Sat.Apr 14, 2018 - Fri.Apr 20, 2018

Starbucks Closing to Conduct Training: Authentic Action or Brilliant PR Stunt?

Return on Reputation

Did you see the news about Starbucks closing its stores for a day to conduct training around racial bias ? No doubt the pundits will be lighting up the airwaves with claims that this may be the most brilliant PR move ever. No doubt that Starbucks will earn big PR points for this.

5 Insights On Corporate Activism From Top PR Experts

ImPRessions - Crenshaw Communications

Last week, seven of the public relations industry’s top PR professionals offered unusually candid insights into one of the hottest issues of the day – corporate activism.

5 Reasons To Fire Your Tech PR Firm

ImPRessions - Crenshaw Communications

An early-stage company with limited resources expects a good return on investment from any tech PR firm it employs. This, of course, is true of any organization, but for a startup, the stakes are a bit higher than for a long-established business.

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Filling the white space

PR Warrior

Brand 275

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

VW Abruptly Shifts Gears

Ronn Torossian

Ever since the massive international emissions scandal, Volkswagen has been actively working to regain its position as one of the top automaker on the planet. It’s been a tough return to that pinnacle, and the company has made a lot of changes in their journey.

More Trending

3 crisis communications lessons from Southwest’s intrepid pilot

PR Daily

Communicators can learn a thing or two from airline pilots. In addition to saving the lives of 148 Southwest Airlines passengers, Capt. Tammie Jo Shults—the former U.S.

Five quick things to know about sponsored YouTube videos


As publishers and brands diversify their 2018 strategies, Youtube influencers already have loyal audiences ready to engage. We take a look at the data. We’ve talked a lot about influencers on the blog, particularly on Instagram and, to a lesser extent, Facebook.

Embracing Company Culture and Values

Shift Communications

One thing I have learned in the short time I have been a member of the PR world is that this world is fast and furious – part of the appeal for me. With all the happenings for clients, prospects and internal agency work, it is rare to find a unique way outside of the PR world to better yourself.

3 Strategies for Overcoming the Internal Struggle of Crisis Ready Resistance

Melissa Agnes

Image: cvm | Shutterstock. I recently received the following comment on a post I shared to social media: Sometimes it’s just hard to start talking about crisis preparedness because no one wants to be involved in a negative event. When a conversation starts, following your guidelines is the key.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

10 tips for writing and polishing a speech

PR Daily

You probably wouldn’t read an essay aloud and call it a “speech.”. Writing a speech and producing an essay have much in common, however.

How Southwest Communicated News and Empathy in the Aftermath of Flight 1380

PR News

Few communications teams are better trained and more adept than the one Linda Rutherford heads at Southwest Airlines. Communications works closely with social media staff at Southwest to craft an integrated response to incidents ranging from relatively small ones to crises.

Key Marketing Considerations in Choosing a CMS; Off Script #28: Matt Garrepy of Solodev

Sword and the Script

By his own assessment he “started out as a young, idealistic creative” with a degree in art history. It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked.

Why is it Important to Build a Personal Brand?

Maine PR Maven

By building your network, you build your personal brand. You may ask: why is it important to build my personal brand? It’s important for people to know you, particularly when they need what you have to offer. If you are a plumber, you want to be known as the best darn plumber in your city […].

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Heinz makes waves on Twitter with ‘Mayochup’ poll

PR Daily

How much do you care about condiments? Some were ready to mix it up on Twitter after Heinz released a poll asking whether Americans were in favor of a new blend called “Mayochup” hitting the shelves. Want #mayochup in stores? 500,000 votes for “yes” and we’ll release it to you saucy Americans.

30+ Amazing Video Insights to Get Brand Exposure and Reach on Social Media [Infographic]

Social PR Chat

How can you survive social media without video insights? Racking up more than 2 billions daily active users, Facebook is a force that’s hard to ignore – especially for brands. Obviously, Facebook is not the only social media platform where you can get brand exposure and reach.

2018: The Year the Community and Conversation Influencer Model Got Real

PR News

Career Growth and Cherry Blossoms: Making the Most of Spring and APR Month


The cherry tree in our front yard is full of white blossoms, which can only mean one thing: the arrival of spring. It is the season of renewal, new growth and transition into summer. Spring is also a transition time for many military service members moving from a career to a whole new way of life.

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Infographic: 6 social media marketing trends to watch

PR Daily

When it comes to social media marketing, one thing is certain: Nothing lasts forever. What worked last year for your marketing strategy might not this year. The landscape is constantly evolving, and brand managers must stay privy to the latest practices to have the upper hand.

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Social Media Rock Stars: Collegis Education’s Kendall Bird

Communications Conversations

Higher education advocate. Social media and communications professional. Self-proclaimed data geek. And movie buff. Just a few of the terms I’d use to describe this month’s Social Media Rock Star: Kendall Bird.

25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

Guest Post by Laura Petrolino. The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity.

Lobbying for Your B2B Client or Pitch Idea

Shift Communications

I was recently speaking with a lobbyist that works with a client. The lobbyist was explaining his role, not only on behalf of my client but also more generally, including his job description and goals.

3 ways your organization can tackle corporate social responsibility

PR Daily

Corporate social responsibility should play an important role in all organizations. Is your organization passionate about making the world a safer, smarter and more sustainable place?

2 Ways to Enhance Your Executive Presence


You’re a busy PR professional. At any given time, you may be responsible for a half-dozen initiatives at your company, or calling on a dozen different clients. You’ve been running meetings and giving presentations for years, if not decades. You know your content inside and out.

How To Celebrate Birthdays

HMA Public Relations

Everyone celebrates birthdays a little differently. Read further to see what HMA Public Relations has done in the past to celebrate our birthdays! The post How To Celebrate Birthdays appeared first on HMA Public Relations.

Promoting Content: Developing a Content Marketing Strategy (2 of 2)


Promotion is a critical component of anything you want to raise awareness about. You wouldn’t spend your time and energy coordinating a birthday party without promoting it. What would be the point? You’d be the only one there, and that’d be a sad party.

When automation goes wrong: Lessons from failed pitches

PR Daily

Technology can be helpful—except when it doesn’t work. Most PR pros with the responsibility of pitching reporters gladly welcome resources that can make their work more efficient and effective, including media lists, pitch templates and automated email tools.

5 ways to reach journalists and bloggers through your online newsroom


These days, every company must be a publisher. As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means.

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#MediaMonday – Taylor Transtrum

HMA Public Relations

Last month, Alison finally got a chance to meet Taylor Transtrum, a writer for Modern Luxury Scottsdale. Her story is a great one – and she has all sorts of story needs. Take a look! The post #MediaMonday – Taylor Transtrum appeared first on HMA Public Relations.

3 mistakes Starbucks made in handling its crisis in Philadelphia

Axia PR

Don’t make these errors when a crisis hits your company. On the afternoon of Thursday, April 12, an employee at a Starbucks in Philadelphia decided that two men who were sitting at a table and had not purchased anything were a threat. That employee called the police who arrested the men and held them in custody until 1:30 a.m. the next morning. The men, who were waiting for a business associate, were African-American.

Bring your brand’s personality to every piece of content

PR Daily

When every organization is fighting for eyeballs online, it can feel impossible to make your brand stand out. Victoria Nielsen, senior social media manager for Focus brands, isn’t breaking a sweat, though.

6 career management tips I’ve learned over the last 20 years

Communications Conversations

It seems like career management has been a hot topic lately. In fact, Minnesota AMA hosted a session on this exact topic last week. And, it’s a topic I’m particularly passionate and interested in–always have been. When I worked on the corporate side.

2018 PRSA Western District Conference in the Mile High City

HMA Public Relations

Last week, two of our team members were at the 2018 PRSA Western District Conference in Denver where the theme focused on the importance of community in PR. Here are the takeaways. The post 2018 PRSA Western District Conference in the Mile High City appeared first on HMA Public Relations.