Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. Two useful documents that help with scenario planning have been published this week: The Roadmap to Pandemic Resilience published by the Edmond J. It has an incubation rate in humans of 7 to 14 days.

Government 132

Government Crisis Exercises Retail 132

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? What are very specific goals and how can they be measured? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. Be sure what you are measuring matches business goals.

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 135

Survey Measurement System Education 135

Mindful Marketing

JUNE 27, 2020

Just as these injustices were not casually implemented, measures to undo them also must be comprehensive. These statements not only reflect sound leadership, they have allowed conversations against injustice to continue in the marketplace. I celebrate these leaders who have leveraged their influence to stand against injustice.

Real Estate 111

Real Estate Community Employee Education 111

Sword and the Script

JUNE 27, 2017

Documented strategy. 1) Hands on marketing leadership. Surveys show the most successful content marketing organizations allocate the proper staff including internal and external resources. Research also demonstrates that the most successful programs have a documented plan or strategy. Consistency.

Content Marketing 68

Content Marketing B2B Marketing Leadership 68

PR 20/20

NOVEMBER 20, 2018

Behind every great marketing campaign is a documented strategy. A CoSchedule survey of more than 1,500 marketers found that, “Marketers who document strategy are 538% more likely to report success than those who don’t.” smart, measurable, attainable, relevant and timely). Your team might choose to do your own internal hackathon.

Strategy 62

Strategy Marketing Internal International 62

Ethical Voices

MAY 8, 2023

And we look at your leadership and reputation. You fill out the questionnaire and you submit documentation to validate your answers. We don’t just take yourself submitted survey answers, we go through the documentation that you provide as part of the process, and then all of that combines into your score.

Ethics 70

Ethics Training Financial Survey 70

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The report provides an international perspective on the challenges facing the PR business. PR is a social science. It is an evolutionary rather than a revolutionary discipline.

Government 103

Government Education Print Ethics 103

Contently - Strategy

AUGUST 5, 2020

Within six weeks, the content team created 16 fact sheets, 15 articles, 10 market thought leadership blog posts, and 8 videos. The company’s internal SMEs had to be willing to help, and the rest of the senior leadership needed to support the content-first focus.

Financial 82

Financial Strategy Government Leadership 82

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. The Check, Please!

Content Marketing 120

Content Marketing Marketing Viral Study 120

Ethical Voices

MAY 6, 2023

And we look at your leadership and reputation. You fill out the questionnaire and you submit documentation to validate your answers. We don’t just take yourself submitted survey answers, we go through the documentation that you provide as part of the process, and then all of that combines into your score.

Ethics 52

Ethics Training Financial Survey 52

PR 20/20

SEPTEMBER 6, 2016

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. Invite a group of internal stakeholders (e.g.

Strategy 40

Strategy Marketing Internal International 40

ImPRessions - Crenshaw Communications

JULY 10, 2019

One of the first documents PR people learn to write, press releases are ideally a single page, written in sound journalistic style (give ‘em the 5 Ws), peppered with an executive quote or two, and ending with a company boilerplate. There’s an ongoing debate about the role of the press release, which is pronounced dead every few years.

Case Study 231

Case Study Writing Pitching SEO 231

PRSay

JANUARY 7, 2020

People talk a lot about wanting to develop “strategic thinking” among public affairs officers, but I believe the only way to do that is through “strategic doing” — the RPIE model, which is used in the Accreditation process, enables us to think through what we are trying to achieve and how we will measure our progress in practice.

Public Affairs 148

Public Affairs Communications Community Internal 148

Prohibition

DECEMBER 13, 2021

This is the implementation of contingency plans even after putting proactive measures in place. Prepare a list of all relevant risks and vulnerabilities that might have an impact on the organisation in collaboration with members of your leadership team, your crisis management team, and other important stakeholders. Build the plan.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. 1 ranking in the latest U.S.

Publicity 157

Publicity Social Media Report Fashion 157

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. How do you recommend planning and measuring success? Check that you still have an inclusive culture.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. After all, affecting change is much about leadership and sharing a clear vision.

How To 60

How To Software System Employee 60

Shift Communications

AUGUST 24, 2016

Lack of senior leadership endorsement/pressure. Most C-level leaders are looking at financial metrics alone , and are not motivating internal teams to go beyond checking the box on top line metrics such as number of followers or SoV. .” Better to not know than to expose failure.

Data 60

Data Marketing System Google 60

MaccaPR

APRIL 14, 2015

Our agency staff needs to know that so we can apply the practice successfully to meet our clients’ objectives, and be able to define a PR campaign’s success and measure it. One recent intern applicant cited on her resume: “Revamped [Company]’s in-house social media strategy and increased engagement by 14 percent.” That one I noticed!

Agency 48

Agency Real Estate Social Media Writing 48

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. The leadership and vision provided by early public relations professionals was squandered. Readers are fragmented across apps and websites.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

SEPTEMBER 29, 2021

It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership. Practice includes research, planning, content, and measurement, in addition to media channels. Thousands of these documents are published every day on newswires and websites.

Industry 153

Industry Publicity Agency Community 153

Waxing UnLyrical

APRIL 19, 2018

Internal and External Communication and Collaboration. G-Suite for Non-Profits : Access all the benefits of G-suite (which includes business email, shared calendars, shared documents, spreadsheets and presentations and storage) for free. Project Management. Problem: So many tasks, soooo, sooo little time.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Rethinking internal and external comms. 2021 will be a year in which both internal and external (corporate and PR) communications will have to continue to rethink and reinvent how they set to accomplish their goals.”. Marketing predictions. Time to focus on blocking and tackling.

Marketing 167

Marketing Employee Content Marketing Training 167

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164