Wadds Inc.

MAY 17, 2023

Adoption of AI in public relations is slow, hindered by skills and organisational investment A USC Annenberg and WE Communications report - Fascinated and Frightened: How are communications professionals viewing the ai opportunity ahead? - finds that the public relations industry is slow to experiment with artificial intelligence (AI). Four-fifths of the 400 US respondents acknowledge the potential disruption that AI could bring to public relations practice, but less than one-fifth are knowledge

Publicity 118

Publicity Case Study Ethics Social Media 118

Agility PR Solutions

MAY 14, 2023

It’s never easy to be in marketing communications, but there are some particularly nightmare-inducing issues on the table these days. The unrelenting demands to prove ROI and drive profits, combined with capricious consumer values and an erratic economy, have created the “perfect storm” to keep marketers and brand managers up at night, according to the […] The post 33 comms issues keeping CMOs and brand managers up at night appeared first on Agility PR Solutions.

Brand 117

Brand Branding Consumer Communications 117

Agility PR Solutions

MAY 17, 2023

Toxic productivity? How can productivity be toxic at all? Tons of books and training programs teach us to be productive if we want to become successful PR specialists! How can it be harmful? Yes, it can. Toxic productivity happens when you start thinking of work at the expense of everything else: family, friends, sports, leisure, […] The post Key tips for avoiding the trap of ‘toxic productivity’ in PR appeared first on Agility PR Solutions.

Sports 88

Sports Training Publicity 88

Axia PR

MAY 17, 2023

Consider these components when writing your news or press release. As the experts within our field — with the knowledge and experience of media relations and producing news releases that generate earned media coverage — we are able to use our knowledge to assist clients to share their news with the media. Sometimes though, it is necessary to share with clients how and why we are the experts.

Media Relations 62

Media Relations Media Writing Education 62

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

The Hoyt Organization

MAY 13, 2023

Have you spent time on PR campaigns only for them to fizzle? You could benefit from using predictive models that tell you how a campaign will fare before it even happens. If you spend time online, you may notice you’re getting more targeted ads. For instance, you had to scroll through hundreds of movies on […] The post How Predictive Analytics Can Be Used In PR Campaigns appeared first on The Hoyt Organization.

Analytics 98

Analytics Media Relations Publicity Media 98

Agility PR Solutions

MAY 14, 2023

As a busy professional, you know that time is a precious commodity. Between meetings, emails, and deadlines, it can feel like there are never enough hours in the day. That’s where productivity hacks come in. Working smarter rather than harder enables you to accomplish a greater amount in less time, freeing you to devote more […] The post Work smarter, not harder: 10 productivity hacks for busy professionals appeared first on Agility PR Solutions.

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Meeting Publicity 167

Sword and the Script

MAY 16, 2023

If you want to be effective at storytelling, there’s a successful structure and format that human beings across cultures have independently discovered – and it’s older than Yoda I loved Star Wars as a kid. The only thing better than that was enjoying it all over again – every movie and spinoff – with my daughter when she got into it. Padme, Rey, Ahsoka Tano were all her favorites at some point.

Storytelling 142

Storytelling B2B Marketing Wikipedia 142

PRSay

MAY 18, 2023

We live in an age of disruption. In March 2020, a worldwide pandemic began. In February 2022, the world was seized with anxiety over Russia’s invasion of Ukraine. One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices.

Publicity 117

Publicity Communications Strategy Education 117

Stern + Associates

MAY 18, 2023

Everyone experiences stress in one way or another – it’s unavoidable. But there are science-backed strategies to offset how stress impacts performance, mental health, organizational resilience and even physical health. In fact, University of California, San Francisco Vice-Chair for Adult Psychology Elissa Epel , Ph.D. shows that there are positive ways we can experience stress that enhance our performance and health.

Leadership 99

Leadership Groups Strategy Facebook 99

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

MAY 18, 2023

In today’s digital age, video content has become an essential tool for brand promotion and engagement. A lot of customers find videos helpful when making purchasing decisions and many have also been convinced to buy a product or service after watching a brand’s video. As a result, brands need to create compelling and engaging video […] The post 6 steps for creating engaging video content appeared first on Agility PR Solutions.

Video 157

Video Brand Branding Tools 157

Institute for Public Relations

MAY 19, 2023

Morning Consult analyzed Gen Z’s habits as consumers and researched the generation’s spending habits, preferred brands, platforms, and forms of entertainment. A study of 2,205 U.S. adults was conducted from February 17-19, 2023. Key findings include: 1.) 48% of Gen Z respondents were interested in paid subscriptions to internet personalities and content creators. 2.

Company 98

Company Consumer Brand Branding 98

HMA Public Relations

MAY 16, 2023

When planning and managing special events, it’s always fun to come up with something different other than a routine ribbon-cutting. Scott Hanson discusses an upcoming wedding with a unique baseball twist in his latest blog post. Read more!

Blogging 101

Blogging Sports 101

Stern + Associates

MAY 17, 2023

Relationships at work are critical to job satisfaction and career growth , but does everyone reap the same benefits from the time and effort spent fostering social ties? “Men may be earning a higher return on their social investments at work than women are,” reveals Boston University Questrom School of Business Professor Connie Noonan Hadley , esteemed organizational psychologist and founder and Chief Scientist at The Institute for Life at Work.

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Strategy Community Employee Groups 96

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Agility PR Solutions

MAY 17, 2023

Business analytics tools can take your digital marketing strategies to the next level. With insights into customer behavior, you can tap into valuable information that allows you to optimize campaigns, create targeted content and measure success. By leveraging data-driven insights, businesses can make better decisions about their digital marketing efforts and maximize their return on […] The post How to take your digital marketing to the next level with business analytics tools appeared fi

Analytics 158

Analytics Tools Marketing How To 158

5W PR

MAY 15, 2023

The wine industry is changing as younger generations, like Gen Z, show more interest in wine. For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Luckily, there are ways for wine brands to appeal to Gen Z, especially with National Wine Day approaching. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume.

Consumer 88

Consumer Brand Branding Social Media 88

HMA Public Relations

MAY 18, 2023

With Martha Stewart covering this year's Sports Illustrated’s swimsuit issue nearly 20 years after her prison sentence, Abbie Fink is discussing rebranding efforts and how the influencer has found exciting ways to re-engage with the public. Read more!

Sports 97

Sports Publicity Reputation 97

Stern + Associates

MAY 16, 2023

Generative artificial intelligence systems like GPT-4 present the potential for a tsunami of misinformation like we’ve never seen before. How can stakeholders around the world unite to fortify their defenses against deception? “I love AI, but right now, I’m worried,” warns AI pioneer, entrepreneur and NYU Professor Emeritus Gary Marcus in a remarkable new TED Talk , “ The Urgent Risks of Runaway AI – And What To Do About Them.

Tools 93

Tools Government Strategy Groups 93

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

Agility PR Solutions

MAY 15, 2023

According to the Ponemon Institute and IBM Security Cost of a Data Breach Report 2022, “Eighty-three percent of organizations studied have experienced more than one data breach, and just 17 percent said this was their first data breach.” If so many companies have experienced multiple data breaches, it’s only a matter of time before organizations […] The post 3 ways PR teams can help clients mitigate data breaches appeared first on Agility PR Solutions.

Data 113

Data Study Report Company 113

NewsWhip

MAY 18, 2023

Here at NewsWhip, a big focus of what we’re building is to allow our users to always be aware of what’s going on, even when they’re not logged into the platform. Sometimes, that involves receiving alerts as soon as a story is published, or as soon as it’s predicted to reach a certain threshold, which you can do with our real-time and predictive alerts.

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YouTube Web Twitter Facebook 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Communications Creativity 78

Ethical Voices

MAY 18, 2023

Earlier this week, I had the pleasure of attending a Symposium hosted by the Boston University Institute of Global Sustainability about “Taking on Climate Lies – Climate Disinformation Initiative.” The program included a keynote from Jonathan Schrag, the Deputy Climate Chief at the Office of Climate, Innovation and Resilience for the Commonwealth of Massachusetts, as well as the presentation of four academic research studies around the spread of climate misinformation.

Ethics 83

Ethics Reddit Advertising Advertising 83

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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

Consumer

Agility PR Solutions

MAY 16, 2023

ICYMI, generative AI has taken PR and communications by storm—all business fields, really. But as useful and resourceful as it’s proving to be, senior comms professionals are still a bit intimidated by this just-months-old tech wunderkind, reveals important new industry research from comms giant WE Communications and the distinguished USC Annenberg Center for Public Relations, […] The post As generative AI ignites a new business era, new PR research issues an urgent CTA: AI readiness is cr

Communications 109

Communications Publicity Resources Industry 109

NewsWhip

MAY 16, 2023

Every month, we look at the top publishers on Facebook around the US and the UK. Though these spots offer valuable insight, we want to expand our reach even further in an effort to analyze trending topics in other cultural hubs. To do this, we’re going global and evaluating rankings around the world. After recently focusing on Mexico , we’re taking on another Spanish-speaking country, Spain.

Facebook 78

Facebook Sports Comparison Fashion 78

Shift Communications

MAY 16, 2023

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. Artificial Intelligence’s impact on business can’t be contested. Zain Kahn, aka The AI Guy , has a lot to say about the space and is tracking all the cool developments. Definitely check him out. Although generative AI is not technically new (incarnations of related technologies have been around for a while and we’ve worked with companies using AI for yea

Company 78

Company Crisis Communications Reputation Communications 78

The Hoyt Organization

MAY 19, 2023

Purpose-driven marketing and corporate social responsibility (CSR ) have been buzzwords for decades. However, despite these terms being around for a long time, companies still need clarification on the two to avoid missing meaningful opportunities. So, let’s delve deeper into purpose-driven marketing and CSR to understand how these concepts work together.

Corporate 82

Corporate Marketing Company 82

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

Consumer

Agility PR Solutions

MAY 18, 2023

Developing a consistent brand voice across social media channels is becoming increasingly crucial for businesses looking to maintain a strong brand identity and build a loyal following online. Brand voice refers to the tone, personality, and style of communication that an organization uses to represent itself across all marketing channels, including social media.

Social Media 88

Social Media Brand Branding Media 88

Stuart Bruce

MAY 16, 2023

In today’s brave new world of AI do we have the ability to predict what’s going to unfold at the AMEC Global Summit in sunny …

Publicity 78

Publicity 78

Bianchi Biz Blog

MAY 18, 2023

In our last post , we discussed how purchasing executives should consider how a PR agency’s expertise and experience in the client’s industry sector can affect the value they can generate for their company. Generally, the more experience and expertise (and current clients involved) in your sector, the more efficient and effective they can be. That’s because they don’t have to re-invent the wheel … and you don’t have to pay for the time and effort to do that.

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Agency Automotive Mobile Media 77