Sat.Feb 11, 2023 - Fri.Feb 17, 2023

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6 PR Pitching Pitfalls And How To Avoid Them

ImPRessions - Crenshaw Communications

PR people make mistakes every day, especially when it comes to pitching stories to the media. But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. Given the stakes, a small screw-up can be a disaster.

Pitching 250
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In the age of AI, it’s critical to put relationships back into public relations

Agility PR Solutions

The word “relationship” is key and core within public relations, yet communicators often overlook forging and nurturing mutually supportive relationships with staff, clients, and the media.

Publicity 187
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How Travel Makes You a Better PR Practitioner – Part One

Landis PR

By the Landis Team Over the years, I’ve found some interesting “common denominators” among PR people…many were active in school plays and/or debate teams; we all love to eat and criticize bad grammar…the list goes on. One constant is travel.

Travel 52
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7 Ways to Ruin Your PR Relationship with a Journalist

Prowly

Have you thought of your valentine today? No, not the one at home, but the one you woo every day at work: the media! On this Valentine’s Day, we’re thinking about how media relations can be very similar to dating.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Mastering the art of crisis communication is a must-have skill for any public relations professional. Join Shawna Bruce in this webinar as she unpacks the essential elements of clear and compelling messages, the key to communicating with stakeholders, and best practices for managing social media to avoid chaos!

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How M&M’s spoiled its PR moment with Super Bowl ads

PR Daily

They ruined a chance to do something bigger.

More Trending

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Long-Term Benefits of Utilizing PR for Your Brand?

Victorious PR

Utilizing public relations (PR) has many benefits that go far beyond any exact moment. Even for a short period, while working with PR professionals, their work provides long-term, positive and lasting effects and ultimately helps you reach your goals.

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Follow Trends or Stay True to Your Brand?

5W PR

The fashion industry has been growing at a faster pace than ever before, as new fashion trends keep showing up on a weekly basis it seems. This growth isn’t showing any signs of slowing down or stopping.

Fashion 88
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Managing PR Campaigns With Heart

HMA Public Relations

It's Valentine's Day and Abbie Fink is sharing why it can be so important to lead with your heart and not your head as a PR professional. Find out more on taking a different approach to your work in this blog post. Odds and Ends heart valentine Valentine’s Day

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Why scandal can land your company in the news – and how to recover

Axia PR

Avoid unethical business practices to keep your reputation safe. While many companies seek earned media coverage, they always hope the news media will portray them in a positive light.

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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The Value of Diversity, Equity, and Inclusion | Business Wire Blog

Business Wire

Black History Month is a special time of the year when we take time to acknowledge and celebrate the many accomplishments achieved by African Americans.

Blogging 264
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Pitching the Media – 31 Tips to Start Today

PR for Anyone

Here you go! I’ve put together 31 tips to pitch the media! It’s a month’s worth of tips and tools to make it easy for you to just start implementing. No more excuses! Use this list to make 2023 the year you go from Established to Known™ 1.

Pitching 246
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Don’t underestimate the value of local media

PR Daily

Sometimes to think big, you have to start small. Rhiannon Hendrickson is a senior PR strategist and founder of Orapin. When we first start working with a new client, we always ask which media outlets are on their wish list.

Local 204
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How to build brand reputation in an era of greenwashing backlash:?part two

Onclusive

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash.

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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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What Did the NHL Do Right and What Did They Do Wrong With Their Diversity Job Fair?

Ronn Torossian

During the 2023 All Star Festivities held in Fort Lauderdale, the NHL announced that it would be hosting a job fair with the goal of helping job seekers from diverse backgrounds get a job in hockey.

LinkedIn 195
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5 skills every social media manager should possess

Agility PR Solutions

Today, digital marketing has advanced significantly, and virtually every business must have an online presence to expand its reach and increase its visibility.

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Small but effective: How to make the most of your small social team

PR Daily

We spoke with Ian Suarez of Visit Orlando about how to optimize a smaller group of social media aces. If you’ve worked in any sort of media capacity lately, there’s a good chance you know how to make the most magic with a limited set of resources to help your team succeed.

How To 170
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The Power of Emerging AI Technology in PR- and How to Use It

Remote PR Jobs

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used

Sword and the Script

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map.

Software 165
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5 PR lessons from the handling of the Chinese spy balloon and other UFOs

Agility PR Solutions

The media—both mainstream and social—have been enraptured in the past three weeks with Chinese spy balloons and various unidentified flying objects traversing U.S. air space.

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How nonprofits can reach Gen Z: Tips from Charity Navigator

PR Daily

DE&I and influencer relations are big. Every organization wants to court Gen Z, the youngsters who will be our customers for the next 50 years of more. Nonprofits are no exception.

Nonprofit 171
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The Super Bowl ads that grabbed the headlines in 2023

NewsWhip

Last night saw the Kansas City Chiefs emerge triumphant by the skin of their teeth against the Philadelphia Eagles at Super Bowl LVII. And given such a tight and exciting game, it’s only right that we focus on… the brands and musical acts that made headlines at the same time.

Film 147
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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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Improve Your Google Ranking with Search Intent & Optimization

Contently - Strategy

Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one?

Google 121
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A new data architecture: How businesses can address spiraling data costs and complexity

Agility PR Solutions

When it comes to maximizing the efficiency of data, brands and businesses are facing a perfect storm of cost, complexity, and talent when it comes to supporting critical analytics and AI initiatives, new research from consulting firm Boston Consulting Group (BCG) reveals.

Data 165
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Tesla gripes over massive recall, NYT faces criticism for trans coverage and more

PR Daily

Plus: A rug company has found a side hustle in ASMR. Tesla has issued a recall for more than 360,000 of its vehicles over issues with its self-driving features.

Software 165
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Why So Many Super-Beer Ads?

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing If last month was “Dry January,” this year’s alcohol-soaked Super Bowl’s ads might mean calling the current month Febrewery.

Marketing 107
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5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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A Year-Round Commitment to the PRSA Code of Ethics

PRSay

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

Ethics 151
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As AI permeates digital culture, consumers now cite a lack of trust—and fear of malicious intent

Agility PR Solutions

Consumer 158
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9 new social media features you should know about this week

PR Daily

Including news from Twitter, Pinterest, Instagram, Facebook and TikTok. We took a week off from new social media features due to, well, a lack of new social media features. But app product teams have been hard at work rolling out new updates, cutting features and tweaking oversight and ad features.