PR Daily
JANUARY 8, 2021
Here are a handful of resolutions to jot down to ensure you hit specific internal comms targets instead of wandering aimlessly. Internal communication is ultimately about building genuine relationships and understanding.
PR Daily
OCTOBER 30, 2020
Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. The post Ragan survey: Brand storytelling increases in importance appeared first on PR Daily.
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PR Daily
JULY 14, 2020
If your spokesperson doesn’t know the answer to a question relating to an unfolding crisis, then they should be trained to admit that, before stating they’ll establish the facts and feedback. Looking for more insights on brand storytelling and content marketing?
PR Daily
MAY 10, 2021
I’ve held a lot of roles during my career, many of them at Philip Morris International (PMI), but nothing could have prepared me for the challenge of effectively communicating to our 71,000+ employees about our company’s historic transformation.
PR Daily
AUGUST 6, 2020
Here’s why your internal messaging should shape, influence and animate all your communication. The line between external and internal communication is thinning, to the point of being erased. If you say one thing and do another, you’ll quickly lose credibility.
PR Daily
FEBRUARY 16, 2021
If you run a business and find yourself in a major crisis, simplicity, consistency and honesty in communications will help you navigate through the situation and ensure you keep your employees and stakeholders on board. Be brief talking to your employees, contractors or customers in crisis.
PR Daily
MARCH 30, 2020
With more employees working from home due to COVID-19 concerns, video is becoming increasingly valuable for internal communications. Video offers many benefits for internal communications, even in ordinary times–and these are anything but.
PR Daily
MARCH 8, 2021
In honor of International Women’s Day, @BurgerKingUK , tweeted a “joke” that “Women belong in the kitchen,” as a way to encourage female employees to pursue a culinary career. Lauryn Bayley is a public relations and content development intern at Flackable.
PR Daily
JUNE 19, 2018
How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? Was a piece of internal content particularly successful? We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. Audio Storytelling. What stories did you produce this year that were highly sharable?
PR Daily
NOVEMBER 15, 2022
One of the big takeaways from me was the power of storytelling. Now more than ever, the best communicators are storytellers. Some of the sessions touched on how to make sure your story is worth telling internally and externally.
PR Daily
JULY 9, 2019
Here are six reasons to take your storytelling to the next level—or maybe the one above that. Here’s a good news story—and a not so good one—both broken by the news team at Blue Sky, the brand journalism site for the Pittsburgh International Airport. The post 6 ways to up your storytelling game appeared first on PR Daily. You’ve launched a brand journalism site. Kudos. But it’s time to move on to what’s next. Welcome to brand journalism 2.0.
PR Daily
NOVEMBER 23, 2020
Here’s how to ramp up crisis plans with P2P, purpose and empathy. The pandemic has broken down silos between external and internal communications—with crisis communications now part of the job no matter where you sit on the org chart. Prepping for 2021?
PR Daily
MARCH 24, 2021
Jensen Karp, a comedian with some 99,000 followers on Twitter, was backed up by others online, including actor Seth Rogen, and his story quickly became an international sensation with Twitter users sharing their disgust.
PR Daily
APRIL 15, 2020
Often it is the difficult and brave decisions which come with the biggest reward—which means that external communication is a necessity during the COVID-19 crisis. For example, you might serve one particular market segment which is booming in the wake of the coronavirus crisis.
PR Daily
MARCH 16, 2020
She faced initial resistance publishing stories about Area 51 and other previously classified events but eventually earned trust for storytelling leeway. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].
PR Daily
DECEMBER 18, 2020
At the beginning of the pandemic, CEO Arne Sorenson shared a powerful video message with stakeholders as the company stared down the worst public health crisis in a generation—events that would lead to layoffs and massive global disruption. RELATED: Showcase your crisis comms work ].
PR Daily
SEPTEMBER 30, 2021
Halperin’s words on why YouTube didn’t enact these policies sooner illustrates the tension inherent in crisis response. CRISIS COMUNICATIONS. Both internal and external communicators are encouraged to participate.
PR Daily
MARCH 4, 2021
An agency leader reflects on the takeaways from the crisis that left thousands of Texans without power as cold temperatures shut down power plants and compromised water treatment facilities. This recent crisis was no different. You want to be empathetic in a time of a crisis.
PR Daily
NOVEMBER 9, 2021
lifting pandemic international travel ban. lifted its pandemic travel restrictions for international visitors, if they could show proof of vaccination against COVID-19. CRISIS COMMUNICATIONS.
PR Daily
MARCH 31, 2020
Your crisis communications should be able to lean on your past record. Context proves an organization’s resilience, its ability to navigate rough seas and manage through a crisis. In short, there was a crisis of faith.
PR Daily
APRIL 8, 2020
Here are some tips and best practices for when and how to respond to crisis inquiries and keep your head on straight. It’s one of the greatest challenges any media relations professional will face: A crisis hits your organization out of the blue. In crisis comms, silence is not golden.
PR Daily
DECEMBER 9, 2020
The agency has issued what The New York Times called a “rare apology” for its role in the opioid crisis, through its work with client Purdue Pharma. CRISIS LEADERSHIP NETWORK.
PR Daily
FEBRUARY 19, 2021
RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ]. The post Trust crisis: 5 changes you must embrace for 2021 appeared first on PR Daily.
PR Daily
MARCH 19, 2020
How can communicators protect reputations and preserve their stature amid the current health and economic crisis? RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. Remember internal audiences.
PR Daily
AUGUST 5, 2020
For months prior to the hiring of PR firm Hill+Knowlton Strategies, the World Health Organization fielded damaging attacks from prominent critics over its handling of the coronavirus crisis. The post 3 ways the WHO can fix its PR crisis appeared first on PR Daily.
PR Daily
SEPTEMBER 14, 2020
I had a backup crisis PR plan for my wedding’s backup plan. Here are three key takeaways for communicators trying to bring people together during the COVID-19 crisis: 1. Let’s create crisis PR plans so we’re always prepared—but also hope we never need to use them.
PR Daily
SEPTEMBER 21, 2021
Here are today’s top stories: White House shares reasoning for lifting international travel ban. While we are proud of these achievements, we know this is not enough to meet the moment we are in today and must push ourselves ever farther to meet the climate crisis head-on.”
PR Daily
SEPTEMBER 8, 2020
It’s also important in internal and external communications to recognize that cognitive bias may also be interfering with your ability to communicate with your target audiences. Here are five ways to mitigate and avoid cognitive bias in times of crisis: 1.
PR Daily
MARCH 16, 2020
A key tenet of crisis communications: Get ahead of the story. It’s crucial to do so in a crisis. Pittsburgh International Airport: Blue Sky News. Nick Lanyi, RCG’s resident crisis guy, tackled the coronavirus topic in his recent New York workshop.
PR Daily
APRIL 15, 2020
The insurance provider had to pivot from planned outreach during the health care crisis to find ways to bring everyone together. Should they go ahead with campaign they had been planning—or should they throw out their plans and try to address the crisis in the moment?
PR Daily
MARCH 9, 2021
The volume of national and international media inquiries just exploded during the first several months,” said Moles. “We RELATED: Join us for Ragan's Storytelling in Disruptive Times Webinar ]. The post Lessons PR pros must learn from the COVID-19 crisis appeared first on PR Daily.
PR Daily
JUNE 8, 2017
Whether you’re shooting a company video or writing up a press release, one word sums up today’s communications: storytelling. This year Pixar, partnering with the online education provider Khan Academy, began offering a free video series on the art of storytelling. There are few organizations in the world that can claim more expertise when it comes to storytelling than Pixar,” TechCrunch noted. Still, a simple question lies at the heart of storytelling: “What if…?”
PR Daily
MARCH 26, 2020
Though this crisis might feel different, traditional crisis communications best practices, like the TACOS method, are how communicators can best serve their communities. The definition of a crisis is a time of intense difficulty or trouble.
PR Daily
MARCH 25, 2020
We’re introducing a new digital newsletter—the Crisis Communication Daily—a rundown of the top tips, best practices and headlines on crisis management to help guide communicators through COVID-19 and future crises. In the depths of the worst health care crisis in over 100 years, and the economic shockwave that accompanies it, many are turning to their employers for information. Communicators are crucial to the success of their organizations during this crisis.
PR Daily
MARCH 17, 2020
When crisis strikes, communicators are responsible for being connectors and helping to keep stakeholders in the loop about response actions. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. The importance of practicing for a crisis.
PR Daily
APRIL 7, 2020
It’s an excellent example of simple ways you can connect and uplift audiences during the crisis. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?
PR Daily
APRIL 9, 2021
Take care to preserve your brand reputation by framing any position around the wellbeing of your internal and external stakeholders. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.
PR Daily
MAY 8, 2020
Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending May 8 taken from our Crisis Communications Daily newsletter. Make sure these essentials are in your crisis plan.
PRSay
JULY 23, 2019
Laura Ling is a prolific journalist, with a body of work that includes reporting on slave labor in the Amazon, women’s rights in the Middle East and the energy crisis in sub-Saharan Africa. 20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life.
PR Daily
JUNE 23, 2021
Take note that developing a strong brand voice, along with building strategic with influencers and brand ambassadors, creates a backstop of brand loyalty and goodwill that can be relied upon in a crisis hits. HBO Max transparency leads to viral support for chagrined intern.
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