Remove Crisis Remove Guidelines Remove International Remove Measurement

10 guidelines for launching a global PR strategy

PR Daily

Be ready for the next crisis. Americans often see European statements as insufficiently transparent or forthright, whereas European communicators usually view measured responses as more appealing to their constituents. A smart crisis communication response would look completely different in Japan, China, Germany or India. If you plan to expand, take time to craft a regionally appropriate crisis response plan. How did you set up your international PR strategy?

A New Era for Measuring Communications Campaigns

PRSay

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. Surprisingly, MuckRack’s report revealed that more pros reported measurement as a challenge than COVID-19-related issues including losing clients/revenue or placing coverage during this news cycle.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

3 ways the WHO can fix its PR crisis

PR Daily

For months prior to the hiring of PR firm Hill+Knowlton Strategies, the World Health Organization fielded damaging attacks from prominent critics over its handling of the coronavirus crisis. The post 3 ways the WHO can fix its PR crisis appeared first on PR Daily.

Crisis 136

5 essential steps for communicating in a crisis

PR Daily

Just as we began to adjust our home and work lives to this new, surreal reality, our country was rocked by another crisis. Though companies obviously can’t prepare for every possible crisis, they can set up a framework for dealing with unexpected challenges that will enable them to pivot quickly as fast-moving events roll out. These measures will save time, one of the most precious resources during an unfolding crisis. Put a face to the crisis response.

8 often-overlooked steps to take before crisis strikes

PR Daily

In a crisis, company leaders turn to communicators to limit reputational damage, yet many communicators feel underprepared to right the ship should disaster strike. Here are eight easy measures you can take now to ensure you’re ready for any gales and swells that might arise: 1. Communicators and legal teams work best when they’re partners before a crisis, says Nancy Bistritz-Balkan, director of cybersecurity communications at McKesson. Crisis Communications PR Industry

Crucial crisis plan elements, how leaders can stay positive, the secret to sustaining remote work, and more

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending May 8 taken from our Crisis Communications Daily newsletter. Make sure these essentials are in your crisis plan. anticipate potential risks and scenarios, and establish clear guidelines for social media. The coffee chain is working toward reopening 90% of stores by June 1, but the measures aren’t enough for some employees.

Guideposts for aligning your legal strategy and crisis response

PR Daily

When you’re managing a crisis, it’s important to include a communications strategy with your legal plan. For PR pros looking to convince lawyers and leadership teams, it’s helpful to rely on certain guidelines. To that end, the legal and/or crisis team should have regular access to risk experts who deploy the most efficient technology in order to monitor digital and social media mentions and to develop risk maps. Crisis Communications PR

Report: Only 10% have extensive plans for a return to work

PR Daily

As many companies and groups look to engage employees and external stakeholders with regard to the coronavirus crisis, the communicator has become a key player and is starting to receive long-overdue recognition. Eight out of 10 respondents say the communication function is “very involved” in communicating internally about COVID-19 and 75% say the CEO is “very involved.”. Staying connected post-crisis. Not every part of the crisis response has been flawless.

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

As such, we would like to share a few guidelines with those businesses, organizations, and anyone representing them, to preserve the experience for the millions of people enjoying the Game recreationally. MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK.

The Importance of Adaptive Response In The First Moments of Crisis Management

Melissa Agnes

Lou and I go into even more detail on this subject in episode #024 of The Crisis Intelligence Podcast. A crisis is a change. One’s adaptability is a measure of how effective that reaction is. Every crisis is different… but they all require a response by people or organizations that are highly adaptive. However, when one of my friends attended the training course for SWAT candidates, I began codifying what it means to be a crisis decision-maker.

3 often-overlooked steps to take before crisis strikes

PR Daily

In a crisis, company leaders turn to communicators to limit reputational damage. Here are three easy measures you can take now to ensure you’re ready for any gales and swells that might arise: 1. Communicators and legal teams work best when they’re partners before a crisis, says Nancy Bistritz-Balkan, vice president of consumer education and advocacy at Equifax. You’ll gradually develop a deeper level of trust that will pay off when a crisis finally strikes.”.

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Six years later and Maven is continuing to adapt to remain an essential fixture in the daily life of consumers during the COVID-19 crisis when women are facing at-home, “DIY pregnancies” and new parents are being forced to go it alone. FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ]. Alice’s Table is an example of a company going through an impressive evolution to overcome current challenges brought on by the crisis.

TrendKite’s Comprehensive Guide to Crisis Communications

TrendKite

" Sound like the crisis strategy you know you should have in place? The crisis strategy with contingencies for everything that could go wrong on top of the crisis itself— like not being able to get ahold of the point person for executing the plan or someone else in the chain of command for approvals, for example. There are many reasons it's time to pull out and dust off your crisis strategy for this year and beyond. Is non-crisis coverage rising?

TrendKite’s Comprehensive Guide to Crisis Communications

TrendKite

" Sound like the crisis strategy you know you should have in place? The crisis strategy with contingencies for everything that could go wrong on top of the crisis itself— like not being able to get ahold of the point person for executing the plan or someone else in the chain of command for approvals, for example. There are many reasons it's time to pull out and dust off your crisis strategy for this year and beyond. Is non-crisis coverage rising?

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

MEASURED THOUGHTS . CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? — Marriott International (@MarriottIntl) July 20, 2020.

Zoom lifts Thanksgiving call limit, WW launches personalized wellness program, and SEC chair to step down

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

Travel 103

The Importance of Adaptive Response In The First Moments of Crisis Management

Melissa Agnes

Lou and I go into even more detail on this subject in episode #024 of The Crisis Intelligence Podcast. A crisis is a change. One’s adaptability is a measure of how effective that reaction is. Every crisis is different… but they all require a response by people or organizations that are highly adaptive. However, when one of my friends attended the training course for SWAT candidates, I began codifying what it means to be a crisis decision-maker.

3 keys to simple, succinct and clear communication

PR Daily

How will you know when you’ve succeeded (measurement)? CIPR Inside demonstrates the “what” and “how” of communication measurement. Keep these guidelines in mind: Keep paragraphs under five lines. Annique Simpson is an internal communication pro based in London.

Twitter offers permanent WFH, Kaiser Permanente uses esports to promote mental health, and how consumer behavior hinges on trust

PR Daily

The social media platform said its workplace measures while staff sheltered in place have been successful, and said that while “opening offices will be [its] decision, when and if [its] employees come back, will be theirs.”. MEASURED THOUGHTS. You can also learn more about these findings during PR Daily’s Media Relations & Measurement Virtual Conference , May 14-15. CRISIS LEADERSHIP BOARD.

Top 11 PR Crises in 2020 So Far

Prohibition

It goes without saying that COVID-19 is without a doubt the biggest global crisis that has been faced for decades. Which is potentially a further error, as it would be appreciated by all to receive real clarity on the COVID-19 crisis plan. We could possibly all do with a drink, or three, after that PR crisis. Money, money, money: Saracens salary cap crisis. If you are potentially worried that a crisis could occur for your brand – we can help!

8 tips for handling communications during and after Covid-19

PR Daily

Here’s how to makes sure your messages are guided by compassion instead of fear, and a map for getting through this crisis no matter what industry you serve. As a publicist working in the hospitality space for many years, I have navigated hundreds of crisis situations on behalf of clients, but never have I seen a crisis like Covid-19. Here are eight tips for handling communications throughout and after the current crisis: Proceed with an abundance of compassion.

Top 11 PR Crises in 2020 So Far

Prohibition

It goes without saying that COVID-19 is without a doubt the biggest global crisis that has been faced for decades. Which is potentially a further error, as it would be appreciated by all to receive real clarity on the COVID-19 crisis plan. We could possibly all do with a drink, or three, after that PR crisis. Money, money, money: Saracens salary cap crisis. If you are potentially worried that a crisis could occur for your brand – we can help!

Google, Facebook and Microsoft extend WFH dates, Wendy’s offers online scavenger hunt, and Microsoft seeks more inclusive language

PR Daily

The organization used Feta, a Newark Liberty International Airport K-9 member, to share tips about wearing masks: View this post on Instagram. Fata, from Newark Liberty International Airport wants to give you some pointers on wearing face coverings. So here’s our handy guide to help based on the @CDCgov social distancing guidelines. ? RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. MEASURED THOUGHTS.

Twitter rolls out ‘Fleets,’ Instagram introduces keyword search, and Mars acquires Kind bars

PR Daily

The search is limited to general interest topics and keywords that are within Instagram’s community guidelines,” the spokesperson says. MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK.

Mattel’s Black Barbie runs for president, 60% of COVID-19 restaurant closings are permanent, and Post partners with Dunkin’ on caffeinated cereal

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? Survey findings will be released at Ragan’s Brand Storytelling During a Crisis Virtual Conference, Aug.

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Don’t forget to brush up on YouTube’s “Community Guidelines” as well. We will pause advertising on all social media platforms while we continue discussions internally, with our media partners and with civil rights organizations in the effort to stop the spread of hate speech. “A MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

6 steps for establishing a strong social media policy during the pandemic

PR Daily

With the shifting media landscape during this crisis, it’s important for your entire team to have clear guidelines on how to share messages online. Ideally, before you create an account, there should be a social media policy in place, both internal for the employees managing the account, and external so your customers know what is appropriate. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ].

Airbnb suspends marketing campaigns, Google cancels April Fools’ Day jokes, and WHO launches app with COVID-19 info

PR Daily

Also: Google pulls Infowars app for misinformation, Taco Bell to give free food during ‘Taco Tuesday,’ crisis communications are PR agency’s top sought-after skill, and more. Why it’s important: Though the travel, tourism and hospitality industries are experiencing especially difficult times in light of the current crisis, many organizations are scaling back their PR and marketing efforts to save money (especially if doing so can help stave off layoffs). MEASURED THOUGHTS.

Google releases COVID-19 website and search, Carnival chief defends coronavirus response, and Starbucks and GameStop close their doors

PR Daily

It’s another reminder to help stop the spread of misinformation and assist your audiences in becoming savvy consumers of news, along with your crisis response messages. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. The first free session streams live on Wednesday at noon PT from MasterClass’s site and will feature Chris Voss, who was once the lead international kidnapping negotiator for the FBI. MEASURED THOUGHTS.

Iger returns in Disney’s hour of need, AT&T’s wireless offer for frontline health care workers, and Pinterest’s heartwarming video

PR Daily

Also: DoubleTree and Disney Parks share signature recipes, ideas for content during COVID-19, crisis leadership tips from Aflac’s senior VP, the secret to outstanding tweets, and more. Connecting during the current crisis requires brand managers to relay human-focused messaging more than ever before. He is currently assisting the company’s new chief executive, Bob Chapek, to navigate the crisis and prepare for a new reality. CRISIS LEADERSHIP BOARD. MEASURED THOUGHTS.

Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

MarketWatch reported : “We are constantly exploring new ways to invest in our people, enhance morale and boost recruitment and retention,” Ferril Onyett, Taco Bell’s senior director of global training and international HR, told MarketWatch in an emailed statement. MEASURED THOUGHTS. FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ]. Boeing’s reputation dinged by internal emails.

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

Also: Consumers ridicule care guidelines for Apple’s credit card, how to prepare for another privacy act, and a heartwarming tale from Orlando’s airport. CNBC reported : By some measures, the average skill now lasts just six years , which means that workers should be well-equipped with the skills to adapt to the changing work environment. MEASURED THOUGHTS. — Orlando International Airport (@MCO) August 21, 2019.

Instagram requiring birthdates, FTC’s guide to influencer disclosures, and 93% of reporters favor email pitches

PR Daily

PR/social media pros take note: FTC publishes “Disclosures 101 for Social Media Influencers” – new guidelines covering the degree a social media influencer must disclose his or her relationship with an organization. Why it matters: Though Instagram says it’ll use the feature for “more age-appropriate experiences” (read: to keep the social media platform out of a PR crisis), it’s also going to use members’ birthdates to target ads within the app. MEASURED THOUGHTS.

How To Safeguard Your Digital Reputation

ImPRessions - Crenshaw Communications

Security attacks and scams increase during times of crisis, and the coronavirus shutdown has encouraged phishing and identity theft scams by bad actors. That’s why all devices must be secure and security measures clearly communicated and enforced. But it’s also important to review your brand’s social media policy, update guidelines on social content, and examine your own social posts.

Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

We will also immediately examine internally, how this campaign has been created and if control mechanisms failed in this case. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD.

Pepsi’s new catchphrase, TikTok’s transparency report, and the best times to post on social media

PR Daily

MEASURED THOUGHTS. Also, consider what apps and platforms, including TikTok, mean for your employees, and include any necessary guidelines or warnings in your organization’s social media policy. In response to whether Amazon was trying to stifle workers, Anderson said employees are “encouraged to work within their teams,” including by “suggesting improvements to how we operate through those internal channels.”.

WarnerMedia?s specific plan to support Black Lives Matter, Facebook labels state-controlled media, and NYT apologizes over op-ed

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization. The COVID-19 crisis has drastically changed the landscape for communicators and PR pros.

From the experts: Advice on video creation during COVID-19

PR Daily

The CEO video message has become a crucial tool during this crisis. So, how can communicators ensure their leaders make effective and moving videos during this crisis? We asked some experts how to make great videos during this crisis, and here’s what they had to say: Video is crucial. First, video shouldn’t be ignored in a crisis. Experts also warn against a belief that your video project will be an easy task, even without the constraints of the current crisis. “Do

Video 126

5 crucial steps for a dynamic rebranding

PR Daily

For the answers, survey the following: Key internal stakeholders. RELATED: Utility communicators, prepare your comms team for huge media exposure in a utility crisis. Another step involves collaborating on a positioning statement: an internal doctrine identifying your organization's target audience, frame of reference, points of differentiation and value. Collect feedback in a way that can be easily shared with internal stakeholders.

Guinness asks consumers to ‘raise each other up,’ LVMH and distilleries offer hand sanitizer, and YouTube cracks down on misinformation

PR Daily

The message can serve as an example of how to tailor your PR and marketing messages in ways that resonate, inoffensively, during a crisis. Why it matters: Brainstorm how your organization can help your customers and community, and use social media to get the word out—whether you’re offering a virtual tool or are matching donations to help a nonprofit currently struggling to respond to the current crisis. MEASURED THOUGHTS.