Agility PR Solutions

OCTOBER 22, 2023

The following is an excerpt from the newly released business-leadership book The ROI OF LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace, which is co-authored by Peppercomm founder and CEO Steve Cody and Chief Comedy Officer/professional comedian Clayton Fletcher. If you opened this book hoping to find a quick […] The post The ROI of LOL: The need for laughter in an uncertain business world appeared first on Agility PR Solutions.

Storytelling 172

Storytelling Leadership Publicity Trends 172

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

In the public relations world, keeping up with trends is the name of the game. One game-changer is the surging use of mobile phones, thanks to conveniences like mobile streaming and online shopping right in the palm of our hand. The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism.

Mobile 341

Mobile Advertising Advertising Media 341

Stern + Associates

OCTOBER 26, 2023

There’s no doubt that advancements in artificial intelligence have pushed our society to the next level of technological breakthroughs. Exciting developments in finance, healthcare, education and more have taken humanity to new heights in speed and productivity. While machine learning and AI create a world of opportunities for innovators, they also present new risks with the potential to impact business and relationships.

Ethics 127

Ethics Privacy Technology Government 127

Business Wire

OCTOBER 26, 2023

As we wrap up an eventful 2023, this is a great time to reflect on our cultural touchstones and what we talked about the most. What continues to link generations? Where do the paths diverge and why? And how do companies and brands draw on these issues to better position themselves to appeal to audiences and customers?

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Brand Branding Blogging Trends 477

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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

Corporate

Ronn Torossian

OCTOBER 15, 2023

Effective communication and positive brand perception are crucial for success in the business world. Public relations, as a strategic tool, plays a vital role in shaping a company’s perception, fostering relationships, and driving overall organizational success. Reputation building and management A good reputation is crucial for organizational success.

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Reputation Publicity Communications Brand 417

PR for Anyone

OCTOBER 25, 2023

Wrinkles, age spots, and gray hair are nothing to be ashamed of. These physical traits don’t define you, it’s your attitude that matters and embracing the wisdom that comes with age. Championing this pro-aging message is Diane Britt-Smith. She is an accomplished actress, model, and voice over artist. In the past, she has worked as a video producer and creative director for Voice of America.

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Instagram LinkedIn YouTube Twitter 162

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

“What’s a Mod Op?” That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. Mod Op is on an impressive growth trajectory and its profile is rising fast, but it’s better known in marketing circles than in the PR business.

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Agency Communications Marketing Leadership 361

Agility PR Solutions

OCTOBER 10, 2023

Move over, Facebook and Instagram. If you’re serious about growing your social media presence, there’s a new kid on the block that you’ll want to make friends with: Meta’s Threads. We know what you’re probably thinking: another social media network to get to grips with? Another algorithm to stay on top of? Yes, the challenges […] The post Exploring Meta’s Threads—8 ways it boosts business engagement appeared first on Agility PR Solutions.

Social Media 180

Social Media Instagram Media Facebook 180

Business Wire

OCTOBER 6, 2023

Latino media outlets have become a mainstay in the United States, providing news, entertainment, and cultural programming tailored specifically for Spanish-speaking audiences. Learn key findings about Latino media, the audiences they reach, and how to build relationships with both.

Media 357

Media Blogging How To Media Relations 357

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

PRSay

OCTOBER 12, 2023

PRSA is offering the following resources during Diversity, Equity and Inclusion Month. As Hispanic Heritage Month shares a vibrant tapestry of Latino culture, history and achievements, it’s the perfect time to shine a spotlight on the incredible contributions of Latina communicators and entrepreneurs. Maria Rodriguez , Vanguard Communications’ president and CEO, and Brigitta Toruño , CEO and founder of UNO Translations and Communications , are two Hispanic leaders with deeply rooted connections

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Communications Interviews Resources Meeting 171

Reputation Us

OCTOBER 16, 2023

When individuals or companies overly promote themselves without credible evidence to back up their claims, it can erode trust. Consumers and peers may view such self-promotion as mere bragging rather than genuine competence or quality. According to Performance Marketing World, 84% of millennials don’t trust conventional advertising. Ultimately, what you say about your products or services doesn’t matter — establishing credibility through neutral third-parties is essential for building a solid

Reputation 167

Reputation Social Media Consumer Report 167

PR for Anyone

OCTOBER 11, 2023

Who doesn’t dream of having a fantastic relationship with their kids? When we adopt a more mindful approach to parenting, effective communication and mutual understanding naturally follow. Leading the charge in the conscious parenting movement is Katherine Winter-Sellery, a three-time TEDx speaker, bestselling author, parenting coach, and a mother of two.

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Instagram LinkedIn YouTube Facebook 147

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. One new kid on the block that’s still underused in PR is voice search. Voice search is reshaping how people seek information because of its ease of use and flexibility. According to Demand Sage, there are 4.2 billion voice assistants in use as of 2023, and the number will reach 8.4 billion by 2024.

Reputation 347

Reputation SEO Brand Branding 347

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Agility PR Solutions

OCTOBER 30, 2023

It’s no surprise to communicators that data privacy and security issues are reaching new heights as business operations become more technical and automated, but it seems to be eluding many consumers, and increasingly so the older they are. But younger, more tech-savvy generations are well aware of the escalating state of risk, and they’re not […] The post Generation Privacy: As security concerns amp up in the AI age, younger consumers are 7 times more likely to exercise their data rights a

Exercises 172

Exercises Privacy Consumer Data 172

Stuart Bruce

OCTOBER 18, 2023

© Stuart Bruce - Global PR body ratifies 10 ICCO Warsaw Principles for ethical use of AI in public relations and communications was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

Ethics 158

Ethics Publicity Communications Crisis Communications 158

PRSay

OCTOBER 9, 2023

M.J. Clark will lead PRSA’s Executive Leadership Certificate Program, a webinar series that runs Nov. 1–Dec. 6. Visit the PRSA website for more details on the program. As senior-level PR and marketing professionals, we’ve spent much of our careers focusing on appearances — helping clients make decisions about what they should say, wear, do, sell, promote and write.

Leadership 172

Leadership Financial Google Measurement 172

Sword and the Script

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. 1. The CMO Survey: 9.2% of revenue invested in marketing The CMO Survey comes out twice a year in the spring and fall.

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B2B Marketing Survey B2C 138

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

PR for Anyone

OCTOBER 4, 2023

“The world is your oyster” is not just an empty catchphrase to Jo-Anne Macdonald; she’s out there living it! From a young age, Jo-Anne possessed a go-getter attitude and an unwavering determination. After spending decades in the field of sales, she was willing to go the extra mile to realize her dream of becoming a CEO. Remarkably, Jo-Anne achieved this aspiration earlier than she had ever imagined!

Storytelling 147

Storytelling LinkedIn Instagram YouTube 147

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. Given the ever-evolving digital landscape, keeping up with current events is not just important, but imperative for businesses that want to stay relevant and engage their most important audiences.

Brand 330

Brand Branding eBook Advertising 330

Agility PR Solutions

OCTOBER 2, 2023

I think a lot of people view my job as a bit of an oxymoron. I’m the founder and general manager of a public relations company powered by artificial intelligence. And if you believe the hype, generative AI is on track to replace organizations like mine wholesale. I’m here to tell you: Don’t believe the […] The post Enhancing PR with AI: Moving beyond automation to explore the potential—and the limits appeared first on Agility PR Solutions.

Publicity 180

Publicity Company 180

Stuart Bruce

OCTOBER 5, 2023

New research reveals how 105 newsrooms across 46 countries are using AI journalism in news gathering, production and distribution. It also shows that AI adoption … © Stuart Bruce - AI journalism – are you ready? was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

Journalism 158

Journalism Crisis Communications Crisis Reputation 158

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

Consumer

PRSay

OCTOBER 27, 2023

As Health Literacy Month comes to an end, we must recognize the long journey that lies ahead in ensuring that people across the country receive health information they can both understand and act upon. While health literacy encompasses a broad spectrum of health-related issues, its significance in mental health cannot be overstated. Recent data on depression and anxiety rates clearly show the urgency we all face in addressing this issue, as the well-being and health of our society are at stake.

Healthcare 159

Healthcare Crisis Tools Communications 159

Sword and the Script

OCTOBER 17, 2023

55% of B2B tech decision-makers look to B2B news outlets for information first, but placements have value across the whole buying lifecycle Last week I covered a survey finding B2B technology decision-makers give B2B marketing-generated content a letter grade of “D.” The single most common answer as to why (42%) was “the content was too general.” If prospects aren’t getting what they need from businesses, where do they turn for information?

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B2B Marketing Newspapers Survey 142

PR for Anyone

OCTOBER 25, 2023

If you’ve been following her on Instagram, you’ll know exactly what we mean – Diane Britt-Smith radiates positivity and exudes a contagious energy that’s hard to resist. In this episode, Diane sits down with Christina Daves to share her incredible journey of reinvention at the age of 61 – transitioning from a rewarding 30-year career in broadcasting to becoming a successful actress and model.

Storytelling 130

Storytelling Social Media Media Airlines 130

Prowly

OCTOBER 23, 2023

If you’re like most marketers, you feel like there is not enough time in a day. With so much work to do and a work week of 40 hours, marketing experts need all the help they can get. Help is coming in the form of AI tools – promising to cut workloads and make marketers […] The post Top 30+ AI Marketing Tools in 2023 appeared first on Prowly Magazine.

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Tools Marketing 118

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Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

Guidelines

Agility PR Solutions

OCTOBER 11, 2023

In today’s fast-paced digital age, where information travels at lightning speed, and the world never sleeps, reputation management has become a critical concern for organizations across the board. As communication professionals, we are tasked with navigating the increasingly complex terrain of crisis communications in the digital era. This article delves into the challenges posed by […] The post Crisis communications: 5 tips for handling reputation management in the digital age appe

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Crisis Communications Reputation Crisis Communications 176

Stern + Associates

OCTOBER 17, 2023

Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. Why – and how – should leaders prepare for a quantum reality, today? “Quantum will have a big role in bringing about the future of computing, networking, and sensing. I think we’ve only scratched the surface, and there’s still so much to do,” says Professor Prineha Narang , Ph.D., an award-winning quantum technology expert and the Howard Reiss Chair in Physi

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Technology Government System Groups 130

PRSay

OCTOBER 20, 2023

For the closing General Session of ICON 2023 on Oct. 17, PRSA presented an AI Keynote Salon at the Gaylord Opryland Hotel & Convention Center in Nashville, Tenn. Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

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Communications Ethics Agency Training 160