Sat.Aug 12, 2017 - Fri.Aug 18, 2017

How to Write High-Quality Press Release Content

Cision

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

Corporate Ghosting: Can We Bust It?

ImPRessions - Crenshaw Communications

Have you been ghosted lately? Don’t laugh… if you’re a PR agency or other service business, chances are it has happened to you. I don’t mean that thing where a friend or dating partner suddenly stops returning all texts or calls.

Trending Sources

Game of Thrones Grammar Lesson

HMA Public Relations

The best recurring joke in the hit series, Game of Thrones, is about grammar - go figure! And Alison, self-proclaimed GOT and grammar nerd, couldn't be more tickled by this. Click below for more]. The post Game of Thrones Grammar Lesson appeared first on HMA Public Relations.

PR Expanded Guest Post: My Experience as an Intern

PR Expanded

A Guest Post By Rosaria Robidoux, Intern, Pure Performance Communications. Every internship is different. Different location, different department, different field. Within these internships there are five things every intern learns in different ways.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

17 more Minnesota-based Instagram influencers to watch

Communications Conversations

A few weeks ago, I shared a post featuring 10 local Minneapolis influencers I’d be connecting with if I were a Minnesota-based brand. As a result of that post, I heard from a number of people with influencers to add to such a list.

The Big Data Opportunity for Communicators

Cision

Maximize the Impact of Your Earned Media Programs with Data-Driven Insights. Big data is behind many of the greatest technological breakthroughs of the 21st Century. Data transforms industries by uncovering new opportunities and enabling data-driven decision making, leading to better outcomes.

Approaching Teaching Social Media In the New Academic Year

Karen Freberg

It’s that time of year where we are all coming together to start the new semester off with classes and of course, updating all of the materials we want to cover during the course of the semester.

CEOs Must Be Stewards of Integrity and Inclusion

Return on Reputation

The events in Charlottesville have revealed an emboldened, vocal and violent minority of angry white men determined to Make America HATE again and protect the institution of racism.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

This Is How PR Influencers Think You Should Be Using Data

AirPR

We consider it one of our missions to help strip away the fear PR and communications strategists feel when their executives or clients ask for proof that what they’re doing is working.

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The PR Opportunity for Brands as Publishers Tinker with Journalism

Sword and the Script

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250.

Media Database Versus an Influencer Network

TrendKite

Media Database Versus an Influencer Network: Storytelling, relationships, and brand identity have always been and will always be essential to PR, but how they are put to use has been forever altered

Hacking Marketing: 15 Proven Quick Wins and Campaign Concepts for Startups

PR 20/20

Picture this: A B2B SaaS company with $2 million in funding and aggressive growth goals is struggling to meet lead-generation targets. The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly.

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How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Businesses Should Fight Back Against Online Attacks

David PR Group

Social media and online reviews bring an incredible new level of accountability to the customer service equation.

Viral 22

An update on what’s happening in our Detroit office

Barokas

Every day, something promising is announced in Detroit. Facebook and Grand Circus are partnering to develop the next superstars of coding, LinkedIn and Snap are opening offices downtown, Venture for America moved its accelerator to the City, new restaurants are popping up on every corner, and once abandoned buildings are opening their doors for the first time in decades. What a time to be a Detroiter.

Learn from TED: 4 presentation pitfalls

PR Daily

There’s nothing more powerful than a TED talk. Fair or not, your next fireside chat, keynote, analyst presentation or even team meeting will be compared to TED and alternatives like Big Think and The Moth.

8 Tips to Start a Strong Media Relations Day

Shift Communications

Media relations is often the bread and butter of any PR program, and at SHIFT we pride ourselves on being some of the best trend spotters and pitch and content developers in the industry.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

B2B Content Marketing: 12 Master Tips That You Need to Know

B2B PR Sense

Only 37% of B2B marketers have a documented B2B content marketing strategy ! Maybe that's you. Do you see why it's important to have a documented strategy, but just don't know where to begin? Or perhaps you doubt that it can work for your company. So why should you have a documented strategy?

B2C 17

#FakeNews: Why We Click It, How to Stop

HMA Public Relations

You can’t go a day without someone bringing up fake news. So earlier this week, Abbie attended the SPJ Phoenix event on the subject in order to understand it better. Click below for more]. The post #FakeNews: Why We Click It, How to Stop appeared first on HMA Public Relations.

4 ways personalization can power your marketing efforts

PR Daily

Personalizing offerings and messaging presents an incredible opportunity for brand managers to more effectively engage with consumers.

How to Write High-Quality Press Release Content

Beyond PR

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

How to Boost Your B2B Content With A Brand Journalist

Prowly

A brand journalist creates content which is useful, because it is reader-focused; relevant, because is it rich in information; authoritative, because it is verified and confirmed by trustworthy sources. And this is exactly the content a B2B company needs to engage its customers.

For Agency Owners, Diversity Is a Stepping Stone to the Future

PRSay

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion.

Wanted: Nonprofit PR superstars

PR Daily

Undergraduate public relations degree courses in the UK

Stephen Waddington

This is list of 2018 undergraduate public relations degree courses as AS- and A-Level results are published. A- and AS-Level results are published tomorrow. Students that achieve their expected A-Level grades will confirm their university places while others will seek a place through the UCAS clearing system. AS students will start to draw up a list of university courses for consideration for a place in 2018.

The CEO Is the Message on Trump and Charlottesville

PR News

Media 12

5 technologies that will change how you do PR

Presspage

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. the importance of online reputation management. thought leadership. the importance of measurability. contributors.

Media 18

How does content marketing affect employer branding?

PR Daily

10 Best Mobile Apps For Content Creation

Prowly

If you are a busy digital professional working with a lot of data and content, you can’t afford being tied up to your desktop. Hopefully, with the applications mentioned in this post you will be able to boost up your work experience.

Re-consenting Mailchimp lists ahead of GDPR

PR in High Definition

Like all marketers – and Tom Cruise in Mission: Impossible – we’re keenly aware of a ticking clock right now. Yes, the GDPR countdown clock is ticking increasingly loudly. One thing we’ve been struggling with until today was our Mailchimp list.

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