Stephen Waddington

SEPTEMBER 26, 2018

Here’s a guide to investing in PR tools and a series of recommendations. The issue is that PR and communications functions haven’t traditionally invested in tools beyond rudimentary media database and monitoring services. month) for simple visual layout; and iMovie (free) for video editing and production 8.

Tools 117

Tools How To Google Analytics 117

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. A PR team was responsible for that.”.

Employee 148

Employee Print Writing Survey 148

Sword and the Script

FEBRUARY 23, 2020

What do you think the top challenges facing communications and PR professionals today? How do you measure PR results? The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Reports from the JOTW Communications Survey in 2019 and 2018. What is PR? Your input is needed!

Survey 86

Survey Public Affairs Corporate Trends 86

Sword and the Script

OCTOBER 29, 2019

It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. 2) The Prezly online newsroom.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. OnePitch feature recommends reporters to pitch.

Pitching 89

Pitching Report Software Survey 89

Stephen Waddington

MAY 9, 2017

Sarah Hall and I recorded a new edition of the #FuturePRoof podcast at the end of last week. Ditch the lazy fake news tag. Speculation on Twitter around the General Election and Prince Phillip’s retirement led to rumours and unverified reports. The project has published two books and numerous reports.

Ethics 108

Ethics Conference Advertising Advertising 108

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR.

Blogging 106

Blogging Survey B2B Analysis 106

Prohibition

APRIL 17, 2017

It’s been an exciting time at Prohibition PR. As you’ve probably figured out, we’re not old fashioned when it comes to PR. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. Drafting and editing press releases and articles.

Agency 48

Agency Crisis Management Fashion Social Media 48

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. PR 20/20 + Artificial Intelligence + You. PR 20/20 created MAICON and is the marketing engine behind it. Automated Performance Reports. Let’s dive into each area.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

JANUARY 8, 2019

A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). 3) Reports, ebooks and white papers.

B2B 77

B2B Media eBook Interviews 77

Sword and the Script

JANUARY 12, 2021

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. PR Newswire: U.S. Notes: PR Newswire requires a $195 annual membership fee required before you can even send in a press release for review. >>> Did you know? Check out our services. click image for higher resolution).

Financial 89

Financial Video Survey Google 89

Melissa Agnes

FEBRUARY 16, 2016

Note: to answer the last two questions, you may want to consult with marketing, PR and/or HR. Bonus step: Monitor conversations and media reports throughout the crisis. Monitoring the discussions, activity and news reports around your brand in a crisis will help you communicate even more effectively with your stakeholders.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Communications Conversations

DECEMBER 5, 2019

Paul Power PR couple with Matt Lechner who’s now over at HealthPartners. She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick). So, I thought, why not feature her here today as a PR Rock Star? My job as a television journalist taught me shooting and editing. So, the cues are all positive.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Buzzstream

OCTOBER 30, 2018

We theorized that if we took the Vanity Grid concept and fleshed it out into large, pillar page-type reports on 25 American tech hubs and 10 countries, created quality content and an appealing design template, and used our customer review data, we could create a successful campaign that would crush new backlinks.

Software 56

Software Report Data Strategy 56

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 93

Agency Trends Marketing Survey 93

Waxing UnLyrical

JANUARY 2, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities. Why: smart stuff mixed with commonsense.

Measurement 49

Measurement Tourism Social Media Blogging 49

Bad Pitch Blog

SEPTEMBER 8, 2007

Are over-caffeinated PR people making with the clicky? This is a real danger in local markets where one editor might ride several community newspapers or one news director edits multiple radio news reports. tags | public relations | PR | media relations | good pitch | bad pitch | bad pitch blog'

Media 40

Media Radio Newspapers Pitching 40

Bad Pitch Blog

APRIL 24, 2006

This PR person thought it might get his pitch some attention. "I This subject line would get attention, but NOT the kind of attention you would report back to your client as results. Hopefully this idea ends here and never crosses a reporter’s computer screen. UPDATE : Blogger was FUBAR there for a bit.

Pitching 40

Pitching Groups Writing Media Relations 40

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. This is particularly true for B2B PR and marketing teams. LinkedIn offers a similar tool; its Insights Tag can be used for retargeting but is more expensive than Pixel. The post Does Facebook Work For B2B PR?

B2B 344

B2B Facebook LinkedIn Small Business 344

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# Corporations constantly churn out copy for communication channels and PR campaigns. Shonali is correct; I dont have much to do with those two stylistic elements, as Shonali is responsible for the editing. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Blogging 71

Blogging Twitter Creativity Facebook 71

Bad Pitch Blog

JANUARY 30, 2006

The italicized words represent a second font used in the original email, betraying someone''s attempts at editing the e-mail or, cough, customizing it. NEVER send attachments unless a reporter requests one directly. This took me a week to post just because of the extra formatting it required. We''ll stop there.

Pitching 40

Pitching Technology Enterprise Energy 40

Buzzstream

FEBRUARY 1, 2024

PR Outreach Templates In the fast-moving world of PR, getting placements depends on many things going right. The report surveyed [provide survey demographics] and found some interesting takeaways in [topic], such as: Takeaway 1 Takeaway 2 Takeaway 3 The full report can be found here [link to report/press release].

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

APRIL 25, 2017

For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. A sound PR principle is to build good will far in advance. Certainly, there are more traditional PR methods that could be used – an online press release or even contributed content could work.

Trade Shows 84

Trade Shows B2B Conference Marketing 84

Waxing UnLyrical

DECEMBER 16, 2010

But if reports on how social media is slowly but surely taking a foothold around the globe are any indication, this is no longer a “should I&# but a “how can I.&# Google remembers and Facebooks privacy settings are alleged at best, so I edit myself. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Social Media 89

Social Media Media Facebook Twitter 89

Solo PR Pro

AUGUST 26, 2014

At Solo PR, don’t endorse blanket or overdone automated sharing of social media posts. Allow for edits to the schedule on the calendar view using drag-and-drop. When a client wants the ability to review and edit your planned social updates – you can share the calendars with them, and they can edit easily.

Social Media 69

Social Media How To Media Google 69

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us.

Pitching 111

Pitching Facebook Interviews Twitter 111

MaccaPR

FEBRUARY 2, 2016

According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016. Trend #1: Blogging is now a full-time job. Tip: Plan at least six weeks prior to publication.

Trends 48

Trends Blogging Brand Branding 48

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. He/she] is available to elaborate further on the findings in this report.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

APRIL 17, 2018

He’s my guest on this edition of the Off Script Q&A series. . But for serious eCommerce businesses that require absolute uptime and data security, these open source platforms are a ticking time bomb – with huge price tags for remediating functional issues, to say nothing of the potential damage to brand value. Thanks, Matt!

Marketing 62

Marketing Technology Data System 62

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. After months of planning, research, writing, and design, your new B2B research report is set to launch. Understanding the role of PR. Personas have been defined. Databases have been segmented.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Cision

MAY 12, 2015

New ways to accurately measure and track PR’s value. The PR and social media landscapes have changed so much in such a short period of time. To celebrate the launch of two innovative products Cision Social Edition and Cision PR Edition, we have scheduled a series of Q&As featuring some of the finest innovators in our field.

Data 120

Data Nonprofit Analytics Instagram 120

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 So it’s fitting then, that the various mechanisms used to communicate this acquisition announcement stood out as an exemplary illustration of why blogging is so important to marketing and PR, let alone content marketing.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. Rishma Dosani , Senior Entertainment Reporter at Metro.co.uk , simply said, “F*cking millions” followed by an estimated figure of 150, while Rachel Ellen Pugh , Money-Saving and Shopping Editor at Manchester Evening News , says she receives between 100 to 300 daily. . Tag friends and share it?

Pitching 164

Pitching Writing Digital PR How To 164

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition.

Software 102

Software Analysis Data Tools 102

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? Most PR pros (and firms). We in the PR industry have done a poor job of defining and promoting what we do.

Facebook 106

Facebook Twitter Education Industry 106

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. Finally big thanks to my partner Sarah Hall who has edited almost every word that you’ve read on my blog for the past two years. It’s a work in progress.

Publicity 164

Publicity Ethics Data Community 164