November, 2018

Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Is it ethical for a PR agency to smear a competitor? The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. Its strategies are right there in the first words of the title – Delay, Deny, and Deflect.

12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road.

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Building Your Communications Career from the Ground Up: 5 Ways to Make Any Job Work for You

PR Expanded

A Guest Post By Sarah D. Huckins, Graduate Student, American University, PR Expanded Blog Contest Winner. Patagonia Community Board: Credit Ginny Lefler. Six months after graduation, the novelty of being in the “real world” may be beginning to wear off.

Business Wire on Artificial Intelligence and Journalism

Business Wire

Business Wire news has been a part of the Associated Press and Press Association’s newswire for decades. As both organisations have introduced AI journalism in the last few years, we wanted to invite them along to discuss how the news industry is changing in the face of this new technology.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Can a Press Release Have Pictures? Here’s 4 Tips on Including Images and Videos

Prowly

Did you know that the average human attention span is only 8 seconds? That’s 8 seconds to grab your readers attention and convince them they should stay and read on. You’ve probably already spent 8 seconds reading up to this point. Not too much time, is it? #1: 1: A press release with pictures grabs your attention […] The post Can a Press Release Have Pictures? Here’s 4 Tips on Including Images and Videos appeared first on Prowly Magazine. Public Relations

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How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Photo by rawpixel.com from Pexels. Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size.

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Mastering Influencer Marketing

Ronn Torossian

Influencers are people who have a large following on social media and who’s knowledge and opinion has a large bearing on their followers. Influencers are increasing becoming a more prominent and trusted voice on social media, with their messages having a large impact on consumer trust in a product.

How You Sound Matters as Much as What You Say: 4 Voice Tips for #PR Pros

PR Expanded

A Guest Post by Jessica McClanahan, Graduate Student, American University, PR Expanded Blog Contest Winner.

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Turn Your Holiday Press Release Into Holiday Sales

Business Wire

It’s my favorite time of the year! We are at the point when press release goals move swiftly from awareness to purchase or donation. It is the time when products, events, guides and wrap-ups become lead stories. public relations marketing

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Google, you Complete Me! (A warm Thanksgiving tale)

Flack's Revenge

It started several months ago. I was writing a Gmail when grey words mysteriously appeared ahead of my typing. “Hmmm, must be some new functionality,” I thought. Then: “Hey, this just might be interesting and useful!”. The suggested words did fit. But I was stuck, kind of.

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Why mentorship is essential for young PR pros

PR Daily

Most expert-level professionals attribute their abilities—and success—to the guidance of influential people who taught them early in their careers. When I learned this, I promised myself I would find a mentor by the beginning of the summer.

Family PR Lessons For (Surviving) Thanksgiving

ImPRessions - Crenshaw Communications

Thanksgiving is a wonderful time to take a moment to reflect on our blessings, as well as to spend quality time with loved ones. Sometimes we travel long distances to visit with family with whom we rarely spend time — which can make for awkward communication.

The Consumer PR of First Impressions

Ronn Torossian

This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday.

Are You Being A Leadership Role Model?

PR Expanded

A Guest Post By Ken Jacobs, ACC, CPC, ELI-MP is the principal of Jacobs Consulting & Executive Coaching.

Looking Back at CES Unveiled Paris & Preparing for CES 2019

Business Wire

For the sixth edition of CES Unveiled Paris on October 3rd, the organizers strategically co-located the event with the Mondial Paris Motor Show, the most visited motor show in the world. This is a clear sign of the importance CES is giving to cross-channel industries and technologies worldwide.

Online Reputation Management: How to Make Your Brand Stand Out

B2B PR Sense

We've become a review-driven society. We like to know that it's a sure thing before we lay down our hard-earned money for it. We comb through reviews to ensure we're making the right decision. And that means that, as a business, online reputation management should be a top priority.

5 essential elements of an effective PR plan

PR Daily

If you’re new to using public relations to build your brand, starting a PR program can seem daunting. Your public relations firm and your team should use a PR plan as a roadmap to create a successful PR program.

6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. But in recent years, data has shown its efficacy.

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Five Tips to Get More Twitter Shares

Ronn Torossian

You’ve created the perfect content and now it’s time to let it out into the social media stratosphere. You’ve sent out witty, relatable and relevant tweet – but if the tweet isn’t shared by your audience, then it simply doesn’t achieve its goal.

The #PRStudChat Community Discusses Social Media & Change On November 15th

PR Expanded

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Stability, on the other hand, stalls growth.

Definers Saga and the State of PR Ethics

Flack's Revenge

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. So I was eager to see what NY Times had to say in Jack Nicas’s recent piece: How Facebook’s P.R. Firm Brought Political Trickery to Tech.

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Honored to be Named a Top Digital Marketing Influencer

B2B PR Sense

In the good news department, I am honored to have been named a top digital marketing influencer by Fit Small Business and humbled to be included among such outstanding marketers. Congrats to these top digital influencers: Michele Linn. Chad Pollitt. Alan Bleiweiss. Vanessa DiMauro.

3 tactics that are essential for PR success in 2019

PR Daily

It doesn’t take an expert to see technology has taken over our lives. When it comes to the world of public relations, one can quickly discover many old school PR tactics have become outdated with the upgrade of technology tools.

#MeToo Slams Under Armour: Can It Recover?

ImPRessions - Crenshaw Communications

The #metoo movement has claimed the reputations of many high-profile men. But its real impact may be at the corporate level.

Tech Lingo Public Relations Professionals Should Know

Ronn Torossian

The tech sector is the largest and the fastest growing industries in the world. Any public relations professional knows the importance of being tech savvy when it comes to sharing information, communicating with your audience, and creating your online brand.

10 biggest content marketing trends for 2019

Agility PR Solutions

The world of content marketing is changing rapidly. There are new technologies and tools discovered every day. Creative thinkers find more advanced ways to generate compelling material.

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Tips For Building Strong Emotional Connections In A Virtual World

Melissa Agnes

Virtual communication can breed misunderstandings and yet how many of your meetings are virtual? Do you see where I’m going with this? Dr. Nick Morgan, author of Can You Hear Me?

University of Maryland Backs into a Decent Crisis Solution

PR News

A sigh of relief emanated from College Park, Maryland, early on All Hallows’ Eve, when University of Maryland (UMD) president Wallace Loh announced his firing of head football coach DJ Durkin.

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Why your PR strategy must go beyond the press release

PR Daily

It’s not your fault. You were taught how to run a business, not how to share company news with media outlets. You probably copy what you’ve seen others do. That’s OK, but it’s probably not doing anything for you.

Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video.

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Tips To Create Viral Content

Ronn Torossian

If you ask a marketing professional what they want for Christmas, their number one wish would probably be that their content go viral. When content such as a photo, video or blog spreads very quickly and spontaneously, it can go a long way in spreading brand recognition.

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Do brands lie? Most consumers think so—exploring the ROI of transparency

Agility PR Solutions

In today’s world, most consumers think brands lie—and now more than ever, a company’s level of transparency directly impacts sales.