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These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment , “journalists perceive they are now struggling to maintain the public’s trust.” MORE
It’s hard to keep up on all the trends on our social media platforms. Between the White House, new Marvel movies every other weekend and the random social holidays (#NationalColoringBookDay), it’s always interesting to see when something unexpected jumps to the top of the trends. MORE
A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc. MORE
It goes against all the instincts of a public relations specialist to turn down a media opportunity. Despite the adage that all PR is good PR, there are situations where the disadvantages of speaking to a reporter far outweigh the advantages. MORE
Benefit: Business Wire Provides Them Rights and Royalty Free By Sandy Malloy, Manager, Licensing & Content Development We frequently tell our clients that including a photo or other multimedia increases release views. MORE
One of the most touted PR outcomes I see almost every PR pro report on is narrative pick-up a.k.a how many additional media outlets republish a recent piece of content. While story pick-up can be an incredibly positive PR outcome, I challenge the notion that all story pick-up is created equal. Public relations is about […]. PR Education narrative pick-up PR reach PR visibility public relations MORE
Swiping through Facebook this morning, I realized that today marked a unique anniversary for me: 17 years ago today, I landed in the United States for the very first time, knowing that I was stepping into a whole new life. MORE
Business Wire recently had #CommPro Sandra Fathi , president of Affect , stop by and offer some insight into the current and future trends in public relations. MORE
Why does one person see a glass as half full and another sees it as half empty? The difference is more than attitude. We unconsciously experience things differently in our minds, often completely unaware of anything other than that something feels comfortable— or doesn't. MORE
You might not want to hear this, but marketing and PR are merging. Though many PR pros (and marketers) are quick to point out the significant differences between the two practices, some at the executive level are seeing more similarities. MORE
What a week for this airline! I almost believe that United read the well thought out PR strategy that Uber used to answer its recent sexual harassment claim by a former employee and decided to do the exact opposite. Let’s summarize what's happened so far. MORE
For a time, social media worked organically. Then it didn’t. Long thinkers pushed paid social as a “rent-to-own” strategy. It’s still brilliant…but there’s an expiration date on it now. MORE
Many crisis communicators are dishing about the handling (mishandling) of the recent United Airlines Flight 3411. The airline’s overbooking, along with its forced removal of a passenger, caused news media outlets and social media users to rage against United , with many calling for a boycott. MORE
I read at least 52 books each year and I blog about it. Although my semi-annual "books" column is always one of my most popular (you can see last six years' worth if you go to this page and scroll down to the header "Books I've read"), the post inevitably leads to a stream of emails from others. MORE
Think your business or industry is safe from the growing and encroaching shadow of Amazon ? You’re probably fooling yourself. MORE
Are there any tips that public relations can take away from high-level governmental negotiations? We think so. This week’s international machinations between the US and China and the US and Russia included the term “deconfliction.” MORE
This week we take a look at the Top 10 U.S. Travel Bloggers on Twitter, ranked by number of mentions of “Travel” as a keyword. The list was pulled using Cision’s media database on March 20, 2017 and may change over time. 1. Kirsten Maxwell , Kids Are A Trip. MORE
In B2B content marketing, we’ve almost seen it all: The success when people get it right. The mistakes that cause content to crash and burn. It’s those mistakes that we’re going to focus on today so we can ensure you avoid them in the future. Read on to learn how. MORE
Research shows that it’s more effective for professionals to focus on developing their strengths than expending effort to improve upon their weaknesses. MORE
This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story. MORE
The best way to get your story the coverage it deserves is by targeting the right influencers. With a media database of more than 1.6 MORE
Truth be told, I don’t know Leah Johnson all that well. I met her through my work with MIMA and a common friend (and fellow rock star, Madeline Strachota ). But, in the short amount of time I’ve gotten to know Leah a bit better, I can tell she has rock star tendencies. How can I tell? MORE
As public relations professionals, we’re dealing with industry data every day, using it to help our clients or executives make better decisions. But when it comes to our own data, most of us fly blind when it comes to benchmarking against our peers. MORE
The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. And this one’s a doozy. MORE
When a passenger was physically and brutally dragged from his seat aboard United Airlines’s flight 3411 earlier this week – and when the footage of this scene went viral around the globe – the airline’s crisis response was shameful on multiple levels. MORE
Communicating via email is obviously very different from speaking on a phone or meeting in person. Email etiquette, though frequently unwritten, is important—but some people ignore these commonsense guidelines and do what they want. Here are four email behaviors that annoy me. MORE
Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. This week’s United Airlines incident has by far created the most inquiries from people asking me, “What would you recommend United do now?” MORE
So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience? MORE
The standard approach to monitoring and analysis work is largely transferable from one company to the next. MORE
Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government. MORE
Whether you’re using unique users, visitors, coverage views or reach to track your coverage you’re doing one thing; reporting on article success. No matter how accurate your coverage data is it won’t tell you whether you have met the objective your client set for the overall campaign. MORE
Spring is here, which means travel season is upon us! For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media? MORE
Business Wire
APRIL 10, 2017
Business Wire recently had #CommPro Sandra Fathi , president of Affect , stop by and offer some insight into the current and future trends in public relations.
Ronn Torossian
APRIL 10, 2017
Think your business or industry is safe from the growing and encroaching shadow of Amazon ? You’re probably fooling yourself.
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PR Expanded
APRIL 10, 2017
A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc.
Cision
APRIL 12, 2017
This week we take a look at the Top 10 U.S. Travel Bloggers on Twitter, ranked by number of mentions of “Travel” as a keyword. The list was pulled using Cision’s media database on March 20, 2017 and may change over time. 1. Kirsten Maxwell , Kids Are A Trip.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Business Wire
APRIL 12, 2017
Benefit: Business Wire Provides Them Rights and Royalty Free By Sandy Malloy, Manager, Licensing & Content Development We frequently tell our clients that including a photo or other multimedia increases release views.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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ImPRessions - Crenshaw Communications
APRIL 11, 2017
It goes against all the instincts of a public relations specialist to turn down a media opportunity. Despite the adage that all PR is good PR, there are situations where the disadvantages of speaking to a reporter far outweigh the advantages.
Cision
APRIL 14, 2017
The best way to get your story the coverage it deserves is by targeting the right influencers. With a media database of more than 1.6
PR Daily
APRIL 10, 2017
Research shows that it’s more effective for professionals to focus on developing their strengths than expending effort to improve upon their weaknesses.
The Resolution Blog
APRIL 12, 2017
Whether you’re using unique users, visitors, coverage views or reach to track your coverage you’re doing one thing; reporting on article success. No matter how accurate your coverage data is it won’t tell you whether you have met the objective your client set for the overall campaign.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
ImPRessions - Crenshaw Communications
APRIL 10, 2017
The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. And this one’s a doozy.
Cision
APRIL 10, 2017
So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience?
Melissa Agnes
APRIL 11, 2017
When a passenger was physically and brutally dragged from his seat aboard United Airlines’s flight 3411 earlier this week – and when the footage of this scene went viral around the globe – the airline’s crisis response was shameful on multiple levels.
PR Daily
APRIL 11, 2017
Many crisis communicators are dishing about the handling (mishandling) of the recent United Airlines Flight 3411. The airline’s overbooking, along with its forced removal of a passenger, caused news media outlets and social media users to rage against United , with many calling for a boycott.
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
ImPRessions - Crenshaw Communications
APRIL 14, 2017
Are there any tips that public relations can take away from high-level governmental negotiations? We think so. This week’s international machinations between the US and China and the US and Russia included the term “deconfliction.”
Cision
APRIL 11, 2017
As public relations professionals, we’re dealing with industry data every day, using it to help our clients or executives make better decisions. But when it comes to our own data, most of us fly blind when it comes to benchmarking against our peers.
Sword and the Script
APRIL 8, 2017
For a time, social media worked organically. Then it didn’t. Long thinkers pushed paid social as a “rent-to-own” strategy. It’s still brilliant…but there’s an expiration date on it now.
PR Daily
APRIL 11, 2017
You might not want to hear this, but marketing and PR are merging. Though many PR pros (and marketers) are quick to point out the significant differences between the two practices, some at the executive level are seeing more similarities.
B2B PR Sense
APRIL 12, 2017
In B2B content marketing, we’ve almost seen it all: The success when people get it right. The mistakes that cause content to crash and burn. It’s those mistakes that we’re going to focus on today so we can ensure you avoid them in the future. Read on to learn how.
Cision
APRIL 10, 2017
Spring is here, which means travel season is upon us! For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media?
Sword and the Script
APRIL 11, 2017
These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment , “journalists perceive they are now struggling to maintain the public’s trust.”
PR Daily
APRIL 11, 2017
Communicating via email is obviously very different from speaking on a phone or meeting in person. Email etiquette, though frequently unwritten, is important—but some people ignore these commonsense guidelines and do what they want. Here are four email behaviors that annoy me.
Waxing UnLyrical
APRIL 12, 2017
Swiping through Facebook this morning, I realized that today marked a unique anniversary for me: 17 years ago today, I landed in the United States for the very first time, knowing that I was stepping into a whole new life.
Media Bullseye
APRIL 11, 2017
The standard approach to monitoring and analysis work is largely transferable from one company to the next.
Cision
APRIL 14, 2017
This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story.
PR Daily
APRIL 11, 2017
I read at least 52 books each year and I blog about it. Although my semi-annual "books" column is always one of my most popular (you can see last six years' worth if you go to this page and scroll down to the header "Books I've read"), the post inevitably leads to a stream of emails from others.
Reputation Us
APRIL 10, 2017
It’s hard to keep up on all the trends on our social media platforms. Between the White House, new Marvel movies every other weekend and the random social holidays (#NationalColoringBookDay), it’s always interesting to see when something unexpected jumps to the top of the trends.
Media Bullseye
APRIL 14, 2017
Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government.
The Stalwart Blog
APRIL 14, 2017
What a week for this airline! I almost believe that United read the well thought out PR strategy that Uber used to answer its recent sexual harassment claim by a former employee and decided to do the exact opposite. Let’s summarize what's happened so far.
PR Daily
APRIL 12, 2017
Why does one person see a glass as half full and another sees it as half empty? The difference is more than attitude. We unconsciously experience things differently in our minds, often completely unaware of anything other than that something feels comfortable— or doesn't.
Reputation Us
APRIL 12, 2017
Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. This week’s United Airlines incident has by far created the most inquiries from people asking me, “What would you recommend United do now?”
Communications Conversations
APRIL 13, 2017
Truth be told, I don’t know Leah Johnson all that well. I met her through my work with MIMA and a common friend (and fellow rock star, Madeline Strachota ). But, in the short amount of time I’ve gotten to know Leah a bit better, I can tell she has rock star tendencies. How can I tell?
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