Sat.Apr 08, 2017 - Fri.Apr 14, 2017

7 Things You Need to Know Before Starting a PR Business

PR Expanded

A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc.

Why Brands Must Personalize the PR Experience

Cision

So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience?

Trending Sources

United Flies Into Another PR Storm

ImPRessions - Crenshaw Communications

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. And this one’s a doozy.

Amazon Attacks Another Market Segment: Business Supplies

Ron Torossian

Think your business or industry is safe from the growing and encroaching shadow of Amazon ? You’re probably fooling yourself.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

How I Could Have Saved United Airlines Three Days And $14,000

The Stalwart Blog

What a week for this airline! I almost believe that United read the well thought out PR strategy that Uber used to answer its recent sexual harassment claim by a former employee and decided to do the exact opposite. Let’s summarize what's happened so far.

How Earning My APR Gave Me an Edge on the Competition

PRSay

In the spring of 2010, I was working in a mid-level PR job at a company that I loved. While I had a lot of good on-the-job experience, there were several times I wished I had more knowledge.

PR 101: How to Pitch Travel Journalists

Cision

Spring is here, which means travel season is upon us! For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media?

61 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Preparing for a Hard Landing: Today’s Crisis PR 101

LTPR

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. This week’s United Airlines incident has by far created the most inquiries from people asking me, “What would you recommend United do now?”

Targeting micro-influencers: The next big thing that should have been a big thing 5 years ago

Communications Conversations

AdAge reporter, Kristy Sammis, recently wrote an article that sums up how I’ve felt about the whole influencer thing for years.

How Your News Release Can Help the Media Do Their Job

Cision

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do.

Key Stats and Trends in Content Marketing [Infographic]

Solo PR Pro

Content remains an important cornerstone of public relations strategy. Long before the term “content marketing” was coined, public relations practitioners were utilizing the strategy to inform and engage audiences.

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How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

3 PR Takeaways from the State of the Media Report by Cision

Sword and the Script

These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment , “journalists perceive they are now struggling to maintain the public’s trust.”

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The 7 Worst Mistakes You Can Make in B2B Content Marketing

B2B PR Sense

In B2B content marketing, we’ve almost seen it all: The success when people get it right. The mistakes that cause content to crash and burn. It’s those mistakes that we’re going to focus on today so we can ensure you avoid them in the future. Read on to learn how.

New Research Provides Independent PR Firm Benchmarks

Cision

As public relations professionals, we’re dealing with industry data every day, using it to help our clients or executives make better decisions. But when it comes to our own data, most of us fly blind when it comes to benchmarking against our peers.

How To Negotiate A PR Contract

ImPRessions - Crenshaw Communications

Are there any tips that public relations can take away from high-level governmental negotiations? We think so. This week’s international machinations between the US and China and the US and Russia included the term “deconfliction.”

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

A guide to designing and giving perfect presentations

PR Daily

Seventy-five percent of people have anxiety over public speaking, an infographic from The Business Backer. Additionally, 75 percent of people who regularly give presentations say they would like to improve their public speaking skills.

PR, Social Media and the Imperative of Content Marketing [UML]

Sword and the Script

For a time, social media worked organically. Then it didn’t. Long thinkers pushed paid social as a “rent-to-own” strategy. It’s still brilliant…but there’s an expiration date on it now.

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Behind the Headlines with Marian Salzman

Cision

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story.

How Your News Release Can Help the Media Do Their Job

Beyond PR

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

United offers a primer in how NOT to handle a crisis

PR Daily

Many crisis communicators are dishing about the handling (mishandling) of the recent United Airlines Flight 3411. The airline’s overbooking, along with its forced removal of a passenger, caused news media outlets and social media users to rage against United , with many calling for a boycott.

United Airlines, What Were You Thinking?

Melissa Agnes

When a passenger was physically and brutally dragged from his seat aboard United Airlines’s flight 3411 earlier this week – and when the footage of this scene went viral around the globe – the airline’s crisis response was shameful on multiple levels.

PR Data Insights: Rethinking Narrative Pick-Up

AirPR

One of the most touted PR outcomes I see almost every PR pro report on is narrative pick-up a.k.a how many additional media outlets republish a recent piece of content. While story pick-up can be an incredibly positive PR outcome, I challenge the notion that all story pick-up is created equal. Public relations is about […]. PR Education narrative pick-up PR reach PR visibility public relations

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4 Ways PR Pros Can Better Target Media and Influencers

Beyond PR

The best way to get your story the coverage it deserves is by targeting the right influencers. With a media database of more than 1.6

3 things that don’t strengthen corporate culture—and 3 things that do

PR Daily

Any company that wants to attract and retain top talent knows that a great corporate culture is a must-have. Unfortunately, too many organizations rely on lavish perks that don’t produce long-term engagement. Here are Here’s a few things that won’t magically transform your culture: 1.

Top 10 U.S. Travel Bloggers on Twitter

Cision

This week we take a look at the Top 10 U.S. Travel Bloggers on Twitter, ranked by number of mentions of “Travel” as a keyword. The list was pulled using Cision’s media database on March 20, 2017 and may change over time. 1. Kirsten Maxwell , Kids Are A Trip.

UK social spend increases 38% to £1.73bn with video now accounting for 29% of all online advertising

Norton's Notes

All of us working in social media and digital have noticed the huge increase in social video and it seems the advertising budgets have shifted towards video more than anything else.

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3 LinkedIn Sales Navigator Features to Improve Social Selling

PR 20/20

Social media has made a profound impact on the way products and services are purchased and sold. Because of this, industry leaders have begun to focus their efforts on social media to prospect, nurture leads and foster sales opportunities—familiarly known as social selling.

Don’t let these bad habits infect your emails

PR Daily

Communicating via email is obviously very different from speaking on a phone or meeting in person. Email etiquette, though frequently unwritten, is important—but some people ignore these commonsense guidelines and do what they want. Here are four email behaviors that annoy me.