The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. This trends tool will help build out your campaign content & influencer insight in seconds. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? How about a movement? PR has changed.

eBook 120

eBook Google Tools Analytics 120

Waxing UnLyrical

OCTOBER 21, 2011

Don recently published an ebook on picking the right monitoring tool for successful measurement and he graciously joined the chat to discuss what we should—and should not—do when faced with picking a tool. Don also suggested using free tools as a way to supplement a more robust paid measurement tool. tool selection begins.

Measurement 73

Measurement Tools eBook Analysis 73

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Sign up for free ebooks, webinars, and other resources (i.e., Sprout Social Blog ( @sproutsocial ): Offers tips and best practices for your overall social strategy, as well as deep dives on different platforms and trends.

Blogging 52

Blogging Marketing Pinterest SEO 52

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 75

Marketing eBook Case Study Measurement 75

Shift Communications

MAY 3, 2016

We also installed a policy as an agency that each team can go “heads down,” where we set aside dedicated time to keeping up on key trends. Sign up for our weekly newsletter or check out some our content like our measuring PR in the 21 st Century ebook to help baseline and set yourself up for what’s next. Share the Knowledge.

Technology 60

Technology Marketing eBook Training 60

PR 20/20

JANUARY 17, 2023

case studies, ebooks, blog posts). According to McKinsey & Company , companies outperforming competitors are "leveraging customer segments and microsegments, and factor in behavioral, transactional, and engagement trends.". Provide varying content formats corresponding with buying stage (i.e., a great sales tool).

Strategy 52

Strategy How To Technology B2B 52

Beyond PR

JANUARY 4, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. About Nick Bell.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Write an ebook? Last but certainly not least…measure! Downloads, registrations, followers, RTs, shares, comments, leads, page visits…there is so much to you can measure, quickly and simply, to show you what’s working, and what’s not. (And

Survey 90

Survey Marketing Content Marketing Measurement 90

Karen Freberg

JANUARY 14, 2021

We have a bit more now in 2021 to tie into current industry trends. cancel culture, cyberbullying, etc) – these topics and trends are adapted and evolved over the years as well. When I started teaching social media back in 2011, it was all new and everyone was jumping on board with the trends and platforms. Think about it.

Social Media 88

Social Media Media Resources Creativity 88

PR 20/20

OCTOBER 9, 2018

Our editorial team watched for trends and pain points to help populate our blog editorial calendars. Then, we’re able to introduce subscribers to other properties we have within CMI: ebooks, whitepapers, webinars, research, events, consulting, and so much more. We repurposed some of the conversations in SlideShare presentations.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

NOVEMBER 18, 2017

This was true for both the one-year and five-year trends. Typically, this is better used in newsletters, white papers and eBooks. It’s not a perfect measure, but it’s a solid educated guess. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace.

Infographics 68

Infographics Data Case Study Content Marketing 68

PR 20/20

AUGUST 17, 2017

Measure which verticals are performing best and where you can see the most potential for growth. Use case studies, ebooks and white papers as the foundation of integrated lead generation campaigns. You can even simply start typing topics into Google to find trending terms, per the screenshot below. Conversion Rate Optimization.

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. And the measures of success cited were typically backlinks and organic search traffic. The report characterized the trend this year as “stuck.”. Keep doing you!

Content Marketing 122

Content Marketing B2B Marketing eBook 122

Doctor Spin

NOVEMBER 22, 2023

This refers to measuring and evaluating attentional processes, often in clinical or educational settings, to identify attention deficits or disorders. Learn more: The Anatomy of Attention Subscribe and get a free ebook on how to get better PR ideas. This considers attention in the context of the general level of alertness or arousal.

eBook 52

eBook Groups Biotechnology Resources 52

Onclusive

OCTOBER 3, 2017

Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Setting benchmarks and measurements to gauge success in your brand awareness efforts will help you report back to the C-Suite. Jay Baer, Founder & CEO, Convince & Convert.

Brand 246

Brand Branding eBook Leadership 246

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. Demonstrate knowledge and share current trends in your industry in a cohesive way.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

MARCH 5, 2019

A survey by Talkwalker, which polled 823 marketing and communications professionals around the world produced an interesting take on current trends in influencer marketing. If they aren’t cerebral, then work on an eBook with short passages and quotes. 1) What departments are managing influencer marketing? Contributing to reports.

Survey 60

Survey Trends Marketing B2B 60

PR 20/20

NOVEMBER 29, 2022

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Industry trends and reports. Content (ebooks, white papers). Projects have tasks, hours (or a related measure of effort to complete), and goals.

Marketing 52

Marketing Analytics eBook System 52

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. the importance of measurability. Staying on top of the latest trends is one part of the equation. Download our latest eBook! thought leadership.

Technology 115

Technology Big Data Video Data 115

PR 20/20

FEBRUARY 7, 2023

For example, if a user’s pain points were understanding Google Analytics 4 and how to use it to measure website performance for their job, we’d recommend the following blog posts: What is Google Analytics 4 and How Does it Work? Your Top Google Analytics 4 Questions, Answered What Does Google Analytics 4 Mean for the Future of Your Reporting?

Examples 52

Examples eBook Infographics Analytics 52

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. PR Summit 2015 Content Marketing Research and Trends Presentation by @Steveology #contentmarketing #pr [link].

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

OCTOBER 7, 2019

.” Blake Cahill, global head of digital and social at Philips, states that content marketing is a long-term approach with a unique set of objectives and measurements. Emerging trends are highlighting a variety of perspectives about content marketing. So what’s new and what’s working? Think outside the box.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

PR 20/20

FEBRUARY 3, 2016

Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. We use it to stay current on trending topics by industry, and to evaluate what’s resonating and what’s not. If you’re not measuring performance, you’re not managing it. Canva : Not a designer?

Tools 40

Tools Marketing Google eBook 40

5W PR

FEBRUARY 22, 2024

Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. Guard one’s digital identity with strong passwords, be wary of phishing scams, and implement necessary security measures to protect devices and data.

Media 78

Media YouTube Transportation eBook 78

Cision

SEPTEMBER 7, 2016

Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. How to Measure Guest Posting ROI. This marketing software company understands the value of providing useful resources, and has invested heavily in its marketing library of resources. Create a social media content calendar. Design a website.

Resources 120

Resources Marketing Small Business eBook 120

Critical Mention

MARCH 22, 2019

Any piece of content you post has a lifespan of two-to-three days , but unfortunately, after that, it loses its momentum, and your audience is on to the next trend. Real-time social media monitoring is essential in measuring your content’s performance. Creating a content plan softens the blow. Monitor your content’s performance.

Social Media 62

Social Media eBook Infographics Media 62

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 20) Mack Collier.

Social Media 120

Social Media Marketing Pinterest Media 120

Masters in Communications

FEBRUARY 12, 2022

Therefore podcasts (a form of radio), eBooks (a form of print media), and video platforms (a digital form of small screen broadcasting) are considered part of this new medium. It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation. So, it remains in the public perception.

Ethics 52

Ethics Communications Print Television 52