PR 20/20

NOVEMBER 30, 2022

This audit is a key piece of the puzzle when we start working with new partners to build long-term, custom marketing plans that win executive buy-in and align with stakeholder goals. For the full 40+ questions, download our Comprehensive Marketing Audit Template. Customer service? Content downloads. Measurable.

Marketing 52

Marketing Technology Internal International 52

Cision

APRIL 18, 2017

Write down all of the questions your customer service department is asked. Then, download the Moz toolbar (if you don’t already have it) and turn it on. Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating.

Exercises 198

Exercises Google Writing Blogging 198

Beyond PR

MAY 18, 2016

“The conversation starts in the digital space, but the customer experience must carry all the way though the funnel.” – Micah Leibowitz , Director, Digital Marketing. Give your message the space it needs to engage and your people room to try new ideas.” – Eva Rohrmann , Director, Solutions & Customer Lifecycle Marketing.

Marketing 75

Marketing Enterprise Customer Service Technology 75

PR 20/20

JANUARY 15, 2019

Consider top personas, your company or service’s value proposition and how you’ll actually target them (personalized ads, reaching out via LinkedIn, targeted email nurturing campaigns). Ask sales for the top questions they receive, and turn customer concerns into a blog post. First step: measure everything. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Why is Crisis Management so Important to an Organisation.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PR 20/20

SEPTEMBER 19, 2017

HubSpot also serves up keyword recommendations and measurement data so you can identify what’s working for your readers and what’s not. Social Media : Stay looped in on industry chatter via the monitoring tab, and create customized keyword streams to keep tabs on top priority accounts or subject matter.

Marketing 40

Marketing Tools Data Report 40

Newsfile

JANUARY 30, 2024

Download the report! In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue. 51% of PR professionals believe that social listening is one of the most effective ways to measure and assess reputation. Create community-focused events or initiatives.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service.

Video 149

Video Case Study Agriculture B2B 149

Cision

JANUARY 6, 2016

Direct people to a page designed to spur action, such as a social share or downloading a piece of content in exchange for additional contact information. Send out a survey every few months to assess not only how the newsletter is doing but also customer service and other business areas. They can be measured.

Retail 120

Retail Customer Service Software Mobile 120

Journalistics

MARCH 24, 2015

– if a customer has a problem with what you sell, how quickly will you respond and what are you willing to do (publicly) to make that problem go away? What outcomes will you measure? – what do you want to measure? If you can’t measure performance against your goals and KPIs, you need to adjust them.

Strategy 72

Strategy How To Measurement Analytics 72

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Users must pay a monthly (12 euros) or annual fee (100 euros) to generate embedded graphs and download images of Datawrapper charts. The French Presidential race , as published by Le Monde. Want to be even more data-savvy? Datawrapper. Chartblocks.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Users must pay a monthly (12 euros) or annual fee (100 euros) to generate embedded graphs and download images of Datawrapper charts. The French Presidential race , as published by Le Monde. Want to be even more data-savvy? Datawrapper. Chartblocks.

Data 120

Data Tools Google Examples 120

PR Fuel

NOVEMBER 13, 2018

Suddenly you’re downloading something you didn’t mean to and your screen’s gone all funny. In some small way you’re organizing the Internet and the world for your fans and customers. What you think works about your company is practically irrelevant – the only thing that matters is what your customers like and want.

Customer Service 40

Customer Service Web Energy Company 40

Rock the Status Quo

MAY 28, 2015

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. Add the free “Google Analytics by Yoast” plug-in to your blog ( download it here ).

Measurement 100

Measurement Analytics Google SEO 100

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. 13) Mike Stelzner. Social Media Marketing Podcast. Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. 20) Mack Collier. Managing The Gray.

Social Media 120

Social Media Marketing Pinterest Media 120