March, 2012

How to Make Facebook a Career Book

PR Job Coach

The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography.

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. The project.

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Speculative News Releases & Bad Pitch Mad Libs

Bad Pitch Blog

A few bad pitches have us seeing red on St. Patrick''s Day. OK, we''ve seen worse offenders. But it''s been too long since our last post. So we''re calling out assumptive news releases and even making you some "Bad Libs."

5 Lessons for Nonprofits from Kony 2012

Waxing UnLyrical

The big story last week was Invisible Children’s 30-minute film on Joseph Kony. I mean, you just couldn’t get away from it. I was fascinated; not by the video so much (which I agree was beautifully produced), but by the amount of conversation it generated.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why Facebook’s New Timeline for Pages Will be More Useful Than You Think

Waxing UnLyrical

Like it or not, if you administer at least one Facebook Page, you’re trying to get ready to face the music next Friday. Because that’s the day – March 30 – when its new Timeline format will go live on all brand/business pages.

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#measurePR: Is It Ever Okay Not to Measure?

Waxing UnLyrical

Jen Zingsheim , who periodically guest-moderates #measurePR, was on hand on March 6 to do just this. Here’s her recap of the chat. And Happy Anniversary to my parents!


Waxing UnLyrical

When I was still fairly new to drama school, I was going through a rough patch. This was bound to happen; I was in a new (and, in some respects, completely alien) environment, and I didn’t have the cocoon of my family and friends around me.

Toon Time: No Unicorns Allowed

Waxing UnLyrical

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen).

Long Live Seuss! A PR Pro’s Tribute to History’s Greatest Children’s Author

Waxing UnLyrical

March second! March second! March Second! March Deuce! I say it to celebrate good Dr. Seuss! Today was his birthday. He’d be one-oh-eight! Hooray to the man! Though he’s late, he was great! To think Seuss does not seem. To remind of Bernays. Nonetheless, our good rhyme king. Does have his place.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Clearly UnConfidential: A Conversation With Zoe Fox

Waxing UnLyrical

What do you get when you take a journalism student interested in development issues and the nonprofit world, and send her to India for some hands-on experience?

The Anatomy of the Perfect Pitch

Waxing UnLyrical

That’s a teaser, of course. Because there is no such thing as the “perfect pitch.” ” There are terrible pitches, there are so-so pitches, and there are very good pitches. But to me, a perfect pitch would be one that secured every single story it was aiming for.

How Are You?

Waxing UnLyrical

When I first moved to the U.S. all those years ago, one of the things that struck me was how people would ask the question, “How are you?” ” Seeing as how I first lived and worked in the San Francisco Bay Area, I most often heard, “Hey, how are ya?”

Public Relations: A Defining Moment for the Profession

Waxing UnLyrical

The Public Relations Society of America has spent the past few months collaborating with other PR associations around the globe on a redefinition of the term “public relations.”. This is a task that has been championed since the late 1970s when Edward L.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

On Pink High Heels, Holi and International Women’s Day

Waxing UnLyrical

There’s something terrible about women when they get together. You probably just did a double-take at my use of the word “terrible.” ” But you see, “terrible” doesn’t always mean something that’s absolutely ghastly.

The Serious Goings-On Behind The Social Networking Scene

Waxing UnLyrical

I just got an email from a very smart professional whom I happen to like a lot. We met on someone’s blog, followed each other “home,” and now see each other on social platforms pretty much daily.

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Toon Time: Only in Texas

Waxing UnLyrical

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen).

My Love Letter to IABC

Waxing UnLyrical

February came and went and I didn’t write a valentine for the International Association of Business Communicators (IABC). I should have. While I have no plans to get an IABC logo tattooed on my bicep , I am scrawling its name all over my date book. It’s getting obnoxious.

Committing To Becoming Knowledgable About Social Media ROI

Waxing UnLyrical

I don’t know Olivier Blanchard personally. I follow him on Twitter and like “The Brand Builder” on Facebook. That’s the extent of our relationship, and it is decidedly one-sided. He has not asked me to write this, and has not approached me to say nice things about him.

Tailoring Public Relations

Waxing UnLyrical

Last week I went to visit the team at P. Johnson Tailors to pick up a jacket they were making for me.

Focus on Outcomes and Integration: Heather Whaling on #measurePR

Waxing UnLyrical

You know how we typically moan and groan about Mondays? “Oh, it’s Monday.” ” “Just another manic Monday.” ” We set up the start of our week (at least, it is for those of us who follow the Gregorian calendar ) for apprehension and drudgery. Poor Monday.

#MyBootcamp: Losing It … And Loving It

Waxing UnLyrical

It’s been about six weeks since my last Bootcamp update. And you want to know where I stand, don’t you? It is Friday, after all. Of course you do! Here’s where I am: Down around 20-22 lbs total since I started (my weight varies a little, but it’s staying in this range).

Do Giving Contests Work? Yes, Say Razoo & Case Foundation

Waxing UnLyrical

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities.

Blue Booties

Waxing UnLyrical

My parents were quite the partygoers when they were young. They were also extremely devoted parents (I was born when my mother had just turned 21), so many of my childhood memories are of hanging out at “grown-up” parties.

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Social Voting? It's Madness (All Year Round).

Bad Pitch Blog

Earlier this week, an ad rep for a media brand came to us with a sponsorship package that revolves around social voting. Social Madness riffs off college basketball''s bracket-style competition, its calendar-inspired moniker and it marries them with a social voting program.

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