Business Wire

APRIL 10, 2017

Business Wire recently had #CommPro Sandra Fathi , president of Affect , stop by and offer some insight into the current and future trends in public relations. An ardent entrepreneur, Sandra has spent the last 20 years helping technology, healthcare and professional services companies achieve their goals. Communicating in the digital age requires an understanding of today’s rapidly evolving popular platforms.

Healthcare 236

Healthcare Trends Tools Technology 236

PR Expanded

APRIL 10, 2017

A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc. There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. You imagine having complete control over what clients you work with. No one telling you it’s better to just do what the client asks instead of creating an integrated communications plan.

Travel 232

Travel Viral B2B Technology 232

Onclusive

APRIL 12, 2017

One of the most touted PR outcomes I see almost every PR pro report on is narrative pick-up a.k.a how many additional media outlets republish a recent piece of content. While story pick-up can be an incredibly positive PR outcome, I challenge the notion that all story pick-up is created equal. Public relations is about […]. PR Education narrative pick-up PR reach PR visibility public relations

Data 185

Data Education Report Media 185

Ronn Torossian

APRIL 10, 2017

Think your business or industry is safe from the growing and encroaching shadow of Amazon ? You’re probably fooling yourself. The company that was once a silly little business trying to sell books online now practically sells everything … and they do it so well, they’re actually expanding into industries they literally replaced.

Marketing 174

Marketing Industry Blogging Company 174

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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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Cision

APRIL 12, 2017

This week we take a look at the Top 10 U.S. Travel Bloggers on Twitter, ranked by number of mentions of “Travel” as a keyword. The list was pulled using Cision’s media database on March 20, 2017 and may change over time. 1. Kirsten Maxwell , Kids Are A Trip. How to Save Money in Chicago with a Go City Card [link] @GoCityCard #familyholiday #Chicago #Travel pic.twitter.com/e0ORp7DpBA. — Kirsten (@kidsareatrip) March 20, 2017. Heather Reese , It’s A Lovely Life.

Travel 224

Travel Twitter Hotels Education 224

ImPRessions - Crenshaw Communications

APRIL 11, 2017

It goes against all the instincts of a public relations specialist to turn down a media opportunity. Despite the adage that all PR is good PR, there are situations where the disadvantages of speaking to a reporter far outweigh the advantages. We don’t recommend an adversarial or “no comment” response, which is usually guaranteed to provoke unwanted digging and create bad feeling.

Interviews 143

Interviews Privacy Media Local 143

PR Daily

APRIL 10, 2017

Research shows that it’s more effective for professionals to focus on developing their strengths than expending effort to improve upon their weaknesses. The caveat: Even the most masterful professional still needs a basic level of skill in categories like writing, social media and storytelling to let his or her other strengths shine. Ragan Workshops allow you to work on your core strengths and improve those that are lacking.

Writing 128

Writing Internal International Journalism 128

Cision

APRIL 14, 2017

The best way to get your story the coverage it deserves is by targeting the right influencers. With a media database of more than 1.6 million contacts, outlets and editorial opportunities, Cision has been rated #1 in media and influencer targeting software for mid-market, with our company, Gorkana taking the #2 spot. thanks G2Crowd!)

Pitching 193

Pitching Media Social Media Instagram 193

The Resolution Blog

APRIL 12, 2017

Whether you’re using unique users, visitors, coverage views or reach to track your coverage you’re doing one thing; reporting on article success. No matter how accurate your coverage data is it won’t tell you whether you have met the objective your client set for the overall campaign. To do this you need to track additional campaign-specific metrics and evaluate.

eBook 120

eBook Measurement Data Report 120

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ImPRessions - Crenshaw Communications

APRIL 10, 2017

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. And this one’s a doozy. Late Sunday, a United passenger who refused to voluntarily give up his seat on an overbooked flight was forcibly removed from the plane by police, to the horror of other passengers.

Airlines 137

Airlines Hotels Viral Crisis Management 137

PR Daily

APRIL 13, 2017

I used to hate writing. Twenty years ago, if you'd told me that I could tell myself a simple lie and—suddenly, magically—it would make writing easier and more pleasant, I would have leapt at the chance. I no longer feel that way about writing, but I have lots of other things I loathe doing. Hated job No. 1 has always been my bookkeeping, even though I have a professional bookkeeper.

Writing 98

Writing How To Course Creativity 98

Cision

APRIL 10, 2017

So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience? At Forrester’s Customer Marketing conference held last week in New York, speakers ranging from Casey Carey, director of marketing at Google Analytics to Stephen Kennedy, director of loyalty marketing at Dominos discussed how personalization is helping brands succeed.

Customer Service 188

Customer Service Brand Branding Pitching 188

Melissa Agnes

APRIL 11, 2017

When a passenger was physically and brutally dragged from his seat aboard United Airlines’s flight 3411 earlier this week – and when the footage of this scene went viral around the globe – the airline’s crisis response was shameful on multiple levels.

Airlines 140

Airlines Crisis Management Crisis Viral 140

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

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ImPRessions - Crenshaw Communications

APRIL 14, 2017

Are there any tips that public relations can take away from high-level governmental negotiations? We think so. This week’s international machinations between the US and China and the US and Russia included the term “deconfliction.” ” This is the process of avoiding mutual interference, or outright hazards, among systems under the control of one’s own sides.

How To 126

How To Meeting Case Study B2B 126

PR Daily

APRIL 13, 2017

Corporate 95

Corporate 95

Cision

APRIL 11, 2017

As public relations professionals, we’re dealing with industry data every day, using it to help our clients or executives make better decisions. But when it comes to our own data, most of us fly blind when it comes to benchmarking against our peers. Questions such as, “Is our monthly retainer minimum too high?”, “Is our client tenure below average?”, and “What kinds of results are acceptable?”

Survey 183

Survey Resources Data Report 183

Sword and the Script

APRIL 8, 2017

For a time, social media worked organically. Then it didn’t. Long thinkers pushed paid social as a “rent-to-own” strategy. It’s still brilliant…but there’s an expiration date on it now. You can’t tell – even digitally savvy marketers can’t tell – the difference between “content” and “ads” anymore. In fact, ads don’t have a chance. Maybe there are no more ads.

Content Marketing 91

Content Marketing Social Media B2B Marketing 91

Waxing UnLyrical

APRIL 12, 2017

Swiping through Facebook this morning, I realized that today marked a unique anniversary for me: 17 years ago today, I landed in the United States for the very first time, knowing that I was stepping into a whole new life. That’s me in 2000, with the Pacific Ocean – over which I’d flown – behind me.). I reflected on this a couple of years ago, sharing 15 things I’d learned in the (then) 15 years since arriving here.

Banking 87

Banking Training LinkedIn Facebook 87

PR Daily

APRIL 12, 2017

Brand 95

Brand Branding 95

Cision

APRIL 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story.

Reputation 157

Reputation Exercises Measurement Financial 157

Sword and the Script

APRIL 11, 2017

These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment , “journalists perceive they are now struggling to maintain the public’s trust.” In fact, “ninety-one percent of journalists believe that the media is somewhat or much less trusted than they were three years ago.”. That’s according to the 2017 State of the Media Report by Cision , which surveyed some 1,500 journalists in the U.S.

Report 90

Report Survey B2B Government 90

B2B PR Sense

APRIL 12, 2017

In B2B content marketing, we’ve almost seen it all: The success when people get it right. The mistakes that cause content to crash and burn. It’s those mistakes that we’re going to focus on today so we can ensure you avoid them in the future. Read on to learn how. Some of these mistakes are old timers -- others are newbies as the B2B marketing industry has evolved. We've created a comprehensive list tthat will help you ace content marketing. 7 Mistakes That Harm B2B Content Marketing Success.

B2B 183

B2B Content Marketing Case Study Viral 183

PR Daily

APRIL 11, 2017

Many crisis communicators are dishing about the handling (mishandling) of the recent United Airlines Flight 3411. The airline’s overbooking, along with its forced removal of a passenger, caused news media outlets and social media users to rage against United , with many calling for a boycott. The incident and backlash have spread outside the United States: Social media users in China are criticizing the airline , and many have said they will refuse to fly with the carrier.

Airlines 96

Airlines Crisis Communications Social Media Crisis 96

Cision

APRIL 10, 2017

Spring is here, which means travel season is upon us! For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media? Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox.

Travel 156

Travel Pitching How To Radio 156

Media Bullseye

APRIL 11, 2017

The standard approach to monitoring and analysis work is largely transferable from one company to the next. The basics are straightforward—setting up search terms and monitoring keywords, assessing content that is pulled in, and determining things like sentiment and messaging within identified content.

Energy 85

Energy Analysis Industry Public Affairs 85

Reputation Us

APRIL 10, 2017

It’s hard to keep up on all the trends on our social media platforms. Between the White House, new Marvel movies every other weekend and the random social holidays (#NationalColoringBookDay), it’s always interesting to see when something unexpected jumps to the top of the trends. This weekend, it was #NuggsForCarter. Here’s the gist to this hashtag. Carter Wilkerson, a Nevada 16-year-old , is apparently in love with Wendy’s Nuggets.

Brand 81

Brand Branding Mobile Case Study 81

PR Daily

APRIL 11, 2017

You might not want to hear this, but marketing and PR are merging. Though many PR pros (and marketers) are quick to point out the significant differences between the two practices, some at the executive level are seeing more similarities. A recent study from University of Southern California’s Annenberg School for Communication and Journalism reveals that 87 percent of PR executives believe the term “public relations” does not describe their future.

Report 95

Report Survey Big Data Communications 95

Cision

APRIL 14, 2017

Academic whitepapers regarding investor relations tend to disappoint me. The lionshare I have read (or snoozed through) are invariably based on share price and volume juxtaposed against some activity calculated with a painful equation built on old data i.e. “earning share price from 2002 to 2008 and the impact of XYZ.” More frustrating to me is that the results are, well, academic. Rarely IRO actionable. This new study is different.

Corporate 120

Corporate Conference Study Analysis 120

PR News

APRIL 11, 2017

“Dying is easy, comedy is hard,” has been attributed to different people, from the actors Jack Lemmon and Gregory Peck to thespians Edmund Kean and Edmund Gwenn. Perhaps we can augment that aphorism: “Dying is easy, communicating is hard.” At the spring summit of the Arthur W. Page Society last week in NY, activist Tamika… Continued. The post If Communications Were Easy, Everyone Would Do It Well appeared first on PR News Blog. Communications

Communications 76

Communications Blogging 76

Media Bullseye

APRIL 14, 2017

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government. Senior Policy Advisor on UN Peacekeeping Issues (French skills preferred), British Embassy, New York, NY– apply by Apr. Director of Foundation Relations , Johns Hopkins University, Baltimore, MD.

Publicity 73

Publicity Healthcare Policies Government 73

PR Daily

APRIL 11, 2017

Communicating via email is obviously very different from speaking on a phone or meeting in person. Email etiquette, though frequently unwritten, is important—but some people ignore these commonsense guidelines and do what they want. Here are four email behaviors that annoy me. They may not bother you, but chances are they’re irritating to many of the people who read your emails: 1. Abbreviating words that don’t need to be abbreviated. How many emails do you get that end with “Thx”? Really?

Trade Shows 95

Trade Shows Guidelines Pitching Course 95