Sat.Aug 12, 2017 - Fri.Aug 18, 2017

Corporate Ghosting: Can We Bust It?

ImPRessions - Crenshaw Communications

Have you been ghosted lately? Don’t laugh… if you’re a PR agency or other service business, chances are it has happened to you. I don’t mean that thing where a friend or dating partner suddenly stops returning all texts or calls.

PR Expanded Guest Post: My Experience as an Intern

PR Expanded

A Guest Post By Rosaria Robidoux, Intern, Pure Performance Communications. Every internship is different. Different location, different department, different field. Within these internships there are five things every intern learns in different ways.

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This Is How PR Influencers Think You Should Be Using Data

Onclusive

We consider it one of our missions to help strip away the fear PR and communications strategists feel when their executives or clients ask for proof that what they’re doing is working.

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Why Social Shares Are Key to Pitching Media

Cision

The mantra in the newsroom used to be, “If it bleeds, it leads.” ” Today’s new buzz phrase is, “If it’s shareable, it’s airable.” ” Social media is becoming a dictating force in all aspects of marketing and PR.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to “Play Ball” with the Media

Business Wire

When Business Wire’s Florida team had the innovative idea to host a baseball themed media luncheon, they didn’t know just how effective the exercise would be for all those in attendance.

How To 202

More Trending

4 ways to boost your storytelling magic

PR Daily

They were immediately hooked, recounting racist incidents they had faced. Chen had engaged their attention, she says, but the emotion was all wrong. She was connecting but not inspiring. She retired the stories about Australia. We all know that storytelling carries power in communications.

The Big Data Opportunity for Communicators

Cision

Maximize the Impact of Your Earned Media Programs with Data-Driven Insights. Big data is behind many of the greatest technological breakthroughs of the 21st Century. Data transforms industries by uncovering new opportunities and enabling data-driven decision making, leading to better outcomes.

8 Tips to Start a Strong Media Relations Day

Shift Communications

Media relations is often the bread and butter of any PR program, and at SHIFT we pride ourselves on being some of the best trend spotters and pitch and content developers in the industry.

Blue Apron Struggling to Find its Niche

Ronn Torossian

In the beginning, it hit the market with great promise. The Blue Apron meal kit delivery service was lauded by urban professionals who didn’t have time to get out to the store, busy moms who had other priorities, and seniors who weren’t getting around as well as they used to.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 techniques to power up your marketing copy

PR Daily

Advertising and marketing work best when messages are easy to understand. Still, if you’re marketing or selling something more complex than soap or beer, you might struggle to get your message across. Here are five things to try as you write your own copy: 1. Write directly to your reader.

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B2B Content Marketing: 12 Master Tips That You Need to Know

B2B PR Sense

Only 37% of B2B marketers have a documented B2B content marketing strategy ! Maybe that's you. Do you see why it's important to have a documented strategy, but just don't know where to begin? Or perhaps you doubt that it can work for your company. So why should you have a documented strategy?

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How to Write High-Quality Press Release Content

Cision

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

Re-consenting Mailchimp lists ahead of GDPR

PR in High Definition

Like all marketers – and Tom Cruise in Mission: Impossible – we’re keenly aware of a ticking clock right now. Yes, the GDPR countdown clock is ticking increasingly loudly. One thing we’ve been struggling with until today was our Mailchimp list.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Is it time to get more aggressive with your content marketing?

PR Daily

Content marketing is essential in business today. Now that both audiences and commerce are online, it’s crucial that you produce engaging, high-quality digital content to attract those audiences to your site. That content should include.

LTPR’s Casey Boggs to Present on Crisis Preparation at the Texas Bankers Association

Reputation Us

DON’T MESS WITH CRISIS. LT Public Relations ‘ Casey Boggs will present at the 4th annual Texas Bankers Association ‘s Marketing Management Conference on Thursday, September 14 in Austin, TX.

Top 10 Syndicated TV Shows on Twitter

Cision

Are you following your favorite talk shows on social? If not, you are in luck because this week we highlight the top syndicated TV shows on Twitter, ranked by number of followers. Follower counts were pulled on August 18, 2017 and will change over time. The Ellen DeGeneres Show — 71,826,456.

The 3 Ps of Dealing With Nightmare Clients and Co-Workers

Critical Mention

Difficult clients and colleagues come in many flavors. Some are flaky and indecisive. Others are high-strung and demanding. Then you have your garden-variety mean and nasty monsters whose only goal is to make you miserable and late for dinner dates. But take heart.

Facebook launches fundraiser feature for users’ birthdays

PR Daily

Birthdays on Facebook are about to get more meaningful. What used to be an all-but-empty act of well-wishing can now become a reason to support a cause or nonprofit organization.

The PR Opportunity for Brands as Publishers Tinker with Journalism

Sword and the Script

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250.

17 more Minnesota-based Instagram influencers to watch

Communications Conversations

A few weeks ago, I shared a post featuring 10 local Minneapolis influencers I’d be connecting with if I were a Minnesota-based brand. As a result of that post, I heard from a number of people with influencers to add to such a list.

10 Best Mobile Apps For Content Creation

Prowly

If you are a busy digital professional working with a lot of data and content, you can’t afford being tied up to your desktop. Hopefully, with the applications mentioned in this post you will be able to boost up your work experience.

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30 jobs in the PR and marketing world

PR Daily

The cord cutters have spoken: Online streaming services are in. Consumers’ options for binge-watching their favorite TV shows or streaming their favorite films have greatly expanded since the early days of Netflix. With 32 million viewers , Hulu has emerged as one of the top streaming organizations.

#FakeNews: Why We Click It, How to Stop

HMA Public Relations

You can’t go a day without someone bringing up fake news. So earlier this week, Abbie attended the SPJ Phoenix event on the subject in order to understand it better. Click below for more]. The post #FakeNews: Why We Click It, How to Stop appeared first on HMA Public Relations.

PR Rock Stars: Metre’s Zachary Spanton

Communications Conversations

As many of you know, I’m a Winona State University grad. And while I have certain loyalties to the U of M, and my Kansas Jayhawks, I bleed purple and I’ll always think of Winona State as my college home.

#measurePR Recap (July 2017): How Major Media Measures Content

Waxing UnLyrical

In July, #measurePR discussed how major media outlets measure their content initiatives. We welcomed two high profile editors: Jon Gelberg of Inc. Media and Dave Griner of AdWeek. Here’s some of what we talked about: On whether a perfect content strategy exists: A2: No!

Study: Employees waste 8 hours per week

PR Daily

All that Facebook peeking, Amazon sifting and fantasy football tinkering is taking a toll on productivity. According to OfficeTeam , which surveyed more than 600 office workers, employees are wasting an average of 56 minutes per day on their phones.

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#MediaMonday – Bethany Blundell

HMA Public Relations

Bethany Blundell, a reporter for the Maricopa Monitor, has the #MediaMonday spotlight today! She is new to Arizona and is loving every minute of it! Click below for more]. The post #MediaMonday – Bethany Blundell appeared first on HMA Public Relations.

Why everyone can step into the spotlight and be a spokesperson

Public Relations Sydney

As a business leader and entrepreneur, I’ve always tried to highlight the importance of stepping into the spotlight and becoming a spokesperson. In PR, it is essential that a brand, both personal and company brand, has a spokesperson to share their thoughts, opinions, and experiences.

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An update on what’s happening in our Detroit office

Barokas

Every day, something promising is announced in Detroit.

Clarks removes line of ‘dreadful’ shoes after criticism for sexist branding

PR Daily

It’s not a good PR day when a brand inspires one of the British Parliament’s most conservative members to label your choice of product name “dreadful” due to its sexist undertones. That’s what recently happened to C. & J.

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The 3 Ps of Dealing With Nightmare Clients and Co-Workers

Critical Mention

Difficult clients and colleagues come in many flavors. Some are flaky and indecisive. Others are high-strung and demanding. Then you have your garden-variety mean and nasty monsters whose only goal is to make you miserable and late for dinner dates. But take heart.