Sat.Apr 14, 2018 - Fri.Apr 20, 2018

Starbucks Closing to Conduct Training: Authentic Action or Brilliant PR Stunt?

Return on Reputation

Did you see the news about Starbucks closing its stores for a day to conduct training around racial bias ? No doubt the pundits will be lighting up the airwaves with claims that this may be the most brilliant PR move ever. No doubt that Starbucks will earn big PR points for this.

5 Insights On Corporate Activism From Top PR Experts

ImPRessions - Crenshaw Communications

Last week, seven of the public relations industry’s top PR professionals offered unusually candid insights into one of the hottest issues of the day – corporate activism.

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5 Reasons To Fire Your Tech PR Firm

ImPRessions - Crenshaw Communications

An early-stage company with limited resources expects a good return on investment from any tech PR firm it employs. This, of course, is true of any organization, but for a startup, the stakes are a bit higher than for a long-established business.

B2B 170

Filling the white space

PR Warrior

Brand 275

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

VW Abruptly Shifts Gears

Ronn Torossian

Ever since the massive international emissions scandal, Volkswagen has been actively working to regain its position as one of the top automaker on the planet. It’s been a tough return to that pinnacle, and the company has made a lot of changes in their journey.

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Thought Leadership Strategy: The 10 Biggest Mistakes You Need to Avoid

B2B PR Sense

Thought leadership is the goal of many executives and the pinnacle of success in executive branding. But it doesn’t come about by chance, which is why you need to develop a thought leadership strategy.

Five quick things to know about sponsored YouTube videos

NewsWhip

As publishers and brands diversify their 2018 strategies, Youtube influencers already have loyal audiences ready to engage. We take a look at the data. We’ve talked a lot about influencers on the blog, particularly on Instagram and, to a lesser extent, Facebook.

How Southwest Communicated News and Empathy in the Aftermath of Flight 1380

PR News

Few communications teams are better trained and more adept than the one Linda Rutherford heads at Southwest Airlines. Communications works closely with social media staff at Southwest to craft an integrated response to incidents ranging from relatively small ones to crises.

10 tips for writing and polishing a speech

PR Daily

You probably wouldn’t read an essay aloud and call it a “speech.”. Writing a speech and producing an essay have much in common, however.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Embracing Company Culture and Values

Shift Communications

One thing I have learned in the short time I have been a member of the PR world is that this world is fast and furious – part of the appeal for me. With all the happenings for clients, prospects and internal agency work, it is rare to find a unique way outside of the PR world to better yourself.

3 Strategies for Overcoming the Internal Struggle of Crisis Ready Resistance

Melissa Agnes

Image: cvm | Shutterstock. I recently received the following comment on a post I shared to social media: Sometimes it’s just hard to start talking about crisis preparedness because no one wants to be involved in a negative event. When a conversation starts, following your guidelines is the key.

2018: The Year the Community and Conversation Influencer Model Got Real

PR News

Heinz makes waves on Twitter with ‘Mayochup’ poll

PR Daily

How much do you care about condiments? Some were ready to mix it up on Twitter after Heinz released a poll asking whether Americans were in favor of a new blend called “Mayochup” hitting the shelves. Want #mayochup in stores? 500,000 votes for “yes” and we’ll release it to you saucy Americans.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Key Marketing Considerations in Choosing a CMS; Off Script #28: Matt Garrepy of Solodev

Sword and the Script

By his own assessment he “started out as a young, idealistic creative” with a degree in art history. It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked.

Why is it Important to Build a Personal Brand?

Maine PR Maven

By building your network, you build your personal brand. You may ask: why is it important to build my personal brand? It’s important for people to know you, particularly when they need what you have to offer. If you are a plumber, you want to be known as the best darn plumber in your city […].

Brand 98

Social Media Rock Stars: Collegis Education’s Kendall Bird

Communications Conversations

Higher education advocate. Social media and communications professional. Self-proclaimed data geek. And movie buff. Just a few of the terms I’d use to describe this month’s Social Media Rock Star: Kendall Bird.

3 ways your organization can tackle corporate social responsibility

PR Daily

Corporate social responsibility should play an important role in all organizations. Is your organization passionate about making the world a safer, smarter and more sustainable place?

Lobbying for Your B2B Client or Pitch Idea

Shift Communications

I was recently speaking with a lobbyist that works with a client. The lobbyist was explaining his role, not only on behalf of my client but also more generally, including his job description and goals.

Public Relations in the Age of Sinclair

Barokas

With all of the twists and turns of our industry, the art and science of media relations has remained one of the cornerstones of public relations.

Career Growth and Cherry Blossoms: Making the Most of Spring and APR Month

PRSay

The cherry tree in our front yard is full of white blossoms, which can only mean one thing: the arrival of spring. It is the season of renewal, new growth and transition into summer. Spring is also a transition time for many military service members moving from a career to a whole new way of life.

Local 101

When automation goes wrong: Lessons from failed pitches

PR Daily

Technology can be helpful—except when it doesn’t work. Most PR pros with the responsibility of pitching reporters gladly welcome resources that can make their work more efficient and effective, including media lists, pitch templates and automated email tools.

How To Celebrate Birthdays

HMA Public Relations

Everyone celebrates birthdays a little differently. Read further to see what HMA Public Relations has done in the past to celebrate our birthdays! The post How To Celebrate Birthdays appeared first on HMA Public Relations.

Promoting Content: Developing a Content Marketing Strategy (2 of 2)

Prowly

Promotion is a critical component of anything you want to raise awareness about. You wouldn’t spend your time and energy coordinating a birthday party without promoting it. What would be the point? You’d be the only one there, and that’d be a sad party.

2 Ways to Enhance Your Executive Presence

PRSay

You’re a busy PR professional. At any given time, you may be responsible for a half-dozen initiatives at your company, or calling on a dozen different clients. You’ve been running meetings and giving presentations for years, if not decades. You know your content inside and out.

Bring your brand’s personality to every piece of content

PR Daily

When every organization is fighting for eyeballs online, it can feel impossible to make your brand stand out. Victoria Nielsen, senior social media manager for Focus brands, isn’t breaking a sweat, though.

3 mistakes Starbucks made in handling its crisis in Philadelphia

Axia PR

Don’t make these errors when a crisis hits your company. On the afternoon of Thursday, April 12, an employee at a Starbucks in Philadelphia decided that two men who were sitting at a table and had not purchased anything were a threat. That employee called the police who arrested the men and held them in custody until 1:30 a.m. the next morning. The men, who were waiting for a business associate, were African-American.

6 career management tips I’ve learned over the last 20 years

Communications Conversations

It seems like career management has been a hot topic lately. In fact, Minnesota AMA hosted a session on this exact topic last week. And, it’s a topic I’m particularly passionate and interested in–always have been. When I worked on the corporate side.

#MediaMonday – Taylor Transtrum

HMA Public Relations

Last month, Alison finally got a chance to meet Taylor Transtrum, a writer for Modern Luxury Scottsdale. Her story is a great one – and she has all sorts of story needs. Take a look! The post #MediaMonday – Taylor Transtrum appeared first on HMA Public Relations.

How can content marketers earn more engagement with quizzes?

PR Daily

Content is everywhere, bombarding us from every direction in every form. According to CMI , people saw an average of 2,000 ads each day in 1984. By 2014, that number more than doubled to 5,000. As a marketer, how do you create messaging which cuts through all that noise? The answer: quizzes.

Last Orders on Social Media? 

Mark My Words

The price of a J D Wetherspoon pint will be the cheapest within a ten minute walk of where you’re stood. Whether or not this adage is entirely true, the pub chain has created a brand of cheap-and-cheerfulness that has have left its competition in the gutter. Could this partly account for why its chairman Tim Martin announced this week that all 900 plus of the chain’s social media accounts -mainly facebook pages but also its corporate twitter and Instagram accounts- have been deactivated?

Public Relations and Activism

Solo PR Pro

Is activism the new black? We are living in a time where activism – social and political – is more prevalent than ever. Fiery speeches and pictures of protests populate our social feeds as often as recipes and puppy videos.