Sat.Jul 01, 2017 - Fri.Jul 07, 2017

How Brands Benefit From Exuding Real, Human Emotion

Onclusive

As public relations professionals, we like to lament over fake news and how it’s misguiding people. While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something.

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How to communicate your brand story through micro-content

PR Warrior

When it comes to social media, let’s face it, it’s really easy to do stuff. We’ve all been there. Whether it’s tweeting, posting a photo on Instagram, publishing updates to Facebook or LinkedIn, are we doing so with purpose, or are we just doing stuff, merely filling the pipes of our organisation’s social channels? This… MORE. The post How to communicate your brand story through micro-content appeared first on PR Warrior | Trevor Young. Content marketing Social media

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How to Craft a B2B Strategy That Will Deliver Killer PR Results

B2B PR Sense

A solid B2B strategy is one of the biggest ingredients to a successful public relations. Sadly, it's also an ingredient that many companies forget when moving forward with a campaign. According to a report from Smart Insights , around 50% of companies do not have a dedicated marketing plan! So why should you? Strategies have been around for thousands of years. Whether it’s on the field of battle or on a sports field, well-planned strategies are what create winners.

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4 Ways to Build Trust Through Authentic Content

Cision

When it comes to branding, we’re hearing the buzzword “authentic” a lot lately. But what does that actually mean? How can a brand like yours be authentic, especially in its content marketing ? . What Authentic Really Means for Your Brand. Because this word is so nebulous, it becomes hard to define, but I take it as creating value for an audience without ulterior motives. Yes, you want more customers.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How Brands Can Benefit From Exuding Real Human Emotion

Onclusive

As public relations professionals, we like to lament over fake news and how it’s misguiding people. While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something. In other words, we can hide behind the brands we represent and even our own personal brands at times with formal […]. Industry Insights & Trends PR insights public relations strategy

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More Trending

10 Press Release Best Practices That Will Skyrocket Your PR

B2B PR Sense

Press releases are a valuable tool in the hands of PR professionals -- as long as you use them correctly. Learn what press release best practices can make your news and announcements more effective in today’s busy world. While there are those that believe emphatically that the press release is dead, we are here to tell you that that is an urban myth. Press releases are alive, thriving, a vital tool that continues to empower companies in many ways.

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Why PR Should Measure by Outcomes

Cision

Hits, reach, placements — all of these are interesting metrics but they aren’t what determines whether a media campaign has been successful. Success is really about outcomes, and outcomes are the overarching goals that are surrounding the reason why a brand is reaching out to the media. Outcomes are the why of the campaign. Why, is a three letter word that is often asked but more rarely measured against.

Confessions of a public relations industry award judge

Stephen Waddington

I’ve been judging industry awards. It’s good to see what other agencies and organisations are up to. Here are 21 insights that may prove useful if you’re looking to win an accolade for your public relations work. #1 1 Proofing. Get at least two people to proof your entry. Make sure you spell your name, and your company name, correctly. Yes, really. #2 2 Follow the instructions. Read the instructions, and follow the entry category headings. This is what judges use as marking criteria.

10 Key PR Trends to Watch During the Rest of 2017

PR News

It’s obvious that times have changed. Years ago for a trend to be an officially approved topic of conversation at industry cocktail parties it had to have a 1-800 number and be mentioned in at least one NY Times best-seller. Today, of course, it’s even more difficult to graduate to trend status. The requisite accoutrements… Continued. The post 10 Key PR Trends to Watch During the Rest of 2017 appeared first on PR News Blog. PR News Blogger Network

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Putting the public in public relations: PR is everyone’s job

Media Bullseye

One of the side effects of social media’s rise is an understanding of how interconnected corporate behavior is to its public image. Almost any consumer-facing company has had an unhappy customer or two (or more), but the difference between pre-social media and post-social media is the amount of attention any one interaction can have.

18 opportunities to let your content marketing work shine

PR Daily

How to Get Quality Leads on Your Blog

Cision

Originally authored and published by PR Newswire’s Jaimee Bruening [link]. Blogging can (and should) do more than just update readers on the latest news and events of the day. When done right, your posts can educate readers, establish you as an authority in your field, and help position you as a go-to resource in your audience’s time of need. But, you don’t want to put all of your coveted information and expertise on the web for just anyone to find.

6 steps to creating an effective communication plan

Axia PR

Develop a strategy for delivering information to your target audiences. When you want to introduce a new service or product or launch an initiative within your company, you’ll need to communicate this new information to your target audiences. You need a communication plan. A communication plan is your road map for getting your message delivered to your audience. It’s an essential tool for ensuring your organization sends a clear, specific message with measurable results.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Why Quality Content is the Foundation of SEO

The Proactive Report

It always surprises me that a company will happily pay for design and programming, but not for content. Take a look at the ads for writers and content creators. On average, the pay scale is dismal compared with design and programming. Don’t get me wrong, you definitely need good design and programming. Without that you don’t have a site or a blog. But you also need great quality content.

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9 essential resources for PR pros

PR Daily

Tools make our lives and our jobs easier. Whether it’s a drill in the hand of a skilled carpenter or a keyword research website in the hands of a PR professional, tools enhance the work we do. Tools have become a public relations necessity—not just a luxury. To stay relevant, take advantage of resources that can elevate your reach, social media efforts, content marketing and understanding of analytics.

Got an Extra $250k in Your PR Budget?

PR News

When I ask my friends in PR what they’d do with a bigger budget, their first instinct is to smile that “yeah, right!” smile. It’s hard enough to keep the budget they have much less be handed a bigger slice of the pie. But when pushed, they usually say they’d spend the extra mil on… Continued. The post Got an Extra $250k in Your PR Budget? appeared first on PR News Blog.

Influencers: Who, What, and Why

TrendKite

Traditional advertising is becoming less and less effective. Ad blockers are common and people simply don’t trust information coming directly from brands as much as they do information from third parties. This makes all types of earned media more valuable and important than ever before. But earned media isn’t limited to reporters and journalists. It includes every mention of your brand that you don’t directly pay for.

Your Summer of Opportunity

Critical Mention

It may seem like the PR world comes to a halt in summertime. Everyone is either actually on vacation or mentally on vacation. Plus, the office AC is cranked too high, your commute is sweaty and your company doesn’t offer summer Fridays. All of this misery adds up to one thing: Opportunity. via GIPHY. First off, you’re right, things do slow down. And so does the volume of story pitches.

You still have time to enter PR Daily’s 2017 Health Care PR & Marketing Awards

PR Daily

The Digital Politician

Doctor Spin

In PR, we call political communication ‘public affairs.’ ’ And as with every dimension of business and society, your local politicians must adapt to a ‘digital first’ world, too. The internet is where most of our opinions are being molded and spread throughout the population. However, the question is: Are your local politicians keeping up with the times? Let’s take a closer look: Characteristics of a Digital Politician.

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A Virginia Tech Professor’s APR Journey

PRSay

Earning my APR was one of the best decisions I have made. I am a professor of public relations, and my job requires me to publish in peer-reviewed journals, teach undergraduate and graduate courses, and serve on university and convention committees. In short, I am, like most people, very busy. However, earning my APR was something that I wanted to do for years.

Smart Social Selling Lessons From My First Kickboxing Class

Waxing UnLyrical

OMG it’s July already. How did it happen?! Do you have fun holiday weekend plans? So, yesterday I went for my first kickboxing class at a <well-known kickboxing franchise> location. I’ve never taken one before, so had no idea what to expect. I had a blast! That’s me post-class.

10 tools to help PR pros research journalists

PR Daily

For better media relations, channel your inner detective. It’s crucial to comb information and pinpoint the right reporter. Use this guide to research journalists and understand their beats. Doing so will increase interest in your story, alert you to potential conflicts and identify traits that could help you forge a bond with a particular reporter. Cision. The King Kong of media relations directories swells with 1.6

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Three Commandments of Tech PR Learned in HBO’s Silicon Valley

Barokas

For those of you in tech that haven’t caught the Silicon Valley bug yet, you should watch it. Each episode chronicles six guys as they go through the ups and downs of launching a startup in the infamous tech capital of the world, Silicon Valley. From securing funding, to understanding the ins and outs of a startup incubator, and dealing with sheisty sharks out to steal the company’s IP, the HBO series paints to me, what seems like a hilariously real look at the tech industry.

Cannes Lions 2017 — the Creatives Still Want to Change the World

Prowly

Cannes Lions 2017 — the Creatives Still Want to Change the World. The 64th Cannes Lions International Festival of Creativity is over! Hundreds of lectures, thousands of delegates and submitted projects. Virtually the entire global creative communications industry spent over a week at the Côte d’Azur to review the past year and to reflect on what. The post Cannes Lions 2017 — the Creatives Still Want to Change the World appeared first on Prowly Magazine. Trends campaigns Cannes Lions trends

Why PR Should Measure by Outcomes

Beyond PR

Hits, reach, placements — all of these are interesting metrics but they aren’t what determines whether a media campaign has been successful. Success is really about outcomes, and outcomes are the overarching goals that are surrounding the reason why a brand is reaching out to the media. Outcomes are the why of the campaign. Why, is a three letter word that is often asked but more rarely measured against.

6 lessons dogs can teach PR pros

PR Daily

You’ll never find a friend more loyal than your dog. Pets can teach us several insights about loyalty—to ourselves, our clients and our jobs. A wagging tail carries a lot of weight. Pets remind PR pros to always be excited about what we do and how we feel about our clients. In honor of the recent “take your dog to work day,” my office turned to our pets for inspiration performing our jobs better. Here are six ways dogs can help communicators: 1. help us prep for the dog and pony show.

United We Stand, Divided We Become a Trending News Story

PR News

Here’s one question you don’t want to be asked by a brand representative when you’re trying to resolve an ongoing issue: “Who did you speak to the last time you tried to resolve this?” ” Once you hear that question, you know you’re sunk. Implicit in that seemingly helpful question is a passing of the buck,… Continued. The post United We Stand, Divided We Become a Trending News Story appeared first on PR News Blog. Media Relations

#FunFactFriday – July, In All of Its Glory

HMA Public Relations

There's more to the month of July than Independence Day (although the holiday really sweetens the deal). This month's #FunFactFriday is dedicated to the rest of the events and historic happenings that make the month of July so fascinating. Oohs and aahs ensue! The post #FunFactFriday – July, In All of Its Glory appeared first on HMA Public Relations. Featured Fun Fact Friday #FunFactFriday Fireworks Fourth of July HMA Blog HMA Public Relations Blog Independence Day July July Fourth

Are you writing news releases for your target audience or for your company’s leadership?

Axia PR

8 tips for creating a news release that will result in numerous media placements and boost your exposure. It’s a problem public relations professionals encounter all the time. They write a news release based on what media and target audiences want to see. Then, the CEO or another C-suite executive reviews the release and adds long quotes and several paragraphs of company information to appease partners or other stakeholders. This is a huge (and common) mistake.

Report: Content, video and conversion dominate 2017’s marketing trends

PR Daily

When it comes to marketing a product or service what are your biggest challenges? How about your biggest priorities? What trends are shaping your profession? HubSpot’s 2017 “State of Inbound Report”. contains insight into what’s working in marketing and where the industry is headed. Conversion, content and video feature heavily, with many marketers also saying they’re committed to proving ROI and boosting their digital prowess.