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Main Street Revival: 41% of consumers went local during COVID–and 94% plan to continue

Agility PR Solutions

Although the COVID crisis was a catastrophic and even fatal event for many small business owners, others were able to take advantage of these trying times by drawing consumers to their shops with the magic wand of 2020—excellent customer service.

Local 139
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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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Does Your Crisis Scenario Plan Need Some Love?

Cision

Yet, this is our world today and our “new normal” as communicators and crisis management teams. Loop in HR, accounting, customer service, area managers and people who have a feel for your operations and your geographic regions. And, that they are fully briefed on their role within your crisis plan. in your local areas.

Crisis 220
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How to Prepare a PR Crisis Plan

Prohibition

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62
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The 22 Responsibilities of PR and What They Entail

Onclusive

Crisis Communications There were some serious PR blunders in 2020. If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will. That’s because social media is one thing most people check to understand your brand, and has also become a front-line of customer service.

Training 195
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How to avoid comms crisis turbulence

PR in High Definition

And of course, the challenge with crisis situations is that seemingly minor incidents need to be handled correctly. Not doing so can be taken as a snub, not taking an issue seriously or caring about customers, or even an indication of guilt. If it’s an unhappy customer, then should you pass it on to customer services?

Crisis 72
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5 Tips For Responding To Negative Online Reviews

The Hoyt Organization

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. This means that one of the first things potential customers will do is look up your business online. Therefore, having online reviews is crucial for your business’s success.