Sat.Oct 06, 2018 - Fri.Oct 12, 2018

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse.

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How to breathe fresh life into trite corporate copy

PR Daily

When’s the last time you tucked into “Nineteen Eighty-Four?”. If you’ve read George Orwell’s dystopian classic, you probably remember Newspeak : the state-mandated language in which, for example, nothing is “bad” but rather “ungood” (or “doubleplusungood” in extreme cases).

J.K. Rowling’s smart PR response proves wise Twitter use can be brand positive

Agility PR Solutions

With the resources available today in the way of professional social media PR help, there’s really no reason to damage your brand on Twitter. But people seem to do it every day.

It’s terrific to see that social media is still SOCIAL!

PR Warrior

I’m an unabashed social media purist. . Always have been, from the early days of Twitter in 2007-12 when connection, conversation and community really meant something.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Ronn Torossian With Top Five PR Stories of 2018

Ron Torossian

Blink and you’ll miss it: 2018 has sped by, and we’re only just catching up.

PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service.

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More Trending

126 How to use podcast interview marketing to build your brand and your business, with Tom Schwab

PR Warrior

Tom Schwab is the author of the book Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy.

The #PRStudChat Community Discusses Digital Media and AI on October 25th

PR Expanded

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. It’s a lot to encompass, so we’re going to dive into the topic to help communicators improve strategy, storytelling, and relationship building. On Thursday, October 25 th at 12:00 p.m.

New podcast: How Diageo measures multi-channel marketing

The Resolution Blog

I had the pleasure of interviewing James Alexander, the head of influence and advocacy at global drinks business Diageo. We discussed the multi-channel marketing campaigns Diageo run and why the measurement of the activity is so key to the business.

How to get broadcast coverage for your organization

PR Daily

For the average company, broadcast opportunities are notoriously difficult to secure. Who should you approach for an appearance? How can you package your organization to fit a broadcast program’s needs? What kinds of stories do best?

How To 195

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Happiness and the improvement of professional PR/communications practice 

PR Conversations

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. But what about the human aspects of how we as individuals – and collectively – can improve our professional practice?

From Cosby to Kavanaugh—how #MeToo has changed the way we handle culture and crisis

Agility PR Solutions

42+ Artificial Intelligence Tools for Marketers

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”.

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Infographic: The true power of Instagram

PR Daily

Instagram has morphed into a popular marketing platform compared to its early photo sharing days. In just the last year, Instagram has added a number of tools. specifically for businesses like advanced analytics, new techniques to increase traffic via Instagram Stories. and shoppable Instagram posts.

How to Choose the Right Social Media Platform for Your Business?

Brand24

Choosing the right social media platform for your business can be a daunting task. Here's how to pick up the right one! Social Listening Social Media Social Media Marketing choose the right social media channel pick the right social media platform social media platform

Google’s search for transparency is hiding in plain sight

Agility PR Solutions

For the tech Gods, it seems like the easiest PR lessons are the hardest to learn.

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Conference Recap: Secretary Robert B. Reich on the Radical Act of Listening

PRSay

For Secretary Robert B. Reich, the key to civility is listening — but perhaps not in the way we’ve grown accustomed to over the past few years. .

Networking for people who hate networking

PR Daily

Ugh, networking. It’s something we know we should do, but for most of us it’s about as much fun as a dental procedure.

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The social media career path…or lack thereof

Communications Conversations

Consider the following scenario: You take a job out of college as a coordinator at a big agency. You develop a feel and love for social media marketing, and move up into a AE role and then a Senior AE role. You then find a job on the corporate side as a social media manager.

How hyperlocal PR drives meaningful and measurable results

Agility PR Solutions

In the PR landscape, we know what media hits are considered big wins. You know, the ones that establish credibility, result in high-fives around the office and move the needle for the company featured—Forbes, Fast Company and Wall Street Journal, to name a few.

Lessons in pitching: Tell the whole story

Axia PR

3 tips to improve your pitches. For more than 25 years, I worked as a journalist. During that time, I would pitch story ideas, while simultaneously learning the preferences of my editors. One time, an editor declined my offer to write about an emerging artist. What will your second paragraph say?"

3 things communicators should know about fake news

PR Daily

The term “fake news” is used everywhere from the White House to newsrooms to social media feeds. Although the phenomenon is clearly on the mind of consumers, misconceptions abound about what fake news really is and what it means for communicators.

Nine Actions That Torpedo Global PR

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I made my first trip overseas in 1994, supporting press conferences in Tokyo, Seoul, Hong Kong, Taipei and Singapore in one week. Talk about a PR hustle. As you might expect, things didn’t always go according to plan. At our first press conference in Tokyo, no one had bothered to mention that the format.more.

The modern marketer’s dilemma—too many social media platforms

Agility PR Solutions

Are you marketing your business on Twitter? How about Facebook, Pinterest, Instagram, G+ and LinkedIn? If, like many marketers, you’re struggling to keep up with the ever-increasing repertoire of social media platforms, you’re certainly not alone. Is it really important to be marketing on all of them? Or can too much diversity kill off your […]. The post The modern marketer’s dilemma—too many social media platforms appeared first on Agility PR Solutions.

Change Agent Spotlight: Content Marketing Institute Leader Gives Inside Look at Model Inbound Approach

PR 20/20

Over the past year at PR 20/20, we’ve spent time reflecting on our core audience—who they truly are and how we can inspire them. We call these people change agents.

Announcing PR Daily’s 2018 Corporate Social Responsibility Awards finalists

PR Daily

Organizations that take a stand for something and publicly express an interest in helping their communities and customers are becoming highly favored among employees and consumers.

Poorly Written Blog Post Hides Google+ Data Breach

PR News

That hissing sound you hear is the Edelman Trust Barometer dropping like a lead zeppelin. The main culprit this time is Google. Did you read its Oct. 8 blog post?

Edelman research finds two-thirds of consumers worldwide now buy on beliefs 

Agility PR Solutions

Conference Recap: Judith Harrison on the Urgent Need to Diversify the PR Profession

PRSay

Judith Harrison was blunt with her assessment on the state of diversity and inclusion in public relations, calling it dire. “I’ve

How often should you post new blog entries?

PR Daily

Should you post short, topical pieces at a high frequency, or is it better to have occasional posts with highly targeted information? The answer lies in between.

A serious case of #sowhatism

Mark My Words

Make no mistake, this is the age of heightened individualism. More and more things are competing for our attention as the battle for clicks, likes and eyeballs gets stronger. And yet the more we compete as marketers and communicators, the more there is a sense of ‘so what?’.

3 reasons why companies of all sizes need expert publicity

Agility PR Solutions

When Amazon ran a 90-second ad for Alexa during the 2018 Super Bowl for an estimated 81.2 million viewers, it cost approximately $14.9 million. Other advertisers such as Disney, Pepsi, and Tide paid an average of $5 million per 30 seconds of air time. Altogether, advertisers have spent a total of $5.4

Conference Recap: Jonathan Mildenhall on Discovering Your Purpose

PRSay

Every Friday, Jonathan Mildenhall has a conversation with himself about whether he’s treated his coworkers and employees with kindness and decency over the past week. “It’s

4 tips for finding fantastic free photos

PR Daily

The old saying, “A picture is worth a thousand words,” still rings true in the digital age. Tweets with images receive 150 percent. more retweets, and Facebook posts with images see 2.3 times more engagement. than posts without them.

What is the Iowa Hawkeyes Wave?

HMA Public Relations

Community traditions have a way of engaging and strengthening brands – particularly when it involves football and kids. The stadium wave has been a part of […]. The post What is the Iowa Hawkeyes Wave? appeared first on HMA Public Relations.