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Why Public Relations Is King During A Crisis

Onclusive

The role of public relations is to positively place a brand into news stories. There is simply no better instrument during a widespread crisis than communications. Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008. People need more right now.

Crisis 464
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Video: Energy UK CEO on PR for stakeholder engagement, social media and crisis

Stephen Waddington

The CIPR has forged relationships with the Federation of Small Business and the Confederation of Business Industry in the past six months in a bid to assert the value of public relations. A #PRpays campaign aims to highlight the strategic value of public relations to the business community. A story can suddenly get a life of its own.

Energy 74
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Leadership opportunity for public relations on climate issues but must get its own house in order

Stephen Waddington

PRCA report highlights opportunities for the public relations profession to provide professional advisory services on climate crisis related issues. The research project by the PRCA Climate Misinformation Strategy Group reports that almost all respondents (96%) are advising their clients and colleagues on the climate crisis.

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Public relations: ESG management advisory or a communication function?

Wadds Inc.

Public relations must influence and drive business change within management. You could drive an oil tanker in the say-do gap between the corporate communication from both oil & gas and energy companies and their behaviour. Public relations practitioners have staked a claim in this area of business advisory. It makes sense.

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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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The ESG opportunity for public relations 

Stephen Waddington

A paper by Jon White and I, published by Vuelio, examines ESG risk and opportunity for public relations practice. The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations. You can download a copy from the Vuelio website. There is no bigger issue.

Publicity 197
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The role of public relations in addressing societal discord

Stephen Waddington

A new report suggests that public relations practitioners are supporting organisations in addressing activist concerns and social discord. The public relations function has an opportunity to help navigate these issues with activist groups and other internal and external stakeholders. It’s an idealistic viewpoint.

Publicity 105