PR Expanded

APRIL 10, 2017

A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc.

Travel 85

Travel Viral B2B Conference 85

Cision

APRIL 10, 2017

So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience?

Customer Service 78

Customer Service Brand Branding Pitching 78

ImPRessions - Crenshaw Communications

APRIL 10, 2017

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. And this one’s a doozy.

Hotels 78

Hotels Airlines Viral Travel 78

Ron Torossian

APRIL 10, 2017

Think your business or industry is safe from the growing and encroaching shadow of Amazon ? You’re probably fooling yourself.

Industry 48

Industry Blogging Company Marketing 48

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The Stalwart Blog

APRIL 14, 2017

What a week for this airline! I almost believe that United read the well thought out PR strategy that Uber used to answer its recent sexual harassment claim by a former employee and decided to do the exact opposite. Let’s summarize what's happened so far.

Airlines 30

Airlines Banking Fashion Crisis 30

Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do.

Automotive 30

Automotive Financial Resources Product Launch 30

Cision

APRIL 10, 2017

Spring is here, which means travel season is upon us! For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media?

Travel 63

Travel Pitching How To Radio 63

PRSay

APRIL 14, 2017

In the spring of 2010, I was working in a mid-level PR job at a company that I loved. While I had a lot of good on-the-job experience, there were several times I wished I had more knowledge.

Nonprofit 29

Nonprofit Local Study Training 29

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Media Bullseye

APRIL 14, 2017

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government.

Policies 25

Policies Healthcare Government Public Affairs 25

Beyond PR

APRIL 14, 2017

The best way to get your story the coverage it deserves is by targeting the right influencers. With a media database of more than 1.6

Pitching 25

Pitching Instagram Social Media Software 25

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do.

Content Marketing 38

Content Marketing Automotive Resources Product Launch 38

Communications Conversations

APRIL 11, 2017

AdAge reporter, Kristy Sammis, recently wrote an article that sums up how I’ve felt about the whole influencer thing for years.

Instagram 25

Instagram Course Pitching Brand 25

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You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

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LTPR

APRIL 12, 2017

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. This week’s United Airlines incident has by far created the most inquiries from people asking me, “What would you recommend United do now?”

Airlines 25

Airlines Crisis Viral Policies 25

AirPR

APRIL 12, 2017

One of the most touted PR outcomes I see almost every PR pro report on is narrative pick-up a.k.a how many additional media outlets republish a recent piece of content. While story pick-up can be an incredibly positive PR outcome, I challenge the notion that all story pick-up is created equal. Public relations is about […]. PR Education narrative pick-up PR reach PR visibility public relations

Data 24

Data Report Media Education 24

Cision

APRIL 11, 2017

As public relations professionals, we’re dealing with industry data every day, using it to help our clients or executives make better decisions. But when it comes to our own data, most of us fly blind when it comes to benchmarking against our peers.

Survey 28

Survey Data Resources Report 28

B2B PR Sense

APRIL 12, 2017

In B2B content marketing, we’ve almost seen it all: The success when people get it right. The mistakes that cause content to crash and burn. It’s those mistakes that we’re going to focus on today so we can ensure you avoid them in the future. Read on to learn how.

Case Study 22

Case Study Viral B2B Study 22

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Sword and the Script

APRIL 11, 2017

These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment , “journalists perceive they are now struggling to maintain the public’s trust.”

B2B 32

B2B Reputation Government Study 32

ImPRessions - Crenshaw Communications

APRIL 14, 2017

Are there any tips that public relations can take away from high-level governmental negotiations? We think so. This week’s international machinations between the US and China and the US and Russia included the term “deconfliction.”

Meeting 31

Meeting Case Study B2B Study 31

Cision

APRIL 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story.

Reputation 24

Reputation Exercises Measurement Financial 24

Solo PR Pro

APRIL 11, 2017

Content remains an important cornerstone of public relations strategy. Long before the term “content marketing” was coined, public relations practitioners were utilizing the strategy to inform and engage audiences.

B2C 22

B2C B2B Content Marketing Leadership 22

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Sword and the Script

APRIL 8, 2017

For a time, social media worked organically. Then it didn’t. Long thinkers pushed paid social as a “rent-to-own” strategy. It’s still brilliant…but there’s an expiration date on it now.

B2B 32

B2B Content Marketing Social Media Study 32

PR Daily

APRIL 12, 2017

Seventy-five percent of people have anxiety over public speaking, an infographic from The Business Backer. Additionally, 75 percent of people who regularly give presentations say they would like to improve their public speaking skills.

Construction 31

Construction Infographics Training Conference 31

Melissa Agnes

APRIL 11, 2017

When a passenger was physically and brutally dragged from his seat aboard United Airlines’s flight 3411 earlier this week – and when the footage of this scene went viral around the globe – the airline’s crisis response was shameful on multiple levels.

Crisis Management 21

Crisis Management Airlines Crisis Viral 21

Cision

APRIL 12, 2017

This week we take a look at the Top 10 U.S. Travel Bloggers on Twitter, ranked by number of mentions of “Travel” as a keyword. The list was pulled using Cision’s media database on March 20, 2017 and may change over time. 1. Kirsten Maxwell , Kids Are A Trip.

Travel 18

Travel Hotels Education Twitter 18

Norton's Notes

APRIL 12, 2017

All of us working in social media and digital have noticed the huge increase in social video and it seems the advertising budgets have shifted towards video more than anything else.

Film 16

Film Mobile Advertising Advertising 16

PR Daily

APRIL 11, 2017

Many crisis communicators are dishing about the handling (mishandling) of the recent United Airlines Flight 3411. The airline’s overbooking, along with its forced removal of a passenger, caused news media outlets and social media users to rage against United , with many calling for a boycott.

Airlines 31

Airlines Crisis Communications Social Media Consumer 31

Beyond PR

APRIL 10, 2017

So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience?

Pitching 15

Pitching Survey Analytics Conference 15

PR 20/20

APRIL 11, 2017

Social media has made a profound impact on the way products and services are purchased and sold. Because of this, industry leaders have begun to focus their efforts on social media to prospect, nurture leads and foster sales opportunities—familiarly known as social selling.

LinkedIn 14

LinkedIn Social Media Report Tools 14

Communications Conversations

APRIL 13, 2017

Truth be told, I don’t know Leah Johnson all that well. I met her through my work with MIMA and a common friend (and fellow rock star, Madeline Strachota ). But, in the short amount of time I’ve gotten to know Leah a bit better, I can tell she has rock star tendencies. How can I tell?

Case Study 12

Case Study Study Analytics Meeting 12