Sat.Oct 24, 2015 - Fri.Oct 30, 2015

Is Digital Connectivity Killing The Conversation?


During Monday’s KQED Forum with Michael Krasny, MIT sociologist and clinical psychologist Sherry Turkle led a discussion that struck a major chord with everyone in the AirPR office.

Part II: PR Education & Learning – A Recap of the October #PRStudChat Twitter Discussion

PR Expanded

A Guest Post By Ai Zhang, Professor, Stockton University. Remember what we discussed last time about a #PRStudChat that focused on public relations teaching and learning. Here are more of my takeaway insights. Describe your best PR professor. What made him/her so effective? .

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Troll Control: Fabulous Tips From Four Experts

Rock the Status Quo

Every community manager worries about trolls. Potential risk, how to respond in a way that minimizes damage or–in a best case scenario–boost reputation when a troll jumps into a conversation… When you aren’t sure what to do, decision trees can make the decision simple.

What Goes in an Annual PR plan


Legendary talk show host David Letterman was struck by how long it took Farah Fawcett to have her hair done when she was a guest on his show (four hours!). So he asked her during his interview to describe her daily hair regimen.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Inside Glass Lantern PR

The Resolution Blog

Can a ‘no office required’ approach really work for a PR practice? We interviewed Joshua Kail, co-founder of Glass Lantern PR in the United States to find out how not having an office works for their clients and how they are so confident in their results they offer a financial guarantee!

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More Trending

3 Valuable Lessons From the B2B Marketing Forum


For B2B marketers, the struggle is real. Presenting our products in a fun and sexy way sometimes doesn’t come as easily as it does to B2C products and services. Those Snapchat and Instagram tactics look fun, but they often don’t make sense for B2B companies.

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A Day In The Life Of A PR Engineer


Whether or not the latest role moniker is adopted by an industry often has to do with the value brought by those who pioneer the title. You may have even seen how we wholeheartedly adopted the PR Engineer term back in 2014, but what you may not know is what the heck a PR Engineer […]. Industry Insights & Trends customer success job opportunities Leta Soza PR career PR Engineer PR jobs public relations Rachel Kirschen

Free Range Friday

The Resolution Blog

It’s Friday. How many meetings have you had so far today? Have you stepped outside the office? Over the past few weeks the Coveragebook team have been exploring what it means to remote work and meet outside of the office.

When PR gets scary: 9 client no-nos

PR Daily

This article was originally published on PR Daily in October 2014. PR is a great career. It provides endless variety and opportunities to work with dynamic personalities. There’s rarely a dull moment. However, along with that come some amazing highs and terrifying lows.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The 2 Types of Social Network to Navigate for Social Listening


As of January 2015, more than 2 billion people spend a little over two hours on their social media accounts each day. Most brands have created a combination of accounts to engage with this social media-focused population, but having a presence is only half the battle.

State of Social Media Q3 2015: LinkedIn Marketing Revenue Flattens

Shift Communications

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Let’s see what LinkedIn reported for its Q3 earnings. Growth.

Why The Pumpkin Spice Latte Is Marketing Genius

The Stalwart Blog

Labor Day marks the end of summer, but the pumpkin spice latte marks the official start of the fall season. Changing leaves and crisp autumn breeze is topped with whipped cream and pumpkin pie spice.

5 crisis communications lessons from horror movies

PR Daily

We’ve all been there: Anxiously squeezing the cheap, plastic armrest in a dark, crowded theater. Jaws” clenched. Eyes glued to the screen. Hearts racing. Palms sweaty. Knees weak. With each scream of “Don’t go in there!” or “You’re Next!”

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

5 Scary Facts About Businesses and Social Media Marketing


This month, it’s not the ghosts and goblins that are scaring me, but the businesses who are still abusing social media, or at least not fully leveraging all that’s available to them. C’mon people; social media has been around a while. It’s time we start using it correctly.

In Content Marketing, Marketers Might be Losing Their Way

Sword and the Script

by Frank Strong. Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand.

My latest PR tool obsession: Dasheroo

The Stalwart Blog

Lately I’ve been on a mission to discover new tools that will help me work smarter. My colleague, Tyler Hustwick, recently introduced Canva to the agency and since then, team members have created awesome graphics to accompany social media posts or other marketing collateral pieces.

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Measuring PR in metrics your leaders will understand

PR Daily

David B. Rockland has advice for PR warriors that will not only perk up your workday, but also improve your standing in your organization: Make some new friends.

Ad Blocking & PR: Trends & Opportunities


While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising.

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Corporate storytelling is an essential future PR skill

Stuart Bruce

The problem with a 140 character tweet or six second Vine is that it’s impossible to tell a great story. However as Ernest Hemingway purportedly demonstrated with his six word story to win a bet – “For Sale: Baby’s shoes, never worn.”

Lessons from Unicorns

Shift Communications

If you work with startups, then you know that unicorns are quite real. Defined as a startup whose valuation exceeds $1B, unicorn companies have come a long way from being the stuff of venture-funded myth.

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Report: Most and least respected brands

PR Daily

Which brands do you respect the most? Brands tend to live and die by their reputation, which is why studies like the one Tenet Partners just released are worthy of our consideration. Tenet looked at the most and least respected brands based on their familiarity and favorability among customers.

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Free Tip Sheet! How to Grow Your Brand With Social Listening


The key to success no longer has to do with who you know – now, it’s all about who you listen to. How do you tune in when your audience voices their opinions on so many social channels?

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Painless (I Promise) Primer on “PR in China”

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I made my first trip to China in 1998. To say it seemed like another planet doesn’t quite capture the feeling. Try a different universe. I remember attempting to place a classified ad in China that required signoff from multiple government entities. It turned into a Kafka-esque exercise when the third stop found something out.more.

The Beginner’s Guide to Blogging 9/10: In Media Res

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time.

This digital trend will change PR content strategy

PR Daily

Visit the website of news video producer Now This News , and this will greet you: (image via ). NTN replaced its content with this single placeholder page in February. The company’s VP of social media, Ashish Patel, tweeted the news to followers: We just shut the desktop site down.

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Kickstart Social Listening With Answers to 4 Key Questions


With the potential to generate leads, convert critics to customers and spark innovation, social listening is a powerful tool for brands. Yet only 37 percent are practicing it. The benefits cannot be ignored, so how can you get started?

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6 Ways to Refresh Your Blog for More Conversions

PR 20/20

With 1.5 million blogs producing content on a daily basis, it’s no secret that blogging is an integral part of any inbound marketing plan. Blogging helps increase website traffic, establish authority and boosts search engine rankings. But, have you found numbers a bit stalled lately?

Adding User Generated Content to Your Social Media Plan

Shift Communications

One of the most creative and useful strategies in social media these days is to utilize user generated social content (UGC).

Five steps to creating a useful media contacts list

PR Daily

In the PR business, it’s all about whom you know. Like most PR pros, you probably have a modern day Rolodex (a spreadsheet) of your strongest contacts—the reporters, bloggers and influencers you’ve been working with for years.

How to Beat the Competition by ‘Spying’ on Social Media


Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates.

What Does “Brand” Mean and Why Does it Matter?


Brand Management Brand Reputation Management

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