Sat.Apr 08, 2017 - Fri.Apr 14, 2017

Top 10 U.S. Travel Bloggers on Twitter

Cision

This week we take a look at the Top 10 U.S. Travel Bloggers on Twitter, ranked by number of mentions of “Travel” as a keyword. The list was pulled using Cision’s media database on March 20, 2017 and may change over time. 1. Kirsten Maxwell , Kids Are A Trip.

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7 Things You Need to Know Before Starting a PR Business

PR Expanded

A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc.

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When To Turn Down A Media Interview

ImPRessions - Crenshaw Communications

It goes against all the instincts of a public relations specialist to turn down a media opportunity. Despite the adage that all PR is good PR, there are situations where the disadvantages of speaking to a reporter far outweigh the advantages.

Amazon Attacks Another Market Segment: Business Supplies

Ron Torossian

Think your business or industry is safe from the growing and encroaching shadow of Amazon ? You’re probably fooling yourself.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

United Airlines, What Were You Thinking?

Melissa Agnes

When a passenger was physically and brutally dragged from his seat aboard United Airlines’s flight 3411 earlier this week – and when the footage of this scene went viral around the globe – the airline’s crisis response was shameful on multiple levels.

Why Brands Must Personalize the PR Experience

Cision

So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience?

PR Data Insights: Rethinking Narrative Pick-Up

AirPR

One of the most touted PR outcomes I see almost every PR pro report on is narrative pick-up a.k.a how many additional media outlets republish a recent piece of content. While story pick-up can be an incredibly positive PR outcome, I challenge the notion that all story pick-up is created equal. Public relations is about […]. PR Education narrative pick-up PR reach PR visibility public relations

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How To Negotiate A PR Contract

ImPRessions - Crenshaw Communications

Are there any tips that public relations can take away from high-level governmental negotiations? We think so. This week’s international machinations between the US and China and the US and Russia included the term “deconfliction.”

How To 139

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

17 Lessons I’ve Learned in the 17 Years Since I Came to America

Waxing UnLyrical

Swiping through Facebook this morning, I realized that today marked a unique anniversary for me: 17 years ago today, I landed in the United States for the very first time, knowing that I was stepping into a whole new life.

How Your News Release Can Help the Media Do Their Job

Cision

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do.

Journalists Want (and Need) Your Images

Business Wire

Benefit: Business Wire Provides Them Rights and Royalty Free By Sandy Malloy, Manager, Licensing & Content Development We frequently tell our clients that including a photo or other multimedia increases release views.

New eBook will take your PR measurement to the next level

The Resolution Blog

Whether you’re using unique users, visitors, coverage views or reach to track your coverage you’re doing one thing; reporting on article success. No matter how accurate your coverage data is it won’t tell you whether you have met the objective your client set for the overall campaign.

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How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

PR Rock Stars: American Academy of Neurology’s Leah Johnson

Communications Conversations

Truth be told, I don’t know Leah Johnson all that well. I met her through my work with MIMA and a common friend (and fellow rock star, Madeline Strachota ). But, in the short amount of time I’ve gotten to know Leah a bit better, I can tell she has rock star tendencies. How can I tell?

New Research Provides Independent PR Firm Benchmarks

Cision

As public relations professionals, we’re dealing with industry data every day, using it to help our clients or executives make better decisions. But when it comes to our own data, most of us fly blind when it comes to benchmarking against our peers.

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How Earning My APR Gave Me an Edge on the Competition

PRSay

In the spring of 2010, I was working in a mid-level PR job at a company that I loved. While I had a lot of good on-the-job experience, there were several times I wished I had more knowledge.

United Airlines: When Common Practices Goes Bad

Return on Reputation

I’ve worked with more than half a dozen airlines in my career, and a very wise, “elder statesman” of that business told me early in my career, “When you put an airplane somewhere it doesn’t belong, you’ve earned your spot as the lead story. The question is, how long will you stay there?

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

PR, Social Media and the Imperative of Content Marketing [UML]

Sword and the Script

For a time, social media worked organically. Then it didn’t. Long thinkers pushed paid social as a “rent-to-own” strategy. It’s still brilliant…but there’s an expiration date on it now.

PR 101: How to Pitch Travel Journalists

Cision

Spring is here, which means travel season is upon us! For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media?

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The 7 Worst Mistakes You Can Make in B2B Content Marketing

B2B PR Sense

In B2B content marketing, we’ve almost seen it all: The success when people get it right. The mistakes that cause content to crash and burn. It’s those mistakes that we’re going to focus on today so we can ensure you avoid them in the future. Read on to learn how.

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#NuggsForCarter – The Power of Brand Advocates + Social

LTPR

It’s hard to keep up on all the trends on our social media platforms. Between the White House, new Marvel movies every other weekend and the random social holidays (#NationalColoringBookDay), it’s always interesting to see when something unexpected jumps to the top of the trends.

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Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

3 PR Takeaways from the State of the Media Report by Cision

Sword and the Script

These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment , “journalists perceive they are now struggling to maintain the public’s trust.”

Behind the Headlines with Marian Salzman

Cision

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story.

Media monitoring and analysis: examining energy industry challenges

Media Bullseye

The standard approach to monitoring and analysis work is largely transferable from one company to the next.

Targeting micro-influencers: The next big thing that should have been a big thing 5 years ago

Communications Conversations

AdAge reporter, Kristy Sammis, recently wrote an article that sums up how I’ve felt about the whole influencer thing for years.

If Communications Were Easy, Everyone Would Do It Well

PR News

“Dying is easy, comedy is hard,” has been attributed to different people, from the actors Jack Lemmon and Gregory Peck to thespians Edmund Kean and Edmund Gwenn. Perhaps we can augment that aphorism: “Dying is easy, communicating is hard.” At the spring summit of the Arthur W. Page Society last week in NY, activist Tamika… Continued. The post If Communications Were Easy, Everyone Would Do It Well appeared first on PR News Blog. Communications

Managing the Narrative: Investor Relations Officers and Corporate Disclosure

Cision

Academic whitepapers regarding investor relations tend to disappoint me. The lionshare I have read (or snoozed through) are invariably based on share price and volume juxtaposed against some activity calculated with a painful equation built on old data i.e. “earning share price from 2002 to 2008 and the impact of XYZ.” More frustrating to me is that the results are, well, academic. Rarely IRO actionable. This new study is different.

61 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government.

Build your strengths and eliminate your weaknesses

PR Daily

Research shows that it’s more effective for professionals to focus on developing their strengths than expending effort to improve upon their weaknesses.

3 LinkedIn Sales Navigator Features to Improve Social Selling

PR 20/20

Social media has made a profound impact on the way products and services are purchased and sold. Because of this, industry leaders have begun to focus their efforts on social media to prospect, nurture leads and foster sales opportunities—familiarly known as social selling.