Sat.Jun 24, 2017 - Fri.Jun 30, 2017

Public Relations And The Customer Journey

ImPRessions - Crenshaw Communications

A great PR campaign can generate positive brand awareness, which is clearly desirable. Who wouldn’t welcome a profile in a major national publication, or a Q&A with an influential trade? What about a flood of LinkedIn comments? That kind of engagement is always a good thing.

How New Journalistic Practices Are Influencing The News Release

Business Wire

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive.

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Here Are the 6 Facets of Effective PR and Marketing Reporting

Onclusive

Monstrous file sizes, misguided statistics, focusing on tactics instead of outcomes and insights… The ways in which we can deplete the quality of our work when sharing PR and marketing results are vast. And for busy C-suite executives, reviewing a 10-page report as opposed to flipping through three top-line slides is often the difference between whether […]. PR Education PR reporting

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Hot Startups Join Axis Innovation at NYSE

Flack's Revenge

I enjoyed last year’s Axis Innovation NYSE event, which showcased hot Israeli startups and also included a visit to the floor at the opening bell (you can read more about it here ). So when Axis CEO Ed Frank invited me back, I quickly said yes, and attended yesterday.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Breaking Bad PR News

ImPRessions - Crenshaw Communications

At some point in a public relations career, you will have to be the bearer of unpleasant news, or the person who helps craft its communication. But there are strategies for delivering such news properly, tempering the blow and assuring that no one shoots the messenger.

More Trending

Here Are the 6 Facets of Effective PR and Marketing Reporting

Onclusive

Monstrous file sizes, misguided statistics , focusing on tactics instead of outcomes and insights… The ways in which we can deplete the quality of our work when sharing PR and marketing results are vast.

Report 195

Content, Links & Influencers

The Proactive Report

Creating content is one thing, getting it seen is another. It’s that ‘tree in the forest’ question: If you create the perfect piece of content and nobody sees it, does it matter? Distribution and amplification of your content is a vital part of your content strategy.

Google 173

Smart PR Helps Spread Good News

ImPRessions - Crenshaw Communications

Last week we shared best practices for delivering bad news, but sound public relations techniques are also effective for amplifying good tidings. In fact, happy news is a main driver for social media sharing. Emotions layered with happiness make up the majority of top drivers of viral content.

4 free or cheap PR tools nonprofit pros should get to know

PR Daily

Building your brand’s reputation is no easy task. Do you focus on social media? Establish your identity with a stunt or special event? Send out a barrage of PR pitches? None of these are bad ideas, and all make for a robust strategy. But what if you’re limited by the very nature of your organization?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

What Does It Take to Implement Content Marketing Effectively in B2B?

Sword and the Script

What does it take to implement content marketing effectively in a B2B organization? It’s not an easy question to answer broadly because: a) every team has its own dynamics; b) every organization has constraints and limitations, and c) every vertical market has its own unique characteristics.

Login for Some Pitching Tips With Tech Reporter Ina Fried

Cision

Ina Fried is a veteran technology journalist who has held roles at a multitude of outlets including, CBS Interactive, CNET Networks, All Things Digital, and more.

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How a Trip to Antigua Dropped Into My Lap Thanks to Intentionality

Waxing UnLyrical

Would you believe I literally dreamed up a trip to Antigua? Had this not happened to me, I would have called myself crazy, or “woo woo,” or maybe something even more colorful. But it did.

Fact-verification checklist for content marketers

PR Daily

Three cheers for accuracy! Amid the tsunami of fake news, skepticism about the legitimacy of content and outright hostility for the written word, fact-checking is making a comeback. For content marketers keen on getting it right, Visme has created a handy infographic.

Why Hate Is Not A Sustainable Brand

The Stalwart Blog

President Trump’s latest angry tweet targeted a prominent female television journalist. It drew sharp, bipartisan condemnation , and rightfully so. Many now ask when will these endless vitriolic messages from 1600 Pennsylvania Avenue end?

Brand 102

When to Hire an Executive Ghostwriter

Cision

In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. In reality, you’re strapped for time, and writing articles and other content falls to the very bottom of a very long list of tasks. So, what’s to be done?

What is Investor Relations?

Shift Communications

What is investor relations? How does investor relations relate to public relations? Investor relations (or IR) is a specific sub-discipline of public relations that revolves around how a company communicates with investors, shareholders, government authorities, and the financial community.

11 creative ways to pump up your content marketing game

PR Daily

Coming up with fresh, new and exciting ideas for your organization isn’t easy. Jeff Bullas identified eight main barriers to your content marketing plan: 1. Finding inspiration and ideas for the content. Creating it. Making it relevant. Resourcing it. Managing it. Monitoring it. Measuring it.

The Critical Component Missing From Your Marketing and Communications Processes

Melissa Agnes

Over the weekend, the organizers of Montreal’s St. Jean Baptiste parade were accused of racism , when an image of a float being pushed solely by people of color, went viral.

Now is the winter of our dis-content: A glossary for the times we live in

Mark My Words

Do you confuse your branded storytelling with your sponsored content? Are you disruptive or merely a dial-mover? How old is too old to be millennial? If these questions keep you up at night then you clearly aren’t on the right sedative.

What PR professionals can learn from the New York Times’ transformations

Media Bullseye

Even though it’s recently been deemed “the Failing New York Times,” the news giant has been anything but failing in the last year. Between breaking major stories and adding thousands of subscribers each month, the newspaper is forging a new frontier for itself.

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6 crucial digital marketing trends

PR Daily

Online marketing is notoriously volatile. Today’s hot platform, tool or technique might be tomorrow’s laughingstock. As social media channels wax and wane and as content consumption patterns evolve, marketers have to pivot accordingly.

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How Can Brands Earn Trust in the Fake News Era?

Prowly

We buy based on the content that we find and consume and based on the experience that the content and the brand provide. This is why fake news is such a problem for brands. It’s false content, and as such it diminishes consumer trust even more. The post How Can Brands Earn Trust in the Fake News Era? appeared first on Prowly Magazine. How To fakenews how to PR

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A Brief Guide to Team Management for New Leaders

PRSay

Becoming a manager means more than just changing your title. The move is exciting, rewarding and official. From this point forward, you’re no longer the person looking up with questions; instead, you’re the one people look to for answers.

PR means business: how communications firms are evolving [Webinar]

Media Bullseye

If you pulled a stranger off the street and asked them to name the key functions of public relations, you’d probably hear a definition that’s lacking some key details. Perhaps even more difficult to define and understand is the business side of PR.

What’s hindering your content marketing efforts?

PR Daily

How are health care marketers handling content strategy, and which key issues keep them from delivering engaging communications? Tandem surveys found that content marketing has become mainstream for health care organizations.

These 4 Growth Hacking Techniques Work Like Magic for Start-Ups

Prowly

Have you ever wondered how is it that some startups grow into massive multinational corporations while others keep struggling throughout their lives? The secret to business success lies in ‘growth hacking.’. The post These 4 Growth Hacking Techniques Work Like Magic for Start-Ups appeared first on Prowly Magazine. How To growthhacking how to startups

How To 119

How to Make Awesome Instagram Posts on Desktop

Cision

It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Additionally, Instagram achieved 700 million monthly active users last month.

Still in style: Tips for a great PR office

Media Bullseye

A recent Media Bullseye article considered potential alternatives to the traditional PR workplace model. Among the suggestions were opting for a virtual firm, where all the employees worked remotely, rather than a traditional office.

Statistics to drive your marketing campaigns

PR Daily

Content marketing, SEO, social media, email marketing and pay-per-click efforts are all elements on the modern marketer’s tool belt. How should a brand manager divvy up their time to accomplishthese pursuits? How does a communicator fit a message to the medium?

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From fake to fomo- what you were really missing out on at Cannes Lions

Mark My Words

Fear of missing out. One eye always on a more interesting interlocutor. In Cannes there is always a party more glamorous and exclusive that has passed you by. The yacht will have sailed before you even knew it. Forget the smiles and the sun.

SEO for Content Strategists: Creating a Content Calendar That’s Built to Rank

PR 20/20

Is your site’s content going stale? Or is this the first time you’re considering offering a blog or resource section on your site? Either way, it sounds like it’s time for a new editorial calendar. And if you’re putting all of this work into creating new content, you’ll probably want it to rank.

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This May Be a Little Fruity

HMA Public Relations

Happy National Pineapple Day from HMA! We decided to take some time to learn about this fruit and found that it shares some similarities with PR Pros. Fruity, we know! Click below for more]. The post This May Be a Little Fruity appeared first on HMA Public Relations.