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Measuring Earned Media Quality to Prove the Value of PR – Edmunds

Onclusive

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses. Measured their “COVID-19 Response” strategy; focusing on a combination of press coverage quality and performance against competition. Download this case study to learn how Edmunds: .

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PRCA Measurement Conference questions answered by AI

Stuart Bruce

Yesterday I spoke at the PRCA Measurement Conference as part of AMEC’s Measurement Month.

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How Public Relations Can Build Trust in the Age of Cybersecurity

5W PR

That’s where public relations helps, armed with a slick toolkit of words to construct bridges of trust amid this unrelenting storm. Share the cybersecurity measures openly and honestly and set users at ease. This nugget of wisdom applies to both cybersecurity and crisis communication.

Publicity 146
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Global PR body ratifies 10 ICCO Warsaw Principles for ethical use of AI in public relations and communications

Stuart Bruce

© Stuart Bruce - Global PR body ratifies 10 ICCO Warsaw Principles for ethical use of AI in public relations and communications was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

Ethics 159
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3 Steps for Effective Crisis Communications Management

Onclusive

A communications crisis can be one of the most difficult situations in your career. Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis situations require research so that you can address the circumstance thoughtfully, and multi-channel rapid response.

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PR measurement: Sentiment analysis explained

The Resolution Blog

Sentiment is a crucial part of measuring Public Relations. But what if you’re in a crisis team and most of your clips are expected to be negative? The post PR measurement: Sentiment analysis explained appeared first on PR Resolution — by CoverageBook.

Analysis 156
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Crisis communications in football – Mason Greenwood, Luis Rubiales and Nike

Stuart Bruce

Manchester United’s handling of the Mason Greenwood issue … © Stuart Bruce - Crisis communications in football – Mason Greenwood, Luis Rubiales and Nike was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications (..)