Shift Communications

AUGUST 8, 2016

Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. The marketing and PR industry responded with a collective yawn.

Analytics 0

Analytics Google Data-Driven PR Training 0

Shift Communications

NOVEMBER 10, 2014

petabytes of data. The data available to PR professionals and marketers today has the potential to answer so many questions, but the problem is: lots of people don’t know what to do with the data they have. Collecting and analyzing data doesn’t have to mean combing through pages upon pages of spreadsheets.

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Data Data-Driven PR Big Data Analytics 117

Shift Communications

FEBRUARY 20, 2019

The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. All of these can be used to research industry trends and current news: Google News. Google Trends. Google News. So why Google News , specifically? Wikipedia Top 25 Report.

Trends 142

Trends Industry Wikipedia How To 142

Onclusive

SEPTEMBER 20, 2017

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Shift Communications

MARCH 7, 2016

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. What if a company’s data doesn’t exactly map to the generic model?

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Shift Communications

DECEMBER 9, 2014

Certainly, you can look downfunnel and see how many closed deals you’re getting in your sales CRM, but if your website is broken or your retail staff are surly, you may not see the results you want no matter how good your PR is. For that, we’ll turn to our stalwart, Google Analytics. Vice President, Marketing Technology.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Shift Communications

DECEMBER 16, 2015

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. Connecting Google Search Console. Last but not least, want to get search engine data inside Google Analytics?

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Analytics Google Data Engineering 60

Shift Communications

MARCH 3, 2015

For the general sports fan, statistics and data have been making their way into the mainstream for some time, similar to how online has brought measurement to marketing in a new way over the past 5+ years. Although I don’t know if we’ll see the Google Analytics movie anytime soon…). Let’s parallel that to PR and marketing.

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Data-Driven PR Sports Marketing Analytics 60

Shift Communications

OCTOBER 30, 2014

At this year’s Social Media Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. Vice President, Marketing Technology.

Analytics 161

Analytics Data-Driven PR Data Facebook 161

Shift Communications

APRIL 14, 2015

As I was getting ready to take the Google Analytics Certification test, I did quite a bit of reading (and note taking) in the digital fundamentals course to prepare myself. The solution is simple: opinion out, data in. You’ll be much more likely to experience the marketing and communications success you’re seeking.

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Data Data-Driven PR Technology Analytics 60

Shift Communications

APRIL 1, 2016

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. SHIFT Vice President of Marketing Technology Christopher Penn said, “HAROLD provides SHIFT with limitless scale. Vice President, Marketing Technology.

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Employee Data-Driven PR Communications Software 60

Shift Communications

DECEMBER 21, 2018

Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. In this post, discover how to optimize your media efforts for all three levels of the marketing funnel. GOOGLE ANALYTICS 101: 5 METRICS FOR PUBLIC RELATIONS.

Analytics 74

Analytics Google Measurement Data 74

Shift Communications

SEPTEMBER 29, 2015

Friend of SHIFT and professional marketing BS detector Scott Stratten asked recently: Doing some talk research, and I just saw a post that said “SMS (text messages) have an open rate of 95%. I don’t know where the original citation came from, but as data-driven PR professionals, we’d like the data too.

Data-Driven PR 60

Data-Driven PR Survey Advertising Advertising 60

Shift Communications

MARCH 11, 2015

Tap into Google Analytics. Yes other PR peeps, I said it – analytics. Tapping into Google Analytics, we were able to see that BuzzFeed drove sales for the brand. After securing two product placements with the outlet, we went back to Google Analytics to determine results. Analytics Marketing Technology analytics'

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Analytics Data-Driven PR Measurement Google 60

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

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Strategy Brand Branding Technology 62

Shift Communications

SEPTEMBER 12, 2017

To prepare for predictive analytics, we must clean our data as best as possible. Compatible Data. Most predictive analytics software and systems are based on open-source libraries and technologies. As such, we must ensure our data is in compatible formats so that as little conversion/manipulation is required prior to import.

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Analytics Software Data System 92

Shift Communications

NOVEMBER 13, 2017

An astonishing amount of mindshare has been devoted to influencer marketing this year. Interest in influencer marketing is at all-time highs, and based on Google searches for the topic, there’s little indication that interest will flag. Vice President, Marketing Technology. Christopher S.

How To 131

How To Conference Pitching Software 131

Shift Communications

SEPTEMBER 25, 2017

In the last post , we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. We used clean, compatible, well-chosen data and looked forward 365 days to see what future performance of my blog looked like. What if, however, we didn’t have textbook data at our fingertips?

Analytics 87

Analytics Engineering Data Reddit 87

Shift Communications

FEBRUARY 29, 2016

SHIFT was not the first Google Analytics Certified Partner ; there were hundreds of companies before us. In the PR industry, however, we hold that distinction. ” when you read about the emergence of a new technology, a new tool, a new idea. Vice President, Marketing Technology. Read and research every day.

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Analytics Google Technology System 60

Shift Communications

MARCH 12, 2018

Second, we measure in our website traffic, using Google Search Console, for branded non-negative terms: We keep daily, weekly, monthly, and quarterly logs of branded non-negative search volume. A final caveat is that branded non-negative search is the best metric for PR to measure today. Vice President, Marketing Technology.

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

JANUARY 2, 2017

Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. How can we use data, analytics, and algorithms to achieve awareness at scale? Content Shockwave. In 2016, we saw more content created than ever before. Dark Social and Influence.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

APRIL 30, 2015

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? That may sound elementary; basic even – why wouldn’t you use data to make business decisions?

Agency 60

Agency How To Data-Driven PR Data 60

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. Why can this be such a problem for marketing and PR?

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

JULY 24, 2017

Google and TalkWalker Alerts ensure your team is able to stay on top of breaking news as it happens. They should set up Google or Talkwalker Alerts for terms related to G.W., s team can use Google Trends to monitor for increased consumer interest in subjects that could be bad for business.

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Case Study Crisis Management Crisis Study 94

Shift Communications

FEBRUARY 16, 2016

In the PR and marketing space, we hear a lot of talk about how mobile devices change the “brandscape” as we know it. Localized Marketing. Ever wonder how Google Maps can tell you when there’s traffic on the road? Marketers and advertisers pay attention to this. Marketing Coordinator. Savannah Whitman.

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Mobile Examples Brand Branding 60

Shift Communications

NOVEMBER 12, 2015

After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Marketing Coordinator. This scenario may be more common than you think.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Marketing Coordinator. This scenario may be more common than you think.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Marketing Coordinator. This scenario may be more common than you think.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

JUNE 22, 2015

Instinct would say yes, but we cannot run a marketing department on instinct alone. We see that for this data set, LinkedIn matters the most (r of.71), 39, a moderate positive relationship), and finally Google+ (r of.32). Vice President, Marketing Technology. Do these activities matter? 65), then by Twitter (r of.39,

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Social Media Media Data LinkedIn 60

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Meanwhile Google currently offers Gemini Pro in Bard.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Along the same lines, Google currently offers Gemini Pro in Bard.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

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Data Data-Driven PR System Analytics 157

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. I spent the first 3.5

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days?

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Shift Communications

DECEMBER 29, 2015

Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Instead, most marketers look back at their analytics at the end of the week, month, or quarter.

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Analytics Viral Social Media Google 60

Shift Communications

FEBRUARY 13, 2017

Views are what start our journey towards video marketing success, but even this number can be misleading. As we mentioned in our recent webinar on Google Data Studio™ , many of our stakeholders don’t need every scrap of data we can provide. Vice President, Marketing Technology. Reporting to Others.

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Video Measurement Communications How To 117

Shift Communications

APRIL 6, 2015

The current occupant of the Iron Throne, Mark Zuckerberg’s Facebook, battles it out for supremacy against Reid Hoffman’s LinkedIn and the combined might of Google and YouTube. Vice President, Marketing Technology. Analytics Data Data-Driven PR Infographic' ” Christopher S.

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Social Media Data-Driven PR Infographics Analytics 60