5 crisis comms lessons from the Buffalo Bills response to Damar Hamlin
PR Daily
JANUARY 13, 2023
Put people before profit. No matter what. LoveForDamar. That trending hashtag runs deep with compassion and humanity — the two driving forces at the center of every decision the Buffalo Bills made on Jan. 2, when safety Damar Hamlin collapsed on the field during a Monday Night Football game.
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