5W PR

JUNE 15, 2020

The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. However, when mistakes are made, all of those benefits can act against the brand, amplifying a momentary lapse and creating a monumental PR crisis. Begin by accepting responsibility where appropriate.

Crisis 113

Crisis Digital PR Retail Reputation 113

Presspage

OCTOBER 24, 2023

In the past, PR’s impact on the bottom line was treated as ambiguous at best. PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. However, the rise of the digital era is upending these traditional perceptions.

Analytics 78

Analytics Digital PR Storytelling Local 78

Sword and the Script

APRIL 2, 2024

I did my best to defend the company’s reputation. One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR. Measurement templates.

Reddit 176

Reddit Software B2B Technology 176

The Proactive Report

JANUARY 5, 2015

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.

Reputation 100

Reputation System Employee Airlines 100

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

Buzzstream

NOVEMBER 10, 2020

You’ll be taken to this page, where you can easily see each of your contacts’ full names, email addresses and publications. Always ensure you use a reputable source that is as unbiased as possible. Other publications are able to use larger chunks as they have larger stories. Click on the dropdown on People and click All People.

Pitching 164

Pitching Writing Digital PR How To 164

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. Measurement by output — pretty useless for the most part. Tom Fishburne (@tomfishburne) August 5, 2018.

Measurement 49

Measurement Analytics Google Agency 49

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III. Digital PR.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. It’s also essential to evaluate the agency’s communication style and approach.

Agency 62

Agency Case Study How To Crisis 62

5W PR

DECEMBER 5, 2018

By starting small and creating the right metrics to measure along the way, companies just getting started with the direct consumer model can make sure that they’re advertising to the right consumer, and that they’re using the right strategies for success. How to Boost your Direct to Consumer Public Relations Strategy.

Consumer 74

Consumer Publicity Marketing How To 74

PR Conversations

NOVEMBER 22, 2023

Thanks go to João Duarte for providing this ‘reflexive moment’ by noting the 15-year anniversary since publication of a PRC article ‘grilling’ James Grunig. Looking back the time was an optimistic period for public relations – despite (or perhaps because of) the developing global financial crisis.

Education 52

Education Reputation Leadership Technology 52

Burrelles Fresh Ideas

AUGUST 2, 2023

Despite the massive increase of new channels, these time-honored mediums continue to exert substantial influence, reaching extensive audiences and providing distinct advantages that make them indispensable for public relations professionals looking to engage effectively with their target audience.

Radio 74

Radio Television Media Local 74

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Both agency and client-side PR pros point to. Brand Reputation (60%). PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers. The Challenge.

Industry 113

Industry Measurement SEO Corporate 113

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Both agency and client-side PR pros point to. Brand Reputation (60%). PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers. The Challenge.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Both agency and client-side PR pros point to. Brand Reputation (60%). PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers. The Challenge.

Industry 100

Industry Measurement SEO Corporate 100

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. Whether it’s enhancing brand awareness, increasing engagement, or driving sales, having clear, measurable objectives will guide the development and execution of your strategy, ensuring alignment with your overall growth plans.

Strategy 59

Strategy Company Communications Construction 59

Prohibition

NOVEMBER 7, 2023

You can track visitor behaviour, link clicks, measure conversion rates, and using this, you’re able to alter your content strategy based on real data. You can also filter for positive and negative sentiment as well as dates. Get in touch today to find out how we could help you.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Stephen Waddington

JANUARY 6, 2019

In this show they discuss publicity, books, objectives and jobs for 2019, and robots. In the latest issue we discuss: Media Show response: PR is more than publicity The Art of Public Relations is the title of a recent Media Show programme on BBC Radio 4 in which publicity is conflated with public relations.

Radio 76

Radio Customer Service Small Business Analytics 76

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. This gives public relations a great opportunity to make impactful decisions for the target audiences. Consumer Focus.

Trends 88

Trends Data SEO Consumer 88

Prohibition

JANUARY 31, 2023

Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy.

How To 62

How To Analysis Comparison B2C 62

Burrelles Fresh Ideas

JUNE 13, 2023

Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal. For those looking for cost-effective solutions when it comes to doing public relations on a budget — we got you covered!

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Public Relations Sydney

SEPTEMBER 21, 2014

As PR professionals we are often asked how public relations (PR) differs from marketing. Target audiences : Marketing aims to reach current and potential customers, whereas public relations is all about maintaining positive relationships with anyone who has an interest in the organisation or brand.

Marketing 99

Marketing Advertising Advertising Comparison 99

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. You can use Ahref’s Site Explorer or Moz’s Link Explorer to measure either metric.

Construction 62

Construction How To Media Google 62

Sword and the Script

MARCH 1, 2022

It’s pretty telling that the two largest vendors in PR are looking for new customers that are not in PR. This is often a public signal a company can send to show the market it believes what it’s saying. Notified by Intrado added “coverage books” to its PR platform. Does reputation top profit?

Software 119

Software Case Study Advertising Advertising 119

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes. That’s a win-win situation, no matter how you look at it.

Social Media 83

Social Media Pitching Media LinkedIn 83

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes. That’s a win-win situation, no matter how you look at it.

Social Media 60

Social Media Pitching Media LinkedIn 60

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. We have to publish excellent content that is of the same standards you’d find in a media publication. 34% of companies say they can’t find people with the right digital skill.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. Use filters like estimated traffic, domain authority, publication date, and content type to refine your search and find hidden gems.

Tools 71

Tools SEO Analysis Google 71

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? Act as a Spokesperson.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? Act as a Spokesperson.

Social Media 60

Social Media Media Television Radio 60

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. Technology Public Relations The post Will Generative AI Replace Marketers and Content Creators? appeared first on Landis PR. For the original blog, please visit here.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Mike works in public sector communications and blogs, thoughtfully, at Don’t believe the hyphen. You own a business and want to increase sales.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). Like many of us who work in digital marketing, social media is the #1 distraction.

Writing 114

Writing Social Media SEO Blogging 114