Sat.Apr 08, 2017 - Fri.Apr 14, 2017

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7 Things You Need to Know Before Starting a PR Business

Deirdre Breakenridge

A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc. There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. You imagine having complete control over what clients you work with.

Travel 281
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Top 10 U.S. Travel Bloggers on Twitter

Cision

This week we take a look at the Top 10 U.S. Travel Bloggers on Twitter, ranked by number of mentions of “Travel” as a keyword. The list was pulled using Cision’s media database on March 20, 2017 and may change over time. 1. Kirsten Maxwell , Kids Are A Trip. How to Save Money in Chicago with a Go City Card [link] @GoCityCard #familyholiday #Chicago #Travel pic.twitter.com/e0ORp7DpBA. — Kirsten (@kidsareatrip) March 20, 2017. 2.

Travel 277
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Trending Sources

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PR Data Insights: Rethinking Narrative Pick-Up

Onclusive

One of the most touted PR outcomes I see almost every PR pro report on is narrative pick-up a.k.a how many additional media outlets republish a recent piece of content. While story pick-up can be an incredibly positive PR outcome, I challenge the notion that all story pick-up is created equal. Public relations is about […].

Data 210
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Tempo Presents: The Future of PR with Sandra Fathi, President of Affect

Business Wire

Business Wire recently had #CommPro Sandra Fathi , president of Affect , stop by and offer some insight into the current and future trends in public relations. An ardent entrepreneur, Sandra has spent the last 20 years helping technology, healthcare and professional services companies achieve their goals. Communicating in the digital age requires an understanding of today’s rapidly evolving popular platforms.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Amazon Attacks Another Market Segment: Business Supplies

Ronn Torossian

Think your business or industry is safe from the growing and encroaching shadow of Amazon ? You’re probably fooling yourself. The company that was once a silly little business trying to sell books online now practically sells everything … and they do it so well, they’re actually expanding into industries they literally replaced. Now, Amazon is planning to go after commercial business suppliers in Britain with a business plan that includes selling business products from computers to cleaning prod

Marketing 186

More Trending

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When To Turn Down A Media Interview

ImPRessions - Crenshaw Communications

It goes against all the instincts of a public relations specialist to turn down a media opportunity. Despite the adage that all PR is good PR, there are situations where the disadvantages of speaking to a reporter far outweigh the advantages. We don’t recommend an adversarial or “no comment” response, which is usually guaranteed to provoke unwanted digging and create bad feeling.

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Journalists Want (and Need) Your Images

Business Wire

Benefit: Business Wire Provides Them Rights and Royalty Free By Sandy Malloy, Manager, Licensing & Content Development We frequently tell our clients that including a photo or other multimedia increases release views. Here are a few findings that reinforce the power of images to reach an audience: BuzzSumo found, in a study of over 100 million Facebook updates, that updates with images had 2.3 times more engagement than those without.

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United Airlines, What Were You Thinking?

Melissa Agnes

When a passenger was physically and brutally dragged from his seat aboard United Airlines’s flight 3411 earlier this week – and when the footage of this scene went viral around the globe – the airline’s crisis response was shameful on multiple levels. This is a terrible situation for any organization to find itself in, but to make matters worse, United showed no semblance of compassion or remorse for their abused customer and, as a result (so far at the time of this writi

Airlines 160
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Why Brands Must Personalize the PR Experience

Cision

So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience? At Forrester’s Customer Marketing conference held last week in New York, speakers ranging from Casey Carey, director of marketing at Google Analytics to Stephen Kennedy, director of loyalty marketing at Dominos discussed how personalization is helping brands succeed.

Brand 223
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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United Flies Into Another PR Storm

ImPRessions - Crenshaw Communications

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. And this one’s a doozy. Late Sunday, a United passenger who refused to voluntarily give up his seat on an overbooked flight was forcibly removed from the plane by police, to the horror of other passengers.

Airlines 159
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New eBook will take your PR measurement to the next level

The Resolution Blog

Whether you’re using unique users, visitors, coverage views or reach to track your coverage you’re doing one thing; reporting on article success. No matter how accurate your coverage data is it won’t tell you whether you have met the objective your client set for the overall campaign. To do this you need to track additional campaign-specific metrics and evaluate.

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PR Rock Stars: American Academy of Neurology’s Leah Johnson

Communications Conversations

Truth be told, I don’t know Leah Johnson all that well. I met her through my work with MIMA and a common friend (and fellow rock star, Madeline Strachota ). But, in the short amount of time I’ve gotten to know Leah a bit better, I can tell she has rock star tendencies. How can I tell? First, she’s a hand-raiser. She’s now part of the Student Relations committee with MIMA that just unveiled the first-ever MIMA scholarship!

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New Research Provides Independent PR Firm Benchmarks

Cision

As public relations professionals, we’re dealing with industry data every day, using it to help our clients or executives make better decisions. But when it comes to our own data, most of us fly blind when it comes to benchmarking against our peers. Questions such as, “Is our monthly retainer minimum too high?”, “Is our client tenure below average?”, and “What kinds of results are acceptable?

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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How To Negotiate A PR Contract

ImPRessions - Crenshaw Communications

Are there any tips that public relations can take away from high-level governmental negotiations? We think so. This week’s international machinations between the US and China and the US and Russia included the term “deconfliction.” This is the process of avoiding mutual interference, or outright hazards, among systems under the control of one’s own sides.

How To 136
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United Airlines needs to do better

Steve Barrett on PR

The airline's communications response to Flight 3411 so far is tone deaf and is doing nothing to resolve the situation.

Airlines 141
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17 Lessons I’ve Learned in the 17 Years Since I Came to America

Waxing UnLyrical

Swiping through Facebook this morning, I realized that today marked a unique anniversary for me: 17 years ago today, I landed in the United States for the very first time, knowing that I was stepping into a whole new life. (That’s me in 2000, with the Pacific Ocean – over which I’d flown – behind me.). I reflected on this a couple of years ago, sharing 15 things I’d learned in the (then) 15 years since arriving here.

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How Your News Release Can Help the Media Do Their Job

Cision

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. And that’s exactly where the goals of journalists and brand communicators intersect. Companies have a story to tell, and the media needs to tell a story.

Media 210
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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How Earning My APR Gave Me an Edge on the Competition

PRSay

In the spring of 2010, I was working in a mid-level PR job at a company that I loved. While I had a lot of good on-the-job experience, there were several times I wished I had more knowledge. I wanted something that would give me the extra training and credibility that others in my field might not have. I had heard of the APR certification through my PRSA membership.

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#NuggsForCarter – The Power of Brand Advocates + Social

Reputation Us

It’s hard to keep up on all the trends on our social media platforms. Between the White House, new Marvel movies every other weekend and the random social holidays (#NationalColoringBookDay), it’s always interesting to see when something unexpected jumps to the top of the trends. This weekend, it was #NuggsForCarter. Here’s the gist to this hashtag.

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Targeting micro-influencers: The next big thing that should have been a big thing 5 years ago

Communications Conversations

AdAge reporter, Kristy Sammis, recently wrote an article that sums up how I’ve felt about the whole influencer thing for years. No need to pay big-time influencers gobs of money to broadcast your products and services when you can target “micro-influencers” to do the heavy lifting instead–for far less, if any, money. The last couple years have seen the whole influencer marketing thing spiral completely out of control.

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Behind the Headlines with Marian Salzman

Cision

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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If Communications Were Easy, Everyone Would Do It Well

PR News

“Dying is easy, comedy is hard,” has been attributed to different people, from the actors Jack Lemmon and Gregory Peck to thespians Edmund Kean and Edmund Gwenn. Perhaps we can augment that aphorism: “Dying is easy, communicating is hard.” At the spring summit of the Arthur W. Page Society last week in NY, activist Tamika… Continued. The post If Communications Were Easy, Everyone Would Do It Well appeared first on PR News Blog.

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How I Could Have Saved United Airlines Three Days And $14,000

The Stalwart Blog

What a week for this airline! I almost believe that United read the well thought out PR strategy that Uber used to answer its recent sexual harassment claim by a former employee and decided to do the exact opposite. Let’s summarize what's happened so far. The airline continues to suffer from an unending barrage of digital and traditional media torture.

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Preparing for a Hard Landing: Today’s Crisis PR 101

Reputation Us

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. This week’s United Airlines incident has by far created the most inquiries from people asking me, “What would you recommend United do now?” Simple answer… communicate promptly, communicate factually and communicate often.

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PR 101: How to Pitch Travel Journalists

Cision

Spring is here, which means travel season is upon us! For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media? Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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PR, Social Media and the Imperative of Content Marketing [UML]

Sword and the Script

For a time, social media worked organically. Then it didn’t. Long thinkers pushed paid social as a “rent-to-own” strategy. It’s still brilliant…but there’s an expiration date on it now. Why? You can’t tell – even digitally savvy marketers can’t tell – the difference between “content” and “ads” anymore.

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PR lessons from Al Golin and United Flight 3411

Steve Barrett on PR

The last seven days goes to show just how important wise PR counsel is for every modern enterprise in maintaining reputation and mitigating risk.

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How Your News Release Can Help the Media Do Their Job

Beyond PR

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. And that’s exactly where the goals of journalists and brand communicators intersect. Companies have a story to tell, and the media needs to tell a story.

Media 71