New international ethical principles for PR welcomed, education and enforcement required

Stephen Waddington

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The International Communications Consultancy Organisation (ICCO) proposed a list of ten ethical principles for the PR industry at its annual meeting on Helskini in October.

Ethics 115

CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI.

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9 PR blunders of 2018

PR Daily

Just this month Bloomberg reported that “Internal Facebook documents released by a U.K. Things got so bad that TechRepublic published a Facebook data privacy scandal cheat sheet. Now the university’s accreditation is under review for alleged ethical issues.

Why PR pros should consider immersive storytelling

PR Daily

Their augmented reality content about David Bowie , which documents his costumes and style through the ages, shows the remarkable potential for this new technology. Ethical concerns for future communicators. New technology is changing everything for communicators.

4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment.

Brand 168

BuzzStream, GDPR, and You

Buzzstream

The important thing to remember is that the GDPR is primarily concerned with handling data ethically and according to the intended purpose. You must include details of your legitimate interests in your privacy information.

Conducting historical interviews in a transparent age

PR Conversations

In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Interestingly, I found potential participants referred me to LinkedIn rather than appending a CV/resume to my profiling documents.

Conducting historical interviews in a transparent age

PR Conversations

In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Interestingly, I found potential participants referred me to LinkedIn rather than appending a CV/resume to my profiling documents.