PR ethics and journalism ethics in the face of media business meltdown

Stuart Bruce

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business.

Ethics 141

Native Advertising: Where Content Marketing and Journalism Overlap

Cision

Sites with high ethical standards disclose that the content is sponsored, so readers do not falsely assume it is provided by the publisher. The emergence of native advertising on editorial sites is giving birth to a new discipline that combines marketing and journalism.

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Datelines, Bylines and Credible Citations: 3 Elements of Trust You Should Include in Company Blog Posts

Sword and the Script

The study looked interesting, so I clicked the link for a closer look: the ‘source’ document was another blog post, which in turn cited several other studies. Company blogs are not journalism, but the best performing ones take a journalistic approach to content.

Survey: How Millennials View #PREthics

PRSay

This month, the PRSA Board of Ethics and Professional Standards, together with the Arthur W. Page Center , is sponsoring survey research with Millennials who are members of PRSA to better understand their readiness to respond to ethical issues presented in the workplace. via USC.

Survey 107

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Its implosion was in large part due to first-rate reporting by The Wall Street Journal’s John Carreyrou, yet Carreyrou was originally tipped off a company insider. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency.

After complaints, Buzzfeed restores deleted posts

PR Daily

In January, Buzzfeed released a standards and ethics guide , eliciting a collective chuckle from the journalism community. Though no one explicitly said that the posts in question were taken down due to advertiser pressure, Gawker points out that Buzzfeed “has a documented history of disappearing less-than-positive content on behalf of Unilever.”. The site has always prided itself for being the antidote for traditional journalism—media for a new age of communication.

Ethics 131

Why PR pros should consider immersive storytelling

PR Daily

The future of public relations and journalism are two sides of the same coin, and both are experiencing powerful technological advances that are reshaping how communicators tell and distribute stories. What does the future look like for journalism?

Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. has been exploring in her work on women in journalism.

Ethics 124

3 lessons in branded content from the Associated Press

PR Daily

From Caluori: The same things that work for regular journalism work in brand journalism. When the Associated Press began experimenting with branded content, executives had to determine how to combat the conflicting identifies of marketing and journalism.

Brand 148

Halloween Costume Ideas For PR People

ImPRessions - Crenshaw Communications

Halloween allows us to celebrate, or make a mockery of, our heroes in PR, journalism, and media. “All The President’s Men” Warner Brothers, 1976.

Ethics 102

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Here comes the parallel – have you cracked open the CMO section of the Wall Street Journal, lately?

Agency 148

10 Tips to Become More Likeable

Cision

“Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012.

Study 341

Is Any PR Good PR?

Media Bullseye

Additionally, in December 2013, the Orlando Business Journal shared a nonscientific poll on its website to gauge if Blackfish changed the public’s opinion of SeaWorld. We’ve all heard the old adage; “there’s no such thing as bad PR.”

Film 117

PR history – prospecting for archival gold

PR Conversations

Bureaucratic archives – minutes of meetings, memorandums, policy documents – are often rewarding as they can challenge the organizational narrative. Starting with the catalogue, you scan the contents and request documents to read. The former Code of Ethics group chairman M.

Media relations is thriving

Stephen Waddington

Practitioners have a responsibility to work to ethical standards. Most press releases are typically a general-purpose document mangled and posted on a corporate website as a political pacifier to a multitude of audiences.

Brands Must Do Their Part to Protect Freedom of the Press

Beyond PR

that documents a series of suspicious deaths of Russian journalists sent chills down my spine. Scott Simon of NPR reports, “Journalism is a dangerous trade in Russia.

PR history – prospecting for archival gold

PR Conversations

Bureaucratic archives – minutes of meetings, memorandums, policy documents – are often rewarding as they can challenge the organizational narrative. Starting with the catalogue, you scan the contents and request documents to read. The former Code of Ethics group chairman M.

PR history – prospecting for archival gold

PR Conversations

Bureaucratic archives – minutes of meetings, memorandums, policy documents – are often rewarding as they can challenge the organizational narrative. Starting with the catalogue, you scan the contents and request documents to read. The former Code of Ethics group chairman M.

Conducting historical interviews in a transparent age

PR Conversations

In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Interestingly, I found potential participants referred me to LinkedIn rather than appending a CV/resume to my profiling documents.

7 Lessons That Ryan Lochte’s Olympic Crisis Can Teach PR Pros

MaccaPR

The same goes for any incriminating digital files – e-mails, documents and presentations – that might reveal your company’s most embarrassing actions. Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson.

Conducting historical interviews in a transparent age

PR Conversations

In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Interestingly, I found potential participants referred me to LinkedIn rather than appending a CV/resume to my profiling documents.

Conducting historical interviews in a transparent age

PR Conversations

In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Interestingly, I found potential participants referred me to LinkedIn rather than appending a CV/resume to my profiling documents.