March, 2019

What Business People Should Know About PR

ImPRessions - Crenshaw Communications

Public relations is hot. Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. But PR’s popularity has given rise to some misconceptions.

Micro vs. Macro Influencers

PR Expanded

Don’t let the name fool you. Five Reasons Micro Influencers Can Be More Impactful For Your Brand. Social media marketing tactics seem to be taking over.

Why separating editorial and marketing is essential for PR

PR Daily

While some are actively trying to blur the lines between editorial and paid media, this author argues that tearing down these barriers is bad for PR—and for the larger society. This article originally appeared on PR Daily in March of 2018.

Ethics 171

Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales

Onclusive

Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Three alternatives to top-tier publications

Ronn Torossian

Sometimes, top tier publications seem out of reach. It’s not always possible to get a piece or even a mention in publications that are highly sought after. Clients and managers have high expectations, that can be impractical and unattainable.

More Trending

When Your PR Problem Isn’t About PR

ImPRessions - Crenshaw Communications

For PR professionals, it’s interesting when a particular company or public figure is said to have a “PR problem.” ” Of course the term is used as shorthand, but it can signal that brand-watchers are misdiagnosing what’s really wrong.

Five Lessons in PR from Game of Thrones

PR Expanded

A Guest Post By Priya Doshi, Professorial Lecturer, American University. Winter is almost here! Okay I know it’s officially spring now, but for fans like me of the hugely popular HBO series “Game of Thrones” (GoT), winter will arrive on April 14 when the show debuts its final season.

5 ways to become a more visible communicator

PR Daily

To increase internal buy-in, trust and authority, you must build bridges. Here’s how to start having better, richer conversations. Great stories don’t magically appear on intranets or in newsletters.

Convergence of Marketing & Comms: Insights From E*Trade, Dolby, BitGo,  Bank of the West

Onclusive

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Tips for building and maintaining relationships with clients

Ronn Torossian

Building strong client relationships is essential to having a well-performing and sustainable PR business. A good client relationship might not only pave the road for return business, but it will also result in new business through recommendations and referrals.

How to Stand out at a Noisy Trade Show (MWC Field Guide)

Flack's Revenge

I am often asked by clients how to build trade show buzz and booth traffic. It can be especially challenging when you’re a small startup with limited funds, as are most of our clients.

Press Releases Aren’t Dead — But Do You Need One?

ImPRessions - Crenshaw Communications

No, press releases aren’t dead. Despite what many PR pros say, the news release is still a reliable tool for sharing information with media. In fact, when I share information without a press release, the first question many reporters ask is, “Do you have a press release I can look at?”.

SEO 215

A FEEL-First Approach to Comms to Build Genuine Relationships [INFOGRAPHIC]

PR Expanded

I’m on a research journey, because I believe you have to FEEL first to build genuine and caring relationships.

4 ways to electrify speeches through storytelling

PR Daily

The platitudes you offer—or mission statements you regurgitate—will soon be forgotten. Make your point with a story, however, and audiences will long remember your message.

2018 Global Media Report

Onclusive

The media landscape has never been as expansive as it is today. The explosion of digital, social, blogs, and influencers has increased the number and types of outlets that are publishing content by many orders of magnitude.

Report 195

How Cannabis Brands Can Improve Their Visibility

Ronn Torossian

Cannabis has increasingly become a focal point of international attention. In the United States, nine states have legalized cannabis for recreational purposes, and another 30 have legalized it for medical use.

Brand 195

Does Your Pitch Pass the 5-Second Skim Test?

PRSay

As any good real estate agent knows, location is everything. Even the most beautiful homes can seem unappealing if the neighborhood isn’t ideal. Location is just as important in PR pitches. Overall, it takes about 5 seconds to skim a pitch.

PR Tactics To Show Company Values

ImPRessions - Crenshaw Communications

PR is an essential business function for imparting a company’s values and beliefs to the public. Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising.

Join #PRStudChat on March 21st to discuss #PR Curriculum 3.0 – What Communicators Need to Stay Relevant

PR Expanded

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn?

4 things your content must do in 2019

PR Daily

Join experts at Disneyland and discover how to tell stories that break through the noise and get business results. Your audience likely sees ads and product placements before they even get out of bed in the morning. How can you make them care about what your organization has to say?

Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™

Onclusive

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Counting the number of articles that mention your brand and your competitors’ brands is not a reliable indication of the quality of your communications or its impact on your business.

The Value of the Micro Influencer in Digital Marketing Campaigns

Ronn Torossian

With all of the attention, it seems, on influencers as the newest marketing secret sauce, there is also a buzz worthy conversation surrounding the notion of the micro influencer.

The most stressful jobs of 2019—“PR Executive” ranked among Top 10

Agility PR Solutions

It’s a stressful world out there, no doubt about it—and some of the jobs that brave people do reflect that high stress level.

5 Ways To Ensure A Worthwhile Analyst Meeting

ImPRessions - Crenshaw Communications

In today’s B2B PR , good analyst relations (AR) are essential. Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. This can occur in two ways.

5 Steps to Help You Find Inbound Marketing Happiness

Social PR Chat

How can inbound marketing impact your customer’s happiness level? The answer might be in the reviews. The growth of social media has led to the growth of consumer power. If a customer loves a product, they have the power to recommend it to friends and family.

The problem with exclamation points

PR Daily

Many online writers overuse the punctuation mark in their quest for emphasis, but some are fighting back. Can the trend be stopped?

Web 171

What to Do When Your Internal Communications Goes External

PRSay

Anything written inside an organization should be treated as if it could quickly go public. Today, the danger is not just that employees can forward materials to external audiences with a simple keystroke. Hackers can also find and release damaging internal correspondence and documents.

Motivating Others with Great Leadership Skills

Ronn Torossian

What makes a good leader, exactly? Some answers may vary, but one remains constant: a good leader has the ability to lead others, literally. Simply having more power or responsibility does not equate with good leadership skills.

So your client wants to be in The Wall Street Journal…

Agility PR Solutions

Most PR professionals have had this happen to them at one point or another. You’re in a meeting with top client/company executives, and to gain some insights into their thinking you ask them, “What would be a home run for the PR program?”

3 Rules For “Off the Record” Conversations

ImPRessions - Crenshaw Communications

An “off-the-record” conversation with a journalist can sound mysterious or complex, but in PR it’s a very effective tool.

Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. It lacks texture, and flavor and gusto. Beyond that, it's often missing a solid foundation.

10 crucial metrics to measure your pitching efforts

PR Daily

How do PR pros know if their efforts are producing the desired results? Here are the metrics that every PR pro should measure. Media relations professionals know that the competition for media attention is fiercer than ever before.