Sat.Sep 21, 2019 - Fri.Sep 27, 2019

How to Turn Influencer Outreach Into a Powerful PR Tool

Prowly

Social media is a fantastic way for brands to connect with their potential audience. Only on Facebook, you can find roughly two-thirds of U.S. adults (68%). Moreover, with Facebook and other platforms, brands can establish relationships with influencers for even better reach.

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Look Both Ways Before Crossing

Ronn Torossian

In today’s fast-paced world, it’s becoming more and more difficult to not be exposed to a major disaster or tragedy somewhere in the world.

Agency 195

When PR People Should Step Out Of Line

ImPRessions - Crenshaw Communications

Can PR people do right by doing wrong? Or at least by breaking with convention? In any business there are rules — spoken and unspoken. Yet, sometimes, if you muster the nerve to color outside the lines, you can achieve more than you thought.

Product | Project Manager

Onclusive

The role of the Product | Project Manager is to help manage products in our portfolio and run a number of development projects within the Engineering-Product teams.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Tips for creating an engaging, shareable Instagram video

PR Daily

The visual platform is teeming with new posts and content-hungry consumers. Here’s guidance on what to focus on to gran and hold viewers’ attention. Instagram users consume video at higher and faster rates than in previous years.

Video 171

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6 Ways To Break Through The Noise In PR

ImPRessions - Crenshaw Communications

Public relations professionals are always seeking new ways to get their clients’ stories out – from pinning down the right message to crafting a perfectly tailored journalist pitch. It’s not always easy.

Sales Development Representative

Onclusive

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes.

7 reasons why effective PR is more important than ever

PR Daily

Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Skilled practitioners can seize the moment, with help from technology for metrics and scale. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years.

SEO 171

Think outside the Block in Promoting your Venture: Join our 10/2 Webinar

Flack's Revenge

Looking to launch or grow a blockchain venture? What are the secrets to success? It’s a noisy world and a never-ending battle for the consumer’s attention. If the average user is slammed with info and updates, just think about journalists! They’re an especially tough crowd to reach and impress.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

4 PR tips to help improve your company’s website

Agility PR Solutions

A business today relies on its branding in order to be successful, and a brand requires good public relations to achieve awareness, authority, authenticity, and trust from consumers. The first step to realizing these goals is to have a high-quality website.

How Facebook and Instagram images resonate for brands

NewsWhip

Which brands had the most success with their Facebook and Instagram images? We looked at the data to find out. . We’ve written before , and often at length , about the importance of native video on Facebook, but photos are an underrated part of the Facebook experience.

How an Ohio dentist used podcasts to engage his community

PR Daily

With the alliterative title ‘Talkin’ Teeth,’ Dr. Kyle Bogan and his team calmed and informed their audience around oral health—winning our Health Care PR and Marketing Award for podcasts.

Public Relations and Funnels of Like, Love and Loyalty

Social PR Chat

Is PR connected to your sales funnel? Whether it’s a journalist, influencer, prospect or customer; public relations can be found in each part of the sales funnel from awareness to engagement to conversion and loyalty.

PR leaders earn a “C+” on 2019 report card—is improvement even on the radar?

Agility PR Solutions

Over the last few years, PR leaders have gotten fair to middling grades for their performance from The Plank Center for Leadership in Public Relations. Unfortunately, not much has improved since the industry’s last grading period.

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How social media is driving the climate change conversation

NewsWhip

Just ahead of the UN’s Climate Action Summit , photos from climate strikes around the world emerged on all platforms, demanding action on the impending climate crisis.

7 steps to adopting a D&I-first approach to PR

PR Daily

Incorporating diversity and inclusion into your messaging shouldn’t be an afterthought. To go beyond the perfunctory, consider these approaches to gaining a fresh perspective. As PR practitioners, we must become more insightful when communicating and connecting with our audiences.

Borrowed Time for the AOR and the Impact of the Big 4 on Marketing and PR Agencies; Off Script 43: Chris Forhan of Bytelion

Sword and the Script

Not every one that winds up in the marketing and PR space started there. Take Chris Forhan for example. After college, he spent seven years in capital markets, “trading corporate and high yield bonds for a large regional money manager.”.

5 answers to why reporters ask tough questions

Agility PR Solutions

I’ve conducted hundreds of media training classes over the past 15 years, so few questions surprise me anymore. Several years ago, however, a trainee asked a question that I had never heard: “What’s their motivation?”

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Try This Writing Exercise to Kickstart Your Work Day

PRSay

“How do you start off on a typical day?” asked my 13-year-old son as he sat across from me in my office, pencil in hand, anxious to finish filling out his school worksheet so he could go home. We were finishing up his “job shadow” day.

9 ways PR pros can increase their skill sets

PR Daily

You don’t have to be a full-time student to increase your knowledge and gain experience that you can apply to your current work projects. Here’s how you can continue to grow. School is in session, even if you’re no longer in college.

Sports 171

Want to suppress something online? It ain’t easy, but possible

The Stalwart Blog

I had a referral come in this last week where a young professional wanted help suppressing a less-than-favorable article on Google when someone searches his name. Ideally, he wanted to see go to the third or fourth page. What’s more, he wanted it done quickly and for little money.

Web 95

6-step guide to writing a successful influencer brief

Agility PR Solutions

A key part of your influencer marketing campaign is writing a good brief to explain your campaign, and also make sure the influencer is the right person for the job. A great influencer marketing strategy relies on having an influencer whose values are aligned with your brand.

5 Essential Marketing Practices

Critical Mention

Close out 2019’s last quarter with a bang by boosting your marketing practices. It’s no secret that marketing trends are always changing. With that said, it’s best to keep an eye out and make sure your organization is executing marketing practices that will help reach short-term and long-term goals.

How Toyota uses podcasts to reveal its human side

PR Daily

The company launched a digital radio show to highlight important behind-the-scenes stories. The program offers significant lessons for brand managers and communicators. When Toyota decided to launch a podcast in 2018, the company had modest aspirations. “We

Report finds communicators fall short on trust and emerging areas of practice

Stephen Waddington

The thirteenth edition of the European Communication Monitor examines the challenges facing modern communicators. The European Communication Monitor (ECM) 2019 explores trust in the public relations profession and organisational advocacy. The report finds that both fall short of expectation.

Big Pharma is missing out on social media opps—who’s leading the sector?

Agility PR Solutions

What is a Public Relations Specialist?

5W PR

Public relations specialists are known under different names such as communications specialists and/or media specialists. Whatever the title happens to be, this individual is charged with a variety of responsibilities and reports to an array of bosses.

Infographic: Tips for creating social media conversations

PR Daily

It’s crucial that your online content creates community and drives conversations online. Here are some ways to strike up a healthy discussion. With the way social media platforms have changed their algorithms, it’s more important than ever for marketers to prioritize creating online community.

5 Ways to Ensure Your Website Content Reflects Your Brand Identity

Prowly

Creating a consistent brand identity is a vital part of convincing the people visiting your website that your business is trustworthy and reliable. If your site’s presentation is inconsistent with your brand’s approach and personality, it can result in a confusing message for customers.

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3 connective skills for every digital marketing manager

Agility PR Solutions

At any single point in time, a digital marketing manager is spinning a number of plates in front of a large, and ever-changing audience. This means that today’s digital marketing manager must be completely across the nuances of evolving online paradigms, and the ways in which they interact.

Legal and Ethical Dimensions: Using Online Data for PR Strategies

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.”

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5 keys to effective infographic storytelling

PR Daily

This highly collaborative format conveys information visually, helping your audience digest and retain it. These techniques will help you land your message vividly and with lasting effect. Infographics are a powerful storytelling tool.