Sat.Apr 08, 2017 - Fri.Apr 14, 2017

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7 Things You Need to Know Before Starting a PR Business

PR Expanded

A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc.

United Flies Into Another PR Storm

ImPRessions - Crenshaw Communications

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. And this one’s a doozy.

Why Brands Must Personalize the PR Experience

Cision

So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience?

Brand 77

Flying the Unfriendly Skies: The United PR Black Eye Won’t Soon Be Forgotten

Spin Sucks

By now you heard about the incident that led to an unprecedented PR crisis for United Airlines. Roland Alonzi looks at the three crucial mistakes United made that led to this PR crisis. The post Flying the Unfriendly Skies: The United PR Black Eye Won’t Soon Be Forgotten appeared first on Spin Sucks.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

United Airlines: When a Crisis Means it’s Time to Fire the Client

Spin Sucks

Between Pepsi, Sean Spicer, and United Airlines, it's been a crazy week for crisis communications. If you work with a volatile client like the aforementioned, how do you know when it's time to fire them or quit your job. The post United Airlines: When a Crisis Means it’s Time to Fire the Client appeared first on Spin Sucks.

How I Could Have Saved United Airlines Three Days And $14,000

The Stalwart Blog

What a week for this airline! I almost believe that United read the well thought out PR strategy that Uber used to answer its recent sexual harassment claim by a former employee and decided to do the exact opposite. Let’s summarize what's happened so far.

PR, Social Media and the Imperative of Content Marketing [UML]

Sword and the Script

For a time, social media worked organically. Then it didn’t. Long thinkers pushed paid social as a “rent-to-own” strategy. It’s still brilliant…but there’s an expiration date on it now.

PR 101: How to Pitch Travel Journalists

Cision

Spring is here, which means travel season is upon us! For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Create a Strategic Business Development Plan

Spin Sucks

A recent Spin Sucks survey found 42 percent of communicators don't have a strategic business development plan. Here is what you need to do about that. The post How to Create a Strategic Business Development Plan appeared first on Spin Sucks.

Find out what global teamwork looks like…

The Blueballroom

Can you name a company that operates in nearly every single country? Clue: it's a leading logistics company that delivers parcels to every corner of the globe.

How Your News Release Can Help the Media Do Their Job

Beyond PR

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do.

How Your News Release Can Help the Media Do Their Job

Cision

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

The Big Question: What Constitutes a Brand Apology?

Spin Sucks

On this week's Spin Sucks Big Question, we asked, "What are your tips for an authentic and effective brand apology?" Here’s what you had to say. The post The Big Question: What Constitutes a Brand Apology? appeared first on Spin Sucks. Comments These are all good–it's great advice.

Brand 67

How Earning My APR Gave Me an Edge on the Competition

PRSay

In the spring of 2010, I was working in a mid-level PR job at a company that I loved. While I had a lot of good on-the-job experience, there were several times I wished I had more knowledge.

3 PR Takeaways from the State of the Media Report by Cision

Sword and the Script

These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment , “journalists perceive they are now struggling to maintain the public’s trust.”

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New Research Provides Independent PR Firm Benchmarks

Cision

As public relations professionals, we’re dealing with industry data every day, using it to help our clients or executives make better decisions. But when it comes to our own data, most of us fly blind when it comes to benchmarking against our peers.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Survey of PR Firm Leaders: How to Be in the Top 25 Percent

Spin Sucks

A new survey of PR firm leaders shows only 25 percent have a strategic business development plan and rely on more than referrals or word-of-mouth. That and three other interesting findings that will help you think more strategically about your business.

Preparing for a Hard Landing: Today’s Crisis PR 101

LTPR

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. This week’s United Airlines incident has by far created the most inquiries from people asking me, “What would you recommend United do now?”

4 Ways PR Pros Can Better Target Media and Influencers

Beyond PR

The best way to get your story the coverage it deserves is by targeting the right influencers. With a media database of more than 1.6

61 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Five Things to Know Before You Move from a PR Agency to a Startup

Spin Sucks

What does PR looks like in a startup compared with a PR agency? Rafal Salak has some things you should consider before you decide on a switch. The post Five Things to Know Before You Move from a PR Agency to a Startup appeared first on Spin Sucks.

Targeting micro-influencers: The next big thing that should have been a big thing 5 years ago

Communications Conversations

AdAge reporter, Kristy Sammis, recently wrote an article that sums up how I’ve felt about the whole influencer thing for years.

If Communications Were Easy, Everyone Would Do It Well

PR News

“Dying is easy, comedy is hard,” has been attributed to different people, from the actors Jack Lemmon and Gregory Peck to thespians Edmund Kean and Edmund Gwenn. Perhaps we can augment that aphorism: “Dying is easy, communicating is hard.” At the spring summit of the Arthur W. Page Society last week in NY, activist Tamika… Continued. The post If Communications Were Easy, Everyone Would Do It Well appeared first on PR News Blog. Communications

Behind the Headlines with Marian Salzman

Cision

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story.

Earned Media Case Study: Sperm Performance and Publication Targeting

Spin Sucks

Publication targeting is a crucial component of successful earned media outreach. Without it you not only won't get the best placements, you won't drive the right customers to your site.

Key Stats and Trends in Content Marketing [Infographic]

Solo PR Pro

Content remains an important cornerstone of public relations strategy. Long before the term “content marketing” was coined, public relations practitioners were utilizing the strategy to inform and engage audiences.

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A Significant Shift

6 A.M.

6am Blog advertising Richard Edelman

United offers a primer in how NOT to handle a crisis

PR Daily

Many crisis communicators are dishing about the handling (mishandling) of the recent United Airlines Flight 3411. The airline’s overbooking, along with its forced removal of a passenger, caused news media outlets and social media users to rage against United , with many calling for a boycott.

Paid Search for Crisis Management, Events, News, and More

Spin Sucks

Paid media is an important part of the PESO model, yet it’s often overlooked by PR pros. Matt Mason says this is a huge missed opportunity. He explains why. The post Paid Search for Crisis Management, Events, News, and More appeared first on Spin Sucks.