Sat.Jul 01, 2017 - Fri.Jul 07, 2017

How Brands Benefit From Exuding Real, Human Emotion


As public relations professionals, we like to lament over fake news and how it’s misguiding people. While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something.

Brand 380

How to communicate your brand story through micro-content

PR Warrior

When it comes to social media, let’s face it, it’s really easy to do stuff. We’ve all been there.

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How to Craft a B2B Strategy That Will Deliver Killer PR Results

B2B PR Sense

A solid B2B strategy is one of the biggest ingredients to a successful public relations. Sadly, it's also an ingredient that many companies forget when moving forward with a campaign. According to a report from Smart Insights , around 50% of companies do not have a dedicated marketing plan!

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In PR, It’s All About The Optics

ImPRessions - Crenshaw Communications

In public relations , we often describe our approach to earned media this way; what we give up in editorial control we make up for in credibility.

Sports 181

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How Brands Can Benefit From Exuding Real Human Emotion


As public relations professionals, we like to lament over fake news and how it’s misguiding people. While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something. In other words, we can hide behind the brands we represent and even our own personal brands at times with formal […]. Industry Insights & Trends PR insights public relations strategy

Brand 257

More Trending

10 Press Release Best Practices That Will Skyrocket Your PR

B2B PR Sense

Press releases are a valuable tool in the hands of PR professionals -- as long as you use them correctly. Learn what press release best practices can make your news and announcements more effective in today’s busy world.

B2B 279

What Makes A Brand Story Authentic?

ImPRessions - Crenshaw Communications

Karly Gomez. Any PR or marketing expert will tell you that for a brand to connect with customers, it should strive for authenticity. But what about brands that don’t have a compelling story, or who have strayed from their roots due to their very success?

Brand 170

9 essential resources for PR pros

PR Daily

Tools make our lives and our jobs easier. Whether it’s a drill in the hand of a skilled carpenter or a keyword research website in the hands of a PR professional, tools enhance the work we do. Tools have become a public relations necessity—not just a luxury.

4 Ways to Build Trust Through Authentic Content


When it comes to branding, we’re hearing the buzzword “authentic” a lot lately. But what does that actually mean? How can a brand like yours be authentic, especially in its content marketing ? . What Authentic Really Means for Your Brand. Because this word is so nebulous, it becomes hard to define, but I take it as creating value for an audience without ulterior motives. Yes, you want more customers.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Putting the public in public relations: PR is everyone’s job

Media Bullseye

One of the side effects of social media’s rise is an understanding of how interconnected corporate behavior is to its public image.

Confessions of a public relations industry award judge

Stephen Waddington

I’ve been judging industry awards. It’s good to see what other agencies and organisations are up to. Here are 21 insights that may prove useful if you’re looking to win an accolade for your public relations work. #1 1 Proofing. Get at least two people to proof your entry. Make sure you spell your name, and your company name, correctly. Yes, really. #2 2 Follow the instructions. Read the instructions, and follow the entry category headings. This is what judges use as marking criteria.

Timeless communication lessons from the Declaration of Independence

PR Daily

America was founded on clear, forceful communication. We remember the battles, the Brits and Benjamin Franklin, but we so often forget the clarion call that launched our new nation into being: The United States Declaration of Independence.

How to Get Quality Leads on Your Blog


Originally authored and published by PR Newswire’s Jaimee Bruening [link]. Blogging can (and should) do more than just update readers on the latest news and events of the day.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Don’t Fight Fake News With Facts Alone

The Stalwart Blog

I used to go bat crap crazy about how people could ignore the truth and replace it with whatever story supported their preconceived notions on a particular matter or individual. That was until this week and courtesy of a family reunion to Wisconsin.

10 Key PR Trends to Watch During the Rest of 2017

PR News

It’s obvious that times have changed. Years ago for a trend to be an officially approved topic of conversation at industry cocktail parties it had to have a 1-800 number and be mentioned in at least one NY Times best-seller. Today, of course, it’s even more difficult to graduate to trend status. The requisite accoutrements… Continued. The post 10 Key PR Trends to Watch During the Rest of 2017 appeared first on PR News Blog. PR News Blogger Network

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10 tools to help PR pros research journalists

PR Daily

For better media relations, channel your inner detective. It’s crucial to comb information and pinpoint the right reporter. Use this guide to research journalists and understand their beats.

Tools 135

Why Quality Content is the Foundation of SEO

The Proactive Report

It always surprises me that a company will happily pay for design and programming, but not for content. Take a look at the ads for writers and content creators. On average, the pay scale is dismal compared with design and programming.

SEO 141

Your Summer of Opportunity

Critical Mention

It may seem like the PR world comes to a halt in summertime. Everyone is either actually on vacation or mentally on vacation. Plus, the office AC is cranked too high, your commute is sweaty and your company doesn’t offer summer Fridays. All of this misery adds up to one thing: Opportunity. via GIPHY.

The Digital Politician

Doctor Spin

In PR, we call political communication ‘public affairs.’ ’ And as with every dimension of business and society, your local politicians must adapt to a ‘digital first’ world, too.

Local 86

Report: Content, video and conversion dominate 2017’s marketing trends

PR Daily

When it comes to marketing a product or service what are your biggest challenges? How about your biggest priorities? What trends are shaping your profession? HubSpot’s 2017 “State of Inbound Report”. contains insight into what’s working in marketing and where the industry is headed.

Trends 134

The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis

Sword and the Script

The word “interim” might conjure the idea of provisional, or temporary, or stopgap, but there’s one more way to think about it according to the Merriam-Webster definition : intervening. It’s especially relevant at critical moments in time – and interim to get organized.

B2C 85

6 steps to creating an effective communication plan

Axia PR

Develop a strategy for delivering information to your target audiences. When you want to introduce a new service or product or launch an initiative within your company, you’ll need to communicate this new information to your target audiences. You need a communication plan. A communication plan is your road map for getting your message delivered to your audience. It’s an essential tool for ensuring your organization sends a clear, specific message with measurable results.

Smart Social Selling Lessons From My First Kickboxing Class

Waxing UnLyrical

OMG it’s July already. How did it happen?! Do you have fun holiday weekend plans? So, yesterday I went for my first kickboxing class at a <well-known kickboxing franchise> location. I’ve never taken one before, so had no idea what to expect. I had a blast!

8 steps to prepare for a Twitter attack

PR Daily

How prepared is your organization for a social media attack? If someone posts a defamatory tweet about you, your company or your products, are you prepared to do anything about it? How can you best prepare?

#FunFactFriday – July, In All of Its Glory

HMA Public Relations

There's more to the month of July than Independence Day (although the holiday really sweetens the deal). This month's #FunFactFriday is dedicated to the rest of the events and historic happenings that make the month of July so fascinating. Oohs and aahs ensue!

The Digital Politician

Doctor Spin

In public relations , political communication is ‘public affairs.’ ’ And as with every dimension of business and society, your local politicians must adapt to a ‘digital first’ world, too.

Local 80

The University of Manchester: “People actually want to share the content now”


The University of Manchester is the UK’s largest single site university with almost 40,000 students, and is also one of the world’s top research universities, with 25 Nobel Prize winners having worked or studied there.

30 jobs in the PR and marketing world

PR Daily

The music and film festival scene is rocking and rolling. These events attract millions of attendees worldwide and give artists the stage to showcase their talents. One of the best-known festivals is South By Southwest, or SXSW.

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Got an Extra $250k in Your PR Budget?

PR News

When I ask my friends in PR what they’d do with a bigger budget, their first instinct is to smile that “yeah, right!” smile. It’s hard enough to keep the budget they have much less be handed a bigger slice of the pie. But when pushed, they usually say they’d spend the extra mil on… Continued. The post Got an Extra $250k in Your PR Budget? appeared first on PR News Blog.

A Virginia Tech Professor’s APR Journey


Earning my APR was one of the best decisions I have made. I am a professor of public relations, and my job requires me to publish in peer-reviewed journals, teach undergraduate and graduate courses, and serve on university and convention committees. In short, I am, like most people, very busy. However, earning my APR was something that I wanted to do for years.

Ethics 101

Development Report Q2 2017


Content modules. All content modules will be treated to an UI/UX update, which we’re gradually implementing per module. Currently there are 10 modules delivered. Updated and future modules will have the following requirements: Improvement of workflow. Option to multiply. Choice of custom title.