ImPRessions - Crenshaw Communications
DECEMBER 21, 2021
The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. In fact, there are several social media approaches that should be reassessed as we enter 2022. Filler content created solely for ‘likes’.
Business Wire
DECEMBER 22, 2021
What are the top trends that every PR pro should know for 2022? As 2021 comes to an end, public relations agency owners and leaders share their thoughts on what the communications landscape will look like next year. These valued insights offer PR pros guidance for setting their focus for the new year.
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Ronn Torossian
DECEMBER 22, 2021
While most people were busy sharing their Spotify Wrapped in the first couple of weeks of December, there were plenty of brands sharing their own content that performed extremely well on social media too. With the trending topics on Twitter– which is a great place for the public to discuss trending topics in news, entertainment, […]. The post Top Social Media Moments from Brands appeared first on.
Onclusive
DECEMBER 20, 2021
As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Both aspects are becoming increasingly important to the longevity of this type of business partnership. Product direction reveals the ability to grow and adapt.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
ImPRessions - Crenshaw Communications
DECEMBER 23, 2021
As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Of course, the changes we see aren’t usually sudden. They don’t magically start with the new calendar. They’re the continuation or peaking of the events and moves we’ve experienced in 2021. These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
DECEMBER 23, 2021
A product recall involves a company retrieving or requesting a return or exchange of a product after defects have been discovered in it. They usually occur as a result of safety concerns related to a manufacturing or design defect in a product. Recalls can damage a company’s reputation and lead to a decline in sales. […]. The post Product Recalls appeared first on.
Agility PR Solutions
DECEMBER 21, 2021
With the craziness of the last two years, we could all use a little simplicity right now. The pandemic has made people’s lives more complex—and consumers are more willing to pay a premium for simpler experiences, according to research in the ninth edition of Siegel+Gale‘s World’s Simplest Brands study. The study ranks the leading brands […].
ImPRessions - Crenshaw Communications
DECEMBER 23, 2021
For PR pros , December can be both a rewarding and stressful time. End-of-year reports, final rounds of prediction pitching, and 2022 planning are all top-of-mind as we prepare for a well deserved holiday break. Our team saw great success across the board in a record high of staff hires and new accounts onboarded this last year, and we want to keep this momentum going through the busy holiday season. .
NewsWhip
DECEMBER 22, 2021
For the final NewsWhip Pulse of the year, we discussed the news and cultural moments that resonated in 2021 through the lens of social engagement. Although fewer individual articles received multimillion engagement status this year, there were many key events that still made an impact. CEO Paul Quigley was joined by Head of Research Benedict Nicholson, who recently authored NewsWhip’s 2021 Year in Review report that looked back at the biggest stories that emerged during each quarter of the year.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Ronn Torossian
DECEMBER 20, 2021
It’s easy to get stuck while developing good business messages because it’s not the easiest task. Business messages can be created to introduce a brand new company, rebrand a business, or launch a new product, but it’s important to focus on the simplest way to avoid getting stuck on developing a message. Most people these […]. The post Developing Strong Business Messages appeared first on.
Agility PR Solutions
DECEMBER 21, 2021
Every company and business owner is constantly looking for new strategies to generate media coverage in the public relations industry. However, not everyone understands what it really takes to reach out to news outlets or reporters, and to have a story ready in a way that will attract the attention of both that outlet as well as […]. The post Media coverage essentials—3 key components of pitching strategy appeared first on Agility PR Solutions.
Prohibition
DECEMBER 22, 2021
Well, what a year it has been! 2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark. For our final PR campaign round-up of the year, we’re going to take a look back at the top 10 PR disasters and see what valuable lessons can be learnt from them.
NewsWhip
DECEMBER 21, 2021
After what could be considered the most jaw-dropping Formula 1 season of all time, we finally have a winner. Max Verstappen, a 24-year-old Belgian-Dutch prodigy, successfully beat seven-time English champion Lewis Hamilton in a nail-biting race that lasted until the final lap. . During a season that saw Verstappen and Hamilton tied on points until the last race, it was almost inevitable that this finale would be controversial in some way.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PRSay
DECEMBER 22, 2021
Taylor Swift seems to be everywhere. In 2020, she dropped surprise records that would become two of her best albums, folklore and evermore. In 2021, she re-released (with never-before-heard bonus tracks) two of her earlier records, Fearless (Taylor ’ s Version) and Red (Taylor ’ s Version), the latter of which debuted Nov. 12 and was streamed 90 million times on Spotify its first day.
Agility PR Solutions
DECEMBER 20, 2021
2021 was a year of accelerated digital transformation, where we saw influencer marketing continue to explode and reach a market value of $13.8 billion—more than doubling in size from 2019. With the market only expected to grow, it’s critical for brands and influencers to understand how its growth, along with the trends we saw in […]. The post What does 2022 have in store for influencer marketing?
Axia PR
DECEMBER 21, 2021
This episode explains how brands can respect consumers and the law by following responsible data privacy guidelines. Guest: Our episode guest is Sharon Toerek, intellectual property and marketing law attorney and owner of Toerek Law, a national law firm based in Cleveland, Ohio.
5W PR
DECEMBER 22, 2021
The key goal of customer excellence is to exceed their expectations. This does not always require a large financial investment, but it does require investing in thoughts and ideas. Businesses should consider how to adapt to keep customers loyal and to woo new customers. For this, technology, metrics , and proactive customer strategies can be extremely helpful.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
PRSay
DECEMBER 20, 2021
PRSA’s Diversity & Inclusion Committee asked Gayle Saunders, APR, how PR professionals can integrate Diversity, Equity and Inclusion (DE&I) into their communications strategies. Saunders is founder and CEO of The Saunders PR Group, a full-service agency in Columbus, Ohio. She serves as Ethics Officer of PRSA’s Central Ohio Chapter and is a co-founder of PRSA’s Diversity & Inclusion Committee.
Agility PR Solutions
DECEMBER 19, 2021
If the past two years have taught us anything, it’s to brace ourselves for uncertainty. As 2021 comes to a close, the world continues to evolve, and PR is changing along with it. And while it’s impossible to predict all the new developments ahead, the PR industry has seen some exciting evolution this year. With […]. The post PR in 2022: 4 predictions for the year ahead appeared first on Agility PR Solutions.
Mindful Marketing
DECEMBER 19, 2021
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Most of us played ‘tag’ as a kid and loved the simple thrill of chasing others around and trying not to get tagged. Thanks to Apple’s advanced tech, the game has graduated to adulthood; however, criminals are increasingly “it, ” and the stakes are much higher for those being chased.
5W PR
DECEMBER 20, 2021
Whenever an athlete ends up on the cover of magazines such as Sports Illustrated, those magazines show others that that athlete has reached a high point in their career and have become very popular. This year was the first time an eSports brand was featured on the cover of Sports Illustrated, which made history and showed how the gaming organization FaZe Clan is influential in the industry.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Culpwrit
DECEMBER 20, 2021
Not surprisingly, the top 10 Culpwrit blog posts of 2021 focused on jobs and the ongoing pandemic. As we finish another big year for PR, I want to thank readers as well as friends and guest contributors who allowed me to average at least one new blog post a week for the past 13 years.… Continue reading Top Posts of 2021 Focus on Pandemic and Jobs.
Agility PR Solutions
DECEMBER 22, 2021
Blogging has long ceased to be the means of pampering one’s ego or sharing some random ramblings with the world. Instead, it turned into a lucrative business where anyone with experience in a certain subject could make a living. On the other hand, many beginners who understand the importance of a blog for driving traffic […]. The post 6 profitable ideas for PR and marketing bloggers appeared first on Agility PR Solutions.
Practical Law Construction
DECEMBER 22, 2021
Ah, witness statements. How often in trial have we rolled our eyes as a witness explains that, while the sentiment of a particular paragraph was about right, they wouldn’t have quite put it like that but “the lawyers wrote it” and it was good enough. Even worse are those occasions when a witness has clearly not recently read any of the documents referred to in their statement and is, instead, intent on telling a different story.
HMA Public Relations
DECEMBER 21, 2021
Facebook can open doors for your brand or business by generating high-quality leads. Find out how to stand out on Facebook and attract new customers with Justin Liggin.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
PReview: A Blog by NewsVoir
DECEMBER 24, 2021
Life is very uncertain and so is the crisis! Today, we are living in a world where social media has the power to influence our daily life. Just one odd image or video goes viral on social media and the reputation of a brand will be a question. Social media is both a blessing and […]. The post Public Relations Crisis Management. Explained appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals.
Agility PR Solutions
DECEMBER 20, 2021
Managing a new business can be, to say the least, nerve-wracking. This is especially true if you’re a first-time manager. Despite this, the process doesn’t need to be torturous. If you have the right preparation, you can start off on a good note. So, if you’re looking for advice in this area, here are three […]. The post 3 comms tips for managing a new small business appeared first on Agility PR Solutions.
Axia PR
DECEMBER 22, 2021
Communicators are making better use of the data fetched from the frequent measurement of their endeavors. If we’ve learned one thing from Ragan’s Communications Benchmark Report, it’s that upon evaluating the potency of their work, communicators are more impressed with their endeavors in 2021 than they were the previous year. The numbers tell a similar story, as 52% of the respondents rated the state of their internal communications as good or excellent compared to only 41% of respondents in 202
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