10 guidelines for launching a global PR strategy

PR Daily

Be ready for the next crisis. Americans often see European statements as insufficiently transparent or forthright, whereas European communicators usually view measured responses as more appealing to their constituents. A smart crisis communication response would look completely different in Japan, China, Germany or India. If you plan to expand, take time to craft a regionally appropriate crisis response plan.

A New Era for Measuring Communications Campaigns

PRSay

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. Surprisingly, MuckRack’s report revealed that more pros reported measurement as a challenge than COVID-19-related issues including losing clients/revenue or placing coverage during this news cycle.

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3 guidelines for using social media monitoring during a PR crisis

PR Daily

RELATED: Learn to measure better at our PR Measurement Summit. ]. This piece originally ran on PR Daily in March 2013. It’s no secret that stupid and illegal social media activity can cost people their jobs. The latest they-did-what? examples feature an automobile repair shop employee using Twitter to find a pot dealer and a daycare employee ridiculing toddlers via Instagram. Both were fired.

3 ways the WHO can fix its PR crisis

PR Daily

For months prior to the hiring of PR firm Hill+Knowlton Strategies, the World Health Organization fielded damaging attacks from prominent critics over its handling of the coronavirus crisis. The post 3 ways the WHO can fix its PR crisis appeared first on PR Daily.

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8 often-overlooked steps to take before crisis strikes

PR Daily

In a crisis, company leaders turn to communicators to limit reputational damage, yet many communicators feel underprepared to right the ship should disaster strike. Here are eight easy measures you can take now to ensure you’re ready for any gales and swells that might arise: 1. Communicators and legal teams work best when they’re partners before a crisis, says Nancy Bistritz-Balkan, director of cybersecurity communications at McKesson. Crisis Communications PR Industry

Guideposts for aligning your legal strategy and crisis response

PR Daily

When you’re managing a crisis, it’s important to include a communications strategy with your legal plan. For PR pros looking to convince lawyers and leadership teams, it’s helpful to rely on certain guidelines. To that end, the legal and/or crisis team should have regular access to risk experts who deploy the most efficient technology in order to monitor digital and social media mentions and to develop risk maps. Crisis Communications PR

How you can keep your organization relevant in the midst of a global crisis

PR Daily

As the COVID-19 crisis has forced brand managers to abandon planned campaigns and find new ways to reach audiences, experts have looked into the past for guidance. Egan: Each marketer needs to address their individual role in this crisis and in the economy as a whole. We do have a relationship with many of the brands we buy which gives them permission to have a voice through this crisis. 11 for the current crisis and marketing messages?

Crucial crisis plan elements, how leaders can stay positive, the secret to sustaining remote work, and more

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending May 8 taken from our Crisis Communications Daily newsletter. Make sure these essentials are in your crisis plan. anticipate potential risks and scenarios, and establish clear guidelines for social media. The coffee chain is working toward reopening 90% of stores by June 1, but the measures aren’t enough for some employees.

#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. After kicking off the discussion with introductions and a reminder of the #MeasurePR chat guidelines, here’s what they and the #MeasurePR community discussed. Understanding what ethics in measurement means can be varied. We also talked about ethics measurement failures—what they are, and some examples of situations where this has been at issue: A4.

The Importance of Adaptive Response In The First Moments of Crisis Management

Melissa Agnes

Lou and I go into even more detail on this subject in episode #024 of The Crisis Intelligence Podcast. A crisis is a change. One’s adaptability is a measure of how effective that reaction is. Every crisis is different… but they all require a response by people or organizations that are highly adaptive. However, when one of my friends attended the training course for SWAT candidates, I began codifying what it means to be a crisis decision-maker.

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

The musical is a humorous look at data, marketing and more and can serve as a reminder to find moments of laughter in between crisis responses and new campaign creation. Why it matters: Employee communications are crucial during the pandemic, especially if your workplace is on the front lines, serving people throughout the crisis. Eastern time as we discuss with Kaye best practices for media relations in a crisis. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD.

3 often-overlooked steps to take before crisis strikes

PR Daily

In a crisis, company leaders turn to communicators to limit reputational damage. Here are three easy measures you can take now to ensure you’re ready for any gales and swells that might arise: 1. Communicators and legal teams work best when they’re partners before a crisis, says Nancy Bistritz-Balkan, vice president of consumer education and advocacy at Equifax. You’ll gradually develop a deeper level of trust that will pay off when a crisis finally strikes.”.

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Six years later and Maven is continuing to adapt to remain an essential fixture in the daily life of consumers during the COVID-19 crisis when women are facing at-home, “DIY pregnancies” and new parents are being forced to go it alone. FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ]. Alice’s Table is an example of a company going through an impressive evolution to overcome current challenges brought on by the crisis.

TrendKite’s Comprehensive Guide to Crisis Communications

TrendKite

" Sound like the crisis strategy you know you should have in place? The crisis strategy with contingencies for everything that could go wrong on top of the crisis itself— like not being able to get ahold of the point person for executing the plan or someone else in the chain of command for approvals, for example. There are many reasons it's time to pull out and dust off your crisis strategy for this year and beyond. Is non-crisis coverage rising?

TrendKite’s Comprehensive Guide to Crisis Communications

TrendKite

" Sound like the crisis strategy you know you should have in place? The crisis strategy with contingencies for everything that could go wrong on top of the crisis itself— like not being able to get ahold of the point person for executing the plan or someone else in the chain of command for approvals, for example. There are many reasons it's time to pull out and dust off your crisis strategy for this year and beyond. Is non-crisis coverage rising?

101 articles to help your 2017 PR, monitoring, and measurement planning

Media Bullseye

In today’s ever-evolving PR and monitoring/measurement industries, practitioners need to remain updated and educated to achieve success. This post compiled 101 articles about PR, social media, and media monitoring/measurement to provide professionals with access to necessary, useful knowledge. Media Measurement and Monitoring News/Trends. Facebook Reports More Measurement Glitches by Garett Sloane on Ad Age. Why is Measuring What We Do Still a Challenge?

Report: Only 10% have extensive plans for a return to work

PR Daily

As many companies and groups look to engage employees and external stakeholders with regard to the coronavirus crisis, the communicator has become a key player and is starting to receive long-overdue recognition. There is also a positive score for most leaders on this crisis, with 90% saying their leadership team has handled the COVID-19 crisis effectively. Staying connected post-crisis. Not every part of the crisis response has been flawless.

The Importance of Adaptive Response In The First Moments of Crisis Management

Melissa Agnes

Lou and I go into even more detail on this subject in episode #024 of The Crisis Intelligence Podcast. A crisis is a change. One’s adaptability is a measure of how effective that reaction is. Every crisis is different… but they all require a response by people or organizations that are highly adaptive. However, when one of my friends attended the training course for SWAT candidates, I began codifying what it means to be a crisis decision-maker.

Hilton partners with Lysol on ‘CleanStay’ initiative, NBA’s Lakers return $4.6M loan, and 51% distrust news media outlets

PR Daily

When the crisis finally starts to dissipate—and it will—many of the disruptions will be incorporated in some shape or form into the fabric of our lives. How are you leading your organization, clients and colleagues through the current crisis? Why it matters: COVID-19 has hit travel and hospitality industries especially hard, but communicators across industries must relay their updated policies, procedures and business models as they seek to stay afloat during and after the crisis.

NYT shakes up Opinion staff, journalists ready to travel, and black business leaders demand better crisis response

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization. That’s not going to work in this crisis.”.

3 keys to simple, succinct and clear communication

PR Daily

How will you know when you’ve succeeded (measurement)? CIPR Inside demonstrates the “what” and “how” of communication measurement. Keep these guidelines in mind: Keep paragraphs under five lines. Crisis Communications PR Industry Storytelling Writing & Editing

Disney says older movies have ‘outdated cultural norms,’ Facebook axes 5.4B fake accounts, and Michigan workers sue McDonald’s over ‘toxic culture’

PR Daily

The Washington Post reported : The decision to attach this message to some animated films was met with both praise from people who viewed it as an accountability measure and criticism from those who thought its wording was dismissive. MEASURED THOUGHTS. In August, the fast-food chain’s corporate head announced new restaurant training to “support a professional safe and respectful workplace,” but it appears that at least some franchises are struggling to implement the guidelines.

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Top 11 PR Crises in 2020 So Far

Prohibition

It goes without saying that COVID-19 is without a doubt the biggest global crisis that has been faced for decades. Which is potentially a further error, as it would be appreciated by all to receive real clarity on the COVID-19 crisis plan. We could possibly all do with a drink, or three, after that PR crisis. Money, money, money: Saracens salary cap crisis. If you are potentially worried that a crisis could occur for your brand – we can help!

Top 11 PR Crises in 2020 So Far

Prohibition

It goes without saying that COVID-19 is without a doubt the biggest global crisis that has been faced for decades. Which is potentially a further error, as it would be appreciated by all to receive real clarity on the COVID-19 crisis plan. We could possibly all do with a drink, or three, after that PR crisis. Money, money, money: Saracens salary cap crisis. If you are potentially worried that a crisis could occur for your brand – we can help!

9 tips to protect your reputation during COVID-19

PR Daily

Here are some tips for the current crisis. A slew of negative reviews questioning your operations and handling of this crisis may threaten your online reputation. Reassure your customers that your business is making every effort to follow guidelines from trusted sources like the Centers for Disease Control and Prevention , as well as federal, state and local governments to ensure the well-being of all customers and employees.

8 tips for handling communications during and after Covid-19

PR Daily

Here’s how to makes sure your messages are guided by compassion instead of fear, and a map for getting through this crisis no matter what industry you serve. As a publicist working in the hospitality space for many years, I have navigated hundreds of crisis situations on behalf of clients, but never have I seen a crisis like Covid-19. Here are eight tips for handling communications throughout and after the current crisis: Proceed with an abundance of compassion.

PR problem? Hire a journalist… or rather don’t if you want to have successful PR

Stuart Bruce

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. He hopes to advise companies on corporate communications and crisis communications and he can’t even manage his own team doing something as basic as creating a simple website.

8 rules for better communications during COVID-19

PR Daily

Here are some important guidelines to avoid tone deaf gaffes. I’ve been around long enough to have experienced previous upheavals like Y2K, 9/11, the “Dot Com” bubble and the 2008 global financial crisis. As the crisis unfolds, many reporters are being reassigned from their regular beats. PR is a fast-paced business, but pros must be more measured, sensitive and mindful than ever while doing what they do.

Google, Facebook and Microsoft extend WFH dates, Wendy’s offers online scavenger hunt, and Microsoft seeks more inclusive language

PR Daily

So here’s our handy guide to help based on the @CDCgov social distancing guidelines. ? RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? We want to know how the current crisis is changing how PR pros see the future of their roles and the industry.

Macy’s Thanksgiving Day parade goes virtual, Facebook launches climate change hub and Lego promises to eliminate plastic packaging

PR Daily

These efforts, combined with cutting the parade’s participants by 75%, will help it maintain CDC guidelines during COVID-19. MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK.

Navigating authenticity and openness in the face of racial injustice

PR Daily

Brand managers who had already been navigating a marketplace ravaged by the COVID-19 crisis have found themselves facing fresh challenges. “I Kwittken says PR pros must become cultural advisors as well as crisis strategists. To which he says “Yes, it should.” [ Editor’s note: Ragan and PR Daily adhere to Associated Press style guidelines, so we lowercase “black” in such instances. ]. The ability to commit to this issue might well be measured in a brand managers’ persistence.

TikTok launches PR campaign, Boeing announces more layoffs, and Walmart’s e-commerce sales rise 97%

PR Daily

If local guidelines allow and it’s safe to do so, in-person sales may also be available in certain areas. MEASURED THOUGHTS . CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

Mattel’s Black Barbie runs for president, 60% of COVID-19 restaurant closings are permanent, and Post partners with Dunkin’ on caffeinated cereal

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? Survey findings will be released at Ragan’s Brand Storytelling During a Crisis Virtual Conference, Aug.

Companies weigh in on wearing masks

PR Daily

Asking employees to confront and remove patrons who refuse to wear masks is bound to cause a fuss—especially when government officials aren’t consistently backing up specific safety guidelines. Brian Kemp just suspended local ordinances that required mask use, sparking fierce criticism from local authorities who have passed such measures. COVID-19 Crisis Communications Employee Engagement Leadership Communications PR Industry Social Media Storytelling The Workplace

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Don’t forget to brush up on YouTube’s “Community Guidelines” as well. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

MEASURED THOUGHTS . CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? Survey findings will be released at Ragan’s Brand Storytelling During a Crisis Virtual Conference, Aug.

6 steps for establishing a strong social media policy during the pandemic

PR Daily

With the shifting media landscape during this crisis, it’s important for your entire team to have clear guidelines on how to share messages online. However, if you’ve recently realized you’re lacking a policy, or it needs to be adjusted to the current environment, it’s a great time to implement new guidelines. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ].

Iger returns in Disney’s hour of need, AT&T’s wireless offer for frontline health care workers, and Pinterest’s heartwarming video

PR Daily

Also: DoubleTree and Disney Parks share signature recipes, ideas for content during COVID-19, crisis leadership tips from Aflac’s senior VP, the secret to outstanding tweets, and more. Connecting during the current crisis requires brand managers to relay human-focused messaging more than ever before. He is currently assisting the company’s new chief executive, Bob Chapek, to navigate the crisis and prepare for a new reality. CRISIS LEADERSHIP BOARD. MEASURED THOUGHTS.

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

state-level candidates and officeholders, ballot measures, and ads that mention federal or state political parties.”. “We MEASURED THOUGHTS. The report breaks down “brand intimacy’ by measuring factors that draw consumers to a brand identity. The social media platform announced measures that will enable brand managers to select where their ads appear before they go live and increase transparency on where their content resides.

NASCAR alters stance on guns, GM workers strike, and Purdue Pharma files for bankruptcy

PR Daily

On Sunday, the maker of OxyContin and other pharmaceuticals filed for Chapter 11 protection to shield itself from more than 2,600 federal and state lawsuits regarding the company’s role in the opioid crisis. Not even an outstanding crisis communications campaign will substitute for being upfront when something is amiss. MEASURED THOUGHTS. Related reading: 5 common missteps in crisis communication. 3 steps for protecting your organization from a crisis.