January, 2023

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5 crisis comms lessons from the Buffalo Bills response to Damar Hamlin

PR Daily

Put people before profit. No matter what. LoveForDamar. That trending hashtag runs deep with compassion and humanity — the two driving forces at the center of every decision the Buffalo Bills made on Jan. 2, when safety Damar Hamlin collapsed on the field during a Monday Night Football game.

Crisis 209
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Adapting to the Future of Communications and Marketing | Business Wire Blog

Business Wire

As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape.

Blogging 349
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Why Influencers are Crucial to your PR Strategy & How to Find The Right Ones

Remote PR Jobs

If you're looking to put your PR strategy in the fast lane, building a strong relationship with influencers should be at the top of your priority list.

Strategy 130
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For PR, Is ChatGPT An Asset Or Threat?

ImPRessions - Crenshaw Communications

Everyone’s talking about ChatGPT, including most of us who work in public relations. Opinions and experiences vary, but ChatGPT will likely be a game-changer when it comes to how PR teams work.

Tools 348
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Mastering the art of crisis communication is a must-have skill for any public relations professional. Join Shawna Bruce in this webinar as she unpacks the essential elements of clear and compelling messages, the key to communicating with stakeholders, and best practices for managing social media to avoid chaos!

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How to use competitor mapping to stay on top of your PR campaigns

Agility PR Solutions

Did you know that the average PR team only track five metrics when crafting a new campaign?

How To 103

More Trending

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4 Solo PR Pros on How They Knew It Was The Right Time to Start Their Business

Solo PR Pro

There's truly no better time to become a solo PR professional — and the data backs it up. If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. Is becoming a solo PR pro the right move for you?

Agency 111
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Can ChatGPT Be Your Publicist?

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Everyone is buzzing about ChatGPT, the ai platform that creates conversational dialogue.

How To 130
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Why 2023 is the year of the chief communications officer

PR Daily

It’s time to break free of marketing. PR and communications have lived under the marketing umbrella for years. The team-up has traditionally made sense: all three functions contribute to brand, and brand is ultimately the responsibility of marketing.

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8 Guests of #FreelanceChat Offer Trusted Advice for Freelancers in 2023

Garrett Public Relations

As a freelancer for more than 20 years now, I can tell you – it is sometimes a lonely path. While there are many perks to working for yourself, being on your own can also have drawbacks.

Twitter 163
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Business Wire's Top 10 Blog Posts of 2022 | Business Wire

Business Wire

Last year, visitors to the Business Wire Blog were most interested in tips for enhancing and optimizing the performance of press releases, annual predictions and trends, and hearing from guest contributors on specific topics like ESG and international media relations.

Blogging 405
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Showtime! How Working In PR Is Like Playing In A Band

ImPRessions - Crenshaw Communications

Working at a top B2B tech PR firm rocks. But for me, that’s doubly true because I’ve been able to pursue music as a fun side hustle. In most cases, agency PR is a typical office job and being a musician is about performing live in front of people. But there are surprising parallels.

Pitching 207
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Trends in Restaurant Loyalty Programs

Ronn Torossian

Restaurants want to retain customers as that is a way to retain profitability. Happy customers will come back on their own. When guests sign up for the loyalty program of a restaurant, the more times they visit, the more money they spend, and more loyalty programs they get.

Trends 195
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The rise of greenwashing discussion & scrutiny in the media

Onclusive

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape.

Analysis 195
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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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8 new social media features you need to know about this week

PR Daily

Including updates from Instagram, YouTube, TikTok and Twitter. We’re continuing to see new features roll out with a greater emphasis on transparency, user control over data and Elon Musk’s whims.

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Content matters: The state of content marketing in 2023

Agility PR Solutions

Newly released research from WordPress VIP provides an insightful overview on the state of content marketing, based on a survey of more than 1,500 marketers, journalists, developers, and executives across the globe in both B2B and B2C industries.

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PR Pros Share Top 2023 PR Trends (And What to Leave in 2022)

Prowly

The 2023 PR trends are here! With another exciting year behind us, we asked PR professionals to share their predictions for the top public relations trends and challenges for the year ahead. With survey feedback from 100 PR pros, the top 3 trends for both PR trends and PR challenges clearly emerged.

Trends 232
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Five PR Skills To Sharpen In 2023

ImPRessions - Crenshaw Communications

The start of the new year is an excellent time for PR teams to reflect on their abilities, needs and competencies for the coming months. What worked well? What needs improvement? Here are vital skills for PR people to assess and enhance in 2023. It’s all about… communication.

Writing 177
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Instagram Stories for Product and Event Launches

Ronn Torossian

Companies that invest in social media marketing efforts understand the importance of relying on visual platforms such as Instagram, as that’s one of the best ways for companies to ensure they generate brand recognition and become more memorable to potential consumers.

Instagram 195
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The rise of greenwashing discussion & scrutiny in the media

Onclusive

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape.

Analysis 195
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How The Martin Agency repositioned AXE to vibe with Gen Z consumers

PR Daily

With $0 media spend, the #DogeCan campaign generated 2 billion impressions. The iconic men’s grooming brand AXE, set out to refresh its image. The brand, which was founded in 1983, was still presenting outdated messages about masculinity.

Agency 199
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12 tips for creating effective email marketing sequences that drive sales

Agility PR Solutions

Effective email marketing sequences are at the heart of any successful online business. They provide a way to nurture leads, build relationships, and ultimately convert prospects into customers. When done well, email marketing can be a potent sales tool.

Marketing 158
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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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PR trends & predictions

Prakkypedia

I recently read several articles centred around public relations in 2023. Key take-outs focused on the continuing impact of changes to the workforce, post the COVID-19 pandemic and shutdowns of 2020.

Trends 148
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How PR Teams Can Use ChatGPT (Generated By ChatGPT)

ImPRessions - Crenshaw Communications

The post below was not written by a human being. It was generated when ChatGPT was given the prompt to write a 350-word blog post about how PR teams can use ChatGPT in their work. You can be the judge of its accuracy, quality and style!

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Straddling Art, Commerce, and Experience Successfully

Ronn Torossian

To straddle art, commerce, and experience successfully for marketing, companies need a creative strategy. Some brands can manage to walk the line between art, commerce, and experience more successfully than others. Such brands have a clear vision of what they want to be for their customers.

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New Year’s Writing Resolutions: 6 of My Favorite Tips for 2023

PRSay

Want more proven-in-the-lab techniques for achieving your writing resolutions this year? Join PRSA and Ann Wylie at one of our 2023 Master Classes. You’ll learn to write messages that reach more readers and get the word out.

Writing 194
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5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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10 tips from journalists for better media relations in 2023

PR Daily

There doesn’t have to be such tension between the two sides. The tension between “hacks” and “flacks” is well documented: journalists and PR pros have a long history of criticizing each other. But this year seemed different.

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The climate crisis doesn’t stop during a recession—neither should cleantech marketing

Agility PR Solutions

When a recession looms, the conventional wisdom is to pull back, cut costs, and go conservative.

Crisis 158
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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Those ideas can really move the needle.