Sat.Oct 06, 2018 - Fri.Oct 12, 2018

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse.

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How to breathe fresh life into trite corporate copy

PR Daily

When’s the last time you tucked into “Nineteen Eighty-Four?”. If you’ve read George Orwell’s dystopian classic, you probably remember Newspeak : the state-mandated language in which, for example, nothing is “bad” but rather “ungood” (or “doubleplusungood” in extreme cases).

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J.K. Rowling’s smart PR response proves wise Twitter use can be brand positive

Agility PR Solutions

With the resources available today in the way of professional social media PR help, there’s really no reason to damage your brand on Twitter. But people seem to do it every day.

126 How to use podcast interview marketing to build your brand and your business, with Tom Schwab

PR Warrior

Tom Schwab is the author of the book Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service.

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More Trending

Ronn Torossian With Top Five PR Stories of 2018

Ronn Torossian

Blink and you’ll miss it: 2018 has sped by, and we’re only just catching up.

It’s terrific to see that social media is still SOCIAL!

PR Warrior

I’m an unabashed social media purist. . Always have been, from the early days of Twitter in 2007-12 when connection, conversation and community really meant something.

New podcast: How Diageo measures multi-channel marketing

The Resolution Blog

I had the pleasure of interviewing James Alexander, the head of influence and advocacy at global drinks business Diageo. We discussed the multi-channel marketing campaigns Diageo run and why the measurement of the activity is so key to the business.

How to get broadcast coverage for your organization

PR Daily

For the average company, broadcast opportunities are notoriously difficult to secure. Who should you approach for an appearance? How can you package your organization to fit a broadcast program’s needs? What kinds of stories do best?

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Choose the Right Social Media Platform for Your Business?

Brand24

Choosing the right social media platform for your business can be a daunting task. Here's how to pick up the right one! Social Listening Social Media Social Media Marketing choose the right social media channel pick the right social media platform social media platform

The modern marketer’s dilemma—too many social media platforms

Agility PR Solutions

Are you marketing your business on Twitter? How about Facebook, Pinterest, Instagram, G+ and LinkedIn? If, like many marketers, you’re struggling to keep up with the ever-increasing repertoire of social media platforms, you’re certainly not alone. Is it really important to be marketing on all of them? Or can too much diversity kill off your […]. The post The modern marketer’s dilemma—too many social media platforms appeared first on Agility PR Solutions.

Poorly Written Blog Post Hides Google+ Data Breach

PR News

That hissing sound you hear is the Edelman Trust Barometer dropping like a lead zeppelin. The main culprit this time is Google. Did you read its Oct. 8 blog post?

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Networking for people who hate networking

PR Daily

Ugh, networking. It’s something we know we should do, but for most of us it’s about as much fun as a dental procedure.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Nine Actions That Torpedo Global PR

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I made my first trip overseas in 1994, supporting press conferences in Tokyo, Seoul, Hong Kong, Taipei and Singapore in one week. Talk about a PR hustle. As you might expect, things didn’t always go according to plan. At our first press conference in Tokyo, no one had bothered to mention that the format.more.

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From Cosby to Kavanaugh—how #MeToo has changed the way we handle culture and crisis

Agility PR Solutions

As the #MeToo movement has redefined “acceptable” conduct in every sphere of society—from the workplace to the university, from Hollywood to the Supreme Court—reputation and crisis management consultancy Temin and Company has logged 810 high-profile figures from Cosby to Kavanaugh accused of sexual harassment.

Mental health awareness action gap

Stephen Waddington

A senior communication professional shares a personal story of their own mental health and the difference between their organisation’s policy on mental health and the reality. A reader speculatively sent me this guest blog post after the conversation this week around World Mental Health Day. It spotlights the gap between what organisations say, and what they are actually doing, to support their employees.

Announcing PR Daily’s 2018 Corporate Social Responsibility Awards finalists

PR Daily

Organizations that take a stand for something and publicly express an interest in helping their communities and customers are becoming highly favored among employees and consumers.

Lessons in pitching: Tell the whole story

Axia PR

3 tips to improve your pitches. For more than 25 years, I worked as a journalist. During that time, I would pitch story ideas, while simultaneously learning the preferences of my editors. One time, an editor declined my offer to write about an emerging artist. What will your second paragraph say?"

Google’s search for transparency is hiding in plain sight

Agility PR Solutions

For the tech Gods, it seems like the easiest PR lessons are the hardest to learn.

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Building brand authenticity in a world of distrust

Stephen Waddington

The Future Laboratory hosted a discussion with Sean Pillot de Chenecey at the Corinthia Hotel London tonight to mark the launch of his book The Post-Truth Business. Alibaba founder Jack Ma is famously reported as saying that once you’ve established trust with a customer everything else is easy. However a lack of trust defines much of modern life including our relationships with brands, media, organisations and governments. Digital communication has become a war zone.

How often should you post new blog entries?

PR Daily

Should you post short, topical pieces at a high frequency, or is it better to have occasional posts with highly targeted information? The answer lies in between.

Conference Recap: Secretary Robert B. Reich on the Radical Act of Listening

PRSay

For Secretary Robert B. Reich, the key to civility is listening — but perhaps not in the way we’ve grown accustomed to over the past few years. .

How hyperlocal PR drives meaningful and measurable results

Agility PR Solutions

In the PR landscape, we know what media hits are considered big wins. You know, the ones that establish credibility, result in high-fives around the office and move the needle for the company featured—Forbes, Fast Company and Wall Street Journal, to name a few.

The value of loose connections on LinkedIn

Stephen Waddington

Social networks such as LinkedIn are based on loose ties. I’ve around 6,000 connections. It’s inconceivable that I could have so many personal relationships. So where’s the value? British anthropologist and evolutionary psychologist Robin Dunbar suggests that the maximum number of relationships that an individual can maintain is 150. His research found a correlation between primate brain size and the average size of a social group. Dunbar’s work has been variously challenged.

4 tips for finding fantastic free photos

PR Daily

The old saying, “A picture is worth a thousand words,” still rings true in the digital age. Tweets with images receive 150 percent. more retweets, and Facebook posts with images see 2.3 times more engagement. than posts without them.

42+ Artificial Intelligence Tools for Marketers

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”.

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Edelman research finds two-thirds of consumers worldwide now buy on beliefs 

Agility PR Solutions

Consumers are increasingly demanding that the brands and businesses they patronize get more involved with society, culture and their communities by taking a vocal stand for the beliefs and causes they support—and new research from global comms giant Edelman reveals the true consequences for brands that choose to stand idly by.

Master the PR pitch: Journalists from Digiday, CNBC, WHYY & Adweek weigh in

Muck Rack

Master the PR pitch: Journalists from Digiday, CNBC, WHYY & Adweek weigh in

What social media metrics matter most?

PR Daily

With ongoing algorithm changes, bot cleanups and paid advertising on social media, it can be a challenge to articulate campaign success.

The social media career path…or lack thereof

Communications Conversations

Consider the following scenario: You take a job out of college as a coordinator at a big agency. You develop a feel and love for social media marketing, and move up into a AE role and then a Senior AE role. You then find a job on the corporate side as a social media manager.

3 reasons why companies of all sizes need expert publicity

Agility PR Solutions

When Amazon ran a 90-second ad for Alexa during the 2018 Super Bowl for an estimated 81.2 million viewers, it cost approximately $14.9 million. Other advertisers such as Disney, Pepsi, and Tide paid an average of $5 million per 30 seconds of air time. Altogether, advertisers have spent a total of $5.4