The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Digital PR content is not a sprint, it’s a marathon. Need Digital PR training? Great content must be meet the needs of your audience.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

OCTOBER 17, 2016

FREE WEBINAR ON DIGITAL PR STRATEGY NOVEMBER 9, 2016. I’ve been using my 10-step Digital PR plan for several years now and have long wished for one tool that could do everything needed to implement each step. Enter Sendible: the social media management dashboard. I like things to be easy and effective.

Digital PR 100

Digital PR Tools Social Media Strategy 100

The Proactive Report

MAY 4, 2015

We all know that most companies are using social media now. She’s been studying this for five years now and she shared the 2014 stats for Inc. 500 social media use in an SNCR webinar today. The study was done in two parts: first an observational study of the websites and social media accounts of the Inc.

Social Media 100

Social Media Company Media Study 100

Lauri Pehar Borsh

MARCH 4, 2024

The study examines the impact of thought leadership on B2B decision-makers and C-suite executives, providing valuable guidance for organizations operating in this field. The Annual B2B Thought Leadership Impact Report, Edelman and LinkedIn’s latest collaboration, reveals insights into B2B marketing.

B2B 78

B2B Leadership Report Digital PR 78

The Proactive Report

MAY 7, 2018

A new study from Learning House revealed that about half the US. The PR Measurement Course could give you that extra edge on your resume. The post New Study Highlights Skills Gap in College Graduates appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Study 100

Study Analytics Software Data 100

Buzzstream

MAY 2, 2024

Email is the best way to contact reporters, though social media is a close second. For some in the social media space, these are influencers. For some in the social media space, these are influencers. In the digital PR world , journalists and reporters promote our content. We’ll show you how.

Digital PR 62

Digital PR Report How To Pitching 62

Sword and the Script

APRIL 2, 2024

And now onward with this month’s PR Tech Sum. >>> Sword and the Script Media can help with B2B marketing, PR and social media. One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. >>> Need an extra pair of hands?

Reddit 176

Reddit Software B2B Technology 176

Waxing UnLyrical

DECEMBER 11, 2013

However, I believe that the PR agencies should take this as an opportunity rather than a challenge. With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. 300 crore (~$48.3M) in FY 2013.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. The connection between domain authority and PR is one of those. How do you build this trust? Always be open to the concerns of your community.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Sword and the Script

JANUARY 21, 2017

In a piece for Ragan’s PR Daily – 3 ways media metrics can help you handle PR crises – she draws a distinction between “a snarky comment” and bona fide media crisis that “threaten to compromise an organization’s credibility.”. The digital landscape just changes too fast. 3) Social Media Metrics: Three Impacts.

Social Media 60

Social Media Crisis Marketing Media 60

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.).

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.).

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.).

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Understanding the modern news landscape As you delve into the many ways news reaches your audience, it becomes evident that media consumption habits have evolved dramatically.

Newspapers 130

Newspapers Social Media Data Consumer 130

ZudePR

FEBRUARY 22, 2016

There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. You’re a family business owner wondering how to make sense of social media, blogging, and PR. Other studies say 81 per cent. Aaaarrreuuughhwhattheheck!

Social Media 75

Social Media SEO Media Local 75

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

Waxing UnLyrical

JULY 20, 2015

In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. How can you bring some social to your next PR campaign?

Case Study 40

Case Study Study Community Social Media 40

Rock the Status Quo

DECEMBER 21, 2015

If you’re interested in building trust and reputation online (including two GREAT case studies from two of my very favorite pet brands), reserve your copy today. Integrate basic SEO tactics for your website, blog and social media. Curate content on social media to show expertise and provide value.

Reputation 100

Reputation Digital PR Case Study SEO 100

The Proactive Report

APRIL 15, 2023

This is similar to the shift that occurred with the introduction of social media almost 20 years ago. And once again the PR community is wary of this new technology and hesitant to adopt it. And yet it can help create better content, improve targeting, and increase PR effectiveness.

Social Media 130

Social Media Measurement Tools Data 130

The Proactive Report

JUNE 17, 2020

The latest Reuters Digital News Report has some interesting findings that every PR practitioner should heed. The global study polled 80,000 online news consumers in 40 markets, including Kenya and the Philippines for the first time. The use of online and social media substantially increased in most countries.

Instagram 165

Instagram Groups Social Media Journalism 165

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

Deirdre Breakenridge

NOVEMBER 13, 2017

In fact a 2017 USC Annenberg Global Communications study showed that 60% of marketing executives believe PR and marketing will become dramatically more aligned in the near future. In addition, 87% of PR executives believe the term “public relations” will no longer describe what they do within the next five years.

Trends 0

Trends Storytelling Creativity Reputation 0

The Proactive Report

JUNE 17, 2018

2. Listen to social media conversations about the topic : Look for gaps and areas of high interest. This ties in with the figures from the US Financial Literacy Study. Use research: You can either use data from existing studies or preferably, do an original study on an aspect of your topic that hasn’t been done before.

B2C 157

B2C Study Exercises Sports 157

The Proactive Report

FEBRUARY 17, 2023

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. In a recent study, ChatGPT outperformed Google in providing the best answers to search queries. AI is currently challenging this.

Brand 130

Brand Branding Ethics Engineering 130

The Proactive Report

JANUARY 2, 2017

This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media. Provide excellent content to your media sources and make sure that every item in your content is fact-checked and verified.

Government 214

Government Digital PR Report LinkedIn 214

5W PR

AUGUST 28, 2020

Today, media coverage is an important metric in assessing the success of marketing and communication initiatives. Regardless of the social media platform on which content is relayed, getting the right media coverage brings satisfaction and pride to marketers. Employ Hashtags. Publish Accurate and Relatable Content.

Media 103

Media Exercises Study Social Media 103

Norton's Notes

OCTOBER 13, 2014

In September, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Digital remains the big growth area in PR.

Digital PR 45

Digital PR Trends Training Media Training 45

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. They use search engines and social media to find it. Distributed intelligently via social media.

Strategy 149

Strategy SEO B2C Engineering 149

The Proactive Report

DECEMBER 2, 2022

It’s almost as if the social and demographic averages of whoever is in their 20s and 30s at the time governs the popularity of design for that time period. There are no doubt some studies that could back up that claim. Predictably, the design trends of 2023 (according to Social Media Today ) will follow suit.

Trends 147

Trends Instagram Creativity Small Business 147

The Proactive Report

JUNE 30, 2015

Two recent studies show that brand engagement is the No. Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. A good social media dashboard is essential. Social Media Strategy Template.

Tools 100

Tools Strategy Content Marketing Measurement 100

The Proactive Report

JULY 20, 2016

A new study published today by Stone Temple Consulting shows that inbound links are still one of the top ranking factors in the Google algorithm, despite many changes in the recent past. Digital PR has a lot to offer in this regard. And pitch content to influencers other than the mainstream media. Watch this video.

Google 100

Google SEO Study Digital PR 100

The Proactive Report

JUNE 12, 2017

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. 71 percent of consumers are more likely to make a purchase based on a social media reference.

Marketing 138

Marketing Social Media LinkedIn Interviews 138

The Proactive Report

APRIL 17, 2017

They use digital devices to find information and to make their lives easier. But as fast as brands invent new ways to appeal to the digital customer, it seems that they’re not in tune with what their customers truly want. How PR Can Help. Get the Digital PR Tips newsletter in your inbox each week.

Brand 133

Brand Branding Digital PR Consumer 133

The Proactive Report

MARCH 14, 2017

Learn to use Google Analytics and the analytics available on social media platforms. Get the Digital PR Tips newsletter in your inbox each week. The post PR Measurement Tips appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Follow me on Twitter.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Social Media (75%).

Industry 113

Industry Measurement SEO Corporate 113

5W PR

FEBRUARY 20, 2020

It included everything from engagement and click-through rates, but also a brand lift study. Yet, Mediakix reports only 4% of social media marketers take advantage of the app. Study other similar brands on TikTok to see what they’re doing to get ideas on crafting a marketing plan and social strategy.

Marketing 120

Marketing Instagram Analytics YouTube 120

The Proactive Report

MAY 16, 2017

According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly. Call 888 243 3470.

Marketing 150

Marketing Analytics Data Consumer 150