Sat.Sep 04, 2021 - Fri.Sep 10, 2021

Implementing a comprehensive content distribution plan


In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences.

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How To Get The Most From PR Freelancers

ImPRessions - Crenshaw Communications

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Post-COVID, there are probably a greater variety of freelancers available given that remote work is so commonplace in our industry.

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The Crate Challenge: Is it Worth the Risk?

Ronn Torossian

The internet is no stranger to crazy, silly and often dangerous challenges. To this day everyone still remembers the Ice Bucket Challenge and the Tide Pod Challenge, not to mention all the injuries and illnesses they caused. But now there’s a new challenge sweeping the internet.

Freelancing 101: A Guide to Getting Started


If you've recently lost your journalism job or are looking for a way to shift into freelancing, here's a quick-start guide to becoming a freelance writer. Media Blog

7 Ways to Deliver Groundbreaking Thought Leadership

A thought leadership program is a powerful tool to increase the profile of your company. By developing content that is authentic to your brand, you can become the ‘go-to’ expert in your field. This will improve customer engagement and market awareness.


PR for Anyone

If been doing this a long time and one of the biggest things I hear is that people are afraid of journalists. They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty.

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More Trending

5 tips for being a brilliant brand journalist

PR Daily

Read voraciously, be persistent in your pursuit of truth, and don’t be afraid to ask for help. The goal of brand journalism is to build awareness of your company by reporting stories focused on your audience, not the company. To get there, communications professionals should act like reporters.

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8 crucial issues faced by today’s public relations executives

Agility PR Solutions

Public relations has never been an easy job to handle. What’s worse, the internet and social media have made the role increasingly challenging in terms of getting the right story to the right people.

Media Moves at The Boston Globe, CNET & The Cut, New Top Editors at Vox, Gizmodo


Joanna Nikas joins The Cut, CNET hires Bree Fowler, Rick Rouan’s new beat at USA Today, and more. Media Blog

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Using Social Media to Get PR

PR for Anyone

How to Be on TV Shows: Utilizing social media is fast way to land in the media. See what reporters are talking about and if you have expertise in that area, pitch your story to them. See how Susan Bourassa used this technique to land the media. Check out the post and the watch the video below.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

4 things to know before and after you pitch broadcast outlets

PR Daily

Getting featured on the six o’clock news requires timely action. Consider these tips to make the most of your opportunity. We’ve had several PR pros tell us this year that if you want to effectively reach your audience nowadays, you need to get your story on TV.

Looking for real influence? Forget celebrity influencers, focus on real people

Agility PR Solutions

New social network science research says it time to shift our thinking about influence At Engagement Labs, we have long believed in the power of everyday influencers to drive business results. And now there is new, independent scientific evidence that supports our view.

UK Media Moves including the New Statesman, Sky News, the FT and more


Philippa Nuttall appointed Editor in Chief, Environment and Sustainability at the New Statesman; Deborah Haynes is now Security and Defence Editor at Sky News; Christine Murray has started as Mexico & Central America Correspondent for the FT. Media Blog

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Maple and berry flavors are the rising stars of fall 2021


The food and beverage industry thrives on flavors. Salty, sweet, spicy— there are thousands of avenues to explore. We see specific flavors rule entire seasons, and for good reason.

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

How communicators have become MVPs in the eyes of the C-suite

PR Daily

Here are the essential messages that must be shared internally and externally as a tight labor market and COVID-19 uncertainty pose tremendous recruitment and retention challenges.

6 creative tips for a successful press launch in 2021

Agility PR Solutions

Press launches have always been an effective way to inform the media about recent business developments. When it comes to releasing new products or services, a well-prepared press launch can make everything go much more smoothly for the company.

Most companies are using Twitter wrong–it’s all about brand love in 2021

Communications Conversations

For at least a couple years now, many brands have been asking the same question: Should we give up on Twitter? And, in some instances, the answer has been “yes.” ” Engagement numbers have plummeted on Twitter over the years for brands. Especially retweets and replies. While a good chunk of brands still use Twitter as a customer service tool, some are starting to move away from Twitter and not devote the resources platforms like Instagram, Facebook and LinkedIn are receiving.

3 Ways PR Software Saves PR Teams Time and Money


Learn the time- and cost-saving benefits of PR software. US Blog

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Leading a strategic plan for an uncertain future during a time of disruption and upheaval

PR Daily

The dean of the University of Oregon School of Journalism and Communication makes the case for the lessons leaders should take from a changing sector that is rethinking its future.

When a crisis strikes, don’t dig a deeper hole

Agility PR Solutions

The following is excerpted from CRISIS AVERTED: PR Strategies to Protect Your Reputation and the Bottom Line. Bad decision-making often finds its way into the C-suite.

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Does your brand need an audio content strategy now, too?

Communications Conversations

Like we digital marketers need another thing on our plate, right? But, the concept of adding an audio content strategy to your work isn’t as crazy as it might have seemed just a few short years ago. For starters, consider just a few stats: 28% of the U.S. 12+ population are now weekly podcast listeners, a 17% increase over 2020. 33% of Americans 12+ now own a smart speaker. 62% of the U.S. 12+ population are now weekly online audio listeners, an all-time high for this category. .

UK Media Moves including The Telegraph, Reach plc, and more


Multiple updates at Reach plc and; Memphis Barker has been appointed Acting Foreign Editor at The Telegraph. Media Blog

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Creativity at Hallmark is the gift that keeps on giving

PR Daily

An exec from the iconic greeting card company shares wisdom on how to craft more meaningful, inspired and relevant messaging. 111 years ago, Hallmark founder J.C.

Following market trends: New Reddit feature puts videos in front of wider audiences

Agility PR Solutions

When users of the Reddit app recently opened the platform, they could notice a new button next to their search bar.

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6 questions with Matty Merritt from Morning Brew

Muck Rack

6 questions with Matty Merritt from Morning Brew


Can Military Influencers Ethically Use Their Status to Sell Services?


Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Leading With Ethics.”

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Measuring the Impact of PR: A Roadmap to True Value

Measuring the true impact of Comms is a daunting enough task. And without the right measurement program, PR risks losing ownership of its own success. In this new whitepaper from measurement expert Neil Morrison, you'll learn five tips to help move beyond vanity metrics.

20 years later, comms pros remember Sept. 11

PR Daily

The communicators behind 9/11 Day—a national day of service honoring the victims of the deadly attack in 2001—look back on two decades of making a difference. For communications pros David Paine and Jay Winuk, the tragic events of Sept. 11, 2001, were a call to service.

Association PR: Virtual events, challenges of understaffing, and revenue generation

Agility PR Solutions

New research from association tools and services firm Naylor Association Solutions provides an inside look at how these non-profits are navigating the impact of COVID-19 on member engagement and communications, live and virtual events, staffing and the generation of non-dues revenue.

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Announcing Print on Muck Rack’s public relations management (PRM) software

Muck Rack

Announcing Print on Muck Rack’s public relations management (PRM) software

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