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4 Press Release Samples for a Product Launch

PR Fuel

Writing a great press release can be complicated though, and most media professionals start out by using press release samples. Without that, people may not know your product even exists. Keep reading to learn more about how to write a good press release and how much it can do for your company! The Advantages of Going on Camera.

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Public Relations Review

PR for Anyone

One of my first interviews was in Examiner.com. If you’re a new business or have a new product, news service, new anything, that is newsworthy. Did you invent a new product, write a book, or win an award? Ask Google, “Who writes about [your topic] at [name of publication]?” Make your business newsworthy.

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MOVE is Mobility Reimagined: 5 Reasons to Attend the #1 Urban Mobility Show

Bianchi Biz Blog

The in-house editor for the MOVE events also writes a press release before the event which includes product launches, demos and announcements from exhibitors which is then sent out to our press list. Opportunities for meetings and on-site interviews with press/journalists are available via our dedicated app.

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Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

If they ask for an interview, make it easy for them to arrange a time. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. Research, read, be active in the respective community and write compelling pitches. You can download it here. >>> PR needs to do that too.

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What journalists need from PR pitches

Presspage

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

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5 Steps to Take Your Editorial Calendar to the Next Level

Contently - Strategy

People like product managers, operations staff, product creators like software developers, and company leaders make great “faces” of your company and can offer the in-depth insights your audience craves. Measure your content downloads and views to see what types work best. Use the calendar to manage C-suite expectations.

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Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Write social messaging and share it with your internal teams. Implementation Tip!

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