Presspage

FEBRUARY 10, 2020

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Write social messaging and share it with your internal teams. Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

PR 20/20

JANUARY 15, 2019

We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. Live streaming events, Q&As or product launch. preferences based on downloaded content / viewed website and landing pages, etc.). Marketing Account Intelligence Software. Marketing Account Management Software.

Trends 57

Trends Marketing Software Video 57

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. When I downloaded WeChat in 2012, it was no more than an alternative IM app that can make free internet calls. First off, I was thrilled to get my hands dirty in the real world of Chinese PR.

Pitching 36

Pitching Transportation Conference Report 36

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. Tip: Look at the product specs or any marketing and sales material. The key here is that it is an informative piece of content.

Examples 62

Examples Product Launch Data Report 62

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. So we start by thinking: What do we want to write? Who is it that we are trying to attract with our content?

Marketing 74

Marketing SEO Trade Shows Technology 74

Burrelles Fresh Ideas

MARCH 12, 2024

You can build on the efforts of PR professionals by creating your own content writing strategy. Download our free Product Launch tip sheet. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie.

Social Media 78

Social Media Strategy Media Reputation 78

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. By incorporating your press kit link into these posts, it’s easy to write a snappy line of text and have the nitty-gritty details housed on the kit.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Newsfile

JANUARY 30, 2024

Download the report! Writing copy for social media is the most popular use for AI, according to 64% of PR pros. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

Download the report! Writing copy for social media is the most popular use for AI, according to 64% of PR pros. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ISEBOX

APRIL 27, 2016

When you need coverage for your product launches, service offerings and news for your company, it’s pretty important to make the journalist’s job as easy as possible to write your news story. It’s a place that houses your downloadable media, your media kit, your social feeds, your contact. And, the findings aren’t good.

Survey 70

Survey Corporate Product Launch Writing 70

Beyond PR

AUGUST 18, 2016

Before you kick off your campaign, think through all the graphic requirements, including promotional elements so that you set design parameters and write copy with them in mind. . In turn, establishing credibility will help inspire purchases of your products. The key to doing this efficiently is planning ahead. Consistency.

Brand 40

Brand Branding Product Launch Guidelines 40

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. Download How to Drive Maximum Returns on Content Marketing with Effective Distribution for a tactical checklist that’ll help you earn media coverage with better content distribution.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

Beyond PR

AUGUST 4, 2016

No longer is the writing on the wall. And guess what, it’s not just your writing. Use the video option to tease upcoming product launches or company news. It is now on your newsfeed, timeline or pin board, just to name a few places. It’s photos, graphics, GIFs, memes and video. Check out this example from Mazda.).

Social Media 40

Social Media Pinterest Media Marketing 40