Starbucks Closing to Conduct Training: Authentic Action or Brilliant PR Stunt?
Return on Reputation
APRIL 17, 2018
Did you see the news about Starbucks closing its stores for a day to conduct training around racial bias ? No doubt the pundits will be lighting up the airwaves with claims that this may be the most brilliant PR move ever. No doubt that Starbucks will earn big PR points for this.