Marketing and Storytelling at Their Best


It’s no small feat. Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards.

How to Reach Career Resonance: Purpose, Passion and Persistence

PR Job Coach

Career resonance in my view is a state of existence where you are happy, healthy, balanced, busy and emboldened. Your life is self-fulfilling because all aspects are generally working together to make you high performing and personally and professionally satisfied with your career and life.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Tech startups, Want to Go Big? Get PR Help, for the Love of God

Flack's Revenge

When giving advice, it generally helps to have real credentials, such as professional experience in a field.

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Brand Story We Love: United Way of Greater Portland


Nothing can hold back people determined to make a difference through the power of story. The United Way of Greater Portland gets it. They understand the importance of using great storytelling to perfectly and seamlessly match up with their mission of bringing individuals and organizations together to advance the common good.

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My Tour of L.A.’s Emergency Operations Center – So Cool!

Melissa Agnes

Last week, while I was in L.A.

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Is Your Agency Failing You? Here’s 5 Warning Signs That They Are

PR Matters

No matter how thorough your review and evaluation of an agency to ensure it meets all of your requirements before you appoint it to support you, inevitably there are risk factors involved in a client-agency relationship.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The Facebook Dilemma

The Proactive Report

It seems as though Facebook has businesses between a rock and a hard place: their audience is on Facebook and wants to interact with brands there. A community of loyal and engaged fans is considered to be a valuable asset.

Announcing #50Shows: Giving Women a Platform and a Voice

PR Expanded

Being a woman in business and a mom juggling family responsibilities certainly has presented many great adventures and challenges. They say, “Balance, balance, balance.”

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The Pros Weigh In: The Best Books for the Marketer on Your List


One Christmas when I was a kid, I remember really, really, really wanting a Tony the Pony. If you’re younger than I am, you may not remember Tony. He was a battery powered plastic toy you could “ride” as he stoically moved across your rec-room floor—nothing like a real pony at all.

How to Evaluate Multiple Job Offers

PR Job Coach

If you are one of the fortunate few to begin benefitting from the slow-going jobs recovery you are in an enviable position. Furthermore, if the offers number more than one you truly are in an exceptional position and can count your lucky stars for your luck, diligence, experience and brilliance.

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How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

5 PRedictions for 2015


With 2014 quickly rolling to a close, it’s about that time for everyone and their mother to bust out their crystal ball and make industry predictions for the coming year. Not one to buck the trend, we’re (#obviously) going to … Continued.

An Introduction to Google Primer

Ron Torossian

In October, 2014, Google released its newest Apple iOS app, “Primer.” ” Here is a brief introduction to the app, and why rookie marketing professionals should use it. What is Google Primer? Google realized that not all first-time marketers know [.].

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How to Create an Online Newsroom That Journalists Love

Rock the Status Quo

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. But what about your online newsroom? An archive of press releases is useful… but investing a few hours to add fresh resources can take it from meh to fantastic.

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Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? Or does it confuse consumers and prevent them from getting unbiased news ?

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Rotman School of Management’s PR Fail


So the Rotman School of Management had to pull an assignment from its first year MBA program because the narrative it used to illustrate a problem was unabashedly sexist. In the assignment, a fictional young woman, Elle, was too distracted by sparkly jewelry and designer shoes to put her girly-mind to understanding the compensation packages offered to her by Tiffany and Co. for the job she would soon accept (but only for a time because she has plans to go have babies in the Hamptons!).

How To Use Social Media in the Classroom

Melissa Agnes

Editor’s note: How and when should social media be incorporated into today’s higher education?

How Best To Twitter – Everything You Wanted to Know, But Didn’t Have Time to Find Out

PR Matters

We’re all swamped. Besides living our lives, there are millions of us who want to keep up with our activities on Twitter and to know we’re doing a good job about it. But are we using it in the best way we could?

5 Ways to Beat the Facebook News Feed Update

The Proactive Report

With over a billion users and millions of brand pages there is a glut of content on Facebook. You might have noticed it in your personal News Feed. I certainly have.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Making the Job Search Easier: Q&A Interview with the Founder of Endless Job Offers

PR Expanded

I met John Muscarello, founder of Endless Job Offers , a few years ago. We immediately established a mentor (me) / mentee relationship. There are young professionals in my industry who stand out as great networkers and connectors, and John is definitely one of them.

Creating a Content Strategy for B2B & B2C Marketing Success


If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. So how do you ensure your brand stands out?

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Great questions can prompt great insight – What should you ask?

PR Job Coach

More often than not how you convey your value and abilities can determine whether you end up at the top of the consideration set of a job interview.

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Getting inside the brain of Shonali Burke


There are PR folks who get it; then there are PR folks who get it. Shonali Burke falls into the latter category. As the CEO of a PR business, Shonali is: #1 – A self-professed measurement + social media geek and constantly champions … Continued.

What the Electric Golf can teach you about Innovation

Ron Torossian

Innovation can be a great way to get noticed and advance your career. But “new” for the sake of “new” may not bring you the success you are hoping for. Sometimes, innovation needs to be more subtle, more invested … more long-term. Check out the new electric.

Social Media Cheat Sheet for Image Sizes

Rock the Status Quo

I don’t know about you, but I’m always having to Google the size of images for various social media platforms.

Uber Flap Shines Harsh Light on Tech Journalism

Flack's Revenge

Uber executive Emil Michaels got in hot water this week amidst news that he had threatened to hire researchers to dig up dirt on hostile journalists, or more specifically, Sara Lacy – and spread dirt about her personal life. The episode brought more negative attention to Uber.

Shannon Meehan: The Sequel


As you may recall, we recently blogged about photographer extraordinaire, Shannon Meehan. Whether she is shooting food or architecture or all subjects in-between, we think her unique approach to digital storytelling is always amazing. Yup, we’re big fans of her work. And we were thrilled to discover that Shannon has applied for the World Nomad’s Peruvian Amazon Photography Scholarship. It’s a great opportunity and she’s the perfect candidate. Check out the link to her entry.

A Look at Malaysia Airlines’s Crisis Communications During the Crisis of Flight MH370

Melissa Agnes

By now, we’ve all heard of the terrible crisis Malaysia Airlines is facing with flight MH370 appearing to have vanished out of thin air with over 200 passengers and crew members aboard.