Sat.Jun 24, 2017 - Fri.Jun 30, 2017

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Cision Goes Public: Ringing in the new age of Earned Media and Communications in the Cloud at the NYSE

Cision

Around here, “change,” “transformation” and “taking it to the next level” are terms used daily — and we’re embodying these ourselves as a company with the help of a fresh new look and an official NYSE ticker symbol. This morning, we rang the bell to open trading on the New York Stock Exchange, where as of today, Cision is publicly listed as CISN, signaling the completion of our merger with Capitol Acquisition Corp.

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Here Are the 6 Facets of Effective PR and Marketing Reporting

Onclusive

Monstrous file sizes, misguided statistics, focusing on tactics instead of outcomes and insights… The ways in which we can deplete the quality of our work when sharing PR and marketing results are vast. And for busy C-suite executives, reviewing a 10-page report as opposed to flipping through three top-line slides is often the difference between whether […].

Report 265
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Trending Sources

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How Can Brands Earn Trust in the Fake News Era?

Prowly

We buy based on the content that we find and consume and based on the experience that the content and the brand provide. This is why fake news is such a problem for brands. It’s false content, and as such it diminishes consumer trust even more. The post How Can Brands Earn Trust in the Fake News Era? appeared first on Prowly Magazine.

Brand 219
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How New Journalistic Practices Are Influencing The News Release

Business Wire

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. New technology brought in new challenges and revolutionized our relationship to media consumption. The smartphone is our connection to the world. 51% of consumers are getting their news from their mobile device and the trend is going upwards.

Mobile 152
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Behind the Headlines with Ben Wyskida

Cision

Known as a progressive communications strategist, Ben Wyskida recently joined the ranks of Fenton PR as the new CEO. With 20 years of experience in communications and social change spaces, Ben took the helm on May 15, 2017. His background includes expertise in criminal justice reform, sustainability, human rights and public interest law. He has also led “media for media” communications for investigative journalism non-profits.

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These 4 Growth Hacking Techniques Work Like Magic for Start-Ups

Prowly

Have you ever wondered how is it that some startups grow into massive multinational corporations while others keep struggling throughout their lives? The secret to business success lies in ‘growth hacking.’. The post These 4 Growth Hacking Techniques Work Like Magic for Start-Ups appeared first on Prowly Magazine.

Corporate 214
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Smart PR Helps Spread Good News

ImPRessions - Crenshaw Communications

Last week we shared best practices for delivering bad news, but sound public relations techniques are also effective for amplifying good tidings. In fact, happy news is a main driver for social media sharing. Emotions layered with happiness make up the majority of top drivers of viral content. Crenshaw client Brainjolt knows this; it delivers feel-good content that engages 100mm people each month.

Airlines 147
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Does Data-Driven Storytelling Threaten the Role of the Communicator? #CisionWorldTour Toronto

Cision

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? What if you paint pictures with words and tell tales around something as seemingly boring as a brand? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling.

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Content, Links & Influencers

The Proactive Report

Creating content is one thing, getting it seen is another. It’s that ‘tree in the forest’ question: If you create the perfect piece of content and nobody sees it, does it matter? Distribution and amplification of your content is a vital part of your content strategy. One of the places you need visibility is in the search engines – Google in particular.

Google 149
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Hot Startups Join Axis Innovation at NYSE

Flack's Revenge

I enjoyed last year’s Axis Innovation NYSE event, which showcased hot Israeli startups and also included a visit to the floor at the opening bell (you can read more about it here ). So when Axis CEO Ed Frank invited me back, I quickly said yes, and attended yesterday. Axis connects investors and corporations with tech startups. The NYSE session was part of a two day event that includes “leading Israeli series A tech startups and US VCs, angels, and corporate investors… to develop business

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The Critical Component Missing From Your Marketing and Communications Processes

Melissa Agnes

Over the weekend, the organizers of Montreal’s St. Jean Baptiste parade were accused of racism , when an image of a float being pushed solely by people of color, went viral. While I’m confident that this situation was unintentional, it’s not the first time we see an organization experience an avoidable controversy on account of their failure to assess the potential risk associated with their initiative.

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When to Hire an Executive Ghostwriter

Cision

In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. In reality, you’re strapped for time, and writing articles and other content falls to the very bottom of a very long list of tasks.

Writing 217
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A Brief Guide to Team Management for New Leaders

PRSay

Becoming a manager means more than just changing your title. The move is exciting, rewarding and official. From this point forward, you’re no longer the person looking up with questions; instead, you’re the one people look to for answers. This necessary career step can be challenging, but with a few easy tips it also offers personal and professional growth opportunities for you and your team. 1.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Influencer PR: Where Public Relations and Social Media Intersect

5W PR

The communications and public relations industry has gone through major changes in the last ten years and almost all of those changes tie, at least to some extent, to the dominance of social media. Influencers, who and how they are used, are one of those changes. Influencers have been a part of the marketing and branding game for decades, but in the past the powerful influencers almost always attained celebrity status in some form such as sports stars, models, or well-known actors.

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What is Investor Relations?

Shift Communications

What is investor relations? How does investor relations relate to public relations? Investor relations (or IR) is a specific sub-discipline of public relations that revolves around how a company communicates with investors, shareholders, government authorities, and the financial community. Unlike regular public relations practices, investor relations practices must be tightly integrated with a corporation’s accounting department, legal department, and top executives such as the CEO, CFO, a

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Login for Some Pitching Tips With Tech Reporter Ina Fried

Cision

Ina Fried is a veteran technology journalist who has held roles at a multitude of outlets including, CBS Interactive, CNET Networks, All Things Digital, and more. This past February, she made the move from senior editor at Recode to the new media company Axios, where she now serves as the chief technology correspondent based out of San Francisco. In mid-March, Ina launched Login: the Axios tech newsletter (which you can sign up for, along with other newsletters, here ).

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How a Trip to Antigua Dropped Into My Lap Thanks to Intentionality

Waxing UnLyrical

Would you believe I literally dreamed up a trip to Antigua? Had this not happened to me, I would have called myself crazy, or “woo woo,” or maybe something even more colorful. But it did. And it reminded me of just how powerful intentionality can be … when we are really focused about what we want. A couple of weekends ago, I shared this nifty little graphic in my Social PR Posse Facebook group : It got a lot of responses.

Banking 94
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Now is the winter of our dis-content: A glossary for the times we live in

Mark My Words

Do you confuse your branded storytelling with your sponsored content? Are you disruptive or merely a dial-mover? How old is too old to be millennial? If these questions keep you up at night then you clearly aren’t on the right sedative. For the rest us, I’ve been mulling over some of the phrases that have been buzzing around our jargon-infested ecosystem.

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Tectonic plates of Cannes are shifting

Steve Barrett on PR

Publicis set the cat among the pigeons on its home turf last week when it announced it was taking a break from Cannes and all industry awards for 12 months - festival organizer Ascential must ensure its upcoming consultation process doesn't give everyone the hump.

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How to Make Awesome Instagram Posts on Desktop

Cision

It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Additionally, Instagram achieved 700 million monthly active users last month. What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers.

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How to Diagnose and Repair a Failing Blog Strategy

Stern + Associates

We already know the press release is dead. Put simply, people don’t want to read them and Google doesn’t want to rank them. The next generation of public relations, “PR. The post How to Diagnose and Repair a Failing Blog Strategy appeared first on Stern Strategy Group.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What Does It Take to Implement Content Marketing Effectively in B2B?

Sword and the Script

What does it take to implement content marketing effectively in a B2B organization? It’s not an easy question to answer broadly because: a) every team has its own dynamics; b) every organization has constraints and limitations, and c) every vertical market has its own unique characteristics. b) every organization has constraints and limitations; and. c) every vertical market has its own unique characteristics.

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Cannes: it's a wrap

Steve Barrett on PR

An inspirational and energizing week on Le Côte d'Azur will reward close scrutiny by all professionals working in communications and marketing.

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Does Data-Driven Storytelling Threaten the Role of the Communicator? #CisionWorldTour Toronto

Beyond PR

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? What if you paint pictures with words and tell tales around something as seemingly boring as a brand? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling.

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Retweet If You Love Freedom. Like If You Prefer Tea Taxes.

Critical Mention

By: Frank Nunziata. Flashback to July 3, 1776. The Second Continental Congress is on the verge of dropping one of the most important documents in the history of civilization. Now let’s pretend that they had a little thing called social media at their disposal before and during the roll out. Here’s how we think the first July 4th would have blew up Twitter.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Why brands should avoid the VR bandwagon and go their own way

PR in High Definition

Over the past three years, virtual reality (VR) has evolved from a lab experiment to a platform for the media and consumers to engage with. And as it grows, more news organisations, marketers and PRs want to get involved to explore its new storytelling possibilities. Due to the immersive nature of VR, brands can give people an incredibly powerful experience.

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Diamonds: The way to your customers’ hearts

BradleyPR

It’s that time. You know she’s the one. You talked to her dad. You’ve planned the best proposal ever – new suit, flowers, secret photographers and videographers, that park bench where you first met. It will be perfect. She’s sure to say yes. You’re only missing one thing: the ring! You have to get the [.].

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How to Make Awesome Instagram Posts on Desktop

Beyond PR

It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Additionally, Instagram achieved 700 million monthly active users last month. What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers.