Sat.Jun 24, 2017 - Fri.Jun 30, 2017

Public Relations And The Customer Journey

ImPRessions - Crenshaw Communications

A great PR campaign can generate positive brand awareness, which is clearly desirable. Who wouldn’t welcome a profile in a major national publication, or a Q&A with an influential trade? What about a flood of LinkedIn comments? That kind of engagement is always a good thing.

Here Are the 6 Facets of Effective PR and Marketing Reporting

Onclusive

Monstrous file sizes, misguided statistics, focusing on tactics instead of outcomes and insights… The ways in which we can deplete the quality of our work when sharing PR and marketing results are vast. And for busy C-suite executives, reviewing a 10-page report as opposed to flipping through three top-line slides is often the difference between whether […]. PR Education PR reporting

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How New Journalistic Practices Are Influencing The News Release

Business Wire

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive.

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Hot Startups Join Axis Innovation at NYSE

Flack's Revenge

I enjoyed last year’s Axis Innovation NYSE event, which showcased hot Israeli startups and also included a visit to the floor at the opening bell (you can read more about it here ). So when Axis CEO Ed Frank invited me back, I quickly said yes, and attended yesterday.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Smart PR Helps Spread Good News

ImPRessions - Crenshaw Communications

Last week we shared best practices for delivering bad news, but sound public relations techniques are also effective for amplifying good tidings. In fact, happy news is a main driver for social media sharing. Emotions layered with happiness make up the majority of top drivers of viral content.

More Trending

4 PR lessons to celebrate the Fourth of July

PR Daily

As we prepare for the Fourth of July, your mind might wander to celebrating with friends at a backyard barbecue and watching fireworks displays light up the night sky.

Login for Some Pitching Tips With Tech Reporter Ina Fried

Cision

Ina Fried is a veteran technology journalist who has held roles at a multitude of outlets including, CBS Interactive, CNET Networks, All Things Digital, and more.

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Content, Links & Influencers

The Proactive Report

Creating content is one thing, getting it seen is another. It’s that ‘tree in the forest’ question: If you create the perfect piece of content and nobody sees it, does it matter? Distribution and amplification of your content is a vital part of your content strategy.

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What Does It Take to Implement Content Marketing Effectively in B2B?

Sword and the Script

What does it take to implement content marketing effectively in a B2B organization? It’s not an easy question to answer broadly because: a) every team has its own dynamics; b) every organization has constraints and limitations, and c) every vertical market has its own unique characteristics.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

11 creative ways to pump up your content marketing game

PR Daily

Coming up with fresh, new and exciting ideas for your organization isn’t easy. Jeff Bullas identified eight main barriers to your content marketing plan: 1. Finding inspiration and ideas for the content. Creating it. Making it relevant. Resourcing it. Managing it. Monitoring it. Measuring it.

When to Hire an Executive Ghostwriter

Cision

In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. In reality, you’re strapped for time, and writing articles and other content falls to the very bottom of a very long list of tasks. So, what’s to be done?

What is Investor Relations?

Shift Communications

What is investor relations? How does investor relations relate to public relations? Investor relations (or IR) is a specific sub-discipline of public relations that revolves around how a company communicates with investors, shareholders, government authorities, and the financial community.

How a Trip to Antigua Dropped Into My Lap Thanks to Intentionality

Waxing UnLyrical

Would you believe I literally dreamed up a trip to Antigua? Had this not happened to me, I would have called myself crazy, or “woo woo,” or maybe something even more colorful. But it did.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

What’s hindering your content marketing efforts?

PR Daily

How are health care marketers handling content strategy, and which key issues keep them from delivering engaging communications? Tandem surveys found that content marketing has become mainstream for health care organizations.

The Critical Component Missing From Your Marketing and Communications Processes

Melissa Agnes

Over the weekend, the organizers of Montreal’s St. Jean Baptiste parade were accused of racism , when an image of a float being pushed solely by people of color, went viral.

How Can Brands Earn Trust in the Fake News Era?

Prowly

We buy based on the content that we find and consume and based on the experience that the content and the brand provide. This is why fake news is such a problem for brands. It’s false content, and as such it diminishes consumer trust even more. The post How Can Brands Earn Trust in the Fake News Era? appeared first on Prowly Magazine. How To fakenews how to PR

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Now is the winter of our dis-content: A glossary for the times we live in

Mark My Words

Do you confuse your branded storytelling with your sponsored content? Are you disruptive or merely a dial-mover? How old is too old to be millennial? If these questions keep you up at night then you clearly aren’t on the right sedative.

4 content marketing lessons from 'The Simpsons'

PR Daily

Have the keen marketing strategies and insights in “The Simpsons” eluded you? Those might be the last things you’d expect from the animated series, but the show offers 618 (and counting) episodes’ worth of communications genius.

What PR professionals can learn from the New York Times’ transformations

Media Bullseye

Even though it’s recently been deemed “the Failing New York Times,” the news giant has been anything but failing in the last year. Between breaking major stories and adding thousands of subscribers each month, the newspaper is forging a new frontier for itself.

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These 4 Growth Hacking Techniques Work Like Magic for Start-Ups

Prowly

Have you ever wondered how is it that some startups grow into massive multinational corporations while others keep struggling throughout their lives? The secret to business success lies in ‘growth hacking.’. The post These 4 Growth Hacking Techniques Work Like Magic for Start-Ups appeared first on Prowly Magazine. How To growthhacking how to startups

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How to Make Awesome Instagram Posts on Desktop

Cision

It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Additionally, Instagram achieved 700 million monthly active users last month.

LinkedIn provides 3 hot updates for marketers

PR Daily

LinkedIn’s self-serve ad platform has been going through a few changes in the past several months. Page managers and advertisers should have noticed design changes and new tools like conversion tracking and the ability to save target audiences earlier this year.

PR means business: how communications firms are evolving [Webinar]

Media Bullseye

If you pulled a stranger off the street and asked them to name the key functions of public relations, you’d probably hear a definition that’s lacking some key details. Perhaps even more difficult to define and understand is the business side of PR.

Does Data-Driven Storytelling Threaten the Role of the Communicator? #CisionWorldTour Toronto

Beyond PR

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? What if you paint pictures with words and tell tales around something as seemingly boring as a brand?

Influencer PR: Where Public Relations and Social Media Intersect

5W PR

The communications and public relations industry has gone through major changes in the last ten years and almost all of those changes tie, at least to some extent, to the dominance of social media. Influencers, who and how they are used, are one of those changes.

Dignity Health striving to make the world more mindful

PR Daily

The premise is simple: Everybody benefits when people are more mindful of themselves and others. That belief is driving San Francisco-based Dignity Health to help people connect with their kinder, gentler selves.

Still in style: Tips for a great PR office

Media Bullseye

A recent Media Bullseye article considered potential alternatives to the traditional PR workplace model. Among the suggestions were opting for a virtual firm, where all the employees worked remotely, rather than a traditional office.

How to Make Awesome Instagram Posts on Desktop

Beyond PR

It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Additionally, Instagram achieved 700 million monthly active users last month.

Has Media Monitoring Become a Dirty Word?

TrendKite

It won’t surprise readers of this blog, or anyone involved in PR, when we say that the practice of public relations is evolving quickly. We’ve made the adjustment to our new data-focused reality. Most of us have given up AVE and other outdated PR measurements in favor of outcome-based metrics. And we’ve learned to focus on quality coverage over quantity. The pace of change is not slowing down, so PR professionals have to be ready to embrace it. PR Strategy PR Measurement

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7 social media lessons from ‘Pretty Little Liars’

PR Daily

"Pretty Little Liars” fans have finally met their endgame. On Tuesday, the series finale concluded the seven-year-run of what has been called “the most social show on TV” —and one of the first series to usher in the era of tweeting along with your favorite television shows. Its second season finale generated the most social media buzz of any series in TV history at the time, and last year’s episodes generated more than a quarter of a billion engagements across social platforms.

This May Be a Little Fruity

HMA Public Relations

Happy National Pineapple Day from HMA! We decided to take some time to learn about this fruit and found that it shares some similarities with PR Pros. Fruity, we know! Click below for more]. The post This May Be a Little Fruity appeared first on HMA Public Relations.