Deirdre Breakenridge
APRIL 10, 2017
A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc. There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. You imagine having complete control over what clients you work with.
Cision
APRIL 12, 2017
This week we take a look at the Top 10 U.S. Travel Bloggers on Twitter, ranked by number of mentions of “Travel” as a keyword. The list was pulled using Cision’s media database on March 20, 2017 and may change over time. 1. Kirsten Maxwell , Kids Are A Trip. How to Save Money in Chicago with a Go City Card [link] @GoCityCard #familyholiday #Chicago #Travel pic.twitter.com/e0ORp7DpBA. — Kirsten (@kidsareatrip) March 20, 2017. 2.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Onclusive
APRIL 12, 2017
One of the most touted PR outcomes I see almost every PR pro report on is narrative pick-up a.k.a how many additional media outlets republish a recent piece of content. While story pick-up can be an incredibly positive PR outcome, I challenge the notion that all story pick-up is created equal. Public relations is about […].
Ronn Torossian
APRIL 10, 2017
Think your business or industry is safe from the growing and encroaching shadow of Amazon ? You’re probably fooling yourself. The company that was once a silly little business trying to sell books online now practically sells everything … and they do it so well, they’re actually expanding into industries they literally replaced. Now, Amazon is planning to go after commercial business suppliers in Britain with a business plan that includes selling business products from computers to cleaning prod
Advertisement
According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Business Wire
APRIL 10, 2017
Business Wire recently had #CommPro Sandra Fathi , president of Affect , stop by and offer some insight into the current and future trends in public relations. An ardent entrepreneur, Sandra has spent the last 20 years helping technology, healthcare and professional services companies achieve their goals. Communicating in the digital age requires an understanding of today’s rapidly evolving popular platforms.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
APRIL 11, 2017
It goes against all the instincts of a public relations specialist to turn down a media opportunity. Despite the adage that all PR is good PR, there are situations where the disadvantages of speaking to a reporter far outweigh the advantages. We don’t recommend an adversarial or “no comment” response, which is usually guaranteed to provoke unwanted digging and create bad feeling.
Melissa Agnes
APRIL 11, 2017
When a passenger was physically and brutally dragged from his seat aboard United Airlines’s flight 3411 earlier this week – and when the footage of this scene went viral around the globe – the airline’s crisis response was shameful on multiple levels. This is a terrible situation for any organization to find itself in, but to make matters worse, United showed no semblance of compassion or remorse for their abused customer and, as a result (so far at the time of this writi
Business Wire
APRIL 12, 2017
Benefit: Business Wire Provides Them Rights and Royalty Free By Sandy Malloy, Manager, Licensing & Content Development We frequently tell our clients that including a photo or other multimedia increases release views. Here are a few findings that reinforce the power of images to reach an audience: BuzzSumo found, in a study of over 100 million Facebook updates, that updates with images had 2.3 times more engagement than those without.
Cision
APRIL 10, 2017
So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience? At Forrester’s Customer Marketing conference held last week in New York, speakers ranging from Casey Carey, director of marketing at Google Analytics to Stephen Kennedy, director of loyalty marketing at Dominos discussed how personalization is helping brands succeed.
Advertisement
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
ImPRessions - Crenshaw Communications
APRIL 10, 2017
The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. And this one’s a doozy. Late Sunday, a United passenger who refused to voluntarily give up his seat on an overbooked flight was forcibly removed from the plane by police, to the horror of other passengers.
The Resolution Blog
APRIL 12, 2017
Whether you’re using unique users, visitors, coverage views or reach to track your coverage you’re doing one thing; reporting on article success. No matter how accurate your coverage data is it won’t tell you whether you have met the objective your client set for the overall campaign. To do this you need to track additional campaign-specific metrics and evaluate.
PRSay
APRIL 14, 2017
In the spring of 2010, I was working in a mid-level PR job at a company that I loved. While I had a lot of good on-the-job experience, there were several times I wished I had more knowledge. I wanted something that would give me the extra training and credibility that others in my field might not have. I had heard of the APR certification through my PRSA membership.
Cision
APRIL 11, 2017
As public relations professionals, we’re dealing with industry data every day, using it to help our clients or executives make better decisions. But when it comes to our own data, most of us fly blind when it comes to benchmarking against our peers. Questions such as, “Is our monthly retainer minimum too high?”, “Is our client tenure below average?”, and “What kinds of results are acceptable?
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
ImPRessions - Crenshaw Communications
APRIL 14, 2017
Are there any tips that public relations can take away from high-level governmental negotiations? We think so. This week’s international machinations between the US and China and the US and Russia included the term “deconfliction.” This is the process of avoiding mutual interference, or outright hazards, among systems under the control of one’s own sides.
Steve Barrett on PR
APRIL 11, 2017
The airline's communications response to Flight 3411 so far is tone deaf and is doing nothing to resolve the situation.
Communications Conversations
APRIL 13, 2017
Truth be told, I don’t know Leah Johnson all that well. I met her through my work with MIMA and a common friend (and fellow rock star, Madeline Strachota ). But, in the short amount of time I’ve gotten to know Leah a bit better, I can tell she has rock star tendencies. How can I tell? First, she’s a hand-raiser. She’s now part of the Student Relations committee with MIMA that just unveiled the first-ever MIMA scholarship!
Cision
APRIL 14, 2017
This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story.
Advertisement
Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Sword and the Script
APRIL 8, 2017
For a time, social media worked organically. Then it didn’t. Long thinkers pushed paid social as a “rent-to-own” strategy. It’s still brilliant…but there’s an expiration date on it now. Why? You can’t tell – even digitally savvy marketers can’t tell – the difference between “content” and “ads” anymore.
Waxing UnLyrical
APRIL 12, 2017
Swiping through Facebook this morning, I realized that today marked a unique anniversary for me: 17 years ago today, I landed in the United States for the very first time, knowing that I was stepping into a whole new life. (That’s me in 2000, with the Pacific Ocean – over which I’d flown – behind me.). I reflected on this a couple of years ago, sharing 15 things I’d learned in the (then) 15 years since arriving here.
Reputation Us
APRIL 10, 2017
It’s hard to keep up on all the trends on our social media platforms. Between the White House, new Marvel movies every other weekend and the random social holidays (#NationalColoringBookDay), it’s always interesting to see when something unexpected jumps to the top of the trends. This weekend, it was #NuggsForCarter. Here’s the gist to this hashtag.
Cision
APRIL 10, 2017
Spring is here, which means travel season is upon us! For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media? Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox.
Advertisement
A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.
Sword and the Script
APRIL 11, 2017
These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment , “journalists perceive they are now struggling to maintain the public’s trust.” In fact, “ninety-one percent of journalists believe that the media is somewhat or much less trusted than they were three years ago.”.
Communications Conversations
APRIL 11, 2017
AdAge reporter, Kristy Sammis, recently wrote an article that sums up how I’ve felt about the whole influencer thing for years. No need to pay big-time influencers gobs of money to broadcast your products and services when you can target “micro-influencers” to do the heavy lifting instead–for far less, if any, money. The last couple years have seen the whole influencer marketing thing spiral completely out of control.
PR News
APRIL 11, 2017
“Dying is easy, comedy is hard,” has been attributed to different people, from the actors Jack Lemmon and Gregory Peck to thespians Edmund Kean and Edmund Gwenn. Perhaps we can augment that aphorism: “Dying is easy, communicating is hard.” At the spring summit of the Arthur W. Page Society last week in NY, activist Tamika… Continued. The post If Communications Were Easy, Everyone Would Do It Well appeared first on PR News Blog.
Cision
APRIL 14, 2017
Academic whitepapers regarding investor relations tend to disappoint me. The lionshare I have read (or snoozed through) are invariably based on share price and volume juxtaposed against some activity calculated with a painful equation built on old data i.e. “earning share price from 2002 to 2008 and the impact of XYZ.” More frustrating to me is that the results are, well, academic.
5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.
The Stalwart Blog
APRIL 14, 2017
What a week for this airline! I almost believe that United read the well thought out PR strategy that Uber used to answer its recent sexual harassment claim by a former employee and decided to do the exact opposite. Let’s summarize what's happened so far. The airline continues to suffer from an unending barrage of digital and traditional media torture.
Reputation Us
APRIL 12, 2017
Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. This week’s United Airlines incident has by far created the most inquiries from people asking me, “What would you recommend United do now?” Simple answer… communicate promptly, communicate factually and communicate often.
Steve Barrett on PR
APRIL 14, 2017
The last seven days goes to show just how important wise PR counsel is for every modern enterprise in maintaining reputation and mitigating risk.
Expert insights. Personalized for you.
281 
Let's personalize your content