Sat.May 13, 2023 - Fri.May 19, 2023

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AI adoption in public relations limited, so far

Wadds Inc.

Adoption of AI in public relations is slow, hindered by skills and organisational investment A USC Annenberg and WE Communications report - Fascinated and Frightened: How are communications professionals viewing the ai opportunity ahead? - finds that the public relations industry is slow to experiment with artificial intelligence (AI). Four-fifths of the 400 US respondents acknowledge the potential disruption that AI could bring to public relations practice, but less than one-fifth are knowledge

Publicity 141
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33 comms issues keeping CMOs and brand managers up at night

Agility PR Solutions

It’s never easy to be in marketing communications, but there are some particularly nightmare-inducing issues on the table these days. The unrelenting demands to prove ROI and drive profits, combined with capricious consumer values and an erratic economy, have created the “perfect storm” to keep marketers and brand managers up at night, according to the […] The post 33 comms issues keeping CMOs and brand managers up at night appeared first on Agility PR Solutions.

Brand 114
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Key tips for avoiding the trap of ‘toxic productivity’ in PR

Agility PR Solutions

Toxic productivity? How can productivity be toxic at all? Tons of books and training programs teach us to be productive if we want to become successful PR specialists! How can it be harmful? Yes, it can. Toxic productivity happens when you start thinking of work at the expense of everything else: family, friends, sports, leisure, […] The post Key tips for avoiding the trap of ‘toxic productivity’ in PR appeared first on Agility PR Solutions.

Sports 86
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3 elements of an effective news release

Axia PR

Consider these components when writing your news or press release. As the experts within our field — with the knowledge and experience of media relations and producing news releases that generate earned media coverage — we are able to use our knowledge to assist clients to share their news with the media. Sometimes though, it is necessary to share with clients how and why we are the experts.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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How Predictive Analytics Can Be Used In PR Campaigns

The Hoyt Organization

Have you spent time on PR campaigns only for them to fizzle? You could benefit from using predictive models that tell you how a campaign will fare before it even happens. If you spend time online, you may notice you’re getting more targeted ads. For instance, you had to scroll through hundreds of movies on […] The post How Predictive Analytics Can Be Used In PR Campaigns appeared first on The Hoyt Organization.

Analytics 101

More Trending

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Work smarter, not harder: 10 productivity hacks for busy professionals

Agility PR Solutions

As a busy professional, you know that time is a precious commodity. Between meetings, emails, and deadlines, it can feel like there are never enough hours in the day. That’s where productivity hacks come in. Working smarter rather than harder enables you to accomplish a greater amount in less time, freeing you to devote more […] The post Work smarter, not harder: 10 productivity hacks for busy professionals appeared first on Agility PR Solutions.

Meeting 164
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Behind the Scenes of Reality TV: Insider Tips from Media Coach Barbara Barna Abel

PR for Anyone

Today we’re joined by Barbara Barna Abel, talent development, media coach and host of the award-winning podcast Camera Ready & Abel. From being the first-ever intern at Virgin Records UK to launching reality TV shows at MTV and VH1, this powerhouse has done it all. She shares fun stories about Richard Branson, RuPaul, The Osbournes, and what is was like to launch unscripted shows like Man vs.

Instagram 130
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Lesson on storytelling for B2B marketing: Star Wars and Harry Potter are the same story

Sword and the Script

If you want to be effective at storytelling, there’s a successful structure and format that human beings across cultures have independently discovered – and it’s older than Yoda I loved Star Wars as a kid. The only thing better than that was enjoying it all over again – every movie and spinoff – with my daughter when she got into it. Padme, Rey, Ahsoka Tano were all her favorites at some point.

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Must-see TED Talk: AI Tools Should Slow Their Roll Before It’s Too Late

Stern + Associates

Generative artificial intelligence systems like GPT-4 present the potential for a tsunami of misinformation like we’ve never seen before. How can stakeholders around the world unite to fortify their defenses against deception? “I love AI, but right now, I’m worried,” warns AI pioneer, entrepreneur and NYU Professor Emeritus Gary Marcus in a remarkable new TED Talk , “ The Urgent Risks of Runaway AI – And What To Do About Them.

Tools 105
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How to take your digital marketing to the next level with business analytics tools

Agility PR Solutions

Business analytics tools can take your digital marketing strategies to the next level. With insights into customer behavior, you can tap into valuable information that allows you to optimize campaigns, create targeted content and measure success. By leveraging data-driven insights, businesses can make better decisions about their digital marketing efforts and maximize their return on […] The post How to take your digital marketing to the next level with business analytics tools appeared fi

Analytics 156
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Behind the Scenes of Reality TV: Insider Tips from Media Coach Barbara Barna Abel

PR for Anyone

Today we’re joined by Barbara Barna Abel, talent development, media coach and host of the award-winning podcast Camera Ready & Abel. From being the first-ever intern at Virgin Records UK to launching reality TV shows at MTV and VH1, this powerhouse has done it all. She shares fun stories about Richard Branson, RuPaul, The Osbournes, and what is was like to launch unscripted shows like Man vs.

Instagram 130
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How to Attract Gen Z Consumers to your Wine Brand

5W PR

The wine industry is changing as younger generations, like Gen Z, show more interest in wine. For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Luckily, there are ways for wine brands to appeal to Gen Z, especially with National Wine Day approaching. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume.

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The Prescription to Stress Better, Optimize Well-Being and Stave Off Burnout

Stern + Associates

Everyone experiences stress in one way or another – it’s unavoidable. But there are science-backed strategies to offset how stress impacts performance, mental health, organizational resilience and even physical health. In fact, University of California, San Francisco Vice-Chair for Adult Psychology Elissa Epel , Ph.D. shows that there are positive ways we can experience stress that enhance our performance and health.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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6 steps for creating engaging video content

Agility PR Solutions

In today’s digital age, video content has become an essential tool for brand promotion and engagement. A lot of customers find videos helpful when making purchasing decisions and many have also been convinced to buy a product or service after watching a brand’s video. As a result, brands need to create compelling and engaging video […] The post 6 steps for creating engaging video content appeared first on Agility PR Solutions.

Video 155
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Majority of Gen Z Buys from Companies with Same Social Values

Institute for Public Relations

Morning Consult analyzed Gen Z’s habits as consumers and researched the generation’s spending habits, preferred brands, platforms, and forms of entertainment. A study of 2,205 U.S. adults was conducted from February 17-19, 2023. Key findings include: 1.) 48% of Gen Z respondents were interested in paid subscriptions to internet personalities and content creators. 2.

Company 98
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What Makes A Special Event A Home Run?

HMA Public Relations

When planning and managing special events, it’s always fun to come up with something different other than a routine ribbon-cutting. Scott Hanson discusses an upcoming wedding with a unique baseball twist in his latest blog post. Read more!

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Rewarding Relationships: Getting Culture Right by Seeing the Invisible

Stern + Associates

Relationships at work are critical to job satisfaction and career growth , but does everyone reap the same benefits from the time and effort spent fostering social ties? “Men may be earning a higher return on their social investments at work than women are,” reveals Boston University Questrom School of Business Professor Connie Noonan Hadley , esteemed organizational psychologist and founder and Chief Scientist at The Institute for Life at Work.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Developing a consistent brand voice across social media channels

Agility PR Solutions

Developing a consistent brand voice across social media channels is becoming increasingly crucial for businesses looking to maintain a strong brand identity and build a loyal following online. Brand voice refers to the tone, personality, and style of communication that an organization uses to represent itself across all marketing channels, including social media.

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Consolidate and share insights with our new Weekly Digests

NewsWhip

Here at NewsWhip, a big focus of what we’re building is to allow our users to always be aware of what’s going on, even when they’re not logged into the platform. Sometimes, that involves receiving alerts as soon as a story is published, or as soon as it’s predicted to reach a certain threshold, which you can do with our real-time and predictive alerts.

YouTube 78
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How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here. You’ll have read the headlines.

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Is It Possible to Rebrand Yourself?

HMA Public Relations

With Martha Stewart covering this year's Sports Illustrated’s swimsuit issue nearly 20 years after her prison sentence, Abbie Fink is discussing rebranding efforts and how the influencer has found exciting ways to re-engage with the public. Read more!

Sports 91
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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3 ways PR teams can help clients mitigate data breaches

Agility PR Solutions

According to the Ponemon Institute and IBM Security Cost of a Data Breach Report 2022, “Eighty-three percent of organizations studied have experienced more than one data breach, and just 17 percent said this was their first data breach.” If so many companies have experienced multiple data breaches, it’s only a matter of time before organizations […] The post 3 ways PR teams can help clients mitigate data breaches appeared first on Agility PR Solutions.

Data 110
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The top publishers on Facebook in Spain for 2023

NewsWhip

Every month, we look at the top publishers on Facebook around the US and the UK. Though these spots offer valuable insight, we want to expand our reach even further in an effort to analyze trending topics in other cultural hubs. To do this, we’re going global and evaluating rankings around the world. After recently focusing on Mexico , we’re taking on another Spanish-speaking country, Spain.

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genAI Has Come For PR: How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here. You’ll have read the headlines.

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Purpose-driven Marketing And Corporate Social Responsibility

The Hoyt Organization

Purpose-driven marketing and corporate social responsibility (CSR ) have been buzzwords for decades. However, despite these terms being around for a long time, companies still need clarification on the two to avoid missing meaningful opportunities. So, let’s delve deeper into purpose-driven marketing and CSR to understand how these concepts work together.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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As generative AI ignites a new business era, new PR research issues an urgent CTA: AI readiness is critical to the future of communications

Agility PR Solutions

ICYMI, generative AI has taken PR and communications by storm—all business fields, really. But as useful and resourceful as it’s proving to be, senior comms professionals are still a bit intimidated by this just-months-old tech wunderkind, reveals important new industry research from comms giant WE Communications and the distinguished USC Annenberg Center for Public Relations, […] The post As generative AI ignites a new business era, new PR research issues an urgent CTA: AI readiness is cr

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Pitches That Placed: How to Pitch a Product Review to The San Diego Union-Tribune

OnePitch

This pitch landed a company feature and product review in The San Diego Union-Tribune for their approach to hand-curated experiences and high-touch concierge services for employees and employers.

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Just Because AI Is Exploding Doesn’t Mean Your Company Will: What To Know About Artificial Intelligence’s Impact on Business & PR

Shift Communications

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. Artificial Intelligence’s impact on business can’t be contested. Zain Kahn, aka The AI Guy , has a lot to say about the space and is tracking all the cool developments. Definitely check him out. Although generative AI is not technically new (incarnations of related technologies have been around for a while and we’ve worked with companies using AI for yea

Company 78