Sat.Aug 12, 2017 - Fri.Aug 18, 2017

PR Expanded Guest Post: My Experience as an Intern

PR Expanded

A Guest Post By Rosaria Robidoux, Intern, Pure Performance Communications. Every internship is different. Different location, different department, different field. Within these internships there are five things every intern learns in different ways.

How to Write High-Quality Press Release Content

Cision

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

Corporate Ghosting: Can We Bust It?

ImPRessions - Crenshaw Communications

Have you been ghosted lately? Don’t laugh… if you’re a PR agency or other service business, chances are it has happened to you. I don’t mean that thing where a friend or dating partner suddenly stops returning all texts or calls.

Podcasts Matter in Communication and as Part of a Marketing Mix

Ron Torossian

You know when books on tape became popular to commuters and travelers … still are for many. Well, podcasts allow a similar advantage to that. A podcast is all in the listening, you don’t have to worry about watching a screen or scrolling through a social media feed.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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Blue Apron Struggling to Find its Niche

Ron Torossian

In the beginning, it hit the market with great promise. The Blue Apron meal kit delivery service was lauded by urban professionals who didn’t have time to get out to the store, busy moms who had other priorities, and seniors who weren’t getting around as well as they used to.

The PR Opportunity for Brands as Publishers Tinker with Journalism

Sword and the Script

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250.

The Big Data Opportunity for Communicators

Cision

Maximize the Impact of Your Earned Media Programs with Data-Driven Insights. Big data is behind many of the greatest technological breakthroughs of the 21st Century. Data transforms industries by uncovering new opportunities and enabling data-driven decision making, leading to better outcomes.

How to Write High-Quality Press Release Content

Beyond PR

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Welcome to Our New CEO

SeeDepth

By Christine Perkett Recently, we announced that we hired a new CEO, Russell Mix. I am truly excited to have him at the helm, as we look to take SeeDepth to the next level. While we have had success with brands and agencies who understand the importance of deeper analytics, we see a whole new world of measurement possibilities – those that most in the industry aren’t even talking about.

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Approaching Teaching Social Media In the New Academic Year

Karen Freberg

It’s that time of year where we are all coming together to start the new semester off with classes and of course, updating all of the materials we want to cover during the course of the semester.

Top 10 Syndicated TV Shows on Twitter

Cision

Are you following your favorite talk shows on social? If not, you are in luck because this week we highlight the top syndicated TV shows on Twitter, ranked by number of followers. Follower counts were pulled on August 18, 2017 and will change over time. The Ellen DeGeneres Show — 71,826,456.

17 more Minnesota-based Instagram influencers to watch

Communications Conversations

A few weeks ago, I shared a post featuring 10 local Minneapolis influencers I’d be connecting with if I were a Minnesota-based brand. As a result of that post, I heard from a number of people with influencers to add to such a list.

How to “Play Ball” with the Media

Business Wire

When Business Wire’s Florida team had the innovative idea to host a baseball themed media luncheon, they didn’t know just how effective the exercise would be for all those in attendance.

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#measurePR Recap (July 2017): How Major Media Measures Content

Waxing UnLyrical

In July, #measurePR discussed how major media outlets measure their content initiatives. We welcomed two high profile editors: Jon Gelberg of Inc. Media and Dave Griner of AdWeek. Here’s some of what we talked about: On whether a perfect content strategy exists: A2: No!

4 ways to boost your storytelling magic

PR Daily

They were immediately hooked, recounting racist incidents they had faced. Chen had engaged their attention, she says, but the emotion was all wrong. She was connecting but not inspiring. She retired the stories about Australia. We all know that storytelling carries power in communications.

PR Rock Stars: Metre’s Zachary Spanton

Communications Conversations

As many of you know, I’m a Winona State University grad. And while I have certain loyalties to the U of M, and my Kansas Jayhawks, I bleed purple and I’ll always think of Winona State as my college home.

Undergraduate public relations degree courses in the UK

Stephen Waddington

This is list of 2018 undergraduate public relations degree courses as AS- and A-Level results are published. A- and AS-Level results are published tomorrow. Students that achieve their expected A-Level grades will confirm their university places while others will seek a place through the UCAS clearing system. AS students will start to draw up a list of university courses for consideration for a place in 2018.

B2B Content Marketing: 12 Master Tips That You Need to Know

B2B PR Sense

Only 37% of B2B marketers have a documented B2B content marketing strategy ! Maybe that's you. Do you see why it's important to have a documented strategy, but just don't know where to begin? Or perhaps you doubt that it can work for your company. So why should you have a documented strategy?

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5 techniques to power up your marketing copy

PR Daily

Advertising and marketing work best when messages are easy to understand. Still, if you’re marketing or selling something more complex than soap or beer, you might struggle to get your message across. Here are five things to try as you write your own copy: 1. Write directly to your reader.

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The 3 Ps of Dealing With Nightmare Clients and Co-Workers

Critical Mention

Difficult clients and colleagues come in many flavors. Some are flaky and indecisive. Others are high-strung and demanding. Then you have your garden-variety mean and nasty monsters whose only goal is to make you miserable and late for dinner dates. But take heart.

Hacking Marketing: 15 Proven Quick Wins and Campaign Concepts for Startups

PR 20/20

Picture this: A B2B SaaS company with $2 million in funding and aggressive growth goals is struggling to meet lead-generation targets. The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly.

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#FakeNews: Why We Click It, How to Stop

HMA Public Relations

You can’t go a day without someone bringing up fake news. So earlier this week, Abbie attended the SPJ Phoenix event on the subject in order to understand it better. Click below for more]. The post #FakeNews: Why We Click It, How to Stop appeared first on HMA Public Relations.

Blueprint for social media success

PR Daily

Managing multiple social media accounts can be a time-consuming nightmare. If only there were a cheat sheet for navigating and mastering each platform’s subtleties. Alas, the good people at MarketingProfs have shared an infographic that plots a course to success on six popular networks.

CEOs - Don’t Pull Punches When Responding To Bigots

The Stalwart Blog

Some 20 years ago as a young US Navy Lieutenant Junior Grade, my commanding officer of the guided missile frigate to which I was assigned called a surprise all-hands meeting on the flight deck. All 200 of us stopped what we were doing and got in formation fast. This must be important,” we thought. Within minutes, the CO appeared as stern as I’d ever seen. He barked about how pissed he was (his words) after just busting a young enlisted sailor for uttering a racial slur to a fellow crew member.

8 Tips to Start a Strong Media Relations Day

Shift Communications

Media relations is often the bread and butter of any PR program, and at SHIFT we pride ourselves on being some of the best trend spotters and pitch and content developers in the industry.

Game of Thrones Grammar Lesson

HMA Public Relations

The best recurring joke in the hit series, Game of Thrones, is about grammar - go figure! And Alison, self-proclaimed GOT and grammar nerd, couldn't be more tickled by this. Click below for more]. The post Game of Thrones Grammar Lesson appeared first on HMA Public Relations.

11 free tools to pump up your PR efforts

PR Daily

As a PR pro, you might find that your inbox is overwhelmed with fancy, expensive tools designed to make your life easier. Some are great and others are duds, but for many communicators who are on a strict budget, they simply are not an option.

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Why everyone can step into the spotlight and be a spokesperson

Public Relations Sydney

As a business leader and entrepreneur, I’ve always tried to highlight the importance of stepping into the spotlight and becoming a spokesperson. In PR, it is essential that a brand, both personal and company brand, has a spokesperson to share their thoughts, opinions, and experiences.

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CEOs Must Be Stewards of Integrity and Inclusion

Return on Reputation

The events in Charlottesville have revealed an emboldened, vocal and violent minority of angry white men determined to Make America HATE again and protect the institution of racism.

#MediaMonday – Bethany Blundell

HMA Public Relations

Bethany Blundell, a reporter for the Maricopa Monitor, has the #MediaMonday spotlight today! She is new to Arizona and is loving every minute of it! Click below for more]. The post #MediaMonday – Bethany Blundell appeared first on HMA Public Relations.

4 ways personalization can power your marketing efforts

PR Daily

Personalizing offerings and messaging presents an incredible opportunity for brand managers to more effectively engage with consumers.

Are you an influencer?

Maine PR Maven

In this day and age, positioning yourself as an expert in your field is an important step in increasing your influence. When you are an “influencer,” you have advantages in business.

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