Sat.Sep 04, 2021 - Fri.Sep 10, 2021

Implementing a comprehensive content distribution plan

Onclusive

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences.

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The Crate Challenge: Is it Worth the Risk?

Ronn Torossian

The internet is no stranger to crazy, silly and often dangerous challenges. To this day everyone still remembers the Ice Bucket Challenge and the Tide Pod Challenge, not to mention all the injuries and illnesses they caused. But now there’s a new challenge sweeping the internet.

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How To Get The Most From PR Freelancers

ImPRessions - Crenshaw Communications

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Post-COVID, there are probably a greater variety of freelancers available given that remote work is so commonplace in our industry.

How To 184

5 tips for being a brilliant brand journalist

PR Daily

Read voraciously, be persistent in your pursuit of truth, and don’t be afraid to ask for help. The goal of brand journalism is to build awareness of your company by reporting stories focused on your audience, not the company. To get there, communications professionals should act like reporters.

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How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Freelancing 101: A Guide to Getting Started

Cision

If you've recently lost your journalism job or are looking for a way to shift into freelancing, here's a quick-start guide to becoming a freelance writer. Media Blog

More Trending

Looking for real influence? Forget celebrity influencers, focus on real people

Agility PR Solutions

New social network science research says it time to shift our thinking about influence At Engagement Labs, we have long believed in the power of everyday influencers to drive business results. And now there is new, independent scientific evidence that supports our view.

4 things to know before and after you pitch broadcast outlets

PR Daily

Getting featured on the six o’clock news requires timely action. Consider these tips to make the most of your opportunity. We’ve had several PR pros tell us this year that if you want to effectively reach your audience nowadays, you need to get your story on TV.

Journalists

PR for Anyone

If been doing this a long time and one of the biggest things I hear is that people are afraid of journalists. They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty.

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UK Media Moves including the New Statesman, Sky News, the FT and more

Cision

Philippa Nuttall appointed Editor in Chief, Environment and Sustainability at the New Statesman; Deborah Haynes is now Security and Defence Editor at Sky News; Christine Murray has started as Mexico & Central America Correspondent for the FT. Media Blog

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

8 crucial issues faced by today’s public relations executives

Agility PR Solutions

Public relations has never been an easy job to handle. What’s worse, the internet and social media have made the role increasingly challenging in terms of getting the right story to the right people.

20 years later, comms pros remember Sept. 11

PR Daily

The communicators behind 9/11 Day—a national day of service honoring the victims of the deadly attack in 2001—look back on two decades of making a difference. For communications pros David Paine and Jay Winuk, the tragic events of Sept. 11, 2001, were a call to service.

Maple and berry flavors are the rising stars of fall 2021

NewsWhip

The food and beverage industry thrives on flavors. Salty, sweet, spicy— there are thousands of avenues to explore. We see specific flavors rule entire seasons, and for good reason.

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3 Ways PR Software Saves PR Teams Time and Money

Cision

Learn the time- and cost-saving benefits of PR software. US Blog

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

6 creative tips for a successful press launch in 2021

Agility PR Solutions

Press launches have always been an effective way to inform the media about recent business developments. When it comes to releasing new products or services, a well-prepared press launch can make everything go much more smoothly for the company.

What to consider before ‘rage-quitting’

PR Daily

If you feel like you’ve had enough, don’t resign in a huff. Mind these tips from FlexJobs to make a more thoughtful exit. We’ve all been tempted to submit an impromptu resignation or quit in some dramatic fashion.

Most companies are using Twitter wrong–it’s all about brand love in 2021

Communications Conversations

For at least a couple years now, many brands have been asking the same question: Should we give up on Twitter? And, in some instances, the answer has been “yes.” ” Engagement numbers have plummeted on Twitter over the years for brands. Especially retweets and replies. While a good chunk of brands still use Twitter as a customer service tool, some are starting to move away from Twitter and not devote the resources platforms like Instagram, Facebook and LinkedIn are receiving.

UK Media Moves including The Telegraph, Reach plc, Express.co.uk and more

Cision

Multiple updates at Reach plc and Express.co.uk; Memphis Barker has been appointed Acting Foreign Editor at The Telegraph. Media Blog

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Following market trends: New Reddit feature puts videos in front of wider audiences

Agility PR Solutions

When users of the Reddit app recently opened the platform, they could notice a new button next to their search bar.

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Creativity at Hallmark is the gift that keeps on giving

PR Daily

An exec from the iconic greeting card company shares wisdom on how to craft more meaningful, inspired and relevant messaging. 111 years ago, Hallmark founder J.C.

Does your brand need an audio content strategy now, too?

Communications Conversations

Like we digital marketers need another thing on our plate, right? But, the concept of adding an audio content strategy to your work isn’t as crazy as it might have seemed just a few short years ago. For starters, consider just a few stats: 28% of the U.S. 12+ population are now weekly podcast listeners, a 17% increase over 2020. 33% of Americans 12+ now own a smart speaker. 62% of the U.S. 12+ population are now weekly online audio listeners, an all-time high for this category. .

Media Moves at The Boston Globe, CNET & The Cut, New Top Editors at Vox, Gizmodo

Cision

Joanna Nikas joins The Cut, CNET hires Bree Fowler, Rick Rouan’s new beat at USA Today, and more. Media Blog

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The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Content effectiveness: As marketing value rises, brands struggle to keep up with content demand

Agility PR Solutions

Brand content is a company’s greatest asset for building credibility, and also drives SEO and other marketing efforts, but brand marketers are making key mistakes that are preventing them from capitalizing on content demand, new research from on-brand content creation firm Lucidpress reveals.

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Leading a strategic plan for an uncertain future during a time of disruption and upheaval

PR Daily

The dean of the University of Oregon School of Journalism and Communication makes the case for the lessons leaders should take from a changing sector that is rethinking its future.

Small Business Public Relations

5W PR

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses.

PR Software Pricing Estimates [PR Tech Sum]

Sword and the Script

Prowly estimates (rival) PR software pricing; Access Intelligence acquires Isentia; Talkwalker acquires Reviewbox; plus mentions and content picks. Every month I struggle to avoid starting these roundups with “Wow, another month has gone by.” And yet here we are. Labor Day is done.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

When a crisis strikes, don’t dig a deeper hole

Agility PR Solutions

The following is excerpted from CRISIS AVERTED: PR Strategies to Protect Your Reputation and the Bottom Line. Bad decision-making often finds its way into the C-suite.

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How communicators have become MVPs in the eyes of the C-suite

PR Daily

Here are the essential messages that must be shared internally and externally as a tight labor market and COVID-19 uncertainty pose tremendous recruitment and retention challenges.

I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

This is a story about the future of PR 20/20. But first I want to take a moment to tell you how it all began. I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency.