Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How crisis communications has changed. A crisis can accelerate more rapidly and responses from your brand need to occur quickly. Understand your audience. Be flexible.

Crisis 186

Crisis How To Brand Branding 186

PR for Anyone

JUNE 30, 2022

Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively. There are so many ways to position you as an industry expert that you might never have to deal with crisis PR and can just be the go-to person in your industry. I refer that out.

Crisis 130

Crisis YouTube Video Industry 130

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

The PR Daily newsletter provides not just the top headlines of the day, but in-depth insight and strategies for everything from crisis communications to the future of PR. PRovoke sheds light on the latest and greatest PR campaigns, agency mergers, shifts in industry direction, and emerging trends.

Company 203

Company Trends Case Study Crisis Management 203

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Perhaps the most striking trend is the speed of the news cycle and pace of business. Speed Kills. Focusing Inward.

Trends 199

Trends Corporate Employee Analysis 199

Shift Communications

JULY 24, 2017

s vegan donut shop is suffering from a crisis as a result of the negative media attention around sharks during Discovery Channel’s Shark Week. Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must. Crisis Strikes.

Case Study 94

Case Study Crisis Management Crisis Study 94

Sword and the Script

SEPTEMBER 24, 2020

68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago They say recessions don’t start trends – they accelerate those that are already in motion. The trend has been more of everything in B2B. Those are some of the drawable conclusions from a study by the Demand Gen Report.

B2B 86

B2B Study Survey Enterprise 86

Melissa Agnes

MARCH 13, 2014

By now, we’ve all heard of the terrible crisis Malaysia Airlines is facing with flight MH370 appearing to have vanished out of thin air with over 200 passengers and crew members aboard. So how is Malaysia Airlines handling this crisis? A Look at Malaysia Airlines’s Crisis Communications.

Crisis Communications 279

Crisis Communications Crisis Airlines Communications 279

PRSay

APRIL 22, 2020

The COVID-19 pandemic has had positive outcomes on employee engagement and collaboration, but mixed results on productivity, according to a new study focused on internal communication by the Institute for Public Relations and Peppercomm. By Steve Cody, Peppercomm, and Tina McCorkindale, Institute for Public Relations.

Employee 177

Employee Crisis Survey Study 177

Onclusive

JUNE 8, 2022

In our study, we discovered that sentiment is negatively correlated with both website traffic and website actions. The trend actually is inverted, with negative articles driving the most website traffic, neutral sentiment articles driving the second most website traffic, and positive sentiment articles driving the least website traffic.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

In our study, we discovered that sentiment is negatively correlated with both website traffic and website actions. The trend actually is inverted, with negative articles driving the most website traffic, neutral sentiment articles driving the second most website traffic, and positive sentiment articles driving the least website traffic.

Consumer 195

Consumer Brand Branding Media 195

Shift Communications

JULY 26, 2017

Check out part 1 and part 2 before diving into the following post on the importance of speed during a crisis situation. . There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. In a crisis situation, silence can be deadly. Just tuning into this series? We all know this. Deep Blue Sea.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Melissa Agnes

NOVEMBER 3, 2014

The Jian Ghomeshi scandal is an interesting crisis to watch unfold. Not only do new facts keep coming to light, but there is an important lesson to learn from Ghomeshi’s own actions within this crisis. Editor’s note: This post discusses this scandal from a crisis management standpoint only. Point final.

Crisis Management 259

Crisis Management Crisis Case Study Reputation 259

Onclusive

JULY 13, 2021

Real-time: NEO tracks soundbite performance in real time, allowing you to take advantage of search’s “fresh and relevant” content rule and ride the wave of the current trends that apply to your brand. Read the full case study. Read the full case study. Read the full case study. Know how well your messaging works.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Unlike other social media platforms, Threads makes it difficult to search for relevant conversations or even trends. Rapid response According to a recent Capterra study , more than three in four business leaders who have activated crisis communications plans in the past say they’d increase the tools used for communication.

B2B 170

B2B How To Instagram Reddit 170

Agility PR Solutions

OCTOBER 16, 2022

Even though the COVID crisis is now under control, senior executives face renewed pressure to innovate even after their organizations had adapted successfully to pandemic threats, reveals new research from professional services firm GHD’s digital arm GHD Digital.

Study 78

Study Crisis Report Trends 78

Onclusive

NOVEMBER 8, 2023

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Reputation Crisis Communications 195

NewsWhip

MARCH 30, 2021

We recently completed a comprehensive study on the anatomy of a reputation crisis using our data, and we’re including some of the highlights here. We looked back at five different types of brand crisis – data breaches, lawsuits, product recalls, executive behavior, and racial tension in the workplace.

Reputation 78

Reputation Crisis Analysis Data 78

5W PR

SEPTEMBER 7, 2017

A 2016 study found that less than 25% of Americans see brands as honest , but they base their opinion of a brand more on personal experience than on corporate behavior. How can companies embrace the authenticity trend in a way that works for their brand? This makes smart and effective communication more important than ever.

Trends 108

Trends Airlines Social Media Crisis 108

Agility PR Solutions

FEBRUARY 21, 2021

With the COVID crisis lingering and intensifying, new research from marketing solutions firm Vericast explores evolving consumer behaviors and media consumption in 2021. The post COVID consumer study reveals interest in brand discovery, small business appeared first on Agility PR Solutions. Based on responses from 1,000 U.S.

Small Business 78

Small Business Study Consumer Brand 78

Onclusive

AUGUST 9, 2021

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Crisis Communications. Trend Spotting. PR Reporting.

Training 370

Training Media Training Reputation Crisis Communications 370

Newsfile

JANUARY 24, 2024

So, to help you out, we’ve identified the top 5 PR trends in 2024. AI adoption has doubled since March of 2023, according to our newest State of AI in #PR January 2024 report AI is moving quickly & we’re here to keep you up to speed on the latest workflow trends, challenges and more. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

AUGUST 17, 2015

According to Edelman’s 2015 Trust Barometer , “This year’s study also found that a company’s in-house technical experts (e.g., engineers, scientists and developers who work for a company) are, on average, 22 percentage points more credible than the CEO, a trend that shows across nearly every industry.”

Study 120

Study Engineering Mobile Crisis 120

Agility PR Solutions

MAY 10, 2020

The study showed […]. The post Are women’s careers losing ground during the COVID crisis? These concerns are especially pronounced with African American and Hispanic women. appeared first on Agility PR Solutions.

Crisis 102

Crisis Software Analytics Study 102

Critical Mention

OCTOBER 21, 2018

They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. Analysis: Customer experience or CX is one of the hottest trends in business at the moment. The full study covers a lot of ground and is an easy read.

Technology 136

Technology Study Communications Survey 136

Onclusive

AUGUST 30, 2023

With this tool, you’re well-equipped to stay on top of what’s important and relevant and protect your brand from unexpected news and competitor activity. Competitor and risk analysis tools are another incredibly useful ally to ensure you stay informed about any negative mentions or trends related to your brand.

Brand 195

Brand Branding How To Reputation 195

Melissa Agnes

MARCH 1, 2015

Welcome to episode #039 of The Crisis Intelligence Podcast, with Melissa Agnes and Martin Waxman. For example, the way in which we navigate online has become customary enough that we can begin to understand behavioral trends. These five trends include: Online search: Martin and I get down and dirty about online search.

Reputation 124

Reputation Trends Crisis Management Mobile 124

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Onclusive

SEPTEMBER 20, 2023

Lastly, is the enablement of more informed decisions around crisis management. Studying how competitors navigate challenges equips you with precedents, enabling you to anticipate potential crises and develop proactive response strategies. This knowledge enables you to build proactive crisis management strategies.

Analysis 221

Analysis Crisis Management Tools Strategy 221

Melissa Agnes

FEBRUARY 17, 2015

Each week, I get approached by a handful of university students and young professionals seeking my advice on how they can kick-start their careers in crisis management. So, you wanna be a crisis management professional? Being a crisis management professional is a big responsibility. So I decided to do that here.

Crisis Management 186

Crisis Management Crisis Skype Case Study 186

Critical Mention

NOVEMBER 9, 2018

So, we’ve listed five trends to look out for this coming year! With the right tools and strategy, social listening can be highly effective in controlling a PR crisis or addressing customer concerns. in Historical Studies from The New School. Increased focus on earned media. In fact, it’s free! Creating your own news.

Trends 106

Trends Social Media YouTube Storytelling 106

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329

Cision

SEPTEMBER 30, 2015

Many studies show that CSR initiatives have a positive impact on financial returns. Of course, causality is harder to demonstrate, but a study that used close votes on CSR proposals found evidence that companies that adopt socially responsible practices benefit over those that do not. Prepare in advance for crisis.

Media Relations 120

Media Relations Trends Media Corporate 120

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. If you think you could never be the victim of a crisis, think again. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Crisis Communications. Trend Spotting. PR pros have always had their finger on the pulse of what’s trending in the media.

Media Training 397

Media Training Crisis Communications Conference Training 397