Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. To explore why this is important, let’s look at an example of how data helps PR get press for clients.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Download the report!

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Prowly

APRIL 19, 2023

If you missed it, it featured 30-minute discussions with top PR experts over 5 days.

Data-Driven PR 104

Data-Driven PR Crisis Management Crisis Trends 104

Shift Communications

FEBRUARY 20, 2019

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Trends on Social Media. Google Trends.

Trends 142

Trends Industry Wikipedia How To 142

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. However, when it comes to utilizing data in practice, there are still some kinks that need to be worked out. Consumer Focus.

Trends 88

Trends Data SEO Consumer 88

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Media love data. As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. Your data only goes so far.

B2B 147

B2B Data Retail Survey 147

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. Collecting and analyzing data doesn’t have to mean combing through pages upon pages of spreadsheets. Social Media Data. Embrace it!

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

DECEMBER 4, 2017

In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. If there’s one theme that unifies all the trends, it’s acceleration. With that, let’s look quickly at the trends we’ll be investigating in this series. The 2018 PR Mega-Trends.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

FEBRUARY 4, 2015

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Data is Just for Consumers and Science Projects, right?

B2B 60

B2B Data Data-Driven PR Enterprise 60

Shift Communications

SEPTEMBER 18, 2017

In the last post, we reviewed the necessary ingredients to make successful predictions: good data. We defined good data as clean, compatible, and chosen well. Let’s next look at a predictive analytics example every PR practitioner will benefit from. Suppose we looked at a very common data source: search engine data.

Analytics 132

Analytics Data-Driven PR Data Software 132

Onclusive

SEPTEMBER 13, 2017

According to a recent ANA report survey of client side marketers 5 , PR will become more closely aligned with marketing as marketers carefully measure the effectiveness and ROI of all digital communications. Digital growth has put PR front and center.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Shift Communications

JUNE 8, 2015

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. Vice President, Marketing Technology.

Data 60

Data Publicity Data-Driven PR How To 60

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. Media Lab and Deloitte launched the joint project Data USA. Prioritize and Share…. Derek Lyons.

Technology 60

Technology Marketing eBook Training 60

Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions. How can we access data for PR ROI?

Analytics 170

Analytics Measurement Data Technology 170

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

JANUARY 2, 2017

Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. How can we use data, analytics, and algorithms to achieve awareness at scale? For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. Data-driven PR does not equate with programmatic thinking. But creative thinking is the fuel.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Shift Communications

SEPTEMBER 12, 2017

The foundation of predictive analytics is one familiar to modern PR practitioners: data. What Data Do We Need for Predictive Analytics? To make accurate predictions, we need data with three attributes, what I call the three Cs: Clean. Clean Data. Compatible Data. Sources of Great Data for Predictive PR.

Analytics 92

Analytics Software Data System 92

Shift Communications

NOVEMBER 17, 2017

Modern companies and organizations have the capability to leverage data to produce insights and data-driven business decisions. As such, the future of business is in large data sets and the observations derived from the analysis. How Does Predictive Analytics Apply to PR?

eBook 104

eBook Analytics Data Software 104

Shift Communications

APRIL 30, 2018

I recently attended a speaker series put on by UCSF on the latest trends in digital health investments. Healthcare is decades behind other industries when it comes to technology so whoever can come in, make a splash and fix it, will be successful. The major takeaway? Give Consumers Control. Combat Chronic Conditions.

Healthcare 68

Healthcare Data Exercises Consumer 68

Shift Communications

OCTOBER 31, 2016

PR isn’t just press releases and bylines. And as an information industry, we are powered by data. If we sit back and let such tools pass us by, someone else — someone driven, someone prepared — will swoop in and leave us in the dust. Let’s look at a few key trends from the event for PR professionals.

Analytics 60

Analytics Data Analysis Technology 60

Beyond PR

MARCH 30, 2018

Today, most agency executives only seem to agree on what the limits of AI in PR will be. A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work. The good news for comms pros: It will be a blend of both technology and human insight.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

APRIL 30, 2015

It’s no secret that large agencies have the luxury of launching programs as brand exercises, throwing money at a problem or trend — be it through M&A, new offices or “cutting edge” practices. At SHIFT, we’ve taken our approach to data-driven PR and directly applied it to being a data-driven business.

Agency 60

Agency How To Data-Driven PR Data 60

Shift Communications

SEPTEMBER 20, 2017

Vice President, Marketing Technology. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Here’s a simple way to do so: measure how often people search for you by name. The example brand and product above, Squatty Potty, is more than 7 years old. Christopher S.

Analytics 132

Analytics Measurement Software Survey 132

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Visuals : Traditionally, communicators have been trained in writing. “How can I learn strategy?

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

JULY 24, 2017

s team can use Google Trends to monitor for increased consumer interest in subjects that could be bad for business. Another data source G.W.’s You can use this data to prioritize platforms in your crisis communications plan, and to get a better idea of where your target audience is most active. Analyze the land(sea)scape.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

DECEMBER 29, 2015

It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. This makes taking advantage of trending content difficult. From PR to Marketing: Why You Should Expand Your Skill Set. Graphic design!

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Here are my findings: Marketing Technology.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. Are you ready for this level of technology? Christopher S.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. Are you ready for this level of technology? Christopher S.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. Are you ready for this level of technology? Christopher S.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

JUNE 22, 2015

Let’s first get our data. I’ll use data from my personal website so as to avoid revealing anything under NDA. The data cannot answer this question for us. We see that for this data set, LinkedIn matters the most (r of.71), Do the same level of data-driven analysis on your own content.

Social Media 60

Social Media Media Data LinkedIn 60

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. To support this thought, let’s first look at the number of searches for “indoor pools” on Google, through Google Trends.

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

OCTOBER 19, 2015

Vice President, Marketing Technology. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Here’s a simple way to do so: measure how often people search for you by name. The example brand and product above, Squatty Potty, is more than 5 years old. Christopher S.

Analytics 60

Analytics Measurement Software Advertising 60