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2021 resolutions for internal communicators

PR Daily

Here are a handful of resolutions to jot down to ensure you hit specific internal comms targets instead of wandering aimlessly. Internal communication is ultimately about building genuine relationships and understanding.

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Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. The post Ragan survey: Brand storytelling increases in importance appeared first on PR Daily.

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The importance of solid messaging and storytelling

PR Daily

If your spokesperson doesn’t know the answer to a question relating to an unfolding crisis, then they should be trained to admit that, before stating they’ll establish the facts and feedback. Looking for more insights on brand storytelling and content marketing?

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5 things I learned from engineering an internal comms turnaround during a pandemic

PR Daily

I’ve held a lot of roles during my career, many of them at Philip Morris International (PMI), but nothing could have prepared me for the challenge of effectively communicating to our 71,000+ employees about our company’s historic transformation.

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4 reasons why your internal strategy should drive and dictate external efforts

PR Daily

Here’s why your internal messaging should shape, influence and animate all your communication. The line between external and internal communication is thinning, to the point of being erased. If you say one thing and do another, you’ll quickly lose credibility.

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5 crisis comms essentials

PR Daily

If you run a business and find yourself in a major crisis, simplicity, consistency and honesty in communications will help you navigate through the situation and ensure you keep your employees and stakeholders on board. Be brief talking to your employees, contractors or customers in crisis.

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How video bolsters your internal communications

PR Daily

With more employees working from home due to COVID-19 concerns, video is becoming increasingly valuable for internal communications. Video offers many benefits for internal communications, even in ordinary times–and these are anything but.

Internal 102
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Burger King misses the mark with tweet to mark International Women’s Day

PR Daily

In honor of International Women’s Day, @BurgerKingUK , tweeted a “joke” that “Women belong in the kitchen,” as a way to encourage female employees to pursue a culinary career. Lauryn Bayley is a public relations and content development intern at Flackable.

Internal 142
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Wanted: Talented brand storytellers

PR Daily

How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? Was a piece of internal content particularly successful? We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. Audio Storytelling. What stories did you produce this year that were highly sharable?

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Storytelling, business fluency, employee comms among top lessons of CommsWeek 2022

PR Daily

One of the big takeaways from me was the power of storytelling. Now more than ever, the best communicators are storytellers. Some of the sessions touched on how to make sure your story is worth telling internally and externally.

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6 ways to up your storytelling game

PR Daily

Here are six reasons to take your storytelling to the next level—or maybe the one above that. Here’s a good news story—and a not so good one—both broken by the news team at Blue Sky, the brand journalism site for the Pittsburgh International Airport. The post 6 ways to up your storytelling game appeared first on PR Daily. You’ve launched a brand journalism site. Kudos. But it’s time to move on to what’s next. Welcome to brand journalism 2.0.

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6 ways to fortify your crisis response for 2021

PR Daily

Here’s how to ramp up crisis plans with P2P, purpose and empathy. The pandemic has broken down silos between external and internal communications—with crisis communications now part of the job no matter where you sit on the org chart. Prepping for 2021?

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Cinnamon Toast Crunch flounders in shrimp-tail crisis

PR Daily

Jensen Karp, a comedian with some 99,000 followers on Twitter, was backed up by others online, including actor Seth Rogen, and his story quickly became an international sensation with Twitter users sharing their disgust.

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The current crisis demands more external communication

PR Daily

Often it is the difficult and brave decisions which come with the biggest reward—which means that external communication is a necessity during the COVID-19 crisis. For example, you might serve one particular market segment which is booming in the wake of the coronavirus crisis.

Crisis 151
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How the CIA hit its storytelling stride on Twitter

PR Daily

She faced initial resistance publishing stories about Area 51 and other previously classified events but eventually earned trust for storytelling leeway. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].

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From crisis to hope: Marriott’s journey through COVID-19

PR Daily

At the beginning of the pandemic, CEO Arne Sorenson shared a powerful video message with stakeholders as the company stared down the worst public health crisis in a generation—events that would lead to layoffs and massive global disruption. RELATED: Showcase your crisis comms work ].

Crisis 148
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YouTube explains vaccine misinformation policies, marketers shift priorities during pandemic, and Ozy Media launches internal investigation

PR Daily

Halperin’s words on why YouTube didn’t enact these policies sooner illustrates the tension inherent in crisis response. CRISIS COMUNICATIONS. Both internal and external communicators are encouraged to participate.

Policies 100
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Arctic winds offer a Texas-sized lesson in crisis communications

PR Daily

An agency leader reflects on the takeaways from the crisis that left thousands of Texans without power as cold temperatures shut down power plants and compromised water treatment facilities. This recent crisis was no different. You want to be empathetic in a time of a crisis.

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Airlines celebrate return of international air travel, most comms leaders report to the C-suite, and Walmart completes regular driverless deliveries

PR Daily

lifting pandemic international travel ban. lifted its pandemic travel restrictions for international visitors, if they could show proof of vaccination against COVID-19. CRISIS COMMUNICATIONS.

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How offering historical context helps in a crisis

PR Daily

Your crisis communications should be able to lean on your past record. Context proves an organization’s resilience, its ability to navigate rough seas and manage through a crisis. In short, there was a crisis of faith.

Crisis 159
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Incoming! How to handle media requests in a crisis

PR Daily

Here are some tips and best practices for when and how to respond to crisis inquiries and keep your head on straight. It’s one of the greatest challenges any media relations professional will face: A crisis hits your organization out of the blue. In crisis comms, silence is not golden.

Crisis 135
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McKinsey apologizes for role in opioid crisis, Redbox launches streaming service, and Google’s Year in Search

PR Daily

The agency has issued what The New York Times called a “rare apology” for its role in the opioid crisis, through its work with client Purdue Pharma. CRISIS LEADERSHIP NETWORK.

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Trust crisis: 5 changes you must embrace for 2021

PR Daily

RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ]. The post Trust crisis: 5 changes you must embrace for 2021 appeared first on PR Daily.

Crisis 132
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Why you should lead with values in COVID-19 crisis

PR Daily

How can communicators protect reputations and preserve their stature amid the current health and economic crisis? RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. Remember internal audiences.

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3 ways the WHO can fix its PR crisis

PR Daily

For months prior to the hiring of PR firm Hill+Knowlton Strategies, the World Health Organization fielded damaging attacks from prominent critics over its handling of the coronavirus crisis. The post 3 ways the WHO can fix its PR crisis appeared first on PR Daily.

Crisis 138
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3 Crisis PR lessons from a #CoronaBride

PR Daily

I had a backup crisis PR plan for my wedding’s backup plan. Here are three key takeaways for communicators trying to bring people together during the COVID-19 crisis: 1. Let’s create crisis PR plans so we’re always prepared—but also hope we never need to use them.

Crisis 101
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White House shares plans to lift international travel ban, fewer Americans get their news from social media, and L’Oréal reaches sustainability milestone

PR Daily

Here are today’s top stories: White House shares reasoning for lifting international travel ban. While we are proud of these achievements, we know this is not enough to meet the moment we are in today and must push ourselves ever farther to meet the climate crisis head-on.”

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5 tips for identifying—and avoiding—cognitive bias during a crisis

PR Daily

It’s also important in internal and external communications to recognize that cognitive bias may also be interfering with your ability to communicate with your target audiences. Here are five ways to mitigate and avoid cognitive bias in times of crisis: 1.

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Covering COVID-19: Amid the pandemic, brand journalists step up their storytelling

PR Daily

A key tenet of crisis communications: Get ahead of the story. It’s crucial to do so in a crisis. Pittsburgh International Airport: Blue Sky News. Nick Lanyi, RCG’s resident crisis guy, tackled the coronavirus topic in his recent New York workshop.

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How Franklin Mutual Insurance adjusted messages for the COVID-19 crisis

PR Daily

The insurance provider had to pivot from planned outreach during the health care crisis to find ways to bring everyone together. Should they go ahead with campaign they had been planning—or should they throw out their plans and try to address the crisis in the moment?

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Lessons PR pros must learn from the COVID-19 crisis

PR Daily

The volume of national and international media inquiries just exploded during the first several months,” said Moles. “We RELATED: Join us for Ragan's Storytelling in Disruptive Times Webinar ]. The post Lessons PR pros must learn from the COVID-19 crisis appeared first on PR Daily.

Crisis 142
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4 storytelling lessons from Pixar

PR Daily

Whether you’re shooting a company video or writing up a press release, one word sums up today’s communications: storytelling. This year Pixar, partnering with the online education provider Khan Academy, began offering a free video series on the art of storytelling. There are few organizations in the world that can claim more expertise when it comes to storytelling than Pixar,” TechCrunch noted. Still, a simple question lies at the heart of storytelling: “What if…?”

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How to adapt your crisis response for COVID-19 and beyond

PR Daily

Though this crisis might feel different, traditional crisis communications best practices, like the TACOS method, are how communicators can best serve their communities. The definition of a crisis is a time of intense difficulty or trouble.

Crisis 115
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Get the latest crisis news delivered daily to your inbox

PR Daily

We’re introducing a new digital newsletter—the Crisis Communication Daily—a rundown of the top tips, best practices and headlines on crisis management to help guide communicators through COVID-19 and future crises. In the depths of the worst health care crisis in over 100 years, and the economic shockwave that accompanies it, many are turning to their employers for information. Communicators are crucial to the success of their organizations during this crisis.

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How crisis comms fits into the business continuity plan

PR Daily

When crisis strikes, communicators are responsible for being connectors and helping to keep stakeholders in the loop about response actions. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. The importance of practicing for a crisis.

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WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

It’s an excellent example of simple ways you can connect and uplift audiences during the crisis. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

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Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Take care to preserve your brand reputation by framing any position around the wellbeing of your internal and external stakeholders. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

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Crucial crisis plan elements, how leaders can stay positive, the secret to sustaining remote work, and more

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending May 8 taken from our Crisis Communications Daily newsletter. Make sure these essentials are in your crisis plan.

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International Conference Preview: 5 Questions With Journalist Laura Ling

PRSay

Laura Ling is a prolific journalist, with a body of work that includes reporting on slave labor in the Amazon, women’s rights in the Middle East and the energy crisis in sub-Saharan Africa. 20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life.

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Twitter rallies to support HBO Max intern after email gaffe, smartphone is essential tool for low income Americans, and airlines seek government help on messaging

PR Daily

Take note that developing a strong brand voice, along with building strategic with influencers and brand ambassadors, creates a backstop of brand loyalty and goodwill that can be relied upon in a crisis hits. HBO Max transparency leads to viral support for chagrined intern.