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How to Write a PR Case Study: A Comprehensive Guide

Remote PR Jobs

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.

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In Crisis Responses, Words Matter More than Body Language, Study Finds

PRSay

When companies respond in crisis situations, what they say matters more than their nonverbal cues, a recent study finds. Researchers asked respondents whether they thought each message would be accepted or lead to negative word-of-mouth about the company, and whether the company would be blamed for the crisis based on its response.

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New APCO study affirms climate crisis is the world’s top concern—poor communication may be to blame for lack of action

Agility PR Solutions

Whether or not you believe it’s being caused by man, it’s clear that the climate crisis is steadily getting worse—but not a lot is being done to address it by businesses, politicians or communities.

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Crisis case study: How to turn an employee lawsuit into a brand disaster

Agility PR Solutions

The post Crisis case study: How to turn an employee lawsuit into a brand disaster appeared first on Agility PR Solutions. Before the scheduled walkout, the employees shared a statement of intent, which announced the walkout and criticized the company itself for the response to the […].

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management.

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Future of Corporate Communications study finds CCOs investing more in technology

Stuart Bruce

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist (..)

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2022 crisis & reputation study: Real problems, real-time solutions

NewsWhip

When it comes to managing a crisis or identifying a brand opportunity, communicators need to be armed with the tools and tactics designed to aid them, not slow them down. The post 2022 crisis & reputation study: Real problems, real-time solutions appeared first on Newswhip.