10 guidelines for launching a global PR strategy
MARCH 19, 2018
Be ready for the next crisis. Americans often see European statements as insufficiently transparent or forthright, whereas European communicators usually view measured responses as more appealing to their constituents. A smart crisis communication response would look completely different in Japan, China, Germany or India. If you plan to expand, take time to craft a regionally appropriate crisis response plan. How did you set up your international PR strategy?