Sat.Aug 12, 2017 - Fri.Aug 18, 2017

How to Write High-Quality Press Release Content

Cision

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

PR Expanded Guest Post: My Experience as an Intern

PR Expanded

A Guest Post By Rosaria Robidoux, Intern, Pure Performance Communications. Every internship is different. Different location, different department, different field. Within these internships there are five things every intern learns in different ways.

Corporate Ghosting: Can We Bust It?

ImPRessions - Crenshaw Communications

Have you been ghosted lately? Don’t laugh… if you’re a PR agency or other service business, chances are it has happened to you. I don’t mean that thing where a friend or dating partner suddenly stops returning all texts or calls.

How to “Play Ball” with the Media

Business Wire

When Business Wire’s Florida team had the innovative idea to host a baseball themed media luncheon, they didn’t know just how effective the exercise would be for all those in attendance.

How To 211

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why Social Shares Are Key to Pitching Media

Cision

The mantra in the newsroom used to be, “If it bleeds, it leads.” ” Today’s new buzz phrase is, “If it’s shareable, it’s airable.” ” Social media is becoming a dictating force in all aspects of marketing and PR.

More Trending

B2B Content Marketing: 12 Master Tips That You Need to Know

B2B PR Sense

Only 37% of B2B marketers have a documented B2B content marketing strategy ! Maybe that's you. Do you see why it's important to have a documented strategy, but just don't know where to begin? Or perhaps you doubt that it can work for your company. So why should you have a documented strategy?

B2B 198

Podcasts Matter in Communication and as Part of a Marketing Mix

Ronn Torossian

You know when books on tape became popular to commuters and travelers … still are for many. Well, podcasts allow a similar advantage to that. A podcast is all in the listening, you don’t have to worry about watching a screen or scrolling through a social media feed.

Travel 195

The Big Data Opportunity for Communicators

Cision

Maximize the Impact of Your Earned Media Programs with Data-Driven Insights. Big data is behind many of the greatest technological breakthroughs of the 21st Century. Data transforms industries by uncovering new opportunities and enabling data-driven decision making, leading to better outcomes.

Avoid These “Bad-PR” Awards

ImPRessions - Crenshaw Communications

There are many fabulous industry awards and “best of” lists that public relations teams help their clients go for every year. These include everything from the Stevie Awards and the EOY (Entrepreneur of the Year) to best workplace awards like those sponsored by Inc. and others.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

4 ways to boost your storytelling magic

PR Daily

They were immediately hooked, recounting racist incidents they had faced. Chen had engaged their attention, she says, but the emotion was all wrong. She was connecting but not inspiring. She retired the stories about Australia. We all know that storytelling carries power in communications.

Blue Apron Struggling to Find its Niche

Ronn Torossian

In the beginning, it hit the market with great promise. The Blue Apron meal kit delivery service was lauded by urban professionals who didn’t have time to get out to the store, busy moms who had other priorities, and seniors who weren’t getting around as well as they used to.

Top 10 Syndicated TV Shows on Twitter

Cision

Are you following your favorite talk shows on social? If not, you are in luck because this week we highlight the top syndicated TV shows on Twitter, ranked by number of followers. Follower counts were pulled on August 18, 2017 and will change over time. The Ellen DeGeneres Show — 71,826,456.

8 Tips to Start a Strong Media Relations Day

Shift Communications

Media relations is often the bread and butter of any PR program, and at SHIFT we pride ourselves on being some of the best trend spotters and pitch and content developers in the industry.

5 techniques to power up your marketing copy

PR Daily

Advertising and marketing work best when messages are easy to understand. Still, if you’re marketing or selling something more complex than soap or beer, you might struggle to get your message across. Here are five things to try as you write your own copy: 1. Write directly to your reader.

Print 137

The PR Opportunity for Brands as Publishers Tinker with Journalism

Sword and the Script

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250.

Re-consenting Mailchimp lists ahead of GDPR

PR in High Definition

Like all marketers – and Tom Cruise in Mission: Impossible – we’re keenly aware of a ticking clock right now. Yes, the GDPR countdown clock is ticking increasingly loudly. One thing we’ve been struggling with until today was our Mailchimp list.

Web 98

The 3 Ps of Dealing With Nightmare Clients and Co-Workers

Critical Mention

Difficult clients and colleagues come in many flavors. Some are flaky and indecisive. Others are high-strung and demanding. Then you have your garden-variety mean and nasty monsters whose only goal is to make you miserable and late for dinner dates. But take heart.

11 free tools to pump up your PR efforts

PR Daily

As a PR pro, you might find that your inbox is overwhelmed with fancy, expensive tools designed to make your life easier. Some are great and others are duds, but for many communicators who are on a strict budget, they simply are not an option.

Tools 136

LTPR’s Casey Boggs to Present on Crisis Preparation at the Texas Bankers Association

Reputation Us

DON’T MESS WITH CRISIS. LT Public Relations ‘ Casey Boggs will present at the 4th annual Texas Bankers Association ‘s Marketing Management Conference on Thursday, September 14 in Austin, TX.

Undergraduate public relations degree courses in the UK

Stephen Waddington

This is list of 2018 undergraduate public relations degree courses as AS- and A-Level results are published. A- and AS-Level results are published tomorrow. Students that achieve their expected A-Level grades will confirm their university places while others will seek a place through the UCAS clearing system. AS students will start to draw up a list of university courses for consideration for a place in 2018.

#FakeNews: Why We Click It, How to Stop

HMA Public Relations

You can’t go a day without someone bringing up fake news. So earlier this week, Abbie attended the SPJ Phoenix event on the subject in order to understand it better. Click below for more]. The post #FakeNews: Why We Click It, How to Stop appeared first on HMA Public Relations.

Blueprint for social media success

PR Daily

Managing multiple social media accounts can be a time-consuming nightmare. If only there were a cheat sheet for navigating and mastering each platform’s subtleties. Alas, the good people at MarketingProfs have shared an infographic that plots a course to success on six popular networks.

17 more Minnesota-based Instagram influencers to watch

Communications Conversations

A few weeks ago, I shared a post featuring 10 local Minneapolis influencers I’d be connecting with if I were a Minnesota-based brand. As a result of that post, I heard from a number of people with influencers to add to such a list.

10 Best Mobile Apps For Content Creation

Prowly

If you are a busy digital professional working with a lot of data and content, you can’t afford being tied up to your desktop. Hopefully, with the applications mentioned in this post you will be able to boost up your work experience.

Mobile 124

#measurePR Recap (July 2017): How Major Media Measures Content

Waxing UnLyrical

In July, #measurePR discussed how major media outlets measure their content initiatives. We welcomed two high profile editors: Jon Gelberg of Inc. Media and Dave Griner of AdWeek. Here’s some of what we talked about: On whether a perfect content strategy exists: A2: No!

30 jobs in the PR and marketing world

PR Daily

The cord cutters have spoken: Online streaming services are in. Consumers’ options for binge-watching their favorite TV shows or streaming their favorite films have greatly expanded since the early days of Netflix. With 32 million viewers , Hulu has emerged as one of the top streaming organizations.

PR Rock Stars: Metre’s Zachary Spanton

Communications Conversations

As many of you know, I’m a Winona State University grad. And while I have certain loyalties to the U of M, and my Kansas Jayhawks, I bleed purple and I’ll always think of Winona State as my college home.

CEOs - Don’t Pull Punches When Responding To Bigots

The Stalwart Blog

Some 20 years ago as a young US Navy Lieutenant Junior Grade, my commanding officer of the guided missile frigate to which I was assigned called a surprise all-hands meeting on the flight deck. All 200 of us stopped what we were doing and got in formation fast. This must be important,” we thought. Within minutes, the CO appeared as stern as I’d ever seen. He barked about how pissed he was (his words) after just busting a young enlisted sailor for uttering a racial slur to a fellow crew member.

Game of Thrones Grammar Lesson

HMA Public Relations

The best recurring joke in the hit series, Game of Thrones, is about grammar - go figure! And Alison, self-proclaimed GOT and grammar nerd, couldn't be more tickled by this. Click below for more]. The post Game of Thrones Grammar Lesson appeared first on HMA Public Relations.

4 ways personalization can power your marketing efforts

PR Daily

Personalizing offerings and messaging presents an incredible opportunity for brand managers to more effectively engage with consumers.

Why everyone can step into the spotlight and be a spokesperson

Public Relations Sydney

As a business leader and entrepreneur, I’ve always tried to highlight the importance of stepping into the spotlight and becoming a spokesperson. In PR, it is essential that a brand, both personal and company brand, has a spokesperson to share their thoughts, opinions, and experiences.

Brand 83

Are you an influencer?

Maine PR Maven

In this day and age, positioning yourself as an expert in your field is an important step in increasing your influence. When you are an “influencer,” you have advantages in business.

78