Sat.Sep 21, 2019 - Fri.Sep 27, 2019

Look Both Ways Before Crossing

Ronn Torossian

In today’s fast-paced world, it’s becoming more and more difficult to not be exposed to a major disaster or tragedy somewhere in the world.

When PR People Should Step Out Of Line

ImPRessions - Crenshaw Communications

Can PR people do right by doing wrong? Or at least by breaking with convention? In any business there are rules — spoken and unspoken. Yet, sometimes, if you muster the nerve to color outside the lines, you can achieve more than you thought.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Product | Project Manager

Onclusive

The role of the Product | Project Manager is to help manage products in our portfolio and run a number of development projects within the Engineering-Product teams.

7 reasons why effective PR is more important than ever

PR Daily

Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Skilled practitioners can seize the moment, with help from technology for metrics and scale. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years.

SEO 171

SEO in 2019 [Guide]

Ronn Torossian

Noted author Mark Twain is said to have given that response after a U.S. paper printed his obituary while he was in London travelling. Some marketers have also been saying the same about search engine optimization or SEO in spite of the fact that companies invested $72 billion on it last year.

SEO 195

Think outside the Block in Promoting your Venture: Join our 10/2 Webinar

Flack's Revenge

Looking to launch or grow a blockchain venture? What are the secrets to success? It’s a noisy world and a never-ending battle for the consumer’s attention. If the average user is slammed with info and updates, just think about journalists! They’re an especially tough crowd to reach and impress.

More Trending

9 ways PR pros can increase their skill sets

PR Daily

You don’t have to be a full-time student to increase your knowledge and gain experience that you can apply to your current work projects. Here’s how you can continue to grow. School is in session, even if you’re no longer in college.

Sports 171

How Facebook and Instagram images resonate for brands

NewsWhip

Which brands had the most success with their Facebook and Instagram images? We looked at the data to find out. . We’ve written before , and often at length , about the importance of native video on Facebook, but photos are an underrated part of the Facebook experience.

4 PR tips to help improve your company’s website

Agility PR Solutions

A business today relies on its branding in order to be successful, and a brand requires good public relations to achieve awareness, authority, authenticity, and trust from consumers. The first step to realizing these goals is to have a high-quality website.

Public Relations and Funnels of Like, Love and Loyalty

Social PR Chat

Is PR connected to your sales funnel? Whether it’s a journalist, influencer, prospect or customer; public relations can be found in each part of the sales funnel from awareness to engagement to conversion and loyalty.

How an Ohio dentist used podcasts to engage his community

PR Daily

With the alliterative title ‘Talkin’ Teeth,’ Dr. Kyle Bogan and his team calmed and informed their audience around oral health—winning our Health Care PR and Marketing Award for podcasts.

How social media is driving the climate change conversation

NewsWhip

Just ahead of the UN’s Climate Action Summit , photos from climate strikes around the world emerged on all platforms, demanding action on the impending climate crisis.

Local TV news isn’t obsessed with politics—so brands should go local for PR TV opps

Agility PR Solutions

You can’t turn on a national news program or cable news channel these days without being bombarded with political news and opinion—and breaking through all that political noise to get your brand or spokesperson featured in a positive TV news story seems near impossible. But is it?

Local 133

Are You Fully Promoting your Brand?

Critical Mention

If there’s one thing prosperous organizations have in common, it’s successful brand promotion. . With that in mind, we advise you to take a look at your brand’s promotional tactics.

Brand 111

7 steps to adopting a D&I-first approach to PR

PR Daily

Incorporating diversity and inclusion into your messaging shouldn’t be an afterthought. To go beyond the perfunctory, consider these approaches to gaining a fresh perspective. As PR practitioners, we must become more insightful when communicating and connecting with our audiences.

Try This Writing Exercise to Kickstart Your Work Day

PRSay

“How do you start off on a typical day?” asked my 13-year-old son as he sat across from me in my office, pencil in hand, anxious to finish filling out his school worksheet so he could go home. We were finishing up his “job shadow” day.

PR leaders earn a “C+” on 2019 report card—is improvement even on the radar?

Agility PR Solutions

Over the last few years, PR leaders have gotten fair to middling grades for their performance from The Plank Center for Leadership in Public Relations. Unfortunately, not much has improved since the industry’s last grading period.

Report 128

Borrowed Time for the AOR and the Impact of the Big 4 on Marketing and PR Agencies; Off Script 43: Chris Forhan of Bytelion

Sword and the Script

Not every one that winds up in the marketing and PR space started there. Take Chris Forhan for example. After college, he spent seven years in capital markets, “trading corporate and high yield bonds for a large regional money manager.”.

How Toyota uses podcasts to reveal its human side

PR Daily

The company launched a digital radio show to highlight important behind-the-scenes stories. The program offers significant lessons for brand managers and communicators. When Toyota decided to launch a podcast in 2018, the company had modest aspirations. “We

How to Turn Influencer Outreach Into a Powerful PR Tool

Prowly

Social media is a fantastic way for brands to connect with their potential audience. Only on Facebook, you can find roughly two-thirds of U.S. adults (68%). Moreover, with Facebook and other platforms, brands can establish relationships with influencers for even better reach.

Tools 146

5 answers to why reporters ask tough questions

Agility PR Solutions

I’ve conducted hundreds of media training classes over the past 15 years, so few questions surprise me anymore. Several years ago, however, a trainee asked a question that I had never heard: “What’s their motivation?”

Report 125

The difference between corporate communications and public relations

Muck Rack

The difference between corporate communications and public relations

7 tips for improving your worth in the workplace

PR Daily

Pursuing ongoing training and setting professional goals are crucial, of course, but consider these other, more nuanced ways to enhance your value to current and prospective employers. Do you want to increase your value as an employee? Sure you do.

Report finds communicators fall short on trust and emerging areas of practice

Stephen Waddington

The thirteenth edition of the European Communication Monitor examines the challenges facing modern communicators. The European Communication Monitor (ECM) 2019 explores trust in the public relations profession and organisational advocacy. The report finds that both fall short of expectation.

Brand purpose, human rights growing more influential in purchasing decisions

Agility PR Solutions

Brands and businesses are no longer under consumer judgment strictly for product quality and price—we expect our favorites to be pillars of their communities, standing up to injustice and doing all they can to help save the environment.

6 Ways To Break Through The Noise In PR

ImPRessions - Crenshaw Communications

Public relations professionals are always seeking new ways to get their clients’ stories out – from pinning down the right message to crafting a perfectly tailored journalist pitch. It’s not always easy.

27 business terms all communicators should know

PR Daily

Do you know your way around your company’s financials and annual reports? You’ll need to have a handle on it to be a strategic advisor and have a seat at the table. Do you know the financial logic behind the reports that your company generates? There’s no reason to fear the numbers.

5 Essential Marketing Practices

Critical Mention

Close out 2019’s last quarter with a bang by boosting your marketing practices. It’s no secret that marketing trends are always changing. With that said, it’s best to keep an eye out and make sure your organization is executing marketing practices that will help reach short-term and long-term goals.

Should political talk on social media be regulated at work? Younger staffers say ‘no’

Agility PR Solutions

Under the influence of young Millennials and Generation Z, the workplace is changing rapidly, and so is the way coworkers communicate inside and outside of the office—and a potential red flag for managers, according to a new survey from B2B ratings and reviews platform Clutch.

5 Ways to Ensure Your Website Content Reflects Your Brand Identity

Prowly

Creating a consistent brand identity is a vital part of convincing the people visiting your website that your business is trustworthy and reliable. If your site’s presentation is inconsistent with your brand’s approach and personality, it can result in a confusing message for customers.

Brand 136

#RAREis: Providing a voice for the rare-disease community

PR Daily

Uncommon ailments manifest in more than physical ways. The isolation of being ‘different’ takes a toll, too. Horizon’s Instagram campaign addresses the unseen effects of such maladies.

Lights, Camera, (Call to) Action: Why Your Content Strategy Needs Video

Barokas

If content is king, then video reigns supreme. One billion hours of YouTube videos are watched every day. It’s easy to understand why video is so addictive. It’s fun, fast and easy on the eyes. And it gives us a much needed respite from the never-ending scroll of words on our screens.

Video 95

6-step guide to writing a successful influencer brief

Agility PR Solutions

A key part of your influencer marketing campaign is writing a good brief to explain your campaign, and also make sure the influencer is the right person for the job. A great influencer marketing strategy relies on having an influencer whose values are aligned with your brand.

Want to suppress something online? It ain’t easy, but possible

The Stalwart Blog

I had a referral come in this last week where a young professional wanted help suppressing a less-than-favorable article on Google when someone searches his name. Ideally, he wanted to see go to the third or fourth page. What’s more, he wanted it done quickly and for little money.

Web 95