Sat.May 30, 2020 - Fri.Jun 05, 2020

Partnerships: A Pandemic Lesson

Ronn Torossian

Marketers learned a lot from consumers during COVID-19 that should be employed going forward. One valuable lesson is that many consumers expressed strong feelings that brands needed to support their employees during COVID-19.

Why we should make a virtual workforce our ‘new normal’

PR Daily

Remote work should be a part of PR and marketing’s future, says one comms leader, no matter how fast we recover from the COVID-19 crisis.

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The Inbound approach

Axia PR

How the Inbound approach is best for your customers… and you. The Inbound marketing approach to doing business is based on building conversations and relationships with the people you want to attract the most. It allows you to talk with, not at, your most valuable audience.

COVID-19: Not the Time to Stop Communications | Business Wire Blog

Business Wire

We may think that the world will never be the same. Partly, we’d be right. Yes, there is a new normal, and our lives will continue to be significantly disrupted in the coming months—perhaps a year.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Owned Media & The Growth PR Playbook

Onclusive

As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth.

Media 311

More Trending

Your Employees Are Your Best Asset— Let Them Tell Your Brand Story

Cision

How to engage your employees to tell your brand story; a valuable asset in uncertain times. Comms Best Practices

What Happens When You Wake Up to A Crisis?

Ronn Torossian

Recently, the communications team at Franklin Templeton in NYC woke up in the middle of a PR Crisis. One of their employees was caught on camera in the now infamous “dog owner versus bird watcher” video.

Crisis 195

The Pandemic Forever Changed these Words

Flack's Revenge

It’s hard to think of anything in our lifetimes that’s so taken over our lives and attentions. We’re all trying to adapt, with the best minds tackling the Covid health and economic crises, and focused on getting us back to work and the “new normal,” whatever that means.

I Got You A Present

ReimaginePR

When Mike was a kid, his mum taught at a nursery school. She would find amazing books and act them out at home before taking in to read to her class. Watching his mother perform, he thought that being a kids book author must be the most noble profession ever. When Susan was about 8, she wrote a poem.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

STUDY: A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic

ImPRessions - Crenshaw Communications

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. Companies prioritize empathy in COVID-19 communications.

Study 170

6 tips for building a compelling digital brand

PR Daily

William Arruda, the “Father of Personal Branding,” explains why creating a digital brand is so important today—and shares six expert tips to help you succeed. The idea of personal branding has been around for quite some time.

Dear Corporate America: Acknowledge, listen and take action

Agility PR Solutions

Today, I wanted to take a PTO day. As a black male in America, it is hard to focus on anything outside of the current state of our country. But I’m glad I didn’t take the day off because I recognize that I have an opportunity to spark change in America. All of us have […].

PR Pros Discuss Leading the Conversation at Work About Race and Racial Injustice

PRSay

Yesterday, PRSA’s Employee Communications Section presented a webinar addressing how communications professionals can help lead conversations within their organizations on race and race relations in the aftermath of George Floyd’s death during an arrest in Minneapolis on May 25.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork.

How Gen Z is shaping trends during COVID-19

PR Daily

For brand managers looking to bounce back post-crisis, a careful look at what young consumers demand is a crucial first step. The coronavirus pandemic, and resulting quarantine, have required consumers to adjust their daily routines to revolve around digital connectivity.

Trends 156

The top 7 challenges facing PR and communications in 2020?and best ways to adapt

Agility PR Solutions

Sometimes it can feel like you spend more time justifying your work than you do getting things done. That’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey.

Survey 125

This Experiment Proves SEO Extends the Reach of a Corporate Blog

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Before jumping into the experiment, a few words on the big picture.

SEO 115

7 best Google Alerts alternatives

Awario

If you care about your online presence, you need a Google Alert alternative. This is a list of such tools

Google 113

Is your audience burned out? Listen to your data

PR Daily

As audiences become overloaded during this crisis with messages from every organization they ever gave their email address to, comms pros must discern when consumers are tuning out.

Data 155

5 ways to leverage LinkedIn and boost your PR strategy

Agility PR Solutions

LinkedIn has always been looked at as a job search or recruiting tool. In reality, it’s a lot more than that.

Pride in a Time of Pandemic

PRSay

The month of June marks the traditional celebration of LGBTQ Pride in communities across the nation and world. This year, Pride will look different.

5 tips for running virtual events at scale

Stephen Waddington

Conferences and events don’t transfer easily to the web but the PRCA, Provoke Media and the Virtual PR Summit have thought hard about how to create successful virtual events. Photo by Kameleon007/iStock / Getty Images. Events were among the first business activity to be hit by the COVID-19 crisis.

Web 113

Journalists reveal what makes them open your email pitches

PR Daily

Having a hard time getting through to your target outlet? Consider these essential steps. You found great data, you crunched the numbers, visualised them, put it all together into an amazing press release, and hit “send” to your top-notch list of media contacts.

Announcing the 2020 Bulldog PR Award Winners?congrats, top dogs!

Agility PR Solutions

Bulldog Reporter is pleased to announce the winners of the 2020 Bulldog PR Awards, recognizing the most outstanding public relations and communications campaigns from the past year. The Bulldog Awards are the only PR awards program judged exclusively by journalists.

Report 112

Major BuzzStream Improvements Are Coming

Buzzstream

In the next month, we’ve got some major changes coming to BuzzStream that are going to seriously improve the product. After numerous iterations, user studies, and feedback from teams using it hands-on, I can safely say this is one of the biggest updates to the product we’ve ever made. .

Media Relations 2020: Does Snobbery Actually Work?

Prowly

In the world of viral marketing, the snob effect may seem dramatically out of touch with current trends. This marketing tactic builds a demand based on the pursuit of luxury and exclusivity, and is in sharp contrast to the bandwagon effect that sees people buying something because everyone else is.

How businesses can address and remedy systemic social injustices

PR Daily

Communicators must play a central role in helping executives navigate the current upheaval and reverse centuries of inequality. The momentous journey must begin with small, yet crucial steps.

System 146

Making social justice communications part of your crisis PR planning

Agility PR Solutions

Corporations are grappling with what to say—and where to say it—as riots erupt in major cities across the nation over the tragic death of George Floyd. Social justice communications strategies are not a typical part of most corporate communications plans, something which is now rapidly changing.

Crisis 111

Practitioners must get ahead of AI

Stephen Waddington

Skills, bias and transparency are critical issues for AI in PR. By Eleonora Terzi. If your first contact with the world of robots and artificial intelligence (AI) was through movies, you’re not alone. My introduction to AI was the 2014 movie Ex Machina.

UK Media Moves including the FT, The Mail on Sunday, The Guardian and more!

Cision

Sara Germano joins reporting team behind FT's new sports business newsletter Scoreboard; Anna Mikhailova to move to Mail on Sunday; The Guardian's Archie Bland now a Senior Reporter. Media Blog

Sports 131

How your comms can mitigate disinformation

PR Daily

During these difficult times, its more important than ever to highlight and share accurate, relevant messages. Here are some tips to help fight the chaos. The threat from disinformation is greater now than ever.

Ethics 144