Sat.Dec 18, 2021 - Fri.Dec 24, 2021

Social Media Tactics To Leave Behind In 2021

ImPRessions - Crenshaw Communications

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps.

2022 Public Relations Predictions From PR Experts | Business Wire Blog

Business Wire

What are the top trends that every PR pro should know for 2022? As 2021 comes to an end, public relations agency owners and leaders share their thoughts on what the communications landscape will look like next year.


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Top Social Media Moments from Brands

Ronn Torossian

While most people were busy sharing their Spotify Wrapped in the first couple of weeks of December, there were plenty of brands sharing their own content that performed extremely well on social media too.

How to select a long-term PR technology partner


As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Of course, the changes we see aren’t usually sudden. They don’t magically start with the new calendar.

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More Trending

Product Recalls

Ronn Torossian

A product recall involves a company retrieving or requesting a return or exchange of a product after defects have been discovered in it. They usually occur as a result of safety concerns related to a manufacturing or design defect in a product.

22 expert tips to help plan your 2022 marketing strategy

PR Daily

A round-up of solid advice from 22 top marketing pros to make your next year the best one yet. 2021 is almost history. As we make plans for the new year, what marketing advice for 2022 should we focus on?

12 Days of Christmas: PR Edition

ImPRessions - Crenshaw Communications

For PR pros , December can be both a rewarding and stressful time. End-of-year reports, final rounds of prediction pitching, and 2022 planning are all top-of-mind as we prepare for a well deserved holiday break.

As COVID makes life more complex, people crave simpler brands—which ones are leading?

Agility PR Solutions

With the craziness of the last two years, we could all use a little simplicity right now.

Brand 151

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Developing Strong Business Messages

Ronn Torossian

It’s easy to get stuck while developing good business messages because it’s not the easiest task.

How to choose the right person for a public speaking opportunity

PR Daily

When is the CEO the person to represent your organization—and when should you look for someone else? Nominating someone for a public speaking gig, such as an industry conference, can be frustratingly easy to get wrong.

How Formula 1’s reputation was impacted by the controversial finale


After what could be considered the most jaw-dropping Formula 1 season of all time, we finally have a winner. Max Verstappen, a 24-year-old Belgian-Dutch prodigy, successfully beat seven-time English champion Lewis Hamilton in a nail-biting race that lasted until the final lap. .

Media coverage essentials—3 key components of pitching strategy

Agility PR Solutions

Every company and business owner is constantly looking for new strategies to generate media coverage in the public relations industry.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The Top 10 PR Disasters in 2021


Well, what a year it has been! 2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark.

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What belongs in your influencer marketing brief

PR Daily

Make sure to cover the basics with potential influencer partners, and define how everyone will help drive the desired business outcomes. In social media marketing today, the word influencer gets thrown around a lot.

Taylor Swift’s Lessons for Communicators


Taylor Swift seems to be everywhere. In 2020, she dropped surprise records that would become two of her best albums, folklore and evermore.

What does 2022 have in store for influencer marketing? Here are 5 predictions.

Agility PR Solutions

2021 was a year of accelerated digital transformation, where we saw influencer marketing continue to explode and reach a market value of $13.8 billion—more than doubling in size from 2019.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Top Posts of 2021 Focus on Pandemic and Jobs


Not surprisingly, the top 10 Culpwrit blog posts of 2021 focused on jobs and the ongoing pandemic. As we finish another big year for PR, I want to thank readers as well as friends and guest contributors who allowed me to average at least one new blog post a week for the past 13 years.…

10 editing issues your grammar checker might be missing

PR Daily

For writers, the devil’s in the nitpicking details. Go from mediocre to meticulous by minding your adverbs, sentence structure, redundancies and vague wording.

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Public Relations Crisis Management. Explained

PReview: A Blog by NewsVoir

Life is very uncertain and so is the crisis! Today, we are living in a world where social media has the power to influence our daily life. Just one odd image or video goes viral on social media and the reputation of a brand will be a question. Social media is both a blessing and […].

PR in 2022: 4 predictions for the year ahead

Agility PR Solutions

If the past two years have taught us anything, it’s to brace ourselves for uncertainty. As 2021 comes to a close, the world continues to evolve, and PR is changing along with it.

7 Ways to Deliver Groundbreaking Thought Leadership

A thought leadership program is a powerful tool to increase the profile of your company. By developing content that is authentic to your brand, you can become the ‘go-to’ expert in your field. This will improve customer engagement and market awareness.

Three Tips for Generating Leads on Facebook

HMA Public Relations

Facebook can open doors for your brand or business by generating high-quality leads. Find out how to stand out on Facebook and attract new customers with Justin Liggin. Social Media Facebook leads social media

5 films to help you think like a journalist

PR Daily

Tips on reporting and writing from Woodward, 60 Minutes – and Ron Burgundy. In our work with communicators, we’re always offering sage advice like, “think like a reporter” and “write like a journalist.”. RELATED: Join us Feb. 16 for our Employee Communications and Culture Virtual Conference ].

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For Successful DE&I, Include People with Different Ideas and Perspectives


PRSA’s Diversity & Inclusion Committee asked Gayle Saunders, APR, how PR professionals can integrate Diversity, Equity and Inclusion (DE&I) into their communications strategies. Saunders is founder and CEO of The Saunders PR Group, a full-service agency in Columbus, Ohio. She serves as Ethics Officer of PRSA’s Central Ohio Chapter and is a co-founder of PRSA’s Diversity & Inclusion Committee. Know your audience. Saunders underscored the importance of understanding our audiences.

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6 profitable ideas for PR and marketing bloggers

Agility PR Solutions

Blogging has long ceased to be the means of pampering one’s ego or sharing some random ramblings with the world. Instead, it turned into a lucrative business where anyone with experience in a certain subject could make a living.

Measuring the Impact of PR: A Roadmap to True Value

Measuring the true impact of Comms is a daunting enough task. And without the right measurement program, PR risks losing ownership of its own success. In this new whitepaper from measurement expert Neil Morrison, you'll learn five tips to help move beyond vanity metrics.

How Can I Avoid the Holiday Grammar Police?

HMA Public Relations

The holidays are a time for many things, including common grammar mistakes. Find out how to avoid the grammar police and holiday card errors with Alison Bailin. Odds and Ends grammar holiday

PR industry leaders share what’s next for DE&I tactics

PR Daily

The PR Daily Leadership Network has a new report on what is working and what shortcomings must be addressed when it comes to creating an inclusive and equitable workplace.

Are Apple AirTags Too Risky?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Most of us played ‘tag’ as a kid and loved the simple thrill of chasing others around and trying not to get tagged.