PR Expanded

APRIL 10, 2017

A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc.

Travel 314

Travel Technology Viral Leadership 314

Business Wire

APRIL 10, 2017

Business Wire recently had #CommPro Sandra Fathi , president of Affect , stop by and offer some insight into the current and future trends in public relations.

Healthcare 308

Healthcare Trends Tools Technology 308

Cision

APRIL 12, 2017

This week we take a look at the Top 10 U.S. Travel Bloggers on Twitter, ranked by number of mentions of “Travel” as a keyword. The list was pulled using Cision’s media database on March 20, 2017 and may change over time. 1. Kirsten Maxwell , Kids Are A Trip.

Travel 286

Travel Twitter Hotels Education 286

Ronn Torossian

APRIL 10, 2017

Think your business or industry is safe from the growing and encroaching shadow of Amazon ? You’re probably fooling yourself.

Marketing 227

Marketing Industry Blogging Company 227

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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How To

B2B PR Sense

APRIL 12, 2017

In B2B content marketing, we’ve almost seen it all: The success when people get it right. The mistakes that cause content to crash and burn. It’s those mistakes that we’re going to focus on today so we can ensure you avoid them in the future. Read on to learn how.

B2B 212

B2B Content Marketing Case Study Viral 212

Cision

APRIL 14, 2017

The best way to get your story the coverage it deserves is by targeting the right influencers. With a media database of more than 1.6

Media 219

Media Pitching Instagram Social Media 219

ImPRessions - Crenshaw Communications

APRIL 11, 2017

It goes against all the instincts of a public relations specialist to turn down a media opportunity. Despite the adage that all PR is good PR, there are situations where the disadvantages of speaking to a reporter far outweigh the advantages.

Interviews 191

Interviews Media Privacy Local 191

Onclusive

APRIL 12, 2017

One of the most touted PR outcomes I see almost every PR pro report on is narrative pick-up a.k.a how many additional media outlets republish a recent piece of content. While story pick-up can be an incredibly positive PR outcome, I challenge the notion that all story pick-up is created equal. Public relations is about […]. PR Education narrative pick-up PR reach PR visibility public relations

Data 188

Data Education Report Media 188

PR Daily

APRIL 10, 2017

Research shows that it’s more effective for professionals to focus on developing their strengths than expending effort to improve upon their weaknesses.

Writing 168

Writing Internal International Storytelling 168

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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Cision

APRIL 10, 2017

So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience?

Customer Service 218

Customer Service Brand Branding Pitching 218

ImPRessions - Crenshaw Communications

APRIL 10, 2017

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. And this one’s a doozy.

Airlines 190

Airlines Crisis Management Hotels Viral 190

Melissa Agnes

APRIL 11, 2017

When a passenger was physically and brutally dragged from his seat aboard United Airlines’s flight 3411 earlier this week – and when the footage of this scene went viral around the globe – the airline’s crisis response was shameful on multiple levels.

Airlines 182

Airlines Crisis Management Crisis Viral 182

PR Daily

APRIL 9, 2017

It’s becoming rare today for consumers to make an online purchase, choose a restaurant or a settle on a local service provider without first perusing online reviews. Sixty-eight percent of millennials trust online reviews, compared to just 34 percent that trust TV advertising.

Comparison 131

Comparison Consumer Infographics Local 131

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do.

Automotive 211

Automotive Media Resources Product Launch 211

ImPRessions - Crenshaw Communications

APRIL 14, 2017

Are there any tips that public relations can take away from high-level governmental negotiations? We think so. This week’s international machinations between the US and China and the US and Russia included the term “deconfliction.”

How To 170

How To Meeting Case Study B2B 170

Sword and the Script

APRIL 8, 2017

For a time, social media worked organically. Then it didn’t. Long thinkers pushed paid social as a “rent-to-own” strategy. It’s still brilliant…but there’s an expiration date on it now.

Content Marketing 123

Content Marketing Social Media B2B Marketing 123

PR Daily

APRIL 11, 2017

Many crisis communicators are dishing about the handling (mishandling) of the recent United Airlines Flight 3411. The airline’s overbooking, along with its forced removal of a passenger, caused news media outlets and social media users to rage against United , with many calling for a boycott.

Airlines 124

Airlines Crisis Crisis Communications Social Media 124

Cision

APRIL 11, 2017

As public relations professionals, we’re dealing with industry data every day, using it to help our clients or executives make better decisions. But when it comes to our own data, most of us fly blind when it comes to benchmarking against our peers.

Survey 202

Survey Resources Data Measurement 202

Waxing UnLyrical

APRIL 12, 2017

Swiping through Facebook this morning, I realized that today marked a unique anniversary for me: 17 years ago today, I landed in the United States for the very first time, knowing that I was stepping into a whole new life.

Banking 113

Banking Training LinkedIn Facebook 113

Sword and the Script

APRIL 11, 2017

These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment , “journalists perceive they are now struggling to maintain the public’s trust.”

Report 122

Report Survey Media B2B 122

PR Daily

APRIL 11, 2017

You might not want to hear this, but marketing and PR are merging. Though many PR pros (and marketers) are quick to point out the significant differences between the two practices, some at the executive level are seeing more similarities.

Report 124

Report Communications Survey Big Data 124

Cision

APRIL 10, 2017

Spring is here, which means travel season is upon us! For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media?

Travel 173

Travel Pitching How To Radio 173

Media Bullseye

APRIL 11, 2017

The standard approach to monitoring and analysis work is largely transferable from one company to the next.

Energy 111

Energy Analysis Industry Public Affairs 111

The Resolution Blog

APRIL 12, 2017

Whether you’re using unique users, visitors, coverage views or reach to track your coverage you’re doing one thing; reporting on article success. No matter how accurate your coverage data is it won’t tell you whether you have met the objective your client set for the overall campaign.

eBook 156

eBook Measurement Data Report 156

PR Daily

APRIL 11, 2017

Communicating via email is obviously very different from speaking on a phone or meeting in person. Email etiquette, though frequently unwritten, is important—but some people ignore these commonsense guidelines and do what they want. Here are four email behaviors that annoy me.

Guidelines 124

Guidelines Trade Shows Pitching Course 124

Cision

APRIL 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story.

Reputation 137

Reputation Exercises Measurement Financial 137

Reputation Us

APRIL 10, 2017

It’s hard to keep up on all the trends on our social media platforms. Between the White House, new Marvel movies every other weekend and the random social holidays (#NationalColoringBookDay), it’s always interesting to see when something unexpected jumps to the top of the trends.

Brand 106

Brand Branding Mobile Case Study 106

Media Bullseye

APRIL 14, 2017

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government.

Publicity 95

Publicity Healthcare Policies Government 95

PR Daily

APRIL 11, 2017

I read at least 52 books each year and I blog about it. Although my semi-annual "books" column is always one of my most popular (you can see last six years' worth if you go to this page and scroll down to the header "Books I've read"), the post inevitably leads to a stream of emails from others.

Exercises 124

Exercises Local Analytics Storytelling 124

Cision

APRIL 14, 2017

Academic whitepapers regarding investor relations tend to disappoint me. The lionshare I have read (or snoozed through) are invariably based on share price and volume juxtaposed against some activity calculated with a painful equation built on old data i.e. “earning share price from 2002 to 2008 and the impact of XYZ.” More frustrating to me is that the results are, well, academic. Rarely IRO actionable. This new study is different.

Corporate 120

Corporate Conference Study Analysis 120

PRSay

APRIL 14, 2017

In the spring of 2010, I was working in a mid-level PR job at a company that I loved. While I had a lot of good on-the-job experience, there were several times I wished I had more knowledge.

Nonprofit 134

Nonprofit Local Study Training 134

The Stalwart Blog

APRIL 14, 2017

What a week for this airline! I almost believe that United read the well thought out PR strategy that Uber used to answer its recent sexual harassment claim by a former employee and decided to do the exact opposite. Let’s summarize what's happened so far.

Airlines 90

Airlines Banking Fashion Crisis 90