ReimaginePR

JULY 25, 2018

There’s no denying the power of SEO or search engine optimization. SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. Let’s dive in to some of the best (and free) SEO tools around: Keywordtool.io. Unfamiliar?

SEO 211

SEO Tools Engineering Google 211

Contently - Strategy

JULY 7, 2022

Nevertheless, because search engine optimization (SEO) is essential to achieve first-page rankings and garner more traffic, having the right tools to optimize intelligently can lessen the burden. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. Google Analytics. WordTracker.

Content Marketing 124

Content Marketing SEO B2B Tools 124

Solo PR Pro

FEBRUARY 6, 2024

In 2024, solo public relations professionals must adeptly navigate the digital landscape, leveraging data-driven strategies while contending with economic challenges. While “data-driven strategies” sounds like something out of the corporate jargon handbook, you may not realize how you can apply it to PR.

Data 52

Data Strategy Publicity Handbook 52

Contently - Strategy

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. Align your SEO strategy with audience research. And this is where natural language processing (NLP) can help.

SEO 93

SEO Strategy Google Engineering 93

Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. That goodness may just be getting better, according to a presentation by Rob Ousbey of Moz titled, The Evolution of SEO. He’s not the only SEO to believe it. It runs about 25 minutes long.

SEO 129

SEO Engineering Google Study 129

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

PR pros should prioritize local SEO efforts to ensure their clients’ businesses are discoverable through voice search. Structured data and schema markup Structured data and schema markup are foundational elements of SEO that are gaining more prominence in the era of voice search.

SEO 339

SEO Reputation Local Consumer 339

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. There was even an SEO angle: in its heyday, HARO was a backlink magnet and from high-quality new sites. Case in point?

SEO 130

SEO Content Marketing Marketing Software 130

Axia PR

MARCH 5, 2023

From leveraging the power of press releases to using data to optimize content, you'll learn how to supercharge your PR and SEO efforts to create an impactful marketing strategy. It's no secret that public relations and search engine optimization are powerful tools in the digital marketing toolkit.

SEO 62

SEO Engineering Data Tools 62

Contently - Strategy

JULY 28, 2021

“SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die. “It’s a collaboration between passionate editors and passionate SEO strategists,” Mackenzie said.

SEO 103

SEO Automotive YouTube Video 103

Critical Mention

JANUARY 16, 2020

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Know that Top SEO Practices are Always Evolving. SEO strategies have expanded and evolved over time. Mobile-Friendly SEO: 53% of traffic to online stores comes via mobile devices – Smart Insights.

SEO 80

SEO Strategy Engineering Mobile 80

PR Fuel

DECEMBER 14, 2020

The key to building an effective press release strategy is promoting high-quality content using search engine optimization (SEO) tips and tricks. However, knowing how to implement SEO tricks online is not always intuitive. SEO Tricks 101: Insert Keywords. Know Your Angle. Form Enticing Headlines. Include Media.

SEO 105

SEO Engineering Google Writing 105

Agility PR Solutions

MAY 13, 2019

The purpose of the update was to refine user search queries to provide more accurate results for those queries, yet many websites reportedly suffered a drop in SEO ranking. But according to new research from data intelligence and data services firm MountainTop […].

SEO 105

SEO Marketing Data Report 105

The Resolution Blog

APRIL 23, 2018

I have the metrics that you want I am the thing that you need The client looked me deep in the eyes They say there’s no turning back How can you plan your next thing They said they’re not coming back Because he’s distrusting of me… Dirty Data, nah Dirty Data, nah Dirty Daaa?—?— It holds the findings of all activity.

Data 120

Data Measurement Examples Tools 120

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

As Mod Op, we offer market research, SEO, data insights, website development, creative services, and a whole lot more. The agency’s tagline is “Accelerating Growth Through Data, Human Creativity + AI.” This, while maintaining our identity as Mod Op’s strategic business unit for public relations.

Agency 353

Agency Communications Marketing Leadership 353

Onclusive

JULY 7, 2021

With this in mind, it’s more important than ever to leverage every piece of data you have in order to cut through the noise and increase your “signal” in the overcrowded digital environment. We have to look at external data to really be able to understand.”. Message optimization (SEO for PR).

Brand 370

Brand Branding SEO Engineering 370

Buzzstream

FEBRUARY 25, 2020

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . Speaking very generally, journalists simply don’t have time to do in-depth research for an article or conduct primary data on a topic — but we do. . You’re just providing the data. .

Data 115

Data Google Trends Survey 115

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

Shift Communications

JANUARY 30, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. Kicking Data-Driven PR Up a Notch.

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

Critical Mention

JULY 18, 2018

Understanding data has become a critical part of modern communications. So, how can PR pros become more data driven? Successfully navigating modern PR involves understanding both “soft” metrics, like social followers or engagement, and hard data, like the various pathways driving new business. . Earned vs. paid vs. owned media.

Data 60

Data SEO Engineering Strategy 60

Onclusive

DECEMBER 1, 2021

In the past, evaluating ROI for media monitoring was much more challenging than, say, for demand generation or even SEO. Can other teams benefit from PR analytics data and shared ROI? Today, it is no longer a “black box”—thanks to innovations such as machine learning and artificial intelligence. Extending the ROI to other teams.

How To 397

How To Software Media Analytics 397

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. The power of ideas and proper communication is one that cannot and will not be underestimated. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

The Resolution Blog

AUGUST 11, 2015

If your editorial online coverage links to your brand website you’re a world class SEO link builder. SEO in competitive markets relies heavily on pro-active influencer campaigns to authentically earn links back to their websites. SEO-PR is something you could be excelling at. What is SEO-PR? Speak to the SEO team.

Google 120

Google Data SEO Tools 120

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. This data helps PR professionals gauge breadth and depth of message dissemination across various outlets.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. This data helps PR professionals gauge breadth and depth of message dissemination across various outlets.

Measurement 195

Measurement Analysis Reputation SEO 195

Flack's Revenge

MARCH 24, 2023

“Google is looking at various signals of brand popularity in their ranking algorithm for SEO and even small improvements can make an exponential difference” CMO Huddle Participants Another email pitched an article in Forbes Advisor with the subject line: PR Agencies named No. The pitch said: Using data from the U.S.

B2B 240

B2B Nonprofit Small Business SEO 240

Onclusive

SEPTEMBER 7, 2021

Beyond research that your marketing team may have already conducted to determine the best mix of platforms for delivering your content, using actual past data to inform your future strategy comes in handy during this stage. First things first: determining the best channels and formats for your audiences. Jake Mazanke.

Measurement 356

Measurement SEO Web Social Media 356

Buzzstream

JANUARY 30, 2020

Being an SEO first and foremost myself, the impact of what I do is always judged on the impact it had on organic traffic, and more importantly, revenue. The post Newsjacking – An SEOs approach to improving rankings appeared first on BuzzStream. Newsjacking is adding value to an existing popular conversation online.

SEO 71

SEO Film Reddit Video 71

Contently - Strategy

FEBRUARY 14, 2023

And relevance is fundamental to SEO success. Writing for intent parallels writing for SEO. Example: “buy Samsung Galaxy 20+ cheap” How does search intent work to optimize for SEO? A search engine tabulates how people interact with data on SERPs. There’s more to optimization than SEO.

Google 123

Google Engineering SEO Writing 123

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. Choose “Import Existing” and follow the prompts based on your data type. Some are SEO-based, and others are more specific to the brand, industry, and type of site. Brand mentions are great.

Brand 62

Brand Branding How To SEO 62

Contently - Strategy

JUNE 25, 2020

. “They’ve got all this data at their fingertips,” Hatch said. Everyone says they want to create data-driven content based on their audience’s interests, but many marketers have no idea what data matters or how to use it. What brands get wrong about data-driven content. That promise was flawed.

Content Marketing 128

Content Marketing Data Strategy Marketing 128

Shift Communications

JANUARY 22, 2015

MozCast ‘SEO Weather’ Chart; taller bars indicate more SEO volatility. Now the new way of doing SEO has its benefits for both the end user and for Google, but it also changes how you should look at your SEO data, what you shouldn’t do with SEO anymore and how often you should check on various pieces of data.

SEO 60

SEO Engineering Google Data 60

Sword and the Script

MARCH 4, 2017

I made three marketing predictions for 2017 but if I could go back in time, I might add a fourth: The decline in traffic from organic social media will renew interest in SEO and organic search. Separately, how large is a petabyte of data? You work for a savvy organization that values PR and SEO and has them working together.

SEO 60

SEO Google Engineering Social Media 60

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML].

SEO 64

SEO Tools Engineering Web 64

Cision

JUNE 2, 2015

And is there a way to use data to back it up? Turning Data Into Trends. Use hard data to identify trending content patterns through key metrics. Indeed, the same benchmark report shows the top challenge facing B2B marketers today is producing engaging content. So how do you know what story to tell?

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Shift Communications

SEPTEMBER 25, 2015

This series walks through the components of an SEO audit. One of the first things we think of when we hear the term ‘SEO’ is, well, search. So it’s no surprise that a key part of an SEO audit is taking a deeper look at search aspects – including your traffic and how people are finding you. The post Conducting an SEO Audit Pt.

SEO 60

SEO eBook Analytics Google 60

The Hoyt Organization

JANUARY 25, 2024

We achieved this by: Identifying relevant publications that cover cannabis-related topics Gauging story opportunities for the cannabis industry Crafting compelling stories that align with audience interests Reaching out to journalists and editors with personalized pitches Offering value by sharing expert insights, data, or unique perspectives 3.

Strategy 102

Strategy Brand Branding SEO 102

Shift Communications

OCTOBER 8, 2015

This series walks through the components of an SEO audit. The same holds true for SEO. This data can point to what topics you should consider creating content for that competitors are currently using for their sites and PPC efforts. Bear in mind not all content has to map back to your specific SEO keywords.

SEO 60

SEO eBook Video Conference 60