eBook Measurement Technology Trends 
Shift Communications
MAY 3, 2016
Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?
Cision
JANUARY 3, 2018
In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing.
The Resolution Blog
NOVEMBER 25, 2015
Swarmwise eBook: Building a community. This trends tool will help build out your campaign content & influencer insight in seconds. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? How about a movement? PR has changed.
PR 20/20
JANUARY 17, 2023
The funnel model also excludes the impact of evolving technologies as it relates to the buyer journey. case studies, ebooks, blog posts). According to McKinsey & Company , companies outperforming competitors are "leveraging customer segments and microsegments, and factor in behavioral, transactional, and engagement trends.".
PR 20/20
JANUARY 16, 2023
Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Sign up for free ebooks, webinars, and other resources (i.e., Sprout Social Blog ( @sproutsocial ): Offers tips and best practices for your overall social strategy, as well as deep dives on different platforms and trends.
Critical Mention
MAY 10, 2019
Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.
Beyond PR
JANUARY 4, 2018
In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing.
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